INTRODUCTION TO BUSINESS MANAGEMENT - IBMLMA1

Learning unit 2 – Management

2024 Programme
Learning unit 2 – Management

Presented by Theuns FJ Oosthuizen

For the Department of Transport and Supply Chain Management

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Consult your learning

Learning outcomes material. LU 2 covers the
following outcomes which
you need to successfully
complete when working
After completing this learning unit, you should: through the slides, notes,
textbook and presentations
• explain the term “management”
• explain the term “manager”
• explain the primary and secondary tasks of management
• identify the levels of management within organisational context
• classify the different organisations in which managers work
• explain the various skills that are required to be an effective manager
• identify and explain the specific roles that a manager can fulfil
• identify, classify and explain the business environmental factors

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Prescribed learning material

STRYDOM, J. (Ed). 5th ed. 2022. Principles of Business Management. Cape Town: OUPSA.
ISBN 978-0-19-074330-7. CHAPTERS 2 & 3
When preparing LU 1 you
should consult your learning
material in conjunction with
the following chapters in this
prescribed textbook
Other sources you may consult:
- OOSTHUIZEN, TFJ & JACOBS, H. 2017. Management success a task focus. 3rd ed.
Johannesburg: Future Vision Business Consultants. CHAPTER 2
- LUSSIER, R.N. 2019. Management fundamentals: concepts, applications, skill development.
California, Thousand Oaks: SAGE Publishing.

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Management vs manager definitions

•Management = the process of coordinating work-related activities

so that people performing them complete these activities
effectively and efficiently. As mentioned in LU 1, study
the meaning of these
concepts in chapter 3
section 3.2&3.3

•Manager = a person who has been appointed in a managerial

position and who has certain responsibilities to carry out
management tasks.
• Managers have authority and should provide leadership to employees
reporting to them

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Management tasks We generally identify 4
primary (main) management
tasks and the other are seen
as supportive to the primary
tasks. We focus on the 4
introduced in section 3.6

Primary (Main) • Planning

management tasks • Organising
• Leading
• Controlling

Supportive • Motivation
management tasks • Communication
• Decision-making

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Areas of management
•Production / operations
•Logistics Study the meaning of each
of the areas of management,
•Information-technology sometime referred to as
management functions, as
•Finances discussed in chapter 3
section 3.7

•Human resources
•Marketing
See next
•Public relations YouTube
video for an
•Administration example

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VIDEO: The logistics manager
EXAMPLE of a such a functional role player in the
management system @ STARBUCKS

Watch the following YouTube videos for

an example of the different management
areas and activities at Starbucks

https://www.youtube.com/watch?v=ElYNhGbOTOQ
Or
https://www.youtube.com/watch?v=YLEAJas2oM8
Management effectiveness

The effectiveness of a manager lies in his or her ability to:

• maintain a favourable work environment
• create opportunities for all employees to perform at their best
• act as a leader (and a follower, depending on the situation),
• communicate continuously with other employees and motivate
them, and
• acknowledge and reward good performance considering the
limited resources
Study these and compare
them with management
competencies required –
which are also discussed in
chapter 3.

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Management levels
The three prominent layers
•See figure 3.1 of management are
illustrated here, and
Top discussed in more detail in
chapter 3 sect 3.5
management

Middle
management

First-level management

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Organisations in which managers work

• Commercial organisations
• Governmental organisations
• Voluntary organisations Consult table 3.1 in chapter
3 and see if you can identify
examples of each in order to
clearly differentiate between
See table 3.1 these three groups of
organisations.

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Management roles
(Primary roles and secondary roles)
Decisional roles Interpersonal roles Informational roles
• Entrepreneur • Figurehead • Monitor
• Disturbance handler • Leader • Disseminator
• Negotiator • Liaison person • Spokesperson
• Resource allocator

All these management roles are fulfilled by

managers at some point in time during the work
schedule. It is grouped in 3 main/primary groups
of management roles, each consisting of sub-
roles (secondary roles). Study each in detail to
clearly differentiate their meaning and classify
them per group – see chapter 3 sect 3.9

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Video – Management roles

Watch the following YouTube video for examples of the

different management roles fulfilled:

https://www.youtube.com/watch?v=XFShUgphzHU

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Management skills
- Primary skills and sub-skills (secondary skills)

• Conceptual skills: including

• decision-making, problem solving and analytical skills;
• Human skills: including
• communication and negotiating skills; and
• Technical skills: including
• specific administrative and computer skills.

See next
All these management skills are linked to
YouTube managers, depending on their level and scope of
video work. It is grouped in 3 main/primary groups of
management skills, each consisting of sub-skills.
Study each in detail to clearly differentiate their
meaning and classify them per group – see
chapter 3 sect 3.9
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Video example for management skills
View the following videos on YouTube

https://www.youtube.com/watch?v=KLmbZwsGm4w

Or

https://www.youtube.com/watch?v=EH0K6sAV6ew

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Business environmental factors

• Technological factors
Macro environment • Economical factors
• Political & legal factors
(External) • Social factors
Opportunities and Threats • Physical factors
• International factors

Market environment • Competition

• Suppliers
(External)
• Customers
Opportunities and Threats • Intermediaries

• Management and employees

Micro environment • Resources
Consult chapter 2 to get a brief (Internal) • Vision, Mission, Strategies &
overview of the 3 environments Strengths and Weaknesses objectives
Micro environment is the • Departments and functions
business and the 2 layers outside
the business in the external
environment are the market and
then macro environment.

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Conclusion

Well done you have completed learning unit 2!