Transforming Your Business With Software As A Service: IBM Executive Point of View
Transforming Your Business With Software As A Service: IBM Executive Point of View
Transforming Your Business With Software As A Service: IBM Executive Point of View
Businesses around the world are reinventing themselves to remain competitive in a time when constant change is the new normal.
Strategic, thoughtful evolution is required to meet these changes head on, and the most successful companies are doing so with a critical eye on three key factors: First, customers are more connected than ever, demanding a more personalized experience with brands. Regardless of the industry, keeping customers at the center of every decision is critical. To do that, businesses need access to the right data and the right analytical tools to make customer-centric decisions. Second, the competitive landscape has also become more dynamic. Being among the biggest is no longer synonymous with being among the best. Rather, foresight and innovative thinking are what create new market leaders and inspire greatness. Finally, the very structure of companies has evolved. People remain the heart of an organization, but the nature of employee, vendor and partner collaboration has changed forever. Businesses that adopt a social enterprise model exponentially increase the power of their human capital to innovate. With commerce evolving at light speed, now is a truly exciting time to be in a position of leadership. Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness.
Accelerate business process innovation Deliver business analytics at point of impact Connect people with collaborative business networks
Realize the power to accelerate innovation across a variety of business functions to reduce overhead and time to revenue.
The Social Economy: Unlocking Value and Productivity Through Social Technologies. McKinsey Global Institute, July 2012
The tangible benefits of leveraging SaaS have been known and appreciated for years. But only IBMs innovative thinking amplifies those benefits by fully harnessing cloud capabilities and delivering them in a strategic organizational view that will elevate many facets of business. The IBM SmartCloud Solutions portfolio consists of five major categories with more than 70 unique applications, each designed to address unique business processes, industries and functions:
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Copyright IBM Corporation 2013 IBM Software Group Route 100 Somers, NY 10589 USA Produced in the United States of America April 2013 IBM, the IBM logo, ibm.com, SmartCloud are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED AS IS WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.
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