Arcadia Pvt.

Limited
start a new beginning

Marketing Report on Tourist Destination.

This report describes about the marketing and promotional strategies of out of the world tourist destination created by our company. It states briefly about our Product, Pricing, Promotion adopted by our company for this report.

By Team, JUAN RODRIGUEZ

(Prawin Sharma & Ashraf Majumder)

ACKNOWLEDGEMENT
We have taken efforts in this report. However, it would not have been possible without the kind support and help of many individuals and organizations. We would like to extend our sincere thanks to all of them and especially to Kristu Jayanti College for providing us with the opportunity. We are highly indebted to Prof. J. Shanti Sunil for her guidance and constant supervision as well as for providing necessary information regarding the report & also for their support in completing the report. We would like to express our gratitude towards our parents & member of IIBS for their kind co-operation and encouragement which help us in completion of this report. We would like to express us special gratitude and thanks to industry persons for giving us such attention and time. Our thanks and appreciations also go to our colleagues in developing the report and people who have willingly helped us out with their abilities.

INTRODUCTION:
rcadia Pvt. Ltd. is a premier company based hospitality industry that has delivering smiles among its guests since 2006. We have been operating 3star and 5-star classification hotels, restaurants, parks and clubs across various cities around India. Our company was started with our first hotel, Hotel Paradise which was inaugurated in March 2006 in the city of Mumbai. We are also in the field of restaurants and theme parks. We have our head office in Mumbai and other 12 fully owned offices in key cities such as New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Kochi, Hyderabad, Goa, Nagpur and Jaipur. Arcadia Pvt. Ltd. is a premium hospitality brand in India employing over 1500 professionals across India. We are planning to make it a global brand and diversify into other fields including hospitality. ..Incredible India! Is the term for which INDIA is known for its Tourism Sector in this era. Tourism is one of the most important part in the Tertiary sector and the second most income generator sector in INDIA. Many states are well known for its cultural heritage, gorgeousness, flora and fauna and so on.Therefore to make India much more rich in tourism sector, we the team of Arcadia Pvt. Ltd. Is going to reveal the most astonishing Island which is being hardly familiar to the tourists, i.e. ANDAMAN & NICOBAR ISLAND . CANYON OF ISLANDS. Thus we are proud to announce that our company is aiding new tourist destination to delight the people who are ready to think beyond his Imagination. The principal services offered by our company are: Lodging Restaurants Amusement Parks Clubs Exploring the marine life

And much much more because we believe that every new beginning has some other beginnings end.

Marketing on its own has its basic principles 4Ps those are

Product Price Place Promotion

We as the Marketing Managers of our Company Arcadia Pvt. Ltd came up with the decision to utilize those 4Ps in an effective and efficient way. Lets explore it

 PLACE
As already stated above that we are going to build a premise in Andaman and Nicobar which is beyond the imagination of oneself. As per the place concerned most of the people want to visit once in their life journey where the leisure and peace will be truly achieved by their soul. An Archipelago of 572 islands adrift in the Indian Ocean, the union territory of Andaman & Nicobar Islands stretches over an area of more than 700 sq. kms. Port Blair and its surroundings offer sightseeing possibilities that interest all. There is history, nature and beauty that will fascinate you. Taking in account all preference of the various tourists in consideration our company has turned this Island to one of the most like paradise. Resorts, hotels, spas, amusement park, restaurants and many other activities discovering the marine life out here at this Island with the best services by the best mavens, located in Port Blair, the heart of Andaman Island to make the trip enjoyable and memorable for an unforgettable experience for the tourist. The distance of the hotel from the airport is about 2.7kms and we also have resort which is situated at the most startling place at Havelock, 40kms away from the airport and we provide the pick and drop facilities to our guests by our representative. We value our each and every guest with personal attention and make their trip comfortable and with lots of lovely memories because words can be forgotten but memories cant.

 PRICE
Profit is one of the major factor in all of the companies without profit no company can survive in this competitive age without the better pricing strategies as it is the only income generating sector of any company. So the company gives its best planning strategy for an effective and efficient utilization of our stakeholders and partners money. The company is entering into this field for the first time, so considering the European recession and the Indian middle class family we have decided to go for PENETRATION PRICING strategy. This strategy is best suited for the certain period of time as we are in the first stage of the product life cycle and to survive in the high competitiveness market we adopt this strategy. Though foreign tourists are the major source of income in the tourism sector but our company has mainly focused to the Indian tourist for its rapid growth in the market. In India there are in about 60%-70% of the MIDDLE CLASS INCOME FAMILIES. Many other tourist destinations can be afforded by the high income group only. Therefore considering the mid-income group in observance we have planned the affordable trips and vacation packages so that our pleasurable trips can be enjoyed by these people also.

 PROMOTION
Without knowing about the product no person is going to spend on it. So to make aware about our product and services we are following the various promotional tools which are stated below

Social Networks: We are living in an interconnected world where we are surrounded by social networks. These networks are the fastest mode to communicate in the present day. So the priority is given to this field. From youngsters to oldies, house wife to corporate ladies, everyone is interconnected with the social networks. So it is the finest way to make aware of our services and products by giving advertisements and web pages on these networks like Facebook, Twitter, MySpace, Plus+ and YouTube etc. these websites are the top most requirement for the people in this era. SMS-Marketing: it is also the most important tool for the promoting the business in this century. In the age of electronic devices Mobile Phones is a basic requirement for every people. Ask to the 10th grade children what he/she wants after passing the board examination most of the answer will be mobile phone. Everyone has its own personal mobile phones from businessman to students. By sending the SMS on the mobiles regarding the information about our packages we will gain the maximum response from them.

 Mass Medias: As per the mass media it will leave a tribute in the peoples mind. So we are using these tools to leave a lasting impression in the mind of people. Some of the Medias where we can give advertisement are on Television, F.M, Newspapers and Magazines etc.

Sales promotion: We are also offering the various discounts, gifts and many more surprising things to our guests because darling money talks!! These are all the tools to attract people.

Why Social Network and SMS marketing?

Cost effective Long term Swiftness Mass reach Flexibility

 PRODUCT
What satisfies our guests are the product and services given by our company. We offer the premium services and product which is under reach of every men pocket. The packages offered by our company are stated below: Currently we are offering 2 exotic tour packages for the island:
Tropical Andaman: ( 5days ) (Rs.19999/-* per person)
o Port Blair o Three island cruise o Havelock(SCUBA SNORKELING ) o Port Blair- Day on Leisure o Depart from Port Blair

Discover Andaman: (7days) (Rs.26999/-* per person)

Discover Andaman(Special Package): ( 9days ) (Rs.39999/-* per person)

We have designed our packages as per the budget of Middle class Income family as well as the foreign tourist also. The more detail of our tour is given on our website www.arcadia.com

*Terms and condition apply.

Target Market
India is the second most populated country in the world. Among this there are 60%-70% of the middle class income families which is our target market sector. In this sector it has been classified as Higher Income Mid-class, Middle Income Mid-class and Lower level Mid-class. Our accommodation and premises are the perfect and affordable at ease to this all income group. Though this location is perfect for the Honeymoon couples, Families and the person who want to spend their valuable time at the exotic nature environment. OUR MISSION & PURPOSE: Our dedicated purpose and mission is to provide luxurious leisure retreats at its best. Our aim is to provide out of the world comfort to our guests and leave them with cherished memories.

OUR OBJECTIVES: We should provide luxurious retreats in an affordable cost for the middle class people. We should operate our properties according to the 3-star and 5star classification levels. We should achieve sufficient level of surplus for reinvestment and diversification into other fields of business. We should provide our services category for all the classes of people and also according to the standards of international guests.

Arcadia Advantages ..
1. 2. 3. 4. It provides foreign exchange facilities. It gives extra care to the old people and children. The staff are well mannered and polite We give quality assurance. If anything goes wrong we give 100% money back facility 5. We give world class spa treatments and facilities. 6. The surrounding is kept very peaceful and the rooms are also fully furnished. 7. As per our name i.e. paradise we also give a dreamland experience to our guests. 8. As it is an island we give an underwater diving experience to all our guests. 9. Weekends are given extra care for entertainment as world class djs and musical nights will make our guests move their feet. 10. We give internet facilities in the hotel rooms.