This document is a project report submitted by Vishnu Bajaj to fulfill requirements for a Master of Business Administration degree from Maharaja Agrasen Institute of Technology in Delhi, India. The report studies consumer buying behavior in business-to-business markets in Delhi/NCR. It includes an introduction to the industry and organization, research methodology used which was qualitative and included primary data collection through surveys, findings and analysis, limitations, and recommendations. The report was conducted under the guidance of faculty member Riya Sharma and certifies the work as original.
This document is a project report submitted by Vishnu Bajaj to fulfill requirements for a Master of Business Administration degree from Maharaja Agrasen Institute of Technology in Delhi, India. The report studies consumer buying behavior in business-to-business markets in Delhi/NCR. It includes an introduction to the industry and organization, research methodology used which was qualitative and included primary data collection through surveys, findings and analysis, limitations, and recommendations. The report was conducted under the guidance of faculty member Riya Sharma and certifies the work as original.
This document is a project report submitted by Vishnu Bajaj to fulfill requirements for a Master of Business Administration degree from Maharaja Agrasen Institute of Technology in Delhi, India. The report studies consumer buying behavior in business-to-business markets in Delhi/NCR. It includes an introduction to the industry and organization, research methodology used which was qualitative and included primary data collection through surveys, findings and analysis, limitations, and recommendations. The report was conducted under the guidance of faculty member Riya Sharma and certifies the work as original.
This document is a project report submitted by Vishnu Bajaj to fulfill requirements for a Master of Business Administration degree from Maharaja Agrasen Institute of Technology in Delhi, India. The report studies consumer buying behavior in business-to-business markets in Delhi/NCR. It includes an introduction to the industry and organization, research methodology used which was qualitative and included primary data collection through surveys, findings and analysis, limitations, and recommendations. The report was conducted under the guidance of faculty member Riya Sharma and certifies the work as original.
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Title of Project
A Summer Training Project Report
Submitted in partial fulfilment of the requirement for the Award of Degree of Master of Business Administration 2012 2014
Under the Guidance of: Submitted by: MS. RIYA SHARMA MBA- 3A (05814803912)
DEPARTMENT OF MANAGEMENT MAHARAJA AGRASEN INSTITUTE OF TECHNOLOGY (Affiliated to G.G.S.I.P. University) Sector 22, Rohini, Delhi -110086 An ISO 9001:2008 Certified Institute AICTE NBA Accredited Institute
Certificate from the Company/Organization
Student Undertaking
This is to certify that I VISHNU BAJAJ had completed the Project titled To Study the Consumer Buying Behaviour with special reference to B2B markets in Delhi/NCR under the guidance of MS. RIYA SHARMA in the partial fulfilment of the requirement for the award of degree of MBA from Maharaja Agrasen Institute of Technology (Affiliated to G.G.S.I.P. University), New Delhi. This is an original piece of work and I had neither copied nor submitted it earlier elsewhere.
VISHNU BAJAJ MBA-3 A
Certificate from Guide
This is to certify that the project titled To Study the Consumer Buying Behaviour with special reference to B2B markets in Delhi/NCR is an academic work done by VISHNU BAJAJ submitted in the partial fulfilment of the requirement for the award of the Degree of MBA from Maharaja Agrasen Institute of Technology (Affiliated to G.G.S.I.P. University), New Delhi under my guidance and direction. To the best of my knowledge and belief the data and information presented by him/her in the project has not been submitted earlier.
MS. RIYA SHARMA (ASSISTANT PROFESSOR)
TABLE OF CONTENTS
Chapters Page No.
Chapter 1 Introduction 1 1.1 Overview of the Industry 1 1.2 About the Organisation 3 1.2.1 Company Overview 3 1.2.2 Competitive Status 10 1.2.3 SWOT Analysis 12
Chapter 2 Research Methodology 13 2.1 Objective of the Study 13 2.2 Scope of the Study 13 2.3 Purpose of the Study 14 2.4 Research Methodology 14 2.4.1 Type of Research 16 2.4.2 Research Design 16 2.4.3 Sources of Data Collection 18 2.4.4 Sample Design & Sample Size 19 2.4.5 Tools of Primary Data Collection 20