Intercompany Service Request (ISR) - Revenue

ISR ref #__________

TYPE OF WORK
Shared Revenue (6195) Shared Revenue (6100) Pass-Through Billings Non-client Billable

Company Information
Agency Requesting Service Agency Providing Service

Agency Name: Mediahub Worldwide LLC Agency Name: Interactive Avenues

IPG FIC/Hyperion Code: 982930 IPG FIC/Hyperion Code:

Agency’s client service contact: Sarah Pelletier / Lauren Wetmore Agency’s client service contact: Ankit Falwaria

Phone Number: Phone Number:

Email Address: sarah.pelletier@mediahubww.com; Lauren.Wetmore@mediahubww.com Email Address: ankit.falwaria@interactiveavenues.com

Agency Financial Contact: Kathryn Kardas; Yvonne Garcelon Agency Financial Contact:

Phone Number: Phone Number:

Fax Number: Fax Number:

E-mail Address (Financial Contact): Kathryn.Kardas@mediahubww.com E-mail Address:

yvonne.garcelon@mediahubww.com

Billing Address: Billing Address:

2 Drydock Ave, Suite 700

Boston MA 02210

Billing Terms: To be billed in USD per intercompany deadline.

CLIENT AND JOB INFORMATION

(Requesting Office to Complete this Section)

Client Name: Bill & Melinda Gates Foundation Client Billing Date:

Client Code: 30035707 Job Name/Description: BMGF 2024 Media Pre-Bill - Brand Stories 1A (Digital TV - Olympics Buy) & Airlines

MH US Product Code:10080021

On SAP Not on SAP

Currency: USD Exchange Rate

Media Owner:

Campaign Start Date:

Campaign End Date:

Description of Services to be Performed: SEGMENT JOB NUMBERS

Media Buying per approved Media Authorization (Digital TV - Olympics Buy) & Airlines Job Number(s) –requesting office

Job Number(s) –providing office

DESCRIPTION OF SERVICES

Amount
(Indicate Currency)

Media Billings: $221,000 Estimated Media per Media Auth: $221,000

Ad Serving: $800 Ad Serving: $800

USD: 221,800

Total: $221,800

Providing agency to attach estimate if applicable.

Treatment of cost overage (comments):

Updated 02.08.2023 Page 1 of 2

 Intercompany Service Request (ISR) - Revenue
ISR ref #__________
*Note: This is the contract rated, not the rate that goes into the CSA.

CLIENT AGREEMENT
(Requesting Office to Complete this Section)

Client Service Agreement ID:

Form of the Agreement: Interim Final

Form of the Client Agreement: Signed Contract Estimate Signed by Client Purchase Order Letter of Authorization Other (explain): Media Authorization

Contract/Estimate/PO#: Date Client Signed: 7/22/24 Date Agency Signed:

Is the client agreement subject to a signed Master agreement? Yes No Ref #:

Terms of the client agreement From: 4/1/24 To: 12/31/24

Terms of this ISR Form From: 4/1/24 To: 12/31/24

Does the client agreement have special conditions (e.g. acceptance criteria, bidding process, travel conditions, KPI etc)? Yes (explain) No

Revenue Recognition Straight-Line Proportional Proportional Completed Contract Commission Qualitative/Quantitative

Methodology**: Performance Input Performance Output Incentives

Intercompany I/C Rev Shared Revenue

Classification:

APPROVAL
A) MANAGER CONTACT INFORMATION AND CERTIFICATIONS (OPTIONAL TO PROCESS)
Requesting Client Account Manager Information Providing Client Account Manager Information

Name: Name:

Title: Title:

Phone Number: Phone Number:

E-mail Address: E-mail Address:

Signature: Signature:

Date: Date:

B) FINANCE DIRECTOR OR AUTHORIZED DESIGNEE CONTACT INFORMATION AND CERTIFICATIONS (REQUIRED TO PROCESS)

I, _Kathryn Kardas __________(Requesting Office FD typed name) certify (1) the above information is correct, (2) I have reviewed, and determined the revenue recognition methodology to be appropriate (3) the
performing entity is authorized to execute the services described above. (4) I have provided sufficient information for the performing entity to recognize revenue in accordance with the approved written client agreement and/or

Kathryn Kardas
terms of this ISR described above.
Digitally signed by Kathryn Kardas
Signed: Date: 2024.08.01 14:38:40 -04'00'
Date:

I, (Providing Office FD typed name) certify: (1) the amounts are accurate and adhere to client contractual obligations communicated to me. (2) Upon completion of the services or
other terms agreed to by both parties, I will issue an intercompany invoice.

Signed Date:

Updated 02.08.2023 Page 2 of 2

 Bill & Melinda Gates Foundation Purchase Authorization
Brand Stories 1A

2 Dry Dock
Client: Bill & Melinda Gates Foundation Boston, MA 02210
Client Contact: Qi Gu
Date: 7/22/2024

SVP, Group Media Director Roger Velasquez

Media Director Lauren Wetmore/Emily Vignone
Media Planner Erin Kustka
Assistant Media Planner Tiffany Oh
Autho Revision #: Updated autho for India Airline and Sports

New Revision Cancel Order #

X

Market Buy Type Media Channel Partner Flight Total Net Cost
US Paid Social (US purchased, running in IN) LinkedIn 7/24 - 10/22 $ 100,000.00
Direct
(billed on behalf IN) Paid Social (US purchased, running in IN) Meta 7/24 - 10/22 $ 130,000.00
Video YouTube 7/24 - 10/22 $ 90,082.43
Programmatic OLV Yahoo 7/24 - 10/22 $ 100,915.11
India CTV Yahoo 7/24 - 10/22 $ 102,600.00
OOH Airlines AtinOOH 9/1 - 9/30 $ 121,000.00
Digital TV Sports Direct - Olympics JioCinema 8/1 - 8/14 $ 100,000.00
MEDIA TOTAL $ 744,597.54
India Digital Ad Serving Fee DCM N/A $ 12,830.83
FEE TOTAL $ 12,830.83
India Programmatic Commission N/A N/A $ 35,231.70
COMMISSION TOTAL $ 35,231.70
All FX Rate Buffer Fund for SA/India Contingency N/A N/A $ 25,171.18
TOTAL AUTHORIZED SPEND $ 817,831.25
*Note: All media will be billed in USD, then allocated accordingly to Global Local Market teams via Mediahub UK

Authorized By Date
7/22/2024