Pavit Worldwide Private Limited Company: Industry Profile
Pavit Worldwide Private Limited Company: Industry Profile
Pavit Worldwide Private Limited Company: Industry Profile
INTRODUCTION TO THE INDUSTRY: The Textile Industry in India is one of the largest and most important industrial segments of the Indian economy accounting for over one fifth of the country's industrial production. It provides employment to around 15 million people who have helped produce one of the largest varieties of yarn, fabrics, textiles, clothing and garments, home furnishings and other textile products in the world. India is a traditional textile -producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the worlds top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing Facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., power loom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry contributes about 14% to the country's industrial output
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Textile Sectors in India: The Man-Made Fiber / Yarn and Power loom Sector
This part of industry Includes fiber and filament yarn manufacturing units. The Power looms sector is decentralized and plays a vital role in Indian Textiles Industry. It produces large variety of cloths to fulfill different needs of the market. It is the largest manufacturer of fabric and produces a wide variety of cloth. The sector contributes around 62% of the total cloth production in the country and provides employment opportunities to 4.86 million people.
the second largest sector in terms of employment, next only to agriculture. This sector accounts for about 13% of the total cloth produced in the country (excluding wool, silk and Khadi).
major part of the industry is rural based. India is the 7th largest producer of wool, and has 1.8% share in total world production. The share of apparel grade is 5%, carpet grade is 85%, and coarse grade is 10% of the total production of raw wool. The Industry is highly dependent on import of raw wool material, due to inadequate production.
Golden fiber and after cotton it is the cheapest fiber available. Indian Jute Industry is the largest producer of raw jute and jute products in the world. India is the second largest exporter of jute goods in world.
decentralized Industry. It plays a significant & important role in the countries economy. It provides employment to a vast segment of craft persons in rural & semi urban areas and generates substantial foreign exchange for the country, while preserving its cultural heritage.
Textiles Organizations:
The following are some governmental, semi-governmental, private bodies
and associations, which are working for the smooth running of the commerce of textile in India.
Secretaries and the Development Commissioners for Handlooms and Handicrafts, Textile Commissioner and Jute Commissioner head this.
Textile Policy & Coordination Man-made Fiber/ Filament Yarn Industry Cotton Textile Industry Jute Industry Silk and Silk Textile Industry Wool & Woolen Industry Decentralized Power loom Sector Export Promotion
Production:
Co-ordination Council of Textiles Research Association Cotton Advisory Board Jute Advisory Board Development Council for Textiles Industry
Autonomous Bodies:
Central Wool Development Board, Jodhpur National Institute of Fashion Technology, New Delhi National Centre for Jute Diversification
Statutory Bodies:
Central Silk Board, Bangalore Jute Manufactures Development Council, Kolkata
100 per cent FDI allowed through the automatic route. De-reservation of readymade garments, hosiery and knitwear from the SSI Technology Mission on Cotton has been launched to make available quality Technology Up gradation Fund Scheme (TUFS) has been launched to Scheme for Integrated Textile Park (SITP) has been started to provide
sector.
raw material at competitive prices. facilitate the modernization and up gradation of the textiles industry. World-class infrastructure facilities for setting up their textile units through the Public Private Partnership model.
50 textile parks are being established to enhance manufacturing capacity A cluster approach for the development of the handloom sector has been Measures have been initiated for protection of handloom items like Banaras
and increase the industry's cost competitiveness. adopted from the year 2005-06 onwards. brocades, Jamdani of Bengal etc., under the Geographical Indications of Goods (Registration and Protection) Act, 1999. So far sanction to register 20 items have been issued under the Act.
For the handicraft sector, some of the new initiatives include the facility
center for exporters and entrepreneurs in the Public Private Partnership (PPP) mode on build, own and operate model with the government meeting 40% of the total cost of setting up the center with maximum investment of Rs. 24 lakhs.
approved for setting up processing and finishing facilities for shawl manufacturers at Ludhiana in Punjab.
In the Jute Sector, the Jute Technology Mission was started during the year
2006-07 with Mini Missions being implemented by the Ministry. The focus of the mission is on improvement of the yield and quality of Jute Fiber, establishing market infrastructure, storage go downs, developing prototypes of machinery with private sector involvement, development of human resources for the jute industry etc.
To produce and provide good quality cloth in affordable price to fulfill To increase the share of India in Global Textile Market; To increase the contribution for employment and economic growth of
country.
Enable millions of jute farmers to produce better quality jute fiber for value
added diversified jute products and enable them to enhance per hectare yield of raw jute substantially.
Facilitate the Jute Sector to attain and sustain a pre-eminent global standing Enable the jute industry to build world class state-of-the-art manufacturing
in the manufacture and export of jute products. capabilities in conformity with environmental standards, and, for this purpose, to encourage Foreign Direct Investment, as well as research and development in the sector.
our weavers and craftspeople engaged in the manufacture of traditional as well as innovative jute products.
Expand productive employment by enabling the growth of the industry; Make Information Technology (IT), an integral part of the entire value chain
of jute and the production of jute goods, and thereby facilitate the industry to achieve international standards in terms of quality, design, and marketing.
Arvind Mills: Arvind Mills is one of the major and fully vertically integrated
composite mills player in India. It has large production in denim, shirting and knitted garments. It is now adding value by manufacturing denim apparel. Its sales are around US$ 300 million.
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which is spread across the value chain from yarn to retail. It is specialized in diversified woolen textiles. It already supplies to some US retailers.
that is in the business of fully integrated manmade fiber. It has capacity of more than 6 million tons per year. It has joint venture partners like, DuPont, Stone & Webster, Sinco (Italy) etc.
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segment of the industry. It is an approved supplier to global retailers like GAP, Target and Tommy Hilfiger. Its sales are little over US$ 120 million.
Local Brands:
The introduction of domestic brands by the leading textile and apparel firms is another interesting feature of the Indian textile market. Prior to 2000, there were around 5-6 brands in India, prominent amongst them being Zodiac, Monte -Carlo, Raymond, Bombay Dyeing. Some of the brands built in recent years are "Pantaloon", "Killer" Jeans, "Easios", "Tibre", "Colour Plus", ''Trigger" etc. Many of these brands have now reached a stage where they can look towards gaining a regional, if not a global presence.
Growth prospects:
Tremendous boom in retailing is expected to cause a significant change in the consumption patterns of private incomes. The growth will result in qualitative shifts in domestic buying patterns and life styles of consumers in India. Changing life style has also led to a rapid increase in the ready to-wear market. Several foreign players have been retailing branded apparels in India for a number of years. Indian textile industry has attracted increasing foreign investment over the years. Inflow of foreign investment has inspired other international players to start more production ventures. Growth trend of the industry has been aided and sustained by the strong services sector. The countrys performance on the macroeconomic parameters has been impressive in the past 4 years. Despite temporary setback in the past few months, the economy is already back on the road to recovery. The adverse impact of western financial melt-down on the domestic industry has not been acutely felt. Indian export sector, however, continues to reel under depression. Its impact is much less perceived in India than majority of exporting countries to the west.
Foreign collaborations:
Foreign players have been attracted to Indian market for two major considerations. First, the market size is one the largest in the world. The consuming class in the premium and super premium segment is rising significantly over the years and this has become major focus of interest for foreign players. Secondly, foreign players use India as a low cost production base for third country exports.
COMPANY PROFILE
Founded in Rajasthan as a privately held branded apparel company by Rajesh Pratap Singh in 1997, Pavit Worldwide Private Limited Company created semi formal and casual clothes for men and women. The company operates in domestic as well as international market. It has headquartered in Rajasthan. The company recorded revenues of Rs. 20 Cores during the fiscal year ended November 2008. The operating profit of the company was Rs. 50 core during fiscal year 2009. Pavit worldwide has over the years created its unique signature style that subtly draws from its Indian roots to crafts artisanal garments that stand apart due to faultlessly clean lines, careful detailing and international silhouettes. The companys work epitomizes simplicity, yet on closer look reveals its obsessive attention to detail. Companys reserve reflects in its styling which combines the modern with the traditional in an understated design aesthetic, with a global appeal. It is closely associated with Indian fabric mills and had developmental and research based collaborations with several of them. Textile experimentation spans both the very high tech as well as the low tech. The textile industry holds significant status in the India. Textile industry provides one of the most fundamental necessities of the people. It is an independent industry, from the basic requirement of raw materials to the final products, with huge value-addition at every stage of processing. Today, modern techniques, electronics and innovation have led to a competitive, low-priced textile industry offering almost any type of cloth or design a person could desire. It is important for fashion business to make sure that changes
ORGANIZATIONAL HIERARCHY
Organizational Chart:
Director
Assistant Manager
Sales Executives
Value:
We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit. We believe that business can drive profits through principles, and that our values as a company and as individuals give us a competitive advantage.
Empathy walking in other peoples shoes Empathy begins with paying close attention to the world around us. We
listen and respond to the needs of our customers, employees and other stakeholders.
Integrity doing the right thing Integrity means doing right by our employees, brands, company and society
as a whole. Ethical conduct and social responsibility characterize our way of doing business.
Courage standing up for what we believe It takes courage to be great. Courage is the willingness to tell the truth and to
challenge hierarchy, accepted practice and conventional wisdom. It means standing by our convictions and acting on our beliefs.
Vision:
We will be perceived by their customers as the leading business partner We will offer innovative solutions using leading technologies in a cost We will pursue new opportunities arising from the convergence of for providing total network solutions. competitive manner, to help customer achieve their business objectives. information, Communications and Entertainment Business.
expanding knowledge- based and service based businesses while simultaneously leveraging over manufacturing business. We will leverage our telecom domain knowledge to build a telecom software business in India catering to global requirements.
Mission:
Our worldwide leadership team have sets the companys overall direction and is responsible for all major strategic, financial and operational decisions. We pride ourselves on growing talent from within, and many of our senior-most leaders have risen through the company ranks over the past two or three decades. But to maintain our lead in the fast-changing fashion industry our leadership team also includes executives who bring leadingedge expertise and new ideas from other consumer companies and other industries. We are at a pivotal point in our companys evolution. We are a product-led, consumer-focused, casual apparel and accessories company that people love and trust. We have embarked on an ambitious growth strategy that aspires to create the best products in the marketplace. We utilized various techniques to show the customer about the new products in more markets, how we are expanding and refining our operations around the globe, and how we continue to attract committed, passionate employees who want to help us achieve our goals. Pavit Worldwide Ltd. has always sought to strike the right balance between profits and principles. We are not afraid to take courageous stands, and we will continue to be active on behalf of issues such as equality and environmental sustainability. The company strives to delight and surprise our consumers at every touch point this strong bond has always defined us.
Public Policy:
Bringing the pioneering spirit of our founder to our advocacy work, we do not shy away from taking a public stance on vital issues ranging from worker rights to climate change. What are distinctive about our public policy approach is both the breadth of issues we care about and the depth of our engagement in these issues. Our worldwide government affairs and public policy team takes an active role in advocating our position on concerns related to international trade, labor conditions, environmental sustainability and non-discrimination around the world. We also cultivate relationship with multilateral institutions and with nongovernmental organizations (NGOs).
Product Profile:
Pavit worldwide company has been creating a semi formal and casual dress for both men and women. The Company has been worldwide appreciated for the perfect fit. The specialty of company lies in the fact that it is very empathetic towards people. Fashion is a highly customer oriented industry where there are large number of competitors sitting to give you a cutthroat competition. It is the time when you have to come up with something different, something unique keeping the target buyer group in mind. For customer satisfaction it is important to put yourself in the client's position and then come up with a variety with a difference. This is what Pavit Worldwide is exactly doing. Pavit Worldwide have covered a large range of different design of fashion from clothes to jewelry, sleeping bag etc. they are widely categorized into Men and Women fashion. There are some of the product items of the company Womens Pants ( Indo - Western) Mens Jacket without Pants Mens Churidaar Womens Footwear and Shirt Mens Footwear Kaftan Women Indians Cape Sleeping Bag
Jewellery Womens shirts Mens Shirt Saree Camisole Skirts Gloves Womens and mens Jacket + Pant Mens Indian Bag Women Waist Coat Belt The uniqueness of the products is they are well designed by a high profile
designer, who is targeting only upper class customer and the price of the products ranging from Rs. 2,000 to Rs. 35,000. Each and every latest products required new materials and new fabric which would be the main reason behind the spatiality of the products. Besides that, production are in a limited condition and there is no surplus and over stock of goods which push the customer to get the kind of goods they are looking for instantly in order to satisfy their needs. The products of Pavit Worldwide has been widely categorized into two basic category; namely 1) Products for Female 2) Products for Male The company has provided an extended special opportunity to the clients by providing an opportunity to order any piece of the product. There are options for clients to make an order which could be custom made (according to the requirement from the client) and Standard size. Whenever the clients have made an order he/she must pay 50% of the MRP in advance, in case of Custom made an additional 10% extra from MRP must be paid.
In Polo neck or turtle neck, there are 50% of lycra and 50% of cotton utilized during the manufacture. These types of clothes would be suitable for winter season only. Sequined embroidered makes it unique and special from other products.
Made with 50% cotton and 50% silk (glass cotton), Chinese collar, alter with embroidery called as smocking, at the front Yoke, it has a design like a long kurta, can be wear with jeans or leggings or can be wear as a dress. It is design to be wear for an occasion such as a dinner party as well as suitable in a work place.
It is called as polo neck top or shirt. A top or shirt designed with a black face sequined embroidered is wearable with trouser, skirts etc for casual occasion like party, outing, shopping and so on. There is only black color available in the market
Male Section:
Pavit worldwide has put the life and fashion trends of especially male customer into a modest trend in todays fashion. The company has manufactured mens shirts for casual and semi-formal. Not only shirt but also foot wears for both male and female. The different products of Pavit worldwide Pvt.Ltd. for men are below; unfortunately because of lack of information the researcher would not be able to include the details of all the mens product of the company. Some of the products are:
The picture shown above was shirt which are casual and semi - formal. The material used in that shirt is fine cotton which has a fine pin tuck on the front with concealed full placket. It can be wear with jeans. It should not be tucked in. The first and the second shirt have a regular collar while the last is a band collar with full sleeves, without pocket.
utilization of resource. To produce product to meet customers specification. To maintain cordial relationship with others departments for better CoTo ensure daily production schedule is maintained as per plan. The function of the production department is to produce our products on time, to the required quality levels, at the defined product cost. Of major concern to
ordinates.
We may consider the relationship between Production, Sales and Purchasing as some form of eternal triangle. The relationship between R&D and Production is also very important: if R&D are late in developing a new product the loss in income to our company may be severe. If this occurs it may not be possible to meet production targets for extended periods. We shall now consider the interaction between R&D and Production in more detail. Knowledge of these interactions should assist our newly appointed managers.
The product quality plan is covered in the unit on Quality; the remainders of the above topic are discussed below. Production provides R&D with information about our manufacturing capability. For example what size of components our surface mount machine can handle, what type of automated soldering capability we have, what type of production test equipment we have.
Purchasing:
The people in purchasing usually see their job as procuring components and materials at as low a price as possible while ensuring the delivery of them is on time. If products are ordered late, or delivery is late, it is likely that monthly output will be below target, which is of major concern to management, including senior management. However, the quality of components and materials is also of prime importance and it is essential that Purchasing is provided with the full ordering information for each item it is to purchase. For example, if a capacitor is included for EMC purposes it should be defined as an EMC component. Critical components that can only be obtained from a single source should be identified as critical. When design engineers are specifying components during the development of a new product they should be specified in sufficient detail to allow Purchasing to source and buy them. For example, if a capacitor included for EMC purposes, its EMC performance must be specified, such as its self-resonant frequency. The trouble is the more tightly items are specified the harder it becomes to find suppliers of them. Purchasing frequently approach R&D to ask if such and such a component may be used instead of the one specified for a product because the specified one is unavailable. The answer to such question can be time consumingbut R&D engineers are expected to answer it as soon as possible- this is part of product maintenance.
Management Issues:
Several management issues have been raised throughout this unit but we are mainly interested in the ones that require the attention of the manager of R&D. The decision on whether to make production test gear in house or purchase it from external suppliers is of crucial importance to R&D. If it is decided to produce our own test gear it could tie up development engineers for prolonged periods. The management decision on which route to take must be decided early in the product development phase if production launch dates are to be met. Information required to allow production engineers to set up for product manufacture, such as the preparation of test schedules and work instructions is of extreme importance and the manager of R&D should make sure design engineers produce this information as the product development progresses.
Market research enables the organization to identify the most appropriate marketing mix ,the mix should consist of: The right product Sold at the right price In the right place
To create the right marketing mix, marketers have to ensure the following: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumers will need to buy in large numbers to produce a healthy profit. The goods must be in 'the right place at the right time'. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Finally techniques need to be applied to monitor the success of marketing activity. For example when carrying out advertising it is helpful to track consumer awareness of the adverts and their messages. Evaluation can also take the place of other aspects of the marketing mix e.g. which distribution channels were most effective? Was the chosen price the right one? etc.
Identifying the most appropriate market segments to target the advertising Choosing the best possible media, e.g. television, radio, posters etc. Projecting the right message in the adverts Getting the timing of the advertisements right Tracking the effectiveness of the advertising, e.g. checking to see how many people Advertising is just one way of promoting a product. Promotion is the business of
can recall the advert and its message. communicating with customers. There are a number of ways of promoting products and services, including:
In-store promotion e.g. giving away free samples in a supermarket Publicity in the media, competitions, and sponsorship PR - public relations activities - i.e. presenting the public image of a company to a Presenting products in attractive packaging Creating an attractive brand for a product.
wide audience
Market research
There are two main types of market research: Quantitative research involves collecting a lot of information by using techniques such as questionnaires and other forms of survey. Qualitative research involves working with smaller samples of consumers, often asking them to discuss products and services while researchers take notes about what they have to say. The marketing department will usually combine both forms of research. The marketing department will seek to make sure that the company has a marketing focus in everything that it does. It will work very closely with production to make sure that new and existing product development is tied in closely with the needs and expectations of customers. Modern market focused organizations will seek to find out what their customers want. For example, financial service organizations will want to find out about what sort of accounts customers want to open and the standard of service they expect to get. Retailers like Argos and Home base will seek to find out about customer preferences for store layouts and the range of goods on offer. Airlines will find out about the levels of comfort that customers desire and the special treatment that they prefer to receive. A useful definition of marketing is the anticipation and identification of customer needs and requirements so as to be able to meet them, make a profit or achieve other key organizational objectives.
Planning of funds:
Planning of funds is a careful estimate by the manager about the total funds required which includes both fixed and working capital requirements. This estimation is done by a keen observation over physical activities of the company.
Investment decision:
Investment decisions comprise of investment in capital assets, investment in current assets which is based on the inventory and credit proposal purchased by PAVIT Worldwide and by studying requirements of working capital. The investment in capital assets is done after a careful study over the profitability, safely, liquidity and solvency factor of those assets.
Accountant:
This is the person who is in charge of processing accounts receivable, accounts payable, and payrolls. There can be several accountants in Finance department depending on the company's size and the scope of financial operations. Accountants assist in the preparation of financial reports, auditing documents, revision memorandum, and the monthly closing of the books.
Finance Specialist:
Finance Specialist is in charge of monitoring the company's capital investment projects as well as the revenue analysis including sales tax and property tax analysis. This person is also accountable for keeping the general ledger, reconciling bank accounts and monitoring the company's funds.
Cashier:
Cashier is in charge of paying and receiving money. This person can be also involved in the process of managing cash transactions with customers. Cashier ensures that all cash money records are in line with existing cash in the cash desk. This employee reports to Accountant.
Accounting convention:
These accounts have been prepared on the basis of historical cost convention except land building and machinery which are stated at revalued amount.
Taxation:
The charge is based on taxable income, if any, as adjusted for tax purposes and after taking into account all tax credits, rebates and available tax losses. Tax deducted from export sales u/s 80-CC is considered final discharge. No provision has been made for deferred taxation as the major timing differences are not expected to reverse for a considerable period.
Investments:
Investments are stated at cost and no provision is made for diminution in its value.
Revenue recognition
Sales are recorded on dispatch of goods to customers.
through such actions as recruitment, selection, training, placement, transfer, promotion, development and compensation. Control and evaluation to provide feedback on the overall effectiveness of the human resource planning system by monitoring of HR objective.
Major Functions:
Every organization whether it is a multinational conglomerates a small business, a religious institution or a government agency depends on people. Appropriate candidates for each job from chairman of the board to night shift janitor must be located either inside or outside the organization and they must be convinced by pay benefits and working conditions to take and keep the job. They must also be trained and motivated. Handling these functions is part of human resources managements job. They feel burden on themselves. There are six steps: 1. Human resources planning 2. Staffing 3. Training & Development 4. Compensation Management 5. Employee Evaluation 6. Employee Movement and Replacement
Data Gathering
There are four basic technique generally used for gathering about different jobs.
Interviews in some cases, job analysts may interview the employee who is
performing the job, the supervisor, or both. This technique may be time consuming, and the danger exists that employees may exaggerate the importance of their jobs. At Pavit Worldwide pvt ltd com, interviews are conducted for certain types of investigations in cases of breakage of rules and regulations. Interviews are also conducted for search of a new candidate but these interviews are just mere formality rather than having professional approach.
the analyst actually observe the individuals performing a job and record observations while doing so. In some instances this method is very useful, but under certain conditions it becomes more difficult if not impossible. At Pavit Worldwide pvt ltd com. this technique is implemented in some cases, observations have done for performance judgment and competency of work force.
Questionnaires probably the least costly method of collecting job analysis data is by
using questionnaires. Well-designed questionnaires have been claimed to be the most efficient way to collect a wide array of job data and information in a short time. However, there is the danger that a responder will not complete the questionnaires, complete it inaccurately, or take an excessively long time to return it Pavit Worldwide pvt ltd com. usually does not use this sort of technique to collect the data.
record their daily activities and tasks. In addition, those activities performed at infrequent intervals must also be noted. Because of the difficulties connected with this procedure, portable tape recorders may be utilized to assist in maintaining a record of such activities.
System Design
Implementation
Following are the points which theoretically I read during course of my study Implement HR core Train other HR users
Recruitment:
Compensation Plans:
As compensation level is low therefore employees are not very much motivated. Motivation level and morale of employees are low which affects the periodicity of the organization. It is fact that Pavit Worldwide pvt ltd company is well reputed organization and covering productivity requirement but if morale and motivation levels are brought high the productivity could increase. Anyhow Pakistani work force are scared and compelled to take whatever anybody gives because of unemployment. Some think is better than nothing.
Evaluation:
Pavit Worldwide pvt ltd company performance of the employees is evaluated on the basis of what has been expected from them. The upper level management evaluates performance. Upper level management sees how an employee is performing on his assigned position. It is done through observing and comparing
IT in Management:
IT has increased the potential of the textile industry to face the growing competitive market. It is a strategy for the continuous improvement of all levels of management and managing a company using a concept of complete co-ordination of data recording equipment and automation associated with all elements of the manufacturing process through the use of a central linkage using some level of computer and IT to help the company operate in the most effective and efficient way. To be in this competitive edge every management will continue to strive for
Processing of textiles:
Chemical processing of textile is very important in the manufacturing of textiles. Besides imparting various properties to the fabric, chemical processing also improves its aesthetics which in turn gives better fabric realization. Chemical processing involves steps, chemicals, instrumentation, infrastructure, etc. where once it was manual, today the entire chemical processing is fully mechanized/computerized and well organized. Advent of computer has made it possible to get information right in our living room without moving. At the press of a button a person can access information from all over the world in any area of his interest. Internet has further boosted this marvelous technology. Today, computer touches every aspect of our life. In textiles too they are proving to be a great boon especially in chemical processing where every step has to be perfect and precise which eventually governs the finished product sale ability. Vast information is stored in the computer which can be accessed as and when required. Data acquisition during individual stage of processing, its analysis and automatic monitoring have become possible. This helps in quick identification of faults and systematic elimination of the same during production process. It also helps in quick decision making. Chemical processing of textile is generally carried out in composite mills, independent process houses; decentralized sector engaged in part processing located in far-flung places, etc. large variations therefore exist in the finished product. Hence urgency is felt to standardize the various processes, parameters, methods of processing, etc. this would ensure consistency and uniformity of quality
Data Warehouse:
The data warehouse or expert data system is a subject oriented, integrated, time variant and non-volatile collection of data in support of management decision making process. It is the storage of historical and current data based on various activities, which is stored in an organized format, in order to transform it into meaningful business information by means of several software tools. The electronically stored expert data in the data warehouse is updated and transformed under software environment to a consistent, uniform format so that user can extract the information which is directly related to his/her activity. The expert data bank i.e. data warehouse can be used in decision support system (DSS) and executive information system (EIS). The DSS can provide whatever information the managers need to make decisions; while EIS allows exploration of technical data through multiple dimensions. This enables the technical personnel to draw guidelines for corrective actions in process mechanism for efficient performance. The objective of creating data warehouse is to enhance the quality and speed of decision making
An Independent and self-reliant industry. Large and potential domestic and international market. Abundant Raw Material availability that helps industry to control costs and Availability of low cost and skilled manpower provides competitive Availability of large varieties of cotton fiber and has a fast growing synthetic Promising export potential.
reduces the lead-time across the operation. advantage to industry. fiber industry.
Weakness:
The following are the few drawbacks of the textile industry, which it has to overcome:
The Industry is a highly fragmented Industry. It is highly dependent on Cotton. There is lower productivity in various segments. There is a declining in Mill Segment. Lack of Technological Development that affect the productivity and other Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports Unfavorable labor Laws. Lack of Trade Membership, which restrict to tap other potential market.
Opportunities:
Growth rate of Domestic Textile Industry is 6-8% per annum. Large, Potential Domestic and International Market. Product development and Diversification to cater global needs. Elimination of Quota Restriction leads to greater Market Development. Market is gradually shifting towards Branded Readymade Garment. Increased Disposable Income and Purchasing Power of Indian Customer opens New Market Development. Emerging Retail Industry and Malls provide huge opportunities for the Apparel, Handicraft and other segments of the industry. Greater Investment and FDI opportunities are available
Threats:
Competition from other developing countries, especially China.
SUMMARY OF FINDINGS:
The study covers 90 120 respondents approximately, who are hotelier, To provide relevant results, the survey has covered around 120 respondents
business men, designers, architect, employees etc. approximately. Therefore, the respondents are categorized based on their gender, the study covers majority of respondents as female which total 43.4 percents and there are only 37.5 percent of male from the total 90 respondents. The study has find out that most of the respondents are older than 30 years of age. Because of the target customer, there are no respondents who age below 27 of age as 20.84 percent of the respondents is in the age group between 27 30. One of the main objectives of the study is to find out the perception of the customer, therefore, question relating to the respondents latest fashion trend has been evaluate and from 114 respondents there are 30.84 percent who are attracted
etc... advertisement. To promote the product, it would be a helpful strategy to use promotion techniques such as road show, television display with a well-known model, organizing a period of sales more frequently from two times a year in a summer season as per the findings from the study. Majority of the customer are ageing above thirty, people who have their likes and dis - likes in a permanent basis, which are so conservative in tradition, culture and society. It is the main reason behind why clothes based on western fashion trends are rejected by the customer in the market. Because of the target customer and the fabric used in the manufacture of the project, as well as the brand image created by the designers, the price of the product is not affordable by all kinds of customer. Therefore, if the company wants to sell its product to all kind of customer, the company should focus towards un-expensive items and utilizing a natural fabric would also benefit.
CONCLUSION:
As the people of India are conservative in their own culture and society which makes the sales of clothes based on western fashion trends to the customer as most of them are not that young and easily changing the trends for their fashion. On the other hand, the Indian consumers are noted as among the most discerning consumers in the world with a high degree of value orientation. Even, luxury brands have to design a unique pricing strategy in order to get a foothold in the Indian market. Indian consumers also have a high degree of family orientation. Brands with identities that support family values tend to be popular and are accepted easily in the Indian market. Indian consumers are also associated with values of nurturing,
BIBLIOGRAPHY
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