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    Chief Marketing Officer in Orange County CA Resume Barbara Barry

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    Barbara Barry has solid experience as a marketing leader, presiding over targeted marketing efforts: messaging, brand development, positioning, and corporate communications in B2B/B2C and partner marketing.

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    Chief Marketing Officer in Orange County CA Resume Barbara Barry

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    BarbaraBarry1
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    Barbara Barry has solid experience as a marketing leader, presiding over targeted marketing efforts: messaging, brand development, positioning, and corporate communications in B2B/B2C and partner marketing.

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    Barbara Barry has solid experience as a marketing leader, presiding over targeted marketing efforts: messaging, brand development, positioning, and corporate communications in B2B/B2C and partner marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views3 pages

    Chief Marketing Officer in Orange County CA Resume Barbara Barry

    Uploaded by

    BarbaraBarry1
    Barbara Barry has solid experience as a marketing leader, presiding over targeted marketing efforts: messaging, brand development, positioning, and corporate communications in B2B/B2C and partner marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Innovation, Strategy, and Execution

    Corona Del Mar, CA92625 310-617-7302 barbaraabarry@gmail.com

    C-LEVEL EXECUTIVE CMO


    Steering vigorous profit growth and long-term value. History driving unprecedented profitability, consumer insight and behavior economics through integration of digital and offline global marketing strategies. Company portfolio: Jenny Craig, Adolph Coors, Skype, Unocal76, StubHub, LexisNexis, Spot Runner, Pfizer
    REVENUE-GROWTH HIGHLIGHTS: 76% 09 | 133% 08 | 120% 05

    TRUSTED VISIONARY & PROFIT-GROWTH STRATEGIST

    PRODUCT LAUNCHING & POSITIONING P&L MANAGEMENT & IMPROVEMENT GLOBAL PR CONSULTING & CAMPAIGN DEVELOPMENT BEHAVIOR ECONOMICS & CONSUMER INSIGHT

    STRATEGIC ORGANIZATIONAL DESIGN & OPTIMIZATION BUSINESS GROWTH & MARKETING DEVELOPMENT FORECASTING MODELING & MARKETING ANALYTICS CUSTOMER-FOCUSED MARKETING & ADVERTISING

    Solid experience as a marketing leader, presiding over targeted marketing efforts: messaging, brand development, positioning, and corporate communications in B2B/B2C and partner marketing. Drove aggressive ROI via traditional and trending mediums; DB modeling, DR and Spot/television, site personalization, digital acquisition, Web 2. (Twitter/Facebook/LinkedIn), and Mobil. Served as media spokesperson/communications expert and PR strategist, analyzing media coverage, engaging press, developing public surveys. Managed global public relations, promoting company in a positive manner for "60 Minutes."

    PROFESSIONAL EXPERIENCE & MILESTONES


    Chief Marketing OfficerMITOCHON SYSTEMS, Newport Beach CA 2007 to Present Challenge: Reframed thinking and introduced entire model, cradle to grave cloud platform for the exchange of healthcare information to reach targeted market medical community with a patent pending business model and media engine. Opportunity: Formulated marketing functions to position the company as a pioneer in the media healthcare platform systems market as the First Free Certified Electronic Health Records product. Solicited to bring clarity and targeted direction to product introduction Increased ROI: target in the use of EMR (EHR), HIE and PHR ad revenue platforms. audience by 400%. Instrumental in initiating invigorating marketing, which Reduced budget 50%. included in-bound (content/SEO/ blogs/social media); outbound marketing (traditional/email/PPC/ remarketing/lead generation);public relations, ad management platforms and budgeting. Increased leads while preserving capital; boosted physician user base 400% within 12 months. Implemented several analytical marketing plans, including transforming website from informational into a lead-driving site, optimizing response, traffic, and enlarging reach. Expanded market, yielding an increase in patient population from 200K to1M+ in 9 months. Creatively drove content though third party providers reducing PR budget 50%. EXECUTIVE GENERAL MANAGER OF AGENCY SERVICESSPOT RUNNER, Los Angeles CA 2008 to 2010 Challenge: Helm, energize, and refocus teams on a new financial strategy during a critical time, facing unprofitability and executive-level turnover. Opportunity: Spearhead a transformation into an ad agency while skillfully leading change management.

    Page Two

    Analyzed and conceptualized new marketing campaigns. Overhauled operations and organization structure. Paired stakeholder vision with strategic plans, hoisting company out of the red and delivering first-time profit within 2 months of tenure. Skyrocket revenue growth from $22.75MM to $40MM within first year, sustaining a successive 15% profit margin Y-O-Y. Managed $36MM P&L. Optimized revenue opportunities by setting competitive pricing Increased revenue 76%. structures for existing free services, gaining significant market Delivered $500K profit in share by expanding into online services. 09 during a down market. Reduced payroll expenses: Paired efforts with executive team members in a massive downsizing of 400 to 100 staff while sustaining staff morale, mobilizing teams, and fueling high-level performance through a strong and infectious shared vision.
    Eradicated idleness and inefficiencies: Identified the need to assign service account professionals and lead aggressive hiring campaigns, recruiting 20 executive strategic sales professionals.

    PRESIDENT & COOINTERACTIVATE, INC., San Diego/Irvine/Boulder, CA Challenge: Position company for a profitable sale and acquisition. To usher a 3-year aggressive growth initiative; lead operations, contingency planning, and strategic vision from the highest executive level. Opportunity: Develop tactical business direction and digital marketing strategies to transform a sales organization into a business solutions enterprise. Rebrand, reposition, and expand online.

    2005 to 2008
    Managed $16MM P&L. Drove client ROI on an average of 45%. Delivered 14% EBITDA. Raised cash flow 50%.

    Directed business development operations, account acquisition/growth, product development, finance, M&A opportunities, IT strategy, online communications, sales and marketing. Monitored and analyzed analytics, online media, and leading trends; implemented predictive modeling tools to devise formulas to gain competitive market position. Spurred revenue growth by 133% from $6.9MM to $16MM within 3 years and positioned company for sale at a $25MM valuation; propelled shareholder value from $4.5MM to $20MM. Expanded services to include online search, virtual media, and social networking, mobile marketing, SEO, PPC, email, and analytics, producing 1/3 of total business. Built predictive models, which slashed clients marketing cost by 23% while increasing purchasing power by 11%. Identified the most valued customers and augmented their conversion rates by 14%. Delivered 60% profitability, outperforming industry competitors who averaged 40% profit, garnering 37% revenue growth, year after year. Earned a promotion within 1 year. Recruited and shaped Madison Avenue talent, amassing a grade A team; provided strategic leadership to a power team of 7 executives, 5 directors who then motivated 125 employees. Eradicated 60% of programming cost, equal to $1.25MM annual run rate. VP, NEW BUSINESS CONCEPTS/NUTRITIONBALLY TOTAL FITNESS, Chicago, IL Challenge: Reverse a downward spiral in retention of female membership. Save a brand/marketing idea, for which predecessors failed to implement a successful strategy for 2 consecutive years. Opportunity: Innovate a compelling marketing campaign and program development. Architect to a brand redesign for a high-profile corporation. 2004 to 2005
    Achieved 120% revenue goal in 9 months. Reduced $2MM in marketing cost. Produced $2MM in the first year.

    Page Three

    VP, NEW BUSINESS CONCEPTS/NUTRITIONBALLY TOTAL FITNESS....continued Recruited based on stellar reputation; charged with rebrand from exercise-only to total fitness. Devised nutritional services online tools to attract/retain members by better supporting their weight loss success. Designed an innovative online service offering with customer touch-point functionality; revolutionized and launched program into 420 international sites, surpassing revenue growth within 9 months of tenure and increasing retention rate by 12% through virtual communities and value-add program development. Jolted sales by 7% by mounting a call center that not only counseled customers through a planned 12-step program, but also proactively engaged in outbound telemarketing efforts. CMO/VP, GLOBAL MARKETINGJENNY CRAIG INTERNATIONAL, Carlsbad, CA Challenge: Revitalize sales, re-engineer global business strategy, and reposition company for long-term profit growth. Opportunity: Reinvent the company, expand business online, and capitalize on Web 2.0 marketing while rebranding and strengthening market position. 2000 to 2003
    Owned $300MM P&L. Launched 40 products per year. Boosted Customer Retention 12%.

    Played center role in development and launching of all online marketing strategies, including CRM solutions, virtual communities, and the pioneering of digital platforms. Directed operations for 660 U.S. and International locations. Sourced 50 manufactures. Recruited and mobilized a team of 12 managers and directors. Reversed a 50% sales decline, increased shareholder value $115MM and existing client base revenue by $37MM. Segmented target audiences to achieve affinity with client end-user behavior patterns, establishing new product and service configurations. Generated global business growth in Australia, Asia, Africa, Middle East, and the Caribbean. Created integrated CRM solutions, featuring a leading-edge call center. Gave rise to increases in: Leads by 50% Sales by 29% Profit by 12%

    Vice President of Sales, Marketing, & Operations, 3 Day Blinds Inc., Anaheim, CA $140M P&L accountability, 171 retail stores, and 621 Associates; ignited sales 13%, $1.5MM to bottom line. Marketing Director, Smart & Final, Commerce, CA Grew sales by 14%, $48.8MM to bottom line in 18 months; full P&L management for 220 retail locations. Senior Brand Manager, Unocal 76, Costa Mesa, CA Increased franchise site location, including in California and Hawaii, by 700, sales by 40% and profitability by 31% while whittling spending by $4MM. Principal, Market Source International, Tustin, CA | Director, Sales, Marketing, & Warehousing, West Australia Produce Marketing Authority, Perth, Australia | Marketing Manager, Adolph Coors Company, Southern California, CA

    E DUCATION
    Master of Business AdministrationNATIONAL UNIVERSITY, SAN DIEGO Bachelor of ArtsCALIFORNIA STATE UNIVERSITY, HAYWARD

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