SUMMER TRAINING REPORT

ON

“EXPLORING EXPORT MARKET FOR CATTLE FEED”

AT

SAI GOPAL ENTERPRISES

BHUBANESWAR

PREPARED BY
SUBMITTED BY: - SUBHASMITA MOHAPATRA

REGD NO: - 180402100026

BRANCH: - 2018-20

DATE: - 13.11.2019

UNDER THE GUIDANCE OF

(EXTERNAL GUIDE) (INTERNAL GUIDE)

Mr. ADARSH RATH Dr. SABYASACHI DEY

CEO OF SAI GOPAL ENTERPRISE ASSISTANT PROFESSOR, MARKETING

AS A PARTIAL FULFILLMENT OF MBA PROGRAM

CENTURION UNIVERSITY OF TECHNOLOGY & MANAGEMENT

SCHOOL OF MANAGEMENT

5
 CERTIFICATE FROM INTERNAL GUIDE

This is to certify that the project entitled “EXPLORING EXPORT MARKET FOR CATTLE
FEED” submitted by Subhasmita Mohapatra (REDG NO- 180402100026) in the partial
fulfilment for the award of the Master degree in MBA, Centurion University of
Technology and Management, Odisha during the year 2018-2020 is an authentic work
carried out under my guidance and supervision.

To the best of my knowledge, the matter embodied in the project has not been
submitted to
any other university/institute for the award of any degree.

INTERNAL GUIDE

Prof. Sabyasachi Dey

6
7
 DECLARATION

I, Miss. Subhasmita Mohapatra, Regd no:-18040210026 do hereby declare that the

project report entitled “Exploring export market for cattle feed” being submitted
to
Centurion University Of Technology and Management, Bhubaneswar, is my own piece of
work and it has not been submitted to any other Institute or published at any time
before.

Date:

8
 PREFACE
The corporate program of MBA course is well-structured and integrated
programme.
The course of management gives a practical knowledge in our study course.
Industries give
us much information about the different product and services to use in our day to
day life.

It is highly said that “practice makes man perfect” the summer project
training which
is a part of MBA to get practical knowledge and training of the business
management.
Thus the industrial training which is a part of MBA course helps the student to get
the
knowledge about the actual environment of an organization.

Sai Gopal Enterprises is one of such enterprise it deals with manufacturing

of animal
feed which has the capacity of 36000MT annually.

It expands another manufacturing facility at Trisulia Estate. I have

under taken
industrial training in Sai Gopal Enterprises at Khurda from the date of 15-05-2019
to 07-
07-2019 as a part of my MBA course curriculum and I thus, present a project report
on it at
the best of my ability knowledge and work done.

Date: Subhasmita Mohapatra

9
 ACKNOWLEDGEMENT

A successful project is fruitful culmination of efforts of many people,

some directly
involved and others who have quietly encouraged and extend their support, while
being in
background. I take this opportunity to extend my deep sense of gratitude and
heartfelt
thanks to all those who have helped us directly or indirectly during the course of
my
project.

I am in debt to my corporate guide Mr. Adarsh Rath (CEO) of “Sai Gopal

Enterprises”, Bhubaneswar. He served as my supervisor but he encouraged and
challenged
me throughout my internship and gives us necessary information regarding project. I
am
also appreciating of all that I have learned from working with them who have
generously
shared their insight and experiences.

I extend my gratitude to my mentor Dr. Sabyasachi Dey, assistant

professor,
Marketing, CUTM for giving me this opportunity and time to time guidance and
encouragement.

Date: Subhasmita Mohapatra

10
 ABSTARCT SUMMARY

In Management education the two things are important i.e. Theory & Practice.
Management education without practical training at on organization remains
incomplete.

As a student of MBA, I got an opportunity to undergo on training. The training

title is
“EXPLORING EXPORT MARKET FOT CATTLE FEED”.

I successfully completed my training report within the specified time. It was

really a
thrilling experience for me with Mr. Adarsh Rath CEO of the company and to interact
with
different members of the organization. It was an experience of enjoyment through
hard
work and education.

11
 CONTENT
CHAPTER- 1:
INTRODUCTION 14-17
1.1. SCOPE, OBJECTIVE OF STUDY
1.2. RESEARCH METHODOLOGY
CHAPTER- 2:
REVIEW OF LITERATURE 19-36
2.1. LIVESTOCK OF CATTLE
2.2. FOODER MANUFACTURER COMPANY
IN INDIA
2.3. CREDIT FACILITY
2.4. CATTLE FEED EXPORTER & MANUFACTURER
CHAPTER- 3:
COMAPNY PROFILE 38-39
CHAPTER- 4:
ANALYSIS & FINDINGS 41-46
4.1. SECONDARY DATA
4.2. PRIMARY DATA
CHAPTER- 5:
RECOMMNEDATION & CONCLUSION 48
5.1. RECOMMENDATION
5.2. CONCLUSION
REFERENCE 49-50
APPENDIX 51-57

12
CHAPTER-1
INTRODUCTION

13
INTRODUCTION:-

 Cattle feed is the mixture of various concentrate feed in suitable proportion.

Cattles
require proper nutrition for maintaining good health and better milk yield.
Feed
ingrients might include grains, milling by products, added vitamins, minerals,
fats/oils and other energy source. The Indian animal feed market was worth INR
400.5 billion in 2018. The market is further projected to reach INR 898.5
Billion by
2024, growing at a CAGR of 14.3% during 2019-2024.

India currently represents one of the fastest growing

animal
feed markets in the world. The increasing demand for animal protein and dairy
products has resulted in growing livestock population in India, which in turn
has
increased the demand for animal feed. Modern animal feed product are
manufactured by carefully selecting and blending ingredients to impart highly
nutritional diets that both increase the quality of its end products such as
meat,
milk, eggs and at the same time maintain the health of the animal.

The population in India is expected to increase

continuously
in the medium and long terms. This will create a strong demand for eggs, meat,
milk etc in turn increasing the demand for animal feed. The Indian government
along with private initiatives are increasing the awareness of better feed
practices
among farmers. Apart from domestic consumption, Indian exports of animal feed
are rising and will also represent an important growth driver during the next 5
years. Changing lifestyles and rising per capita incomes in India have resulted
in a
shift in the dietary habits in the country. This has resulted in an increase in
the
consumption of milk and meat, leading to growing demand for animal feed.

Properly composited balance cattle feed having like

taste of
animals of nearby of project site will provide nutritive diet to animals and
would
definitely help in increasing the present animal productivity. Increase in the
milk

14
 productivity ensures the gain of more income and self-sufficiency which is
the key
object of producing cattle feed.

1.1. OBJECTIVE OF THE STUDY

The purpose of the study is to explore the opportunity that are available in the
market of
cattle feed for the firms. This will ease the process of decision making of the
firms
resources.

 To control quality of feed, milk and milk products.

 To know the market position of the cattle feed in foreign sector.

 To know its maximum current profit and growth.

 To know the enhancement of milk production by feed

RATIONALE OF THE STUDY

The study is done; to know the export market for cattle feed in India and to gather
and
evaluate information the demand of foreign market. This study will also help to
make some
managerial decisions as follows:

 Investment decision: For any firm financial source is very essential.

According to
the study if the demand from the foreign countries is more than the export
markets
have to manage the finance according to the demand.
 Ease of doing business: Export policies served to Indian market for better
export
and import. So here doing business is ease.
 Market demand: It refers to the demand by foreign countries for G&S produced
domestically. Ultimately, these goods are exported to foreign resident. As
per the
demand the Indian market projected to reach INR 788 billion by 2023, at a
CAGR
of 14.5% during 2018-2020.
 Supply chain management: It is the management of flow of goods and services.
The management starts from inflow of raw material and processing to reaching
the

15
 final goods to the customers. So according to demand the inventory
level would be
material which includes the raw material, W-I-P goods and finished
goods.
 Minimum cost of production: As India is an agricultural country. 60% to
70%
India’s population depends on agriculture. Here growing of fodders is
easy so cost
of production is minimum.
 Increase in profit: Exporting products are largely increase in profit
because
foreign orders are usually larger. If the product is good then the
demand from
foreign country is increasing and according to it profit also increase.

SCOPE OF THE STUDY

The study will help to explore the opportunities that are available in the
market of cattle
feed for the firm. This will ease the process of decision making of the use of
firm’s
resources.

1.2. RESEARCH METHODOLOGY

The study is descriptive research which will use both primary and secondary
data. In this
study, the market scenario of the cattle feed is to be drawn. Data has
collected both primary
and secondary sources

RESEARCH FRAMEWORK

Management Problem Review of literature

Interpretation &

Recommendation

Research problem/
Data Analysis
Gap Identification

16
 Research Design Data
Collection

TYPES AND SOURCES OF DATA

Both qualitative and quantitative data is required for this project. Most of the
data will
be collected from both secondary sources and primary sources. They are as
follows:

I. Secondary Data: Internet, article, journals, product brochures etc.

II. Primary Data: Cattle farms, feed firm

METHODS AND TOOLS OF DATA COLLECTION

 The secondary data has been collected by internet research, reviewing articles
and
journals.

 The primary data has been collected by interviewing and questionnaire was
filled.

SAMPLING METHOD

 In this study, the respondents have been chosen by convenient sampling.

Convenient sampling attempts to obtain a sample of convenient elements. The
selection of sampling units is left primarily to the interviewer. Often,
respondents
are selected because they happen to be in the right place at the right time.

 The cattle farms and feed firms were selected for study as per suitability of
their
location and easy to reach. Some of them were interviewed over phone.

17
 CHAPTER- 2
REVIEW OF LITERATURE

18
 REVIEW OF LITERATURE: -

There are three types of feed:

a) Roughage: It includes pasture forage, hays, silage and product

feeds
contain a high percentage of fiber.
b) Concentrate: These are the energy rich grains and molasses, the
protein
and energy rich supplements and by product feeds, vitamin supplements, and
minerals supplements.
c) Mixed feed: It may be either high or low in energy, protein or
fiber and
they may provide “complete” balanced ratio.

The animal feed is produced more than 130 countries

globally. Animal feeds classified into many feeds, they are : a) Cattle feed
b) Aqua
feed c) Goat feed d) fish feed e) poultry feed f) pig feed etc. There are 26
breeds of
cattle in India. Cattle feed refers to the feed that is nutritionally
balanced and has
been manufactured using the facilities of an analytical laboratory and under
the
supervision of nutritionists. There are 300 million cattle and our milk
production
will rise to 135 million tonnes. It can be used to feed cattle as the sole
source of
ratio for their proper growth and development in order to enhance their
productivity. Cattle feed is a mixture of various concentrate feed
ingredients in a
suitable proportion. Ingredients used for cattle feed includes:

Grains: Maze, Wheat, Rice, Oats, Barley, Ragi, Millets

Bran: rice polish, wheat bran, maze bran

Chunnies: Guar, tur, urd, moong, gram etc

Protein meals/cakes: soyabean meal, cottonseed meal, groundnut meal,

guar
meal, Sunflower oil.

Minerals and vitamins: mineral mixture, common salt, di-calcium

phosphate,
vitamin A and E, D2

Cattle feed is a good source of nutrients for growing

adult, dry
milk producing. NDDB(National Dairy Development Board) also promotes use of

19
different compound feeds a such as calf starter, calf growth meal, feed for high
yielding animals, feed for low yielding animals, buffalo feed etc.

India is one of the largest and fastest growing feed markets

in the world. 1965 India setting up medium sized feed plants in northern and
western India. Feed was produced mainly to cater to the needs of dairy cattle.
Indian feed industry is undergoing a very exciting phase of growing for the next
decade. India feed industry is presently growing at a CAGR of 8 percent. Cattle and
buffalo are usually feed on wheat, paddy, millet, sugarcane tops and other straw
and stoves. These are supplement with small quantity of grass available from
grazing. According to NDDB the quantity of milk produced in India is 176.35
million MT in 2017_2018. The production will increase to 240 million MT by 2025
with annual growth rate of 4.2%.

Cattle feed plays an important role in milk yields of cattle

and
buffalo by offering a balanced ratio. Compound feed volume has increased at an
average rate of 6 percent between 2007-2008 to 2012-2013. Current consumption
volume to feed is 7.5 million tonnes. Assuming 0.5 kg of compound feed
requirement, Cattle feed requirement comes at around 67-70 million tonnes. Total
cattle feed production 3.33 million MT by cooperative sector and 4 million MT by
private sector. The livestock census data of 2012 states that the number of cattle
animal was nearly 191 million and the total bovines are nearly 300 million in
number.

Cattle feeding is a mixture of various concentrate feed

ingredients in suitable proportion. Commonly used ingredients in cattle feeding
include grains, brans, protein meals/ cake, Chunnies, minerals and vitamins. Feed
must be quality because it helps cattle for growing adult, producing milk. NDDB
promotes use of different compound feed such as calf starter, calf growth meal,
feed for high yielding, feed for low yielding. World compound feed production is
estimated at one billion tonnes annually. Global commercial feed manufacturing
generates an estimated annual turnover of over US $400 billion. The United Nation
Food and Agriculture Organisation (FAO) estimate that by 2050 the demand for

20
 feed will grow by 60% and that between 2010 and 2015 production of animal
proteins is expected to grow by around 1.7% per year.

- Calf starter is very important to healthy rumen

development, good body growth and successful weaning of the calf. Calf starter
must be palatable and nutritious. It must include 20% crude protein, 0.7%
calcium,
0.45% phosphorus, 4,000IU/Vitamin A, 600IU/Vitamin D, 25 IU/Vitamin E. Keep
calves on starter until they achieve 70-80kg body weight, then gradually switch
them to the corn over one or two weeks. For a good calf starter calf should feed
milk up to two months age.

- In calf growth meal calf starter is a balanced

concentrate
mixture, comprising ground cereal grains, protein supplements, minerals and
vitamins. Calf should be encouraged to consume maximum amount of calf starter
as they would enhance growth rate. In calf growth meal crude protein should be
min. 22, crude protein min. 3.0, crude fibre 10.0, iodised common salt max 1.0,
calcium min 0.5, phosphorus min 0.5, urea Nil, vitamin A 10,000, Vitamin D3
2,000, Vitamin E 150, Aflatoxin B1 20.

- For high yielding cattle should supplies adequate

calcium
and phosphorous. The feed is well balanced with energy, protein, vitamins and
minerals. Cow should feed two kgs of feed for every milking. One kg of feed
leads
to production of 2 litres of extra milk.
- For low yielding cattle feed must contain moisture 12%
max, crude protein 16.0% min, and crude fibre 14.0% max, acid insoluble ash 5.0%
max.
 For export market cattle feed, quality should maintain. Quality control is
everyone’s responsibility. Quality has been defined as “degree to which the
inherent characteristic fulfil requirement”. Here the quality defined as the
quality of
the feed should me maintain in a firm. The relationship between feed quality and
animal performances is important and encompasses not only the quantitative
amount of all feed component but also the digestibility and metabolism of those
components. We can know the feed quality from it’s

21
Colour: The appearance of the ingredients will reveal its quality. Any change in
colour of the feed ingredients give an indication of the maturity of the grain,
storage condition, presence of toxins, possible use of insecticide/fungicide which
gives dull and dusty appearance.

Size: Size of the grains governs its energy value due to proportional
decrease/increase in seeds of its coat. Smaller the grain, lower will be
metabolized
energy value due to more proportion of coater hulls.

Homogeneity: The presence of contaminants like other grains, weed seeds,

infected seeds is viewed. In the oil seed cakes closer observation will reveal the
presence of fibrous material, especially in de-oiled groundnut cake. Rice polish is
contaminated with husk.

Smell: Smell is next best indicator. Just standing near the stock itself will
immediately indicate any difference in the normal smell. The plant manager should
familiarize himself with the normal smell of the ingredients; any change in the
normal smell of the ingredient should be viewed with suspicion.

Taste: Each ingredient have different taste, any change in taste like bitterness in
grains, soya, sunflower oil meal and groundnut cake indicates presence of
mycotoxins.

Touch: Feeling the raw material will indicates dryness. Chilliness indicates high
moisture content. Clumps can be detected by inserting a hand inside the bag.

Sound: Dry grains on pouring down or biting will produce sound of spilling coin.
Quality control in packaging and labelling is also important. In export market
because of international journey there is some possibility of damaging of product
so
packaging is important. It is also important to differentiate brand name. Packaging
is swaying the customers purchasing habits. It also creates brand reorganization.
States who have cattle feed plants are: Andhra Pradesh,
Assam, Bihar, Goa, Gujarat, Kerala, Karnataka, Madhya Pradesh, Maharashtra,
Odisha, Pondicherry, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal.

22
Leading Indian feed players who exports cattle feeds are : Godrej Agrovet, Suguna
feed, Anmol feed, Kapila feed, SKM animal feeds and foods, KSE limited, Cargill
Ltd., India exports about 2,00,000 tonnes of deoiled rice bran and oil cakes worth
Rs 8,500 crore every year. Cattle feed costs Rs 13-15 per kg. If quality food grain
is
available in the system for Rs 1-3 per kg, they would find own channels to the
livestock food system. India exports the cattle feed to Kathmandu( Nepal), Jebel
Ali( United Arab Emirates), New York( United State), Karachi(Pakistan),
Birgunj(Nepal), Benap

23
 2.1. LIVESTOCK OF CATTLE:

Indigenous Cattle

Female
S
State/UT
N
Total
o.
Indigenous Total Cattle

Cattle
Under 1 to 3 Over 3 Years
Total
1 Year Years
Female

In Milk Dry Not

Others
Calved
Once
(1) (22) (23) (24) (25) (26)
(27) (28) (29) (30)

1 ANDAMAN & 3265 2789 4626 4151 927

210 15968 29173 44769
NICOBAR
ISLANDS
2 ANDHRA 748324 617110 1270190 626598 244202
51488 3557912 7115685 9430980
PRADESH

3 ARUNACHAL 55510 57904 64783 36788 22870

5517 243372 432544 449146
PRADESH

4 ASSAM 1209745 1100942 1780119 1098366 375474

60863 5625509 9815199 10176936

5 BIHAR 1097898 994204 1691241 1109308 787029

274926 5954606 8577640 11775866

6 CHANDIGARH 28 27 101 70 10
0 236 331 2191

7 CHHATTISGARH 725344 802580 1070014 1313080 611178

79974 4602170 9254660 9393683

8 DADRA & 2463 2697 4598 2217 551

341 12867 37192 37577
NAGAR
HAVELI
9 DAMAN & DIU 104 113 391 178 37
25 848 1800 1941

10 GOA 4050 4005 7703 4669 643

236 21306 37695 53842

11 GUJARAT 724117 1089449 1724623 801489 232532

58000 4630210 7572509 9459378

12 HARYANA 80782 73850 143411 81515 13942

22459 415959 706438 1601045

13 HIMACH 101697 90161 237216 133829 26751

3877 593531 1162238 2133971
AL
PRADE
SH
14 JAMMU & 185348 128883 323666 153015 37372
5453 833737 1317225 2664758
KASHMIR

15 JHARKHAND 725563 749506 1290360 731645 363122

51279 3911475 8362932 8525259

16 KARNATAKA 678670 573410 1248440 885518 302061

30696 3718795 6411317 9190181

17 KERALA 12412 15747 20476 10759 1807

1829 63030 75292 1242282

18 LAKSHADWEEP 217 187 251 770 535

26 1986 2257 3099

19 MADHYA 2156175 1715445 3333267 2354237 461196

125035 10145355 18046709 18823988
PRADESH

20 MAHARASHTRA 935388 764679 1648173 1308876 181239

59152 4897507 11559938 15089655

24
21 MANIPUR 23468 26324 37533 17319 9780 2823
117247 194535 227696

22 MEGHALAYA 77768 102094 171140 89416 50787 21473

512678 859190 894153

24 NAGALAND 12436 12422 16676 8982 8470 1812

60798 100561 213045

25 MIZORAM 2415 2290 4074 2527 1905 168

13379 21457 26923
26 ODISHA 945005 931549 1350452 1132696 265837 55782
4681321 10115867 11315482

27 PUDUCHERRY 194 184 371 228 40 32

1049 1946 49583

28 PUNJAB 24040 24998 55102 35068 6663 1789

147660 333501 2288551

29 RAJASTHAN 1677298 1238023 2957149 1855569 461494 54062

8243595 11203747 12783969

30 SIKKIM 2264 1596 2655 1640 499 231

8885 13927 139537

31 TAMIL NADU 304179 299829 569022 280987 108370 40666

1603053 2294302 7931618

32 TRIPURA 99092 109033 128775 94167 50183 7617

488867 799154 917780

33 UTTAR 2661763 1643304 4489319 1870233 498123 125755

11288497 15484377 18751882
PRADESH

34 UTTARAKHAND 196735 136737 341387 161973 32358 5418

874608 1494617 1958936

35 WEST BENGAL 1817953 1968477 2478094 1692990 691028 59375

8707917 13438861 16054421

TOTAL 17295685 15284066 28474593 17903823 5849678 1209872

86017717 146899534 183736477
 TABLE.1

 Source:- https://www.eximpulse. https://www.aacb.com/benefits-of-imp

MILK PRODUCTION:-

TABLE-2

STAGES OF FEED SUPPLY CHAIN:-

25
 Stages divided into four main stages:

i. Feed production stage. Most feed products are of plant origin with their
production starting with crop cultivation. Feed crop cultivation takes place in a
wide range of cropping systems with varying practices including intercropping,
perennial cropping systems, grazing systems and silvo-pastoral systems. Important
non-
plant sources of raw materials for feed include animal co-products such as dairy
products, animal fats and oils, blood, and fishmeal and oil.

ii. Processing stage. Processing of feed can range from simple on-farm
processing
of crop residues using chaffer cutters or feed pulverizes with low energy inputs
to more
complex, specialized industrial processes producing more than one co-product,
such as
the wet milling process for maize.

iii. Feed mill stage. This stage includes both animal feed compounding
and
comprises the blending of various feedstuffs and additives.

iv. Farm. The on-farm feed stage includes all those activities
associated with
preparing the feed for the animal. In some situations, feed is fed to animals
without any
further processing or mixing while in other circumstances farmers prepare rations
by
blending all feed stuffs into a single, complete ration.

v. Transport and storage can be considered an intermediate step linking

the four
main stages and will depending on the feed chain type. Transport utilization
across the
feed supply change can range from nil (e.g. in grazing feeding systems) to the
use of
animal draught power (e.g. in mixed livestock-cropping systems) or reliance on
internationally-traded feed materials. Storage in the intermediate step is used
only when
this is related to transport and trade. In situations where storage of the
product is the
responsibility of the owner of one of the four stages, it is incorporated into
that particular
stage.

26
 Quality of feeds helps in growth, reproduction, good health include
carbohydrate,
protein, fat, minerals, vitamins and water. The energy needed for growth and
activity
derived primarily from carbohydrate and fats. Benefit of good feed will increase
the
productivity of cattle, increase in milk production, Increase in immune system,
Decrease in
parasitic load in animal etc.

Calf starter: coated sodium butyrate, calcium propionate, toxin binder,

chromium
chelate, and anti-oxidant. Samridhi calf starter feed Rs 750/bag, Tara 25kg cattle
feed
(plastic bags) starter Rs 860/bag, Royal feed Rs 900/bag, Vardhan calf starter Rs
5919/kilogram (pp bags), Gwala calf starter Rs 650/bags (pp bags), calf starter
feed Rs
1200/39kgs bag, Calf grower feed 1150/39kgs (pp bags), Calf starter meal Rs
1500/unit

27
Cattle premium feeds : Palanhaare milk special RS 1300/bag (brand – Palanhaare),
Green
silage cattle feed RS 55/kg ( brand – Forage), Hygienic cow feed RS 200/KG, Binola
khal
RS 2100/bag ( brand – Charan gold), Gopal jee cotton seed oil cake RS 3000/quintal
(brand – Gopal jee), Shiv ganga cotton seed oil cake RS 24/kg ( brand – Shiv
ganga),
Bansuri kachi ghani binola khal RS 1450/bag ( Bansur), Laxmi brand cotton sed oil
cake
RS 23/kg ( brand – laxmi), Murli cotton seed oil cake RS 3000/kg (brand – Murli).

Export packaging enables your goods arrive intact and undamaged with your overseas
buyer. Export packaging is also often referred to as transport packaging.
28
Export packaging is actually one of three different layers of packaging that are
likely to be
needed when exporting your goods.

1. Sales packaging is the immediate layer of packaging around your goods. This
is
the packaging that remains when the goods reach their end-user, e.g. the
bottles in
which beverages are contained, or the boxes many electronics items are sold
in.
Sales packaging often also serves a marketing purpose by containing
prominent
branding images and information.

2. Outer packaging is a middle layer of packaging, usually containing multiple

sales
packages. It often also serves a retail or promotion purpose, e.g. a box
containing
sales units that doubles as a retail display fixture and can be placed
directly on a
shop shelf.

3. Transport or export packaging is the outermost layer of packaging and is

designed to protect your goods during transit. Examples of export packaging
include wooden crates or boxes, metal drums and plastic shrink-wrapping.

The main types of export packaging include:

 Loose or unpacked - a common option for large items such as heavy vehicles.
Making sure they're stowed securely is more important than adding a layer of
protective packaging.

 Boxes or crates - one of the most prevalent options. They are often stacked
on
pallets and shrink-wrapped for stability. Less durability is required if
goods are also
containerised.

 Drums- usually made of metal or plastic - commonly used for transporting

liquids
and powders or goods that need to be kept dry.

 Wrapping - often used with goods stacked on pallets, wrapping - such as

shrink-
wrap or foil - both adds to stability and protects goods.

 Pallets - allow smaller packing units such as boxes and cartons to be

grouped
together. They allow easy mechanical transporting (e.g. forklift trucks),
which
eases the process of loading, unloading and warehousing.

29
For packaging: PP Bags/sacks for packaging of cattle feed are globally acceptable
and
recognized by market. Animal feed bag , weight 50 to 220 Gsm. Animal feed woven
sack,
storage capacity 15kgs, Polyweave white woven sacks bags, PP Woven sacks, Standard
woven sacks, PP Fertilizer sacks, White PP Floor bags, storage capacity 25-50 kgs,
Lamiaid, Industrial packaging bag.

2.2 Fodder Manufacturing Company in India:

i. Kishan Fodder mills pvt ltd – Uttar Pradesh

ii. Godrej Agrovet ltd – Odisha

iii. Naukricraft India Pvt Ltd – Odisha

iv. Hindustan Animal Feeds – Gujarat

v. Royal green Fodder company – Haryana

vi. Greentech organic Hydroponic system – Gujarat

vii. Farm Tech- Kerala

30
2.3 Credit facility:

 Punjab National Bank, State Bank of India, Bank of Baroda, Federal Bank,
HDFC
Bank and several other banks offer animal husbandry and agriculture loans.
Loans
are available for up to 100% of cost of asset or project cost. There are
minimal
documentation requirements for applying for an animal husbandry loan.

 One identity proof among PAN card, passport, driving license, voters ID.

 One address proof among passport, lease agreement, sales tax certificate,
electricity
or telephone bill, ration card etc.

 Quotation for the acquiring assets may be asked for by the lender.

ELIGIBILITY FOR SBI DAIRY PLUS AGRICULTURE LOAN SCHEME:

Individual member of Amul Type society, age below 65 years with min.
Individual
Dairy < 10 animals min 0.25 acre land per 5 animals for growing feed & able
to
procure balance locally, > 10 animals 1 acre own or lease land per 5
animals.

31
 LIMITS OF SBI DAIRY PLUS AGRICULTURE LOAN SCHEME:

A term loan is of Maximum Rs 5 lacs. A working capital @ Rs.2500/- per

animal
per year may be sanctioned. Min DSCR: 1.75.

LOAN AMOUNT:

Up to 85% of the project cost or four times the average profit of previous two
years with a
maximum of Rs. 10.00 Lacs

.Purpose Maximum loan limit

Milk house or Society office Rs. 2 Lacs

Automatic milk collection system Rs. 1 Lacs

Milk transportation vehicle Rs. 3 Lacs

Chilling unit Rs. 4 Lacs

TABLE – 3
Source:- https://www.nddb.coop/services/animalnutrition/cattlefeed

2.4. CATTLE FEED MANUFACTURER & EXPORTERS:

NAME CITY STATE

AB VISTA SOUTH INDIA PUNE
MAHARASTRA
BANASKANTHA MILK PRO. UNION LTD PALANPUR
GUJURAT
CPF PVT LIMITED BANGLORE KARNATAKA
GODREJ AGROVET LTD. MUMBAI
MAHARASTRA
GRIPWEL INDUSTRIES JAIPUR
RAJASTHAN

32
 HERITAGE FOODS LTD. HYDERABAD
ANDHRAPRADESH
KERALA FEED LTD KERLA
MEHSANA MILK PRO.UNION LTD MEHSANA
GUJURAT
R.B. POLUTARY & ANIMAL FEED ANAND
GUJURAT
R.G SUNDAR & CO EORDE
TAMILNADU
S&P FEEDS LTD PRIVATE NASIK
MAHARASTRA
S.A. PHARMACHEM PVT LTD. VADODARA
GUJURAT
SHREE GANESH AGROVET NAVSARI
GUJURAT
SUGUNA FEED PVT LTD WARDHA
MAHARASTRA
VALLABHA FEEDS PVT LTD
ANDHRAPRADESH

WEST BENGAL DAIRY & POLUTARY PVT LTD KOLKATA WEST

BENGAL

 Source:-https://www.mastercardbiz.com/caribbean/2016/11/11/packaging-and-
its-
purpose-in-exports/
TABLE-4

Wholesaler of cattle feed firms are in India : R.C Yadupati store, Vasanta
Enterprise,
Seema trade, Shavni Enterprise, Green evolution cattle feed, K.R agencies,
Bridhiraj
Chiranjilal, Natbarlal gobardhan das feed, four reason of export, shree ramdas
enterprises,
Guru ram das trading company, Shivani enterprise, Manoj industries, Khot Cattle
feed rice
and merchant, BM cattle feed and agro products, Vijay kumar, Pranay trading
company,
Kripadhan pashu khadh, Vishal pashu ahaar, Prashant enterprises, Agarwal pashu
khadya,
Anees traders, patel trading company, Pavan agro foods, M/S Ridkaran Bansilal
mundada,
Vishal cattle feed, Tupe traders, Shree Gopal traders, Gurukripa Traders, Pundlik
kadba
katti, Jai joga ji traders, Chintamani pasu khadya bhandar, Sarita Enterprises,
Lalita pashu
khadya bhandar, SKM, Galaxy distributors, Rama pashu ahaar, Choudhry pashu ahaar,
Laxmi trading, Maa kripa trading company, Shree sadguru pharmacy, Shree uma trading
company, Badrinarayan Satyanarayan, Indian grain broker, Shreeram agencies, Arun
trades, Jai bhabani traders, Rainbow impex India, Rainbow impex India, Mandesi
feed,
Tarun khali bhandar, Sanker cattle food, Gordhan lal satyanarayan, Singhal pashu
ahaar,
Shree ram trading company.
Retailer of cattle feed firms are in India: Noor cattle feed, Afridi traders,
Kamatchi
store, Dhan laxmi pashu ahaar, Gurprasad, Gokul pasu ahaar, Chahal bros., Kanan
cattle
feeds, Ab enterprises, Gajjan majra feed ltd., Girdhari lal pasu Kendra, Asha pura
pashu
ahaar, Apc nutrients pvt ltd., pramod kumar and sons, Dhakar enterprises, Blue
heaven

33
aquarium, Netsurf network, AK traders, Inderjit maidan mohan, oil mill, Maple
export,
Anish agro product, Sky amul marketing, Shree shrinivas traders, Lifeline feed, pet
co,
soham agro service, Durga store, Bombay khal bhandar, Shri unimaya traders, ABC
company, Sahu grain store, Hindustan trade smith pvt ltd.

Animal feed machines are: Pallet feed mill plants, Powder feed plants, Flake feed
mill
system & plants, Feed roller mill machine, Feed grinder & mixture machine, Feed
mixture
machine, Feed hammer mill machine, Cold press olive oil machines, Customized
project,
Feed equipment, Water pumps.

The value chain in Indian dairy industries is:

1. Supply of inputs for dairying in form of fodder, animal feed plant, and
veterinary aids
for the cattle.

2. Milk is taken out from the mulching cattle from the daily basis by the dairy
farmers
(large, medium and small scale farmers).

3. Collection of milk by collection centres (various milk cooperative societies).

4. Milk collected by the cooperative societies are sent to the dairy plants where
chilling of
milk, processing and packaging of milk and milk product, transportation of milk and
milk
product is carried out.

5. The transportation of chilled milk and milk product from one place to another is
done
through the means of refrigerated vans, or insulated milk tankers vans of private,
government and cooperative society.

6. Final processed milk and milk products are transported to various retail
outlets,
supermarkets, and to retails markets from where the processed milk and milk
products
finally reaches to their end customers.

Challenges in value chain of dairy industry

Challenges at procurement stage:

i. Meeting seasonal spikes in demand and ability to measure the quality of procured
milk at
the source.

34
ii. Complex logic of payments to producers based on fat, solid non fat and quality
of milk
received.

iii. Keeping track of truck and tracer routes, as well as capabilities of viewing,
monitoring
and payment based on route or distance.

iv. Visibility into the shelf life and stock of raw material.

Challenges at the production and standardization stage:

i. Manual and time consuming processes for milk standardization calculation,

handling
production planning based on nonstandard raw material, addressing growing food
concerns
from consumers.

ii. Fat accounting and effective tracking of fat loss in the production processes.

AMUL DAIRY INDUSTRY:

In one of the earliest urban milk supply schemes, Polson’s - a private dairy at
Anand in the
western Indian state of Gujarat- procured milk from milk producers through
middlemen
from the surrounding Kaira district, processed it and then sent the milk to Bombay
(now
known as Mumbai), some 425 km away. Bombay was a good market for milk and Polson’s
profited immensely. In the mid-1940s, when the milk producers in Kaira asked for a
proportionate share of the trade margins, they were denied even a modest increase.
The
milk producers went on strike, refusing to supply milk to Polson’s. On the advice
of Sardar
Vallabhbhai Patel, a leader in India's independence movement, the milk producers
registered the Kaira District Cooperative Milk Producers' Union in 1946. The Kaira
union
subsequently became the Gujarat Cooperative Milk Marketing Federation that owns the
Amul brand. The Kaira union procured milk from affiliated village-level milk
societies.
This was the genesis of organized milk marketing in India. Between 1946 and 1952,
AMUL's policy was directed towards obtaining monopoly rights for the sale of milk
to the
Bombay milk scheme. In 1952, it succeeded in achieving its purpose after the
Government
of Bombay cancelled the contract with Polson’s and handed over the entire business
of
supplying milk to Amul. However, as the Bombay milk scheme was committed to
purchasing all the milk produced by the Aarey Milk Colony (a local milk supply
scheme)
in Bombay, it would not take Amul's milk during the peak winter months. The
disposal of
this surplus milk posed difficulties for Amul, forcing it to cut down on purchases
from its

35
member societies, which affected members' confidence. The answer was the production
of
milk products: in 1955, a new dairy plant was set up at Anand to produce butter,
ghee and
milk powder. A second dairy was built in 1965, and a product manufacturing unit was
established in 1971 to cope with increasing milk procurement. In 1993, a fully
automatic
modern dairy was constructed adjacent to the original Amul dairy plant at Anand.
Amul
formed the basis for the Anand Model of dairying. The success of Amul attracted
attention
from decision makers and the presence of charismatic leaders within Amul meant that
its
success was scaled up through an initiative known as Operation Flood.

SUPPLY CHAIN OF AMUL

As shown in the figure, the supply chain of Amul consists of farmers who produce
milk
from their cattle. The farmers are organized into cooperatives called Village
Cooperative
Societies (VCS). These VCSs supply milk to thirteen different dairy cooperatives,
called
Unions, of which Amul is one. The milk or milk products made at these unions are
supplied to the Gujarat Cooperative Milk Marketing Federation (GCMMF). The GCMMF
is the marketing entity for the products of all the unions in the state of Gujarat.
GCMMF
has 42 regional distribution centres in India, serves over 500,000 retail outlets
and exports
to more than 15 countries. All these organizations are independent legal entities
yet loosely
tied together with a common destiny.

India to export:

36
PORT OF LOADING COUNTRY DESTINATION

Tuticorin sea Papua new guinea Lae

Raxul Nepal Kathmandu
Ludhiana ICD United Arab Emirates Jebel ali
Punki ICD New York United
states
Nhava sheva Sea Nambia Wevis Bay
Navha Sevha Sea Pakistan Karachi
Chennai sea Petraole Bangladesh
Chennai sea Benapole Bangladesh
Ludhiana ICD Oman Salalah

Raxul Bairgunj Nepal

Ahmadabad ICD Ghana Teme
Navha Sevha Sea Cote Ivoire Abidjan
Mundra Sea Pakistan Karachi
Ludhiana ICD Sri Lanka Colombia
Dashrath Vadodara ICD United Arab Emirates Jebel
Ali
Raxul Nepal
Kathmandu
Chennai Sea Malaysia Kelang
penang
Navha Sheva Sea Turkey Izmir
Vizag Sea Belgium
Antwerpen
Hyderabad ICD Iraq Ei
Iskandariya
Navha Sheva Sea Hongkong Hongkong
Chennai Sea China Xingang
Sahar Air Carge ace Ecuador Quito
Mundra Sea Kuwait Shuwaikh
Navha Sheva Sea Germany Hamburg
Navha Sheva Sea Benin Cotonou
Mundra Sea Vietnam Catlai
Source: https://www.eximpulse.com/export-product-cattle-feed.htm
TABLE- 5

37
 CHAPTER- 3
COMPANY PROFILE

COMPANY PROFILE
Sai Gopal Enterprises was established in 2015 under MSME (Micro small medium
enterprises). It is situated in Jagamara, Bhubaneswar near Utkal University of
Culture. It
deals with manufacturing animal feeds. Animal feed is like poultry feed and cattle
feed.
This company has the capacity of manufacturing 36000 MT annually. Sai Gopal
enterprises have gained immense expertise in supplying and trading of cattle feed
and

38
poultry feed etc. The supplier company is located in Bhubaneswar, Odisha and one of
the
leading sellers of listed product. Buying cattle feed and poultry feed in bulk
quantity gives
good quality of product and services.

CEO of Sai Gopal Enterprises is Mr. Adarsh Rath an entrepreneur and co-
founder
of two more companies that is India Craft Nation and organisation for management
development and career development programme.

Annual turnover of this enterprise is more than 20 crore. Quality is the

standard of
something as measured against other things of a similar kind; the degree of
excellence of
something. Quality products make an important contribution to long term revenue and
profitability. For product quality checking it has internal lab and also OUAT
scientist.
Good quality control helps companies meet consumer demands for better product.

This enterprises offer only two standard varieties of cattle feed that is
a) premium
and b) standard. It also customize as per customer need and customer. It is
different from
others because of its low cost and high quality. It gives good quality of product
with
affordable price.

Competitors of Sai Gopal Enterprises are Pasupati, Bharat feed, Lingaraj

feed
(patanjali). Advantages of this company are its location. Because of its location
its
distribution is very easy. It customizes its price as per the customer pricing and
quality
need. The products are environment friendly because it is biodegradable. The market
reach
of this company is within Odisha as if now. It don’t have its export license yet
and no
export countries yet.

MISSION:

 To create exceptional quality products for the customers and to be responsible

towards the community and environment.

VISION:

39
  Providing quality and timely service to meet customers’ expectation.
 Involving each and every member of the team to improve the quality and value of
the products, processes and services.
 To continuously improve and innovate for providing end solution to our
customers.
 To become one of the state’s best quality producer in this company field.

VALUES:

 Quality
 Customer centric
 Integrity
 Innovation
 Team work

40
 CHAPTER- 4
ANALYSIS AND FINDINGS

ANALYSIS AND FINDING

EAST ZONE FROM TABLE 1

SL.NO STATE % OF TOTAL

CATTEL
1 ARUNACHAL PRADESH 0.02
2 ASSAM 5.55

41
3 MANIPUR 0.13
4 MEGHALAYA 0.48
5 MIZORAM 0.01
6 NAGALAND 0.11
7 SIKKIM 0.07
8 TRIPURA 0.49
9 WEST BENGAL 8.73
10 ODISHA 6.15
11 JHARGHAND 4.63
12 BIHAR 6.40

% OF TOTAL CATTLE
0%

17% ARUNACHAL PRADESH

20% ASSAM
0%
MANIPUR
1%
0% MEGHALAYA
MIZORAM
0%
NAGALAND
0% SIKKIM
1% TRIPURA
14%
WEST BENGAL
ODISHA
JHARGHAND
27% BIHAR

19%

EAST ZONE TABLE 1

WEST ZONE FROM TABLE 1

SL. NO STATE % OF TOTAL CATTEL

1 GOA 0.02
2 GUJRAT 0.52
3 MAHARASTRA 8.21
4 DAMAN & DUI 0

42
5 DADARA & NAGAR HABELI 0.02
6 RAJASTAN 6.95

% OF TOTAL CATTLE
0%
3%

GOA
GUJRAT
44% MAHARASTRA
DAMAN & DUI
DADARA & NAGAR HABELI
52% RAJASTAN

0%

WEST ZONE TABLE 2

NORTH ZONE FROM TABLE 1

SL. NO STATE % OF TOTAL CATTEL

1 JAMMU & KASMIR 1.45
2 PUNJAB 1.24
3 HIMACHAL PRADESH 1.16
4 UTTAR PRADESH 10.20
5 CHANDIGARH 0

43
 % OF TOTAL CATTLE

10%

9%
JAMMU & KASMIR
PUNJAB
HIMACHAL PRADESH
8%
UTTAR PRADESH
CHANDIGARH

73%

NORTH ZONE TABLE 3

SOUTH ZONE FROM TABLE 1

SL. NO STATE % OF TOTAL CATTEL

1 ANDHRA PRADESH 5.13
2 KARNATAKA 5
3 KERALA 0.67
4 TAMIL NADU 4.31
5 ANDAMAN & NICOBAR ISLANDS 0.02

44
6 PUDUCHERY 0.02

% OF TOTAL CATTLE
0% 0%

28%
34% ANDHRA PRADESH
KARNATAKA
KERALA
TAMIL NADU
ANDAMAN & NICOBAR ISLANDS
PUDUCHERY
4%

33%

SOUTH ZONE TABLE 4

 4.1. SECONDARY DATA

 India has emerged as one of the largest and fastest growing compound
feed
markets in the world. The animal feed market in India was about INR
400

45
 billion in 2018 and is expected to reach INR 898.5 billion by 2024 with a
CAGR of 14.3%.

 The quantity of milk produced in India was 176.35 million MT in 2017-18.

It has been projected that the production will increase to 240 million MT
by
2025 with an annual growth rate of 4.2%.

 As per the National Dairy Development Plan, it is envisaged to enhance the

milk production from 105 to 180 million tons by 2021-22. Every year, the
production will be enhanced by 5 million tons.

 As per statistics of 2010-2012, the State has a deficit of 48.4% of green

fodder and 23.5% of dry fodder.

 The United Nation Food and Agriculture Organisation (FAO) estimate that
by 2050 the demand for feed will grow by 60% and that between 2010 and
2015 production of animal proteins is expected to grow by around 1.7% per
year.

 4.2. PRIMARY DATA

 The cattle farms have maximum number of jarsi cows in compared to the
desi (indigenous) cow.
46
 The milking cows yield 15-20 litres of milk per day. Their consumption of
feed varies from 8-12 kg per day.

 Indian feed players who exports cattle feeds are : Godrej Agrovet, Suguna
feed, Anmol feed, Kapila feed, SKM animal feeds and foods, KSE limited,
Cargill Ltd.

 The important factor which all the cattle farms consider to choose the feed
brand is ‘quality’ rather than the price.

 These feed firms are well established, having automatic and semi-automatic
production facilities. They focus on quality control and have a few varieties
with its own benefits.

 The firms have quality testing facilities to maintain the quality standards.

47
 CHAPTER- 5
RECOMMENDATION &
CONCLUSION

48
 RECOMMENDATION AND CONCLUSION

5.1. RECOMMENDATION

 Govt. should provide food business licenses to help companies set up quickly
and
easily.

 Food related law should be expanded, as several export markets require licences
from the Indian food regulator.

 Export farms should control their cost.

 Govt. Of India should bring schemes to encourage export of feeds by giving some
subsidies and by reducing export duties.

 After the research I found that, we need to raise the quality of the feed to
compete
with the global market.

 The company should give proper attention towards research and development of
the feed quality to enhance milk production.

5.2. CONCLUSION

 Milk and milk products are not only a valued source of nutrition and provide
income and employment to a large section of Indian population.
 Several years of strategic planning and effective program implementation by
Government and public sector agencies have ensured that India emerges as a
leading producer of milk in the world.
 Dairy scientist and entrepreneurs should adopt a holistic approach to
product
development encompassing new dimensions of value addition, newer processor
know-how, to meet the international quality and safety standards.
 We need now to make this milk attractive by ensuring its quality and its
competitiveness and positioning it on local and international market.
 The dairy industry of has been on a steady path of progression

49
 REFERENCES
WEBSITES
 https://www.yesbank.in/pdf/indian_feed_industry-
_revitalizing_nutritional_security.pdf
 https://www.nddb.coop/services/animalnutrition/cattlefeed
 https://www.infodriveindia.com/india-export-data/animal-feed-export-data.aspx
 https://www.eximpulse. https://www.aacb.com/benefits-of-imp
 https://economictimes.indiatimes.com/opinion/et-commentary/export-of-animal-
feed-deprives-our-livestock-of-nourishment-critical-to-ensure-right-to-
food/articleshow/2
 https://www.ahttp://agritech.tnau.ac.in/expert_system/cattlebuffalo/Breeds
%20of
%20cattle%20&%20baffalo.htmlpnikheti.com/en/pn/livestock/cow/red-sindhi
 https://www.researchandmarkets.com/research/48k769/cattle_feed
 https://www.imarcgroup.com/seed-treatment-market
 http://www.eximguru.com/exim/guides/how-to-export/ch_5_swot_analysis.aspx
 https://www.dairyknowledge.in/section/roughages
 https://drive.wps.com/d/AMIrnjjF2NMm4ab_ i4ydFA
 http://www.bidcoafrica.com/bidco_products/high-yield-dairy-feed/
 https://www.mastercardbiz.com/caribbean/2016/11/11/packaging-and-its-purpose-
in-exports/
 https://dir.indiamart.com/search.mp?ss=cattel+feed&lang=en&pr=1
 https://dir.indiamart.com/search.mp?ss=cattel+feed&lang=en
 https://www.eximpulse.com/export-product-cattle-feed.htm
 https://dir.indiamart.com/impcat/cattle-feed.html
 https://www.hciottawa.gov.in/pdf/GIM_opportunities_for_investmentr_in_Food_pr
ocessing_in_TN.pdf
 https://www.nddb.coop/information/stats/milkprodstate
 file:///C:/Users/asus/Downloads/Documents/Annual%20Report%202016-17.pdf
 https://www.india-briefing.com/news/import-export-licensing-procedures-india-
6804.html/
 https://www.bankbazaar.com/personal-loan/animal-husbandry-loan.html
 https://www.sbi.co.in/portal/web/agriculture-banking/dairy-loan

50
 https://www.lopol.org/article/sbi-agriculture-loan-scheme-for-dairy-societies-
and-
dairy-units
 file:///C:/Users/asus/Downloads/Documents/Promotion-of-compound-feeds.pdf
 https://seaofindia.com/all-members/cattle-feed-manufacturers-exporters/
 https://dir.indiamart.com/impcat/cattle-feed-all.html?biz=30
 https://www.wattglobalmedia.com/advertising/advertising-feed/
 https://www.google.com/search?
q=fodders+manufacturing+company+in+india&npsic=0&rflfq=1&rlha=0&rllag=2
2688341,84458423,317744&tbm=lcl&ved=2ahUKEwjMibv5lNTiAhVM8HMBH
WZzBBYQjGp6BAgKEEA&tbs=lrf:!2m1!1e2!2m1!1e3!2m1!1e16!
3sIAE,lf:1,lf_ui:2&rldoc=1#rlfi=hd:;si:;mv:!1m2!1d31.3545588!
2d86.77192339999999!2m2!1d8.9740766!2d69.0906626!3m12!1m3!
1d10946186.89414102!2d77.931293!3d20.164317699999998!2m3!1f0!2f0!3f0!
3m2!1i202!2i274!4f13.1;tbs:lrf:!2m1!1e2!2m1!1e3!2m1!1e16!3sIAE,lf:1,lf_ui:2
 http://www.koraputdairy.com/

51
 APPENDIX- 1

This questionnaire is for cattle farm

Study on Cattle Farm

dd: D

Name of the cattle farm:

Address:

Name of the respondent:

Designation:

I___________________________, a student of MBA in Centurion University of

Technology & Management is on a study on the ‘Requirements of a Cattle Farm’ which
is
a part of our academic evaluation. So, I have visited to your farm for that
purpose. Kindly
help me on the study to fill up the following questionnaire

1. What is the total population of the farm?

Cows-

Buffaloes-

2. How many of them are milking:

Cows-

Buffaloes-

3. What is the average milk production per month? _____________

4. How much milk is yielded by an individual animal per day?

Cow-

52
Buffalo-

5. Where do you supply the milk?

__________________________________________________

6. What is the annual turnover of the farm? _________________

7. What is the quantity of feeds used per month? ________________

8. How much feed a milking cow consume per month (individual)? ____________

9. What are the feeds you use?

10. From where you procure the feeds?

11. Which brands you prefer for feed?

12. Please rate the feeds that you use:

Price 1 2 3 4 5

1 2 3 4 5
53
 Quality
13. Which factor you prefer the most for choosing the feed:

Price

Quality

Brand

Any other ___________________________

14. What other brands you know other than you use?

15. What would you like to suggest the feed manufacturers?

This questionnaire is for feed firm

54
 Study on Feed Firm

Date:

Name of the feed farm:

Address:

Name of the respondent:

I___________________________, a student of MBA in Centurion University of

Technology & Management is on a study of ‘Animal Feed Firms’ which is a part of our
academic evaluation. So, I have visited to your firm for that purpose. Kindly help
me on
the study to fill up the following questionnaire.

1. When your firm was established?

2. What is your annual turnover?

3. How do you check your product quality?

4. How it is different from others?

55
5. What are the varieties of products/product range?

6. Who are your competitors in the market?

7. What is your market reach?

8. How you react to your competitors’ price and how you adjust it?

9. Is your product environmental friendly?

10. Do you export your product? If yes then do you have your export license?

11. What are the export countries?

56
APPENDIX- 2
PHOTOGRAPHS

57
58