Political communication includes:

 Public speaking-This includes the three pillars of public speaking: logos, ethos, and pathos.
 Non-verbal communication-This includes a political campaign's or elected official's logos, gesticulations during
speeches, mannerisms, and even hairstyles.
 Economic sociology-This includes government information, conflict resolution, political conflict, social influence, public
service, and public goods.
 Technological, political, and behavioral elements-These elements are constantly at play in political communication
change.
 Citizens-Citizens play a central role in political communication. They are the principal actor in traditional democratic
theory, and elites are responsive to public opinion.
 JournalismJournalism is a key element in the transnational communication infrastructure of climate politics. It examines
variations of coverage in different countries and locations all over the world.
 Social media -Parties and politicians rely heavily on social media platforms to promote their views, interact with citizens
and actors close to politics, and generate traditional media attention

राजकीय संप्रेषणाचे मुख्य कार्य म्हणजे अर्थपूर्ण कथा तयार करणे जे नागरिकांना माहिती देणारे,
पटवून देणे आणि कृतीसाठी बोलावणे.
राजकीय संप्रेषण हे संप्रेषण आणि राज्यशास्त्राचे एक उपक्षेत्र आहे जे माहितीचा प्रसार कसा होतो
आणि राजकारण, धोरण निर्माते, वृत्त माध्यमे आणि नागरिकांवर कसा प्रभाव टाकतो याचा अभ्यास
करतो.....राजकीय संवादामध्ये हे देखील समाविष्ट आहे:
राजकीय मते आणि कृतींचा प्रसार माध्यमांवर कसा प्रभाव पडतो...सार्वजनिक अधिकारी शासन करण्याच्या
पद्धतींवर मीडिया आणि जनमताचा कसा परिणाम होतो....राजकीय घटना आणि सार्वजनिक धोरणाच्या
निर्धारामध्ये माध्यमांची भूमिका....संप्रेषण आणि माध्यमांचा राजकीय दृष्टिकोन आणि वर्तनांवर कसा
परिणाम होतो....राजकीय संस्था आणि राजकीय व्यवस्थेच्या कार्यप्रणालीबद्दल काय संप्रेषण प्रकट
करते
Fields and areas of study[edit]

The field of political communication is focused on 4 main areas [citation needed]:

 Election campaigns - Political communications involved in campaigning for elections.

 Government operations - This role is usually fulfilled by a Ministry of Communications, Information
Technology or similar political entity. Such an entity is in charge of maintaining communication legislation and
would be responsible for setting telecommunications policy and regulations as well as issuing broadcasting
licenses, comments press releases, etc...0 Media content - The interaction between politics, media content and
the public.Communication processes - How people communicate about politics.[2]

Political communication is a subfield of communication and political science that is concerned with how information
spreads and influences politics, policy makers, the news media, and citizens.[1] Since the advent of the World Wide
Web, the amount of data to analyze has exploded and researchers are shifting to computational methods to study the
dynamics of political communication. In recent years, machine learning, natural language processing, and network
analysis have become key tools in the subfield. It deals with the production, dissemination, procession and effects of
information, both through mass media and interpersonally, within a political context. This includes the study of the
media, the analysis of speeches by politicians, those that are trying to influence the political process, and the formal
and informal conversations among members of the public, among other aspects. The media acts as a bridge between
government and public. Political communication can be defined as the connection concerning politics and citizens
and the interaction modes that connect these groups to each other. Whether the relationship is formed by the modes
of persuasion, Pathos, Ethos or Logos.[2]

Defining the term[edit]

The study and practice of communication focuses on the ways and means of expression of a political nature. Robert
E. Denton and Gary C. Woodward, two important contributors to the field of Political Communication in
America, characterize it as the ways and intentions of message senders to influence the political environment. This
includes public discussion (e.g. political speeches, news media coverage, and ordinary citizens' talk) that considers
who has authority to sanction the allocation of public resources, who has authority to make decisions, as well as
social meaning like what makes someone American. In their words, "the crucial factor that makes communication
'political' is not the source of a message, but its content and purpose." David L. Swanson and Dan Nimmo, also key
members of this sub-discipline, define political communication as "the strategic use of communication to influence
public knowledge, beliefs, and action on political matters." They emphasize the strategic nature of political
communication, highlighting the role of persuasion in political discourse. Brian McNair provides a similar definition
when he writes that political communication is "purposeful communication about politics." For McNair, this means that
this not only covers verbal or written statements, but also visual representations such as dress attire, make-up,
hairstyle or logo design. In other words, it also includes all those aspects that develop a "political identity" or "image".
According to Harald Borgebund, the author of Political Communication and the Realities of Democracy, "Political
communication is essential in a democratic polity."

Reflecting on the relationship between political communication and contemporary agenda-building, Vian Bakir defines
Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent,
utilizes social scientific techniques and heuristic devices to understand human motivation, human behavior and the
media environment in order to inform effectively what should be communicated – encompassing its detail and overall
direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and
creating strategic alliances and an enabling environment for government policies – both at home and abroad'. [3]

To further expand on why political communication can be viewed as manipulative, Michael Gurevitch and Jay G.
Blumber, contributors of Political Communication Systems and Democratic Values stated that "the very structure of
political communication involves a division between movers and shakers at the top and bystanders below." However,
one way that contemporary media has tried to combat the imbalances of political communication is through the
creation of public access television. According to a study done, Access Television and Grassroots Political
Communication in the United States, by Dr. Laura Stein "public access has opened up a space for grassroots political
communication on television" this is because public access communication has allowed for an open space in a
variety of fields of communication no matter the speakers ideological view points.

There are many academic departments and schools around the world that specialize in political communication.
These programs are housed in programs of communication, journalism and political science, among others. The
study of political communication is clearly interdisciplinary.[citation needed]

Contemporary examples of strategic political communication[edit]

Strategic communication "which is defined as the purposeful use of communication by an organization to fulfill its
mission."[4]

In this case, the organization (political leaders) use campaigns as their form of communicating and advocacy in order
to obtain support from their countries people whether it is for ethical reasons or not. The examples below will
demonstrate how strategic communication has been used in history.