2012 Be a part of the next generation

www.britishformulaford.co.uk

FIA Safety Compliant Chassis 1600 EcoBoost direct injection turbo 6-speed sequential gearbox Dunlop MSA British Formula Ford 2012 Formula Ford EuroCup 2012

Content
Introduction
2 4 5 6 7 Welcome What is Formula Ford? History Formula Ford What makes Formula Ford different? Some quotes

Value and Exposure

12 13 14 15 16 18 19 Exposure Television and Media Magazines and Newspapers Paddock Club Hospitality Service Branding opportunities Spectator Appeal Online

Contacts
23 24 25 Contacts The Teams Contacts Championship Officials Contacts The Manufacturers

Formula Ford EcoBoost

8 9 10 11 Safety Control Parts 2012 EuroCup 2012 Championship

2012

Be a part of the next generation

2012 will witness a new era for Formula Ford, with the introduction of the FIA Safety compliant chassis EcoBoost Formula Ford. The stunning look of the new car is only the beginning of the story. Under the skin we have a brand new EcoBoost direct injection turbocharged 1600 engine with a six-speed sequential race transmission. As a result of our partnership with the FIA and MSA, our new car complies with their internationally recognised Formula Three safety standards. We are confident that this will be a spectacular racing car! To ensure that our drivers, their sponsors and Ford Motor Company continue to attract the coverage and profile that they deserve, the promotional aspects of the Championship are all-important. 2012 will again see a high-profile calendar, providing extensive UK and European television coverage via Channel 4 and Motors TV, endorsed by the MSA. There will of course be hospitality opportunities at the races. With the 2012 EcoBoost Formula Ford, we are proud to play a continued role in developing future champions and give you the chance to become one.

Gerard Quinn
Director Ford Motorsport Europe

At a glance
The 2012 car:
EcoBoost 1600 Direct Injection Turbo, 165PS 6 speed sequential race transmission FIA Safety Compliant Chassis Free steel tubular chassis design Open to all manufacturers 2012 styling & aero elements Ford design centre-lock race wheels Dunlop slick and wet race tyres Orders being taken now!

The Championship:
Dunlop MSA Formula Ford Championship of Great Britain will be 8 race weekends with 3 races per weekend The 2012 Formula Ford EuroCup will be 4 race weekends (2 of which will also be British Championship rounds) Channel 4 and Motors TV coverage Dedicated website, photographer and press service Ford Motorsport race suit Ford Motorsport clothing for all drivers

What is Formula Ford?

The launch of the stunning 2012 EcoBoost Formula Ford car is the latest generation of one of the most important formulas in the history of world motorsport. Formula Ford is globally renowned as the first step on a drivers career path to Formula One. Relatively simple, strong cars that rely on driver skill rather than aerodynamic aids to win. This is where it has started for motorsport stars for over 40 years - it is Formula Ford that has allowed young drivers to develop, refine and ultimately prove their racing talent, before going on to greater things. Whilst other racing series have come and gone around the world, Formula Ford has remained consistent and true to its original guiding principles. For, although for 2012 the engines have grown in power, grip from tyres has increased, and the car design has become ever more sophisticated, the Formula continues to deliver an intense learning experience to its drivers for both driving and engineering aspects. Ask anybody involved in motorsport and theyll confirm that the closest racing and the best learning comes from Formula Ford. Its very simple - if you succeed in Formula Ford racing, the motorsport world knows that you truly have what it takes. In 2012, the MSA Formula Ford Championship of Great Britain will have drivers from all over the world competing in the closest-fought racing on the planet. Our own television programmes on both Channel 4 terrestrial and Motors TV across Europe reflect the popularity of our racing.

Jenson Button Formula One World Champion

Formula Ford was a great championship for me to start my career in single seater cars. For drivers making the step up from karts to cars, Formula Ford couldnt be a better championship to introduce rookies to open wheel racing. After winning the British Formula Championship and the Formula Ford Festival, the next step up for me was Formula Three. I definitely think that Formula Ford gave me the right preparation and experience needed to move up again in my career.

History of Formula Ford

Formula Ford was launched in England in 1967, using a 1600cc Kent engine direct from the Ford range. The Formula allowed engineers to design their own steel spaceframe chassis to use with this engine. Then, as now, no aerodynamic aids were allowed. This launched the careers of many great motorsport engineers, technicians and teams. The Formula flourished in the 70s and 80s with exceptional numbers of competitors producing worthy champions around the world. The closeness of the racing became a defining quality of Formula Ford which has continued until today. The 2012 EcoBoost Formula Ford represents the biggest change in the formulas history. But 45 years on, it is still true to all of its founding principles.

Formula Ford Graduates

Formula One World Champions and Drivers
Jenson Button David Coulthard Mark Webber James Hunt Emerson Fittipaldi Michael Schumacher Johnny Herbert Ayrton Senna Nigel Mansell Damon Hill Mika Hakkinen Rubens Barrichello Eddie Irvine Heinz Harold Frentzen Allan McNish Mika Salo Nick Heidfeld Kimi Raikkonen Pedro de la Rosa Anthony Davidson Perry McCarthy Jonathan Palmer Derek Warwick Martin Brundle Roberto Moreno

What makes Formula Ford different?

One of the key elements of Formula Fords success over 40 years is that, unlike all the other single seaters series that have come and gone, it is not a one-make championship. By allowing freedom of chassis design, engine build and numerous technical items of specification on the car, this drives the technical standards to exceptionally high levels from both teams and drivers. Contrast the fixed specification of rival single-seater cars with the engineering freedom permitted for Formula Ford, and you will rapidly appreciate why Formula Ford drivers leave the series with exceptional levels of understanding of car set up and the implications of each chassis variation they try. This tends to be the reason that their careers progress so far thereafter. If you are serious about your driving career, missing the crucial learning experience that Formula Ford provides might just be the biggest mistake you make....

Quotes
Formula Ford offers the perfect recipe for close, exciting racing because the diverse chassis perform differently at each venue, creating spectacular entertainment and enabling different drivers and manufacturers to reach the podium.
The open chassis is of course the very thing which differentiates Formula Ford from other single-seater formulae and provides designers and engineers with great flexibility to be creative, an opportunity only found elsewhere within F3 and F1.

Colin Hilton Chief Executive Motor Sports Association United Kingdom

It is a critical international series, from a strategic view, for the future of UK motorsport manufacturing. Its future will have great global impact on UK based companies.

The Motorsport Industry Association (MIA)

Can you really afford to miss Formula Ford?

Motorsport News

The 2012 Formula Ford EcoBoost

Technical Specification

2012 Formula Ford EcoBoost

Safety
What could be more important than safety in a racing car? This is why Ford of Europe Motorsport embarked upon a 5 year project with the FIA Safety Institute and the MSA to develop a new set of safety standards specifically for steel tubular chassis single seaters. The new 2012 Formula Ford is the result of this development partnership. The first discovery was that the Duratec chassis passed all of the FIAs Formula Three impact test in the chassis itself. That proved what we believed to be the case that a steel spaceframe is inherently an exceptionally strong and safe method of construction.
With the FIA and Ford, we wanted to go further, to reach a set of standards which would make Formula Ford at least as safe as a current Formula Three chassis, compliant with FIA Article 277. So each 2012 Formula Ford EcoBoost chassis design will be crash-tested and certificated by the FIA and boasts the following safety features: Front and rear carbon crash structures Full height cockpit side-impact protection panels FIA- specification headrest Extricable seat Collapsible steering column Wheel tethers

2012 Formula Ford EcoBoost

Controlled Parts
With the introduction of the full safety package, we have for the first time in Formula Fords history introduced selected control or mandatory parts for each manufacturer to include in their design. Why is this, when Formula Ford is a free chassis design? Firstly, the Formula Ford EcoBoost will feature carbon fibre front and rear crash box structures. These will be of a single design which can be tested and approved by the FIA, thus saving cost for manufacturers and teams (and therefore drivers!). Secondly, there are now mandatory shapes defined for several parts of the car the roll hoop cover, the headrest surround and the sidepod air intakes. Why? We want to ensure that not only do the cars look great, but that the frontal area is near-identical for all designs. This still gives plenty of scope for each manufacturer to develop their own look and style for their cars yet retain a recognisable Formula Ford theme. Finally, we have introduced a mandatory Formula Ford race wheel. Again, we think that it looks fantastic, but just as importantly it will allow our buying power to control costs for all involved.

2012 MSA Formula Ford

Championship of Great Britain Provisional Calendar

2012 Formula Ford EuroCup

Formula Ford is set to build on the successes of 2011 with a repeat of the series of blue riband EuroCup events at top European circuits, aimed at drawing the best young single-seater talent from the British, Benelux and Scandinavian Formula Ford championships. The four-meeting EuroCup calendar will dovetail with that of the Dunlop MSA Formula Ford Championship of Great Britain to enable UK teams to contest both series. Events include Zandvoort F3 Masters meeting, Spa-Francorchamps, Nurburgring GP in Germany, and British F3 meeting at Brands Hatchs Grand Prix circuit.

Spa Francorchamps Nurburgring GP Zandvoort Brands Hatch GP

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2012 MSA Formula Ford

Championship of Great Britain
The 2012 Dunlop MSA Formula Ford Championship of Great Britain will be contested over 24 races, at 8 triple-header meetings, including the Nurburgring GP circuit as well as 7 UK meetings supporting British F3 and the DTMs UK visit to Brands Hatch. The 2012 Dunlop MSA Formula Ford Championship of Great Britain will have two classes running together in the same events. Both will have their own podiums and championship points.

EcoBoost
2012 Cars

Duratec 2011 and earlier Cars

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Value and Exposure

Sponsorship Value

Value and Exposure

As a manufacturer-backed Championship, with MSA GB title status, and exceptional levels of awareness amongst the motorsport community, its no wonder the Dunlop MSA Formula Ford Championship of Great Britain attracts a very strong media following. Check out our YouTube channel to get behind the scenes of Formula Ford:

Formula Ford YouTube Films 2011

From our own Channel 4 programme, to high levels of press coverage, to strong on-line presence and our own Twitter feed, the following pages outline our exposure to fans and of course, prospective customers of your sponsors!

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Value and Exposure

Television and Media

The MSA Formula Ford Championship has terrestrial television coverage on Channel 4 with its own half-hour programme, supplemented by pan-European supporting coverage on the motorsport-dedicated Motors TV channel. 7 hours of dedicated Channel 4 coverage, plus 125 hours of Motors TV coverage are broadcast. Official Channel 4 TVR viewing figures give viewing figures as high as 224,000 for the showing of one of our races. Fords media valuation agency have valued this television package alone at 165,000 annually. To put this in context, the only other motorsport to achieve regular UK terrestrial channel coverage are Formula One, The British Touring Car Championship and the Formula Three and British GT Championships that Formula Ford partner with.
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Value and Exposure

Magazine and Newspapers
Previews and race reports regularly appear in the national media, both print and on-line. The Championship has a Press Officer and a Photography service to develop coverage: National Media Coverage Ford of Britain Public Affairs will place high-profile journalists in selected races to achieve national Formula Ford coverage Channel 5, Autocar as recent examples. Motorsport Media Coverage Formula Ford is one of the most highly-covered news and results items in the national Motorsport press Autosport and Motorsport News, plus on-line website coverage. Regional Coverage Local publications frequently report on local driver and team successes, together with race previews for upcoming events in the area.

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Value and Exposure

Paddock Club Hospitality Service
The Championship has its own dedicated race centre for the use of drivers, sponsors, teams and guests. Full hospitality packages are available at all rounds. With race meetings the length and breadth of Britain, plus the best circuits in Europe for the EuroCup meetings, the MSA Formula Ford package provides an ideal opportunity to invite guests from all over the UK.

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Value and Exposure

Branding Opportunities
Race Suits Race Centre Race Car Livery Paddock Displays

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Value and Exposure

Spectator Appeal
The championship is a permanent part of the prestigious Formula 3 and British GT (F3/GT) package, with the best of single-seater and sportscar racing. Additionally, in 2012, the Championship has been invited once again to join high profile race meetings with the Formula Three Masters race at Zandvoort and the DTM German Touring Car Championship at Brands Hatch. Typical reported crowd figures for the calendar are listed below, based on crowd attendances recorded at the same events in previous years. This gives a grand total of 234,500 spectators who will watch Formula Ford live through the year. Spectator demographics supplied from Sports Marketing survey based on research at Formula Ford F3/GT package. Key findings: Spectators travel long distances to watch Male dominated Young profile Had a great day over 50 miles Male Under 35 Enjoyed Day 40% 81% 42% 96%

Venue Oulton Park Zandvoort Rockingham Brands Hatch GP Snetterton Brands Hatch (DTM) Donington Park Silverstone GP

Typical Reported Attendance 19,000 80,000 4,500 15,000 15,000 75,000 15,500 10,500

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Value and Exposure

Online
The official MSA Formula Ford Championship of Great Britain website is linked directly from the Ford of Britain website. This site attracts over 30,000 unique visits per month, with links to driver websites, latest news, gallery, TV times, and all Championship information and standings. Our 2011 YouTube films and a selection of the best photography are available to download too.

www.britishformulaford.co.uk

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Contacts
Teams , Manufacturers and Officials

Contacts
The Teams
Below are a selection of the leading teams (listed alphabetically) contesting the 2012 MSA Formula Ford Championship of Great Britain and the 2012 EuroCup. There are of course other teams that we dont have space to list here. Please contact Championship Organisers RacingLine or see the website, www.britishformulaford.co.uk for details of other teams.
Team Name
Cliff Dempsey Racing Enigma Motorsport Fluid Development Getem Racing GEVA Racing Jamun Racing JTR KMR
Myerscough College

Contact
Cliff Dempsey Linton Stuteley Lindsay Allan Martin Down Gert Valkenburg James Mundy Nick Tandy Kevin Mills
Matthew Wright

Phone
07516 430 173 or +353 86 814 8811 07804 306513 01953 714 788 01322 866391 +31 653 171 778 01634 730 888 07886 862 963 07798 754394
01995 642222 x2537

Email
info@cliffdempseyracing.com linton@enigmamotorsport.co.uk lindsay@fluidmd.com racing@getem.co.uk info@gevaracing.nl james@jamun-racing.co.uk nicktandy@hotmail.com kevinmillsracing@hotmail.com mwright@myerscough.ac.uk gerben@provily-racing.nl info@racecarconsultants.co.uk rayracecar@talktalk.net philippelayac@me.com

Website
www.cliffdempseyracing.com www.enigmamotorsport.co.uk www.fluidmd.com

www.gevaracing.nl www.jamun-racing.co.uk

www.kevinmillsracing.com www.myerscough.ac.uk

Provily Racing Race Car Consultants RAYsport RendezVous Racing

Gerben Provily David Ellesley Gavin Ray Philippe Layac

+31 621 892 691 01473 657582 07801 899 178 07540 387031

www.racecarconsultants.com www.rayracecar.com www.rendezvousracing.com

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Contacts
Formula Ford Championship Officials
Championship Manager Sam Roach Tel: +44 7866 737343 s.roach@racingline.com Championship Coordinator Penny Mattocks Tel: +44 7881 627 123 p.mattocks@racingline.com Racingline Limited , Championship Organisers Racingline are the Championship Organisers. Please contact us for all enquiries.

Clerk of the Course David Pierre Tel: +44 7889 177729 david@pierre99.fsnet.co.uk

Ford of Europe Motorsport Manager Michael Norton Tel: +44 1268 405978 mnorton2@ford.com We look forward to hearing from you. 4 Quatro Park Tanners Drive Milton Keynes Buckinghamshire MK14 5BP United Kingdom Tel: + 44 (0)8456 805077

Technical Delegate Nigel Jones Tel: +44 7802 276590 njones6942@aol.com

Media Officer Nick Carter Tel:+44 1530 563200 nick.carter@maxcomms.com

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Contacts
Chassis Manufacturers

2012

The following manufacturers (listed alphabetically) currently have new 2012 EcoBoost Formula Ford Cars in build:

Mygale
Bertrand Decoster Tel: +33 386 21 86 21 info@mygale.fr FCS Competition Services (UK Mygale Agent) Alan Cornock Tel: +44 (0)7860 954238 alan.cornock@btinternet.com

Ray Racecar
Gavin Ray Tel: +44 (0)20 8686 9364 enquiries@rayracecar.com

Southern International
Lindsay Allen Mob: +44 (0) 7866 612 633 Tel: +44 (0) 1953 714 788 lindsay@fluidmd.com

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Contacts
Engine Builders

2012

The following engine builders(listed alphabetically) are current Formula Ford engine preparation specialists:

Minister Power
Graham Fuller Tel: +44 (0)1634 682577 info@minister-power.com

Mountune
Roger Allen Tel : +44 (0) 1277 226666 roger@mountune.com

Premier Power
Stuart Cresswell Tel: +44 (0)1295 788445 info@premierpowerengines.com

Scholar Engines
Alan Wardropper Tel: +44 (0)1449 767711 scholar-engines@supanet.com

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2012 Be a part of the next generation

Thank You. We hope you will be on the grid with us in 2012.

Racingline Limited
4 Quatro Park Tanners Drive Milton Keynes Buckinghamshire MK14 5BP United Kingdom

Ford Motorsport
15/GC-H01-C Ford Motor Company Dunton Technical Centre Basildon Essex SS15 6EE

All details are correct at the time of going to press, but are subject to change without notice.