Initial
Initial
Initial
of the degree of BACHELOR OF BUSINESS ADMINISTRATION By GARIMA (BBA 4566/08) AND KSHITIJ KAPOOR (BBA 4586/08) Department of Management Birla Institute of Technology Noida Campus
DECLARATION CERTIFICATE This is to certify that the work presented in the project entitled Gaming import and distribution in partial fulfillment of the requirement of the award of the degree of Bachelor of Business Administration Birla Institute of Technology, Mesra, Ranchi, is an authentic work out under my supervision and guidance. To the best of my knowledge, the content of this project does not form a basis fir the award of any previous degree to anyone else.
Date :
CERTIFICATE OF APPROVAL The foregoing thesis entitled Gaming import and distribution, is hereby approved as a creditable study of research topic and has been presented in satisfactory manner to warrant its acceptance as prerequisite to the degree for which it has been submitted. It is understood that by its approval, the undersigned do not necessarily endorse any conclusion drawn or opinion expressed therein, but approve the project for the purpose for which it is submitted.
Co-ordinator BBA
Academic Co-ordinator
Director BIT-Noida
ACKNOWLEDGEMENT We are extremely thankful to our mentor Ms. Meenakshi Sharma who guided us throughout in the making of this project. She listened to all our queries with a great deal of patience and helped us understand our topic better. This project would not have been possible without the support and encouragement received from her. We would also like to express our heart felt thanks to Mr. Varun Kapoor for providing us guidance and useful information on the gaming industry. It was an inspiring project and we owe a genuine thanks to Ms. Meenakshi Sharma, Dr. S.L. Gupta for assigning us this project.
For a third year running, Delhiites have been found to have one of the highest per capita incomes in the country. The Delhi Economic Survey 2007-8, which was tabled in the Delhi Assembly, has indicated a 16 per cent increase in Delhis per capita income over last year. In the 2006-7 survey, Delhiites were some of the richest people in the country with a per capita income of Rs 58,655 (for the year 2005-6). This years survey results, based on 2006-7 data, show that Delhiites earned Rs 66,728, an increase of Rs 8,074 over the previous financial year.
Megatouch Merit touch screen games are the most advanced touch screen games available today. Available in counter top and upright models, these mega touch games offer mulitiple game capability (140+ games). Merit Mega Touch touch screen games are the next generation in touch screen entertainment, and are available in both countertop and upright cabinets. These powerful new touch screen games offer great profit returns and will handle software updates well into the future. Merit Mega Touch countertop & upright touch screen games offer easy accessibility as well as improved security! The Merit Mega Touch games feature an exclusive joystick and a brand new, high level hardware system and the software is truly the next industry standard in touch screen entertainment! These new generation touchscreen machines offer "head to head simultaneous play"! Now Players can actually compete as they touch the screen at the same time!
Methods of transportation
Since the product is delicate and expensive, packaging and logistics are two most important factors in any business. Transportation will be carried out for two purposes i.e Importing and local transport. The import will take place by two of the following means: 1. Air Transport: If the number of units to be imported is equal to or less than 100 air transport might be used. 2. Sea freight: If the number of units to be imported are significantly over the aforementioned number, sea freight shall work out as a more affordable and feasible option.
Channels of Distribution
The parent company (i.e. Merit-AMI Entertainment Inc.) shall appoint a distributor (i.e. Kooperzane Pvt. Ltd) in the region (Delhi NCR), where the distributor is the POC (Point of Contact) for the sale of this product in the region. The customers could either be a commercial location, an Individual buyer (or a prospective operator) or other customers (e.g. Domestic gamers)
Commercial Location
Other Customers
The product is being imported and then placed in the various locations by our organisation. Therefore, there will be no other channel of distribution.
1 Seller (MeritAMI) and Buyer (KKG Pvt. Ltd.) conclude a sales contract, with method of payment usually by letter of credit (documentary credit). 2 Buyer applies to his issuing bank, usually in Buyer's country, for letter of credit in favor
of Seller (beneficiary). 3 Issuing bank requests another bank, usually a correspondent bank in Seller's country, to advise, and usually to confirm, the credit. 4 Advising bank, usually in Seller's country, forwards letter of credit to Seller informing about the terms and conditions of credit. 5 If credit terms and conditions conform to sales contract, Seller prepares goods and documentation, and arranges delivery of goods to carrier. 6 Seller presents documents evidencing the shipment and draft (bill of exchange) to paying, accepting or negotiating bank named in the credit (the advising bank usually), or any bank willing to negotiate under the terms of credit. 7 Bank examines the documents and draft for compliance with credit terms. If complied with, bank will pay, accept or negotiate. 8 Bank, if other than the issuing bank, sends the documents and draft to the issuing bank. 9 Bank examines the documents and draft for compliance with credit terms. If complied with, Seller's draft is honored. 10 Documents release to Buyer after payment, or on other terms agreed between the bank and Buyer. 11 Buyer surrenders bill of lading to carrier (in case of ocean freight) in exchange for the goods or the delivery order.
FINANCIAL FEASABILITY
CASH FLOW
(as on 31st march 2010)
CASH RECEIPTS
Cash Sales Gaming revenue(Pay per play) Loan/ other cash inj. TOTAL CASH RECEIPTS Total Cash Available (before cash out) 5,15,000 5,15,000 5,15,000