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Consumer Economy and Mass Entertainment By the end of the 1920s, Americans were overwhelmed by the rise of a modern consumer culture. In response, many of the bitter cultural tensions that had divided Americans had begun to subside. The growth of exciting new opportunities to buy cars, appliances, and stylish clothing made the country's cultural conflicts seem less significant. The collapse of the new economy at the decade's end would generate economic debates as intense as the cultural conflicts of the early and mid-1920s. Americans in the 1920s were the first to wear ready-made, exact-size clothing. They were the first to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round. In countless ways, large and small, American life was transformed during the 1920s, at least in urban areas. Cigarettes, cosmetics, and synthetic fabrics such as rayon became staples of American life. Newspaper gossip columns, illuminated billboards, and commercial airplane flights were novelties during the 1920s. The United States became a consumer society. Two automotive titans, Henry Ford and Alfred Sloan, symbolized the profound transformations that took place in American industry during the 1910s and 1920s. In 1913, the 50-year-old Ford had revolutionized American manufacturing by introducing the automated assembly line. By using conveyor belts to bring automobile parts to workers, he reduced the assembly time for a Ford car from 12 hours in 1912 to just 1 hours in 1914. Declining production costs allowed Ford to cut automobile prices--six times between 1921 and 1925. The cost of a new Ford was reduced to just $290. This amount was less than three months wages for an average American worker; it made cars affordable for the average family. To lower employee turnover and raise productivity, Ford introduced a minimum wage of $5 in 1914--twice what most workers earned--and shortened the workday from nine hours to eight hours. Twelve years later, Ford reduced his work week from six days to five days. Ford demonstrated the dynamic logic of mass production: that expanded production allows manufacturers to reduce costs, and therefore, increases the number of products sold; and that higher wages allow workers to buy more products. Alfred Sloan, the president of General Motors from 1923 to 1941, built his company into the world's largest automaker, not by refining the production process, but by adopting new approaches to advertising and marketing. Sloan summed up his philosophy with these blunt words: "The primary object of the corporation was to make money, not just to make cars." Unlike Ford, a farmer's son who wanted to produce an inexpensive, functional vehicle with few frills (Ford said that his customers could have any color that they wanted as long as it was black), Sloan was convinced that Americans were willing to pay extra for luxury and prestige. He advertised his cars as symbols of wealth and status. In 1927, he introduced the yearly model change to convince motorists to trade in old models for newer ones with flashier styling. He also developed a series of automobile divisions, differentiated by status, price, and level of luxury. Hence, Chevrolets were less expensive than Buicks or Cadillacs. He set up the nation's first national consumer credit agency in 1919 to make his cars affordable. If Henry Ford demonstrated the efficacy of mass production, Sloan revealed the importance of merchandising in a modern consumer society. Cars were the symbol of the new consumer society that emerged in the 1920s. In 1919, there were just 6.7 million cars on American roads. By 1929, there were more than 27 million cars--or nearly one car for every household in the United States. In that year, one American out of every five owned a car--compared to one out of every 37 English and one out of every 40 French car owners. Car manufacturers and banks encouraged the public to buy the car of their dreams on credit. Thus, the American love affair with the car began. In 1929, a quarter of all American families purchased a car. About 60 percent bought cars on credit, often paying interest rates of 30 percent or higher. Cars revolutionized the American way of life. Enthusiasts claimed that the automobile promoted family togetherness through evening rides, picnics, and weekend excursions. Critics decried squabbles between parents and teenagers over use of the automobile and an apparent decline in church attendance resulting from Sunday outings. Worst of all, charged critics, automobiles gave young people freedom and privacy, serving as "portable bedrooms" that couples could take anywhere. The automobile also transformed the American landscape, quickly obliterating all traces of the horse and buggy past. During the 1920s, the country doubled its system of roads and highways. The nation spent over $2 billion annually building and maintaining roads. By 1929, there were 852,000 miles of roads in the United States, compared to just 369,000 miles in 1920. The car also brought pollution, congestion, and nearly 30,000 traffic deaths a year. The automobile industry provided an enormous stimulus for the national economy. By 1929, the industry produced 12.7 percent of all manufacturing output, and employed 1 out of every 12 workers. Automobiles, in turn, stimulated the growth of steel, glass, and rubber industries, along with the gasoline stations, motor lodges, camp grounds, and hot dog stands that dotted the nation's roadways. Alongside the automobile, the telephone and electricity also became emblems of the consumer economy. By 1930, twothirds of all American households had electricity, and half of American households had telephones. As more and more of America's homes received electricity, new appliances followed: refrigerators, washing machines, vacuum cleaners, and toasters quickly took hold. Advertisers claimed that "labor saving" appliances would ease the sheer physical drudgery of housework, but they did not shorten the average housewife's work week. Women had to do more because standards of cleanliness kept rising. Sheets had to be changed weekly; the house had to be vacuumed daily. In short, social pressure

expanded household chores to keep pace with the new technology. Far from liberating women, appliances imposed new standards of cleanliness. Ready-to-wear clothing was another important innovation in America's expanding consumer economy. During World War I, the federal government defined standard clothing sizes to help the nation's garment industry meet the demand for military uniforms. Standard sizes meant that it was now possible to mass produce ready-to-wear clothing. Since there was no copyright on clothing designs until the 1950s, garment manufacturers could pirate European fashions and reproduce them using less expensive fabrics. Even the public's eating habits underwent far-reaching shifts. Americans began to consume fewer starches (like bread and potatoes) and to consume more fruit and sugar. But the most striking development was the shift toward processed foods. Instead of preparing food from scratch at home (plucking chickens, roasting nuts, or grinding coffee beans), an increasing number of Americans purchased foods that were ready-to-cook. Important innovations in food processing occurred during World War I, as manufacturers learned how to efficiently produce canned and frozen foods. Processed foods saved homemakers enormous amounts of time in peeling, grinding, and cutting. Accompanying the rise of new consumer-oriented businesses were profound shifts in the ways that businesses operated. To stimulate sales and increase profits, businesses expanded advertising, offered installment credit, and created the nation's first regional and national chains. The nation's first million-dollar advertising campaign--for Uneeda Bisquits in a waterproof box--demonstrated advertising's power. Before the 1920s, most advertisements consisted of vast expanses of print. Absent were brand names, pictures, or catch phrases. During the 1920s, advertising agencies hired psychologists (including John B. Watson, the founder of behaviorism, and Edward Bernays, Sigmund Freud's nephew) to design the first campaigns. They touted products by building-up name brand identification, creating memorable slogans, manipulating endorsements by doctors or celebrities, and appealing to consumers' hunger for prestige and status. By 1929, American companies spent $3 billion annually to advertise their products--five times more than the amount spent on advertising in 1914. Installment credit soared during the 1920s. Banks offered the country's first home mortgages. Manufacturers of everything--from cars to irons--allowed consumers to pay "on time." About 60 percent of all furniture and 75 percent of all radios were purchased on installment plans. In contrast to a Victorian society that had placed a high premium on thrift and saving, the new consumer society emphasized spending and borrowing. A fundamental shift took place in the American economy during the 1920s. The nation's families spent a declining proportion of their income on necessities--food, clothing, and utilities--and an increasing share on appliances, recreation, and a host of new consumer products. As a result, older industries, such as textiles, railroads, and steel, declined, while newer industries, such as appliances, automobiles, aviation, chemicals, entertainment, and processed foods, surged ahead rapidly. During the 1920s, the chain store movement revolutionized retailing. Chains of stores multiplied across the country, like Woolworth's, the five-and-dime chain. The largest grocery chain, A&P, had 17,500 stores by 1928. Alongside drugstore and cigar store chains, there were also interlocking networks of banks and utility companies. These banks and utilities played a critical role in promoting the financial speculation of the late 1920s--which would be one of the causes for the Great Depression. The Formation of Modern American Mass Culture Many of the defining features of modern American culture emerged during the 1920s. The record chart, the book club, the radio, the talking picture, and spectator sports--all became popular forms of mass entertainment. But the 1920s primarily stand out as one of the most important periods in American cultural history because the decade produced a generation of artists, musicians, and writers who were among the most innovative and creative in the country's history. Mass Entertainment Of all the new appliances to enter the nation's homes during the 1920s, none had a more revolutionary impact than the radio. Sales of radios soared from $60 million in 1922 to $426 million in 1929. The first commercial radio station began broadcasting in 1919, and during the 1920s, the nation's airwaves were filled with musical variety shows and comedies. Radio drew the nation together by bringing news, entertainment, and advertisements to more than 10 million households by 1929. Radio blunted regional differences and imposed similar tastes and lifestyles. No other media had the power to create heroes and villains so quickly. When Charles Lindbergh became the first person to fly nonstop across the Atlantic from New York to Paris in 1928, the radio brought this incredible feat into American homes, transforming him into a celebrity overnight. Radio also disseminated racial and cultural caricatures and derogatory stereotypes. The nation's most popular radio show, "Amos 'n Andy," which first aired in 1926 on Chicago's WMAQ, spread vicious racial stereotypes into homes whose white occupants knew little about African Americans. Other minorities fared no better. The Italian gangster and the tightfisted Jew became stock characters in radio programming. The phonograph was not far behind the radio in importance. The 1920s saw the record player enter American life in full force. Piano sales sagged as phonograph production rose from just 190,000 in 1923 to 5 million in 1929. The popularity

of jazz, blues, and "hillbilly" music fueled the phonograph boom. The novelist F. Scott Fitzgerald called the 1920s the "Jazz Age"--and the decade was truly jazz's golden age. Duke Ellington wrote the first extended jazz compositions; Louis Armstrong popularized "scat" (singing of nonsense syllables); Fletcher Henderson pioneered big band jazz; and trumpeter Jimmy McPartland and clarinetist Benny Goodman popularized the Chicago school of improvisation. The blues craze erupted in 1920 when a black singer named Mamie Smith released a recording called "Crazy Blues." The record became a sensation, selling 75,000 copies in a month and a million copies in seven months. Recordings by Ma Rainey, the "Mother of the Blues," and Bessie Smith, the "Empress of the Blues," brought the blues, with their poignant and defiant reaction to life's sorrows, to a vast audience. "Hillbilly" music broke into mass culture in 1923 when a Georgia singer named "Fiddlin' John" Carson sold 500,000 copies of his recordings. Another country artist, Vernon Dalhart, sold 7 million copies of a recording of "The Wreck of Old 97." "Country" music's appeal was not limited to the rural South or West; city folk, too, listened to country songs, reflecting a deep nostalgia for a simpler past. The single most significant new instrument of mass entertainment was the movies. Movie attendance soared, from 50 million a week in 1920 to 90 million weekly in 1929. According to one estimate, Americans spent 83 cents of every entertainment dollar going to the movies, and three-fourths of the population went to a movie theater every week. During the late teens and 1920s, the film industry took on its modern form. In cinema's earliest days, the film industry was based in the nation's theatrical center--New York. By the 1920s, the industry had relocated to Hollywood, drawn by its cheap land and labor, the varied scenery that was readily accessible, and a suitable climate ideal for year-round filming (some filmmakers moved to avoid lawsuits from individuals like Thomas Edison who owned patent rights over the filmmaking process). Each year, Hollywood released nearly 700 movies, dominating worldwide film production. By 1926, Hollywood had captured 95 of the British market and 70 percent of the French market. A small group of companies consolidated their control over the film industry and created the "studio system" that would dominate film production for the next 30 years. Paramount, 20th Century Fox, MGM, and other studios owned their own production facilities, ran their own worldwide distribution networks, and controlled theater chains committed to showing their companies' products. In addition, they kept stables of actors, directors, and screenwriters under contract. The popularity of the movies soared as films increasingly featured glamour, sophistication, and sex appeal. New kinds of movie stars appeared: the mysterious sex goddess, personified by Greta Garbo; the passionate hot-blooded lover, epitomized by Rudolph Valentino; and the flapper, with her bobbed hair and skimpy skirts. New film genres also debuted, including swashbuckling adventures, sophisticated sex comedies, and tales of flaming youth and their new sexual freedom. Americans flocked to see Hollywood spectacles such as Cecil B. DeMille's Ten Commandments with its "cast of thousands" and dazzling special effects. Comedies, such as the slapstick masterpieces starring Charlie Chaplin and Buster Keaton, enjoyed great popularity as well. Like radio, movies created a new popular culture with common speech, dress, behavior, and heroes. Like radio, Hollywood did its share to reinforce racial stereotypes by denigrating minority groups. The radio, the electric phonograph, and the silver screen both molded and mirrored mass culture. Spectator Sports Spectator sports attracted vast audiences in the 1920s. The country yearned for heroes in an increasingly impersonal, bureaucratic society, and sports provided them. Prize fighters like Jack Dempsey became national idols. Team sports flourished, however, Americans focused on individual superstars, people whose talents or personalities made them appear larger than life. Knute Rockne and his "Four Horsemen" at Notre Dame spurred interest in college football. Professional football began during the 1920s. In 1925, Harold "Red" Grange, the "Galloping Ghost" halfback for the University of Illinois, attracted 68,000 fans to a professional football game at Brooklyn's Polo Grounds. Baseball drew even bigger crowds than football. The decade began, however, with the sport mired in scandal. In 1920, three members of the Chicago White Sox told a grand jury that they and five other players had thrown the 1919 World Series. As a result of the "Black Sox" scandal, eight players were banished from the sport. But baseball soon regained its popularity, thanks to George Herman ("Babe") Ruth, the sport's undisputed superstar. Up until the 1920s, Ty Cobb's defensive brand of baseball, with its emphasis on base hits and stolen bases, had dominated the sport. Ruth transformed baseball into the game of the home-run hitter. In 1921, the New York Yankee slugger hit 59 home runs--more than any other team. In 1927, the "Sultan of Swat" hit 60 home runs. Prohibition At midnight, January 16, 1920, the United States went dry; breweries, distilleries, and saloons were forced to close their doors. Led by the Anti-Saloon League and the Women's Christian Temperance Union, the dry forces had triumphed by linking Prohibition to a variety of Progressive era social causes. Proponents of Prohibition included many women reformers who were concerned about alcohol's link to wife beating and child abuse and industrialists, such as Henry Ford, who were concerned about the impact of drinking on labor productivity. Advocates of Prohibition argued that outlawing drinking would eliminate corruption, end machine politics, and help Americanize immigrants. Even before the 18th Amendment was ratified, about 65 percent of the country had already banned alcohol. In 1916, seven states adopted anti-liquor laws, bringing the number of states to 19 that prohibited the manufacture and sale of alcoholic beverages. America's entry into World War I made Prohibition seem patriotic since many breweries were owned

by German Americans. Wayne Wheeler, lobbyist for the Anti-Saloon League, urged the federal government to investigate "a number of breweries around the country which are owned in part by alien enemies." In December 1917, Congress passed the 18th Amendment. A month later, President Woodrow Wilson instituted partial prohibition to conserve grain for the war effort. Beer was limited to 2.75 percent alcohol content and production was held to 70 percent of the previous year's production. In September, the president issued a ban on the wartime production of beer. National Prohibition was defended as a war measure. The amendment's proponents argued that grain should be made into bread for fighting men and not for making liquor. Anti-German sentiment aided Prohibition's approval. The AntiSaloon League called Milwaukee's brewers "the worst of all our German enemies," and dubbed their beer "Kaiser brew." Unsuccessfully, the brewing industry argued that taxes on liquor were paying more for the war effort than were liberty bonds. Yet even after Prohibition was enacted, many ethnic Americans viewed beer or wine drinking as an integral part of their culture, not as a vice. The wording of the 18th Amendment banned the manufacture and sale (but not the possession, consumption, or transportation) of "intoxicating liquors." Many brewers hoped that the ban would not apply to beer and wine. But Congress was controlled by the drys, who advocated a complete ban on alcohol. A year after the ratification, Congress enacted the Volstead Act, which defined intoxicating beverages as anything with more than 0.5 percent alcohol. This meant that beer and wine, as well as whiskey and gin, were barred from being legally sold. Advocates did not believe it would be necessary to establish a large administrative apparatus to enforce the law. The federal government never had more than 2,500 agents enforcing the law. A few states did try to help out. Indiana banned the sale of cocktail shakers and hip flasks; Vermont required drunks to identify the source of their alcohol. The original Congressional appropriation for enforcement was $5 million; several years later, the government estimated enforcement would cost $300 million. Enforcing the law proved almost impossible. Smuggling and bootlegging were widespread. Two New York agents, Izzie Einstein and Mo Smith, relied on disguises while staging their raids--once posing as man and wife. Their efforts were halted, however, after a raid on New York City's 21 trapped some of the city's leading citizens. In New York, 7,000 arrests for liquor law violations resulted in 17 convictions. Enforcement of Prohibition was originally assigned to the Internal Revenue Service (IRS); hence, the enforcement agents who destroyed moonshine stills were called revenuers. In 1930, enforcement transferred to the Justice Department. After Prohibition, tax collection on liquor was returned to the IRS, which was also charged with the registration of machine guns and sawed-off shotguns and the enforcement of taxes on tobacco. These responsibilities were transferred in 1972 to the Bureau of Alcohol, Tobacco, and Firearms. Prohibition failed because it was unenforceable. By 1925, half a dozen states, including New York, passed laws banning local police from investigating violations. Prohibition had little support in the cities of the Northeast and Midwest. Prohibition did briefly pay some public health dividends. The death rate from alcoholism was cut by 80 percent by 1921 from pre-war levels, while alcohol-related crime dropped markedly. Nevertheless, seven years after Prohibition went into effect, the total deaths from adulterated liquor reached approximately 50,000, and there were many more cases of blindness and paralysis. According to one story, a potential buyer who sent a liquor sample to a laboratory for analysis was shocked when a chemist replied: "Your horse has diabetes." Prohibition quickly produced bootleggers, speakeasies, moonshine, bathtub gin, and rum runners smuggling supplies of alcohol across state lines. In 1927, there were an estimated 30,000 illegal speakeasies--twice the number of legal bars before Prohibition. Many people made beer and wine at home. It was relatively easy finding a doctor to sign a prescription for medicinal whiskey sold at drugstores. In 1919, a year before Prohibition went into effect, Cleveland had 1,200 legal bars. By 1923, the city had an estimated 3,000 illegal speakeasies, along with 10,000 stills. An estimated 30,000 city residents sold liquor during Prohibition, and another 100,000 made home brew or bathtub gin for themselves and friends. Prohibition also fostered corruption and contempt for law and law enforcement among large segments of the population. Harry Daughtery, attorney general under Warren Harding, accepted bribes from bootleggers. George Remus, a Cincinnati bootlegger, had a thousand salesmen on his payroll, many of them police officers. He estimated that half his receipts went as bribes. Al Capone's Chicago organization reportedly took in $60 million in 1927 and had half the city's police on its payroll. Popular culture glamorized bootleggers like Chicago's Capone. These symbols served as the model for the central characters in such films as Little Caesar and Scarface. In rural areas, moonshiners became folk heroes. The fashion of the flapper, dancing the Charleston in a short skirt, was incomplete without a hip flask. Prohibition created a huge consumer market unmet by legitimate means. Organized crime filled that vacuum left by the closure of the legal alcohol industry. Homicides increased in many cities, partly as a result of gang wars, but also because of an increase in drunkenness.

Prohibition devastated the nation's brewing industry. St. Louis had 22 breweries before Prohibition. Only nine reopened after Prohibition ended in 1933. Anheiser-Busch made it through Prohibition by making ice cream, near beer, corn syrup, ginger ale, root beer, yeast, malt extract, refrigerated cabinets, and automobile and truck bodies. The jobs and tax revenue that a legal liquor industry would generate looked attractive as the country entered the Great Depression. During his presidential campaign in 1932, New York Governor Franklin D. Roosevelt, who never hid his fondness for martinis, called for Prohibition's repeal. The noble experiment ended at 3:32 p.m., December 5, 1933, when Utah became the 36th state to ratify the 21st Amendment, repealing Prohibition. By then, even some proponents admitted that the 18th Amendment resulted in "evil consequences." The Rev. Sam Small, an evangelist and temperance advocate, said that Prohibition had created "an orgy of lawlessness and official corruption." John D. Rockefeller, a teetotaler, observed in 1932, "drinking has generally increased, the speakeasy has replaced the saloon; a vast army of lawbreakers has been recruited and financed on a colossal scale." Even today, debate about the impact of Prohibition rages. Critics argue that the amendment failed to eliminate drinking, made drinking more popular among the young, spawned organized crime and disrespect for the law, encouraged solitary drinking, and led beer drinkers to hard liquor and cocktails. One wit joked that "Prohibition succeeded in replacing good beer with bad gin." The lesson these critics derive: it is counterproductive to try to legislate morality. Opponents argue that alcohol consumption declined dramatically during Prohibition--by 30 to 50 percent. Deaths from cirrhosis of the liver for men fell from 29.5 per 100,000 in 1911 to 10.7 per 100,000 in 1929. Was Prohibition a "noble experiment" or a misguided effort to use government to shape morality? Even today, the answer is not entirely clear. Alcohol remains a serious cause of death, disability, and domestic abuse. It was not until the 1960s that alcohol consumption levels returned to their pre-Prohibition levels. Today, alcohol is linked each year to more than 23,000 motor vehicle deaths and to more than half the nation's homicides, and is closely linked to domestic violence. The New Woman In 1920, after 72 years of struggle, American women received the right to vote. After the 19th Amendment passed, reformers talked about female voters uniting to clean up politics, improve society, and end discrimination. At first, male politicians moved aggressively to court the women's vote, passing legislation guaranteeing women's rights to serve on juries and hold public office. Congress also passed legislation to set up a national system of women's and infant's health care clinics, as well as a constitutional amendment prohibiting child labor--a measure supported by many women's groups. The early momentum quickly dissipated, however, as the women's movement divided within and faced growing hostility from without. The major issue that split feminists during the 1920s was a proposed Equal Rights Amendment to the Constitution outlawing discrimination based on sex. The issue pitted the interests of professional women against those of working class women, many of whom feared that the amendment would prohibit "protective legislation" that stipulated minimum wages and maximum hours for female workers. The women's movement also faced mounting external opposition. During the Red Scare following World War I, the War Department issued the "Spider Web" chart which linked feminist groups to foreign radicalism. Many feminist goals were unachieved in the mid-1920s. Opposition from many Southern states and the Catholic Church defeated the proposed constitutional amendment outlawing child labor. The Supreme Court struck down a minimum wage law for women workers, while Congress failed to fund the system of health care clinics. Women did not win new opportunities in the workplace. Although the American work force included eight million women in 1920, more than half were black or foreign-born. Domestic service remained the largest occupation, followed by secretaries, typists, and clerks--all low-paying jobs. The American Federation of Labor (AFL) remained openly hostile to women because it did not want females competing for men's jobs. Female professionals, too, made little progress. They consistently received less pay than their male counterparts. Moreover, they were concentrated in traditionally "female" occupations such as teaching and nursing. During the 1920s, the organized women's movement declined in influence, partly due to the rise of the new consumer culture that made the suffragists and settlement house workers of the Progressive era seem old-fashioned. Advertisers tried self-consciously to co-opt many of the themes of pre-World War I feminism, arguing that the modern economy was filled with exciting and liberating opportunities for consumption. To popularize smoking among women, advertisers staged parades down New York's 5th Avenue, imitating the suffrage marches of the 1910s, in which young women carried "torches of freedom"--cigarettes. Immigration Restriction

Before World War I, American industry, steamship companies, and railroads promoted immigration and financed groups opposed to immigration restriction. The United States did institute registration and literacy requirements for immigrants; yet, opponents of restriction succeeded in blocking efforts to establish immigration quotas. World War I revealed that the economy could function effectively without foreign immigration; opposition to immigration restriction withered away. Not only had World War I demonstrated that immigrants had become "Americanized," but with the establishment of new European nation states, interest in European politics faded away. While some opponents of immigration argued that it threatened the nation's culture, most of the arguments advanced against immigration were economic. Among the chief proponents of immigration restriction were the unions of the American Federation of Labor. Organized labor feared that American workers' wages would decline if unskilled immigrant workers flooded the labor market. Meanwhile, many businessmen feared dangerous foreign radicals. During the 1920s, most ethnic groups agreed that the overall volume of immigration should be reduced. The issue remained: how to distribute the immigration quotas. A compromise was easily reached: make the quotas proportionate to the current population, so that future immigration would not change the balance of ethnic groups. In 1924, Congress reduced the number of immigrants allowed into the United States each year to two percent of each nationality group counted in the 1890 census. It also barred Asians entirely. Fundamentalism and Pentecostalism Religion was a pivotal cultural battleground during the 1920s. The roots of this religious conflict were planted in the late 19th century. Before the Civil War, the Protestant denominations were united in a belief that the findings of science confirmed the teachings of religion. But during the 1870s, a lasting division had occurred in American Protestantism over Charles Darwin's theory of evolution. Religious modernists argued that religion had to be accommodated to the teachings of science, while religious traditionalists sought to preserve the basic tenets of their religious faith. As an organized movement, Fundamentalism is said to have started with a set of twelve pamphlets, The Fundamentals: A Testimony, published between 1909 and 1912. Financed by two wealthy laymen, the pamphlets were to be sent free to "every pastor, evangelist, missionary, theological student, Sunday School superintendent, Y.M.C.A. and Y.W.C.A. secretary in the English speaking world." Eventually, some three million copies were distributed. The five fundamentals in these volumes testified to the infallibility of the literal interpretation of the Bible and the actuality of the virgin birth, the atonement, the resurrection, and the second coming of Christ. Pentecostalism, another current in Protestant revivalism, began on New Year's Day in 1901. A female student at Bethel Bible College in Topeka, Kansas began speaking in tongues, unintelligible speech that accompanies religious excitation. To many evangelicals, speaking in tongues was evidence of the descent of the Holy Spirit into a believer. Pentecostals rejected the idea that the age of miracles had ended. During the 1920s, many Americans became aware of Pentecostalism as charismatic faith healers claimed to be able to cure the sick and to allow the crippled to throw away their crutches. Pentecostalism spread particularly rapidly among lower middle-class and poorer Protestants who sought a more spontaneous and emotional religious experience than that offered by the mainstream religious denominations. The most prominent of the early Pentecostal revivalists was Aimee Semple McPherson. The Fundamentalist and Pentecostal movements arose in the early 20th century as a backlash against modernism, secularism, and scientific teachings that contradicted their religious beliefs. Early fundamentalist doctrine attacked competing religions--especially Catholicism, which it portrayed as an agent of the Antichrist--and insisted on the literal truth of the Bible, a strict return to fundamental principles, and a thoroughgoing rejection of modernity. Between 1921 and 1929, Fundamentalists introduced 37 anti-evolution bills into 20 state legislatures. The first law to pass was in Tennessee. During the summer of 1925, John Scopes, a high school teacher in Dayton, Tennessee, was tried for violating the prohibition on the teaching of evolution in tax-supported schools. The statute forbade the teaching in public schools of any scientific theory that denied the literalness of the Biblical account of creation. The Scopes case raised the legal issue of the validity of a law that seemed to violate the constitutional separation of chu

The Avant-Garde Few decades have produced as many great works of art, music, or literature as the 1920s. At the decade's beginning, American culture stood in Europe's shadow. By the decade's end, Americans were leaders in the struggle to liberate the arts from older canons of taste, form, and style. It was during the 1920s that Eugene O'Neill, the country's most talented dramatist, wrote his greatest plays, and that authors William Faulkner, Ernest Hemingway, F. Scott Fitzgerald, and Thomas Wolfe published their first novels. American poets of the 1920s, such as Hart Crane, E. E. Cummings, Countee Cullen, Langston Hughes, Edna St. Vincent Millay, and Wallace Stevens, experimented with new styles of punctuation, rhyme, and form. Likewise, artists like

Charles Demuth, Georgia O'Keeffe, and Joseph Stella challenged the dominant realist tradition in American art and pioneered non-representational and expressionist art forms. The 1920s marked America's entry into the world of serious music. It witnessed the founding of 50 symphony orchestras and three of the country's most prominent music conservatories--Julliard, Eastman, and Curtis Institution. This decade also produced America's first great classical composers, including Aaron Copland and Charles Ives, and saw George Gershwin create a new musical forms by integrating jazz into symphonic and orchestral music. World War I had left many American intellectuals and artists disillusioned and alienated. Neither Wilsonian idealism nor Progressive reformism appealed to America's post-war writers and thinkers who believed that the crusade to end war and to make the world safe for democracy had been a senseless mistake. "Here was a new generation" wrote the novelist F. Scott Fitzgerald in 1920 in This Side of Paradise, "grown up to find all Gods dead, all wars fought, all faiths in man shaken" (page 180) During the 1920s, many of the nation's leading writers exposed the shallowness and narrow-mindedness of American life. The United States was a nation awash in materialism and devoid of spiritual vitality, a "wasteland," wrote the poet T.S. Eliot, inhabited by "hollow men." No author offered a more scathing attack on middle class boorishness and smugness than Sinclair Lewis, who in 1930 became the first American to win the Nobel Prize for Literature. In Main Street (1920) and Babbitt (1922), he satirized the narrow-minded complacency and dullness of small town America, while in Elmer Gantry (1922) he exposed religious hypocrisy and bigotry. As editor of Mercury magazine, H.L. Mencken wrote hundreds of essays mocking practically every aspect of American life. Calling the South a "gargantuan paradise of the fourth rate," and the middle class the "booboisie," Mencken directed his choicest barbs at reformers, whom he blamed for the bloodshed of World War I and the gangsters of the 1920s. "If I am convinced of anything," he snarled, "it is that Doing Good is in bad taste." The writer Gertrude Stein defined an important group of American intellectuals when she told Ernest Hemingway in 1921, "You are all a lost generation." Stein was referring to the expatriate novelists and artists who had participated in the Great War, only to emerge from the conflict convinced that it was an exercise in futility. In their novels, F. Scott Fitzgerald and Hemingway pointed toward a philosophy now known as "existentialism"--which maintains that life has no transcendent purpose and that each individual must salvage personal meaning from the void. Hemingway's fiction lionized toughness and "manly virtues" as a counterpoint to the softness of American life. In The Sun Also Rises (1926) and A Farewell to Arms (1929), he emphasized meaningless death and the importance of facing stoically the absurdities of the universe. In the conclusion of The Great Gatsby (1925), Fitzgerald gave pointed expression to an existentialist outlook: "so we beat on, boats against the current, borne back ceaselessly into the past."