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    Irish Distiller Pernod Ricard

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    Karanveer Singh
    Irish Distillers Pernod Ricard is the number one premium and prestige spirits company worldwide, with over 18,000 employees globally. It has leading market positions across Europe, France, Asia, and the Americas. Irish Distillers was formed in 1966 and joined Pernod Ricard in 1988, allowing its iconic Jameson Irish Whiskey brand to spearhead significant global growth. Jameson is currently the 25th largest premium spirit brand and Irish Distillers' vision is for it to become a top 10 global brand by 2020. Two major expansions of its Midleton Distillery will help meet growing demand and have significant economic benefits for the local community in Ireland.

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    Irish Distiller Pernod Ricard

    Uploaded by

    Karanveer Singh
    223 views15 pages
    Irish Distillers Pernod Ricard is the number one premium and prestige spirits company worldwide, with over 18,000 employees globally. It has leading market positions across Europe, France, Asia, and the Americas. Irish Distillers was formed in 1966 and joined Pernod Ricard in 1988, allowing its iconic Jameson Irish Whiskey brand to spearhead significant global growth. Jameson is currently the 25th largest premium spirit brand and Irish Distillers' vision is for it to become a top 10 global brand by 2020. Two major expansions of its Midleton Distillery will help meet growing demand and have significant economic benefits for the local community in Ireland.

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    Irish Distillers Pernod Ricard is the number one premium and prestige spirits company worldwide, with over 18,000 employees globally. It has leading market positions across Europe, France, Asia, and the Americas. Irish Distillers was formed in 1966 and joined Pernod Ricard in 1988, allowing its iconic Jameson Irish Whiskey brand to spearhead significant global growth. Jameson is currently the 25th largest premium spirit brand and Irish Distillers' vision is for it to become a top 10 global brand by 2020. Two major expansions of its Midleton Distillery will help meet growing demand and have significant economic benefits for the local community in Ireland.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    223 views15 pages

    Irish Distiller Pernod Ricard

    Uploaded by

    Karanveer Singh
    Irish Distillers Pernod Ricard is the number one premium and prestige spirits company worldwide, with over 18,000 employees globally. It has leading market positions across Europe, France, Asia, and the Americas. Irish Distillers was formed in 1966 and joined Pernod Ricard in 1988, allowing its iconic Jameson Irish Whiskey brand to spearhead significant global growth. Jameson is currently the 25th largest premium spirit brand and Irish Distillers' vision is for it to become a top 10 global brand by 2020. Two major expansions of its Midleton Distillery will help meet growing demand and have significant economic benefits for the local community in Ireland.

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    of 15

    Irish Distillers Pernod Ricard

    Welcome to Irish Distillers Pernod Ricard


    May 2012

    Pernod Ricard key figures

    No.1

    in Premium & Prestige Spirits worldwide

    Co-leader

    in Wine & Spirits worldwide

    18,226 employees in 70 countries


    7,643m 1,909m Leader Portfolio
    Net Sales, +7% Organic Growth

    Profit, +8 % Organic Growth In Asian market the most dynamic of the sector
    Source: Pernod Ricard 2010 / 2011 Annual Report
    2

    of Premium brands

    Leading positions in all four corners of the world


    Europe (excluding France) No.1: Spain, Nordics, Germany, Central Europe, Czech Republic No 2: Ireland, Poland, UK, Greece, South Africa, Russia No. 3: Italy

    France No.1

    Asia & rest of the world No.1: India, China, Japan No 2: Thailand, South Korea

    Americas No.1: Mexico, Argentina No 2: Canada, Brazil, Chili, Venezuela No. 4: United States

    Source: Pernod Ricard Market View based on IWSR, volume data end 2009
    3

    Pernod Ricard House of brands


    2 Global Icons

    7 Strategic Premium Spirit Brands

    5 Strategic Prestige Spirits & Champagne Brands

    4 Priority Premium Wine Brands


    4

    Irish Distillers Pernod Ricard history


    Irish Distillers was formed in 1966 following a merger of three great Irish Whiskey distillers:
    John Jameson & Sons (established Dublin 1780) Powers & Sons (established Dublin 1791) Cork Distillery (established 1825)

    In 1988, Irish Distillers joined the Pernod Ricard family Pernod Ricards global distribution network provided perfect springboard for growth in Irish Whiskey spearheaded by Jameson Strong culture fit between Pernod Ricard & Irish Distillers

    Locations
    Belfast, Northern Ireland Belfast

    Dublin

    Midleton

    500: Employees: 80 - Visitor Centres 225 - Production. 110 - Sales 28 - Marketing 37 - Finance IT 20 HR / Office services

    Dillon Bass

    Dublin

    Midleton, County Cork

    Head Office Ballsbridge

    Bottling, Fox & Geese, Clondalkin

    The Jameson Experience

    Midleton Distillery

    Old Jameson Distillery, Bow Street, Smithfield

    Developing the Irish Whiskey Category


    Jameson has spearheaded the growth of the Irish Whiskey category We are capitalising on this success with the launch of the Single Pot Still Range of Midleton in May 2011 We are also growing Powers Gold Label in a number of markets including the USA

    The future
    Our vision: Jameson to become an iconic, global top 10 spirit brand by 2020 To meet future capacity, we announced two 100 million expansion programmes for our Midleton Distillery in 2011
    1. 2. To double the current Distillery capacity To provide a new satellite maturation site near Dungourney.

    Continued launches in Single Pot Still range and further promotion of Powers Gold Label

    KEY HEADLINES: THE SUCCESS STORY CONTINUES

    FY2010-11

    FY2011-12

    Volume growth of +11%, Value growth of +20%

    Volume growth of +12.5%,

    Value growth of +19%

    43 markets in double digit growth All 50 states in double digit growth in USA

    48 markets in double digit growth

    Key Market Successes


    23 % growth in US 43% growth in Russia

    53% growth in Germany 29% growth in Canada

    10

    OUTPERFORMANCE SINCE 1988 ON TRACK TO HIT 4 MILLION C/E DEPLETIONS MILESTONE


    000s C/E

    4m c/e 3m c/e

    2m c/e

    3,000

    2,500

    1m c/e
    2,000

    466,000 c/e
    1,500

    1,000

    500

    Global MAT 31st March 2012: 3,136,631 c/e

    LEADERSHIP IN CONTEXT
    JAMESON CURRENTLY NO.25 IN GLOBAL PREMIUM SPIRITS
    16. Hennessy 1. Smirnoff 2. Bacardi 3. J.Walker 4. Absolut 5. Jack Daniels 6. Captain Morgan 7. Jose Cuervo 8. Jagermeister 9. Baileys 10. Ballantines 11. Ricard 12. Jim Beam 13. Grants 14. Crown Royal 15. Chivas 24.7 19.6 18.0 11.2 10.6 9.2 6.9 6.8 6.8 6.5 6.2 5.8 5.0 5.0 4.9 29. Dewars 3.2 3.1 1 1 17. J&B 18. Gordons Gin
    19. Brugal

    4.9 4.8 4.3 4.2 4.2 3.9 3.8 3.8 3.8 3.8 3.7 3.7 3.5 3 1 3 1 2 1 3 2 1 1 1 4 2 1 1 1 2 1 7

    20. De Kuyper
    21. Fernet Branca 22. Havana Club

    23. E&J 24. Grey Goose 25. Jameson 26. Svedka 27. Malibu 28. Skyy

    2
    30. Finlandia

    Note: Fernet Branca dramatic growth is mostly due a wrong sales estimate in 2010 ranking Source: IMPACT TOP 100 PREMIUM SPIRITS FEBRUARY 2012

    LEADERSHIP IN CONTEXT
    JAMESON TO BECOME A TOP 10 PREMIUM SPIRIT BRAND GLOBALLY
    YEAR 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 RANKING 10 11 12 14 15 17 20 22 23 25 29 33 36 38 42 45 47 54 58 63 68 VAR +1 +1 +2 +1 +2 +3 +2 +1 +2 +4 +4 +3 +2 +4 +3 +2 +7 +4 +5 +5 -

    Intention

    Achieved*

    1
    *Source: IMPACT TOP 100 PREMIUM SPIRITS FEBRUARY 2012

    Distillery Impact on Local Economy


    Circa 40 million per year spend on salaries, goods and services

    Construction jobs for both projects will peak at circa 250 employees
    Circa 12,000 acres of locally grown barley for Irish Distillers use set to double over the next 10 years. Equipment and services sourced locally where possible. I.e. most of the 200 million expansion CAPEX will be awarded to Irish vendors. Note: Tribute to local engineering and specialist service companies, technology second to none - long term Business partnerships formed.

    14

    Strengths Driving Success


    Global reach through Pernod Ricard Premium products opportunity to innovate with high margin, prestige brands Innovative focused marketing
    Irish Heritage Recruit Brand ambassadors Use of technology aps, podcasts, social media, interactive virtual tastings Association with major events e.g international film festival.

    15

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