Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 67 views

    Appendix A Study On Advertisement and Sales Promotion in Kse LTD, Irinjalakuda

    Uploaded by

    Dinoop Devaraj
    The document discusses a study conducted on the advertisement and sales promotion strategies of KSE Ltd in Irinjalakuda. It includes a socio-economic background section and then lists 22 questions for respondents related to the effectiveness of the company's advertising, selection of advertising media, marketing department strength, impact of advertising and sales promotion methods on sales, satisfaction with advertising and sales promotion activities, and opinions on various sales promotion measures. Suggestions to improve advertisement and sales promotion effectiveness are also sought. References and websites used for the study are provided at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Appendix A Study On Advertisement and Sales Promotion in Kse LTD, Irinjalakuda

    Uploaded by

    Dinoop Devaraj
    67 views6 pages
    The document discusses a study conducted on the advertisement and sales promotion strategies of KSE Ltd in Irinjalakuda. It includes a socio-economic background section and then lists 22 questions for respondents related to the effectiveness of the company's advertising, selection of advertising media, marketing department strength, impact of advertising and sales promotion methods on sales, satisfaction with advertising and sales promotion activities, and opinions on various sales promotion measures. Suggestions to improve advertisement and sales promotion effectiveness are also sought. References and websites used for the study are provided at the end.

    Original Title

    Appendix 3

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses a study conducted on the advertisement and sales promotion strategies of KSE Ltd in Irinjalakuda. It includes a socio-economic background section and then lists 22 questions for respondents related to the effectiveness of the company's advertising, selection of advertising media, marketing department strength, impact of advertising and sales promotion methods on sales, satisfaction with advertising and sales promotion activities, and opinions on various sales promotion measures. Suggestions to improve advertisement and sales promotion effectiveness are also sought. References and websites used for the study are provided at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    67 views6 pages

    Appendix A Study On Advertisement and Sales Promotion in Kse LTD, Irinjalakuda

    Uploaded by

    Dinoop Devaraj
    The document discusses a study conducted on the advertisement and sales promotion strategies of KSE Ltd in Irinjalakuda. It includes a socio-economic background section and then lists 22 questions for respondents related to the effectiveness of the company's advertising, selection of advertising media, marketing department strength, impact of advertising and sales promotion methods on sales, satisfaction with advertising and sales promotion activities, and opinions on various sales promotion measures. Suggestions to improve advertisement and sales promotion effectiveness are also sought. References and websites used for the study are provided at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 6

    APPENDIX A STUDY ON ADVERTISEMENT AND SALES PROMOTION IN KSE LTD, IRINJALAKUDA

    1. Socio Economic Background A. Name B. Age group a. below 30 d. 40-45 C. Gender a.. Male : b. Female : : b. 30-35 e. above 45 c. 35-40

    D. Educational Qualification: a. Illiterate c. HSC E. Income a. 2000-4000 c. 6000- 8000 : b. 4000-6000 d. above 8000 b. SSLC d. others

    2. Do you feel the advertising effective? a) Yes b) No

    3. Do you think that company has efficient strength in the selection of proper advertising media? a) Yes b) No

    4. What do you feel about the strength of marketing department? a) Very good d) Poor b) Good e) Very poor c) Average

    5. Opinion about the increase in sales due to the companys advertising methods? a) Very high d) Low b) High e) Very low c) Moderate

    6. Do you feel that company provides adequate advertising activities? a) Yes b) No

    7. Are u satisfied with companys advertising? a) Highly Satisfied d) Dissatisfied b) Satisfied e) Highly Dissatisfied c) Moderate

    8. Do you feel company is using fewer amounts in advertising process? a) Yes b) No

    9. What do you feel about television as an advertising media? a) Very good d) Poor b) Good e) Very poor c) Average

    10. What do you feel about newspaper as an advertising media? a) Very good d) Poor b) Good e) Very poor c) Average

    11. What do you feel about flux board as an advertising media? a) Very good d) Poor b) Good e) Very poor c) Average

    12. What do you feel about radio as an advertising media? a) Very good d) Poor b) Good e) Very poor c) Average

    13. What is your opinion about companys advertising? a) Highly Satisfied d) Dissatisfied b) Satisfied e) Highly Dissatisfied c) Moderate

    14. Do you feel the sales promotion activities effective? a) Yes b) No

    15. Do you think that company has efficient strength in the selection of proper sales promotional measures? a) Yes b) No

    16. Opinion about the increase in sales due to the companys sales promotion methods? a) Very high d) Low b) High e) Very low c) Moderate

    17. Do you feel that company provides adequate sales promotional activities activities? a) Yes b) No

    18. Are u satisfied with companys sales promotion? a) Highly Satisfied d) Dissatisfied b) Satisfied e) Highly Dissatisfied c) Moderate

    19. What do you feel about customer relationship management as a sales promotional measure? a) Very good d) Poor b) Good e) Very poor c) Average

    20. What do you feel about free gifts as a sales promotional measure? a) Very good d) Poor b) Good e) Very poor c) Average

    21. What do you feel about vouchers and coupons as a sales promotional measure? a) Very good d) Poor b) Good e) Very poor c) Average

    22. Give your suggestion to improve the advertisement and sales promotion effectives. -----------------------------------------------------------------------------------------------------------------------------------

    REFERENCES a. Philip Kotler, 2001, Marketing Management, New Delhi, Prentice Hall of India pvt ltd. b. Harper Boyd. W, Ralph Westfall, Stanley F Stasch, 1990, Marketing Research, Delhi, All India Traveller Bookseller. c. Kothari,C.R Research Methodology 2nd edition, New age International publishers. WEBSITES: 1. www. Kseltd.com 2. www.management studies.com 3. www. Markettrips.com 4. www.ask.com

    You might also like