The Development of Social Psychology: Consensus, Theory and Methodology in The British Journal of Social and Clinical Psychology
The Development of Social Psychology: Consensus, Theory and Methodology in The British Journal of Social and Clinical Psychology
The Development of Social Psychology: Consensus, Theory and Methodology in The British Journal of Social and Clinical Psychology
249-258
981), Printed in Griwr Brituin 249
Three aspects ofthe development ofsocial psychology were examined by studyingchanges in the
British Journal ofsocial and Clinical Psychology. An analysis ofthe use of‘justificatory statements’
indicated some decrease in consensus among social psychologists. Data suggested that social
psychologists made more use oftheories in the 1970s and the significance ofthis change is discussed.
An analysis of methodology indicated that laboratory experimentation increasingly predominates,
with little sign ofany increase in methodological pluralism. On a more general level, the poor
integration of theory and data in the literature concerning the development of social psychology is
commented upon.
The 1970s were a decade when many social psychologists not only practised social
psychology but also took part in a lot ofdiscussion concerning that practice. They argued
about the way the discipline is developing, what it is, how it could be improved and
sometimes how this development might be impeded. The discussion of these often
interrelated questions is represented in a variety of forms in the literature of social
psychology. Taken together these comprise an important body of knowledge and
conjecture concerning the discipline. However, each of these areas involves, in some more
or less explicit fashion, questions about the development ofsocial psychology as a science,
and on this point they embody some serious shortcomings. Before going on to discuss the
investigation that is the subject of this paper each of these areas of literature will be briefly
discussed, attempting to make these shortcomings more explicit.
(I) Citation analyses ofauthors and departments and analyses ofthe contents ofjournals
have become relatively commonplace (Higbee & Wells, 1972; Garfield, 1976; Rushton &
Endler, 1979; are typical examples). This type ofarticle is often found in the Personality
and Social Psychology Bulletin and the ‘house’journals: American Psychologist and the
Bulletin of The British Psychological Society. Exactly how such articles function in the .
scientific field is not clear. It is difficult to see how this type of publication could usefully
inform, say, editorial policy when they present no articulated theory of scientific quality.
In spite of this certain of these authors are confident that this type of citation analysis does
provide ‘an objective assessment of the quality of work ofboth individual faculty members
and departments’ (Rushton & Endler, 1979). Their justification of this, however, takes no
account of the wide-ranging contradictory literature summarized by Edge (1979). When
presented in their usual form of league tables and trends in research areas this work seems
perhaps better suited to provoking rivalry and one-upmanship than assisting constructive
policy decisions. Such data must be parasitic on the implicit understandings scientists
have of their practice and these understandings have been seriously undermined in the last
few years (see Collins, 1974; Bloor, 1976; Latour & Woolgar, 1979; Mulkay, 1979). This
situation is clearly in conflict with the often avowed desire ofsocial psychologists to
improve on the beliefs and concepts of ‘the man on the Clapham omnibus’, or in this case
the social psychologist’s own folk knowledge.
(2) The literature ofthe social psychology ofthe social psychology experiment has
mushroomed since the end of the 1960s (e.g. Rosenthal & Rosnow, 1969). However the
issues that were originally substantive for social psychology have gradually given way to an
0144-6665/81/040249-10 $02.00/0 @I981 T h e British Psychological Society
250 Jonarhan Potrer
‘academic’ interest in the way experimental subjects construe their role in that particular
situation (Innes, 1980).Some insights have been incorporated into experimental
procedures, although it is not clear how far it is sufficient -at least for publication -
simply to show some awareness of these problems. These studies have provoked little
theoretical debate about the status of such processes in relation to the enterprise of social
psychology. Two recent works have, none the less, tried to extrapolate from research on
the social psychology of the experiment to the practice of social psychology. Barber (1979)
sees this research as picking out the biases in social psychological experimentation which,
as they are made visible, can be removed. Silverman (1977),on the other hand, suggests
that these studies show that we should put less stress on laboratory experimentation and
take up more observational studies, or perhaps attempt to do more field experimentation.
This leaves a problem ofdeciding between two competing ways of interpreting the same
evidence. A multitude of factors would ofcourse be relevant to deciding between these
two interpretations, but there is a particular need for an explicit model of the social
aspects of scientific practice to give meaning to such evidence and to enable decisions to
be made in an informed manner.
(3) There has been a considerable amount of conceptual and metatheoretical discussion
since the 1960s. Such works as Harrb & Secord (1972) explored the philosophical
presuppositions of social psychology. Moscovici (1972)bemoaned the misplacement of
theory by social psychologists. Others have concentrated on the ‘crisis’, or lack of it (Elms,
1975; Westland, 1978).Clearly these are not straightforward empirical questions; however,
their answers often carry certain empirical assumptions about the development and state
ofsocial psychology. For example, Moscovici’s argument rests in part on an empirical
assumption that social psychology is actually lacking in theories ofa certain sort. This
kind of empirical claim is not easy to test because of the complex circularities involved in
using certain scientific procedures to investigate other scientific procedures, as Weimer
(1974) has well illustrated. However, such testing will be dependent on some theory of
what theories are and how they function.
(4) More recently work has been done which attempts to stand back and look at social
psychology in its wider disciplinary context (e.g. Israel, 1979; Lubeck, 1979).Just one
example will be discussed. Stroebe (1980)has come close to the approach which is here
advocated towards metatheoretical issues. He attempted to integrate social psychological
insights with theories from the philosophy and sociology of science, and hence to clarify
the complex interplay oftheory, data and scientific community which contributes to the
development of social psychology. Unfortunately he restricted his philosophical usage to
Popper and drew upon only one perspective on the sociology of science, the American
tradition of Merton (1957)and Hagstrom (1965).Thus he drew upon work which is based
on the assumption that science is a uniquely rational activity on which social processes
impinge only in a supporting role, or occasionally to produce false scientific beliefs. This
restricted choice of Stroebe’s seems hard to justify, since it is exactly the role ofsocial
processes in science he has questioned. In fact it allows him to ignore the opposed
conclusions that he would be led to by an alternative Kuhnian analysis. Stroebe argues
(following Popper, 1963)that progress is dependent on the existence ofa number of
competing subgroups of scientists. Thus as social psychology in Stroebe’s view lacks these
subgroups it has only been slow to develop. However if we substitute Kuhn’s theory -at
least in its early, strong version (Kuhn, 1962)-for Popper’s we would expect progress to
be impeded by competing subgroups, for it would only be during the consensus of‘normal
science’ that there would be broad agreement as to what should be counted as progress.
And for the early Kuhn progress is gauged only by what the participants recognize as
progress.
The development ofsocial psychology 251
Hopefully this discussion has illustrated some of the main shortcomings of the four
research areas overviewed: that data have been inadequately integrated with the growing
body of theory concerning the role of social processes in science; and that, conversely,
metatheoretical discussion has oAen rested on dubious empirical generalizations.
Method
All social psychology articles in the British Journal of Social and Clinical Psychology (BJSCP)
between 1962 (when the journal was first published) and 1978 were content analysed, giving a total of
406 articles. Three groups ofcategories were used in the analysis: ‘justifications’, ‘theory’ and
‘methodology’. The categories that make up these groups were arrived at by a process ofcoding and
then recoding a large number ofarticles to obtain a satisfactory fit between the categories and the
material. Articles of a clinical nature were excluded by using a criterion of reference to therapy,
psychiatry or hospitalization. Short articles and reply articles were accepted for the analysis whilst
book reviews and editorials were excluded. Journal issues were analysed randomly with respect to
decades, to eliminate any progressive coding bias. Four volumes (89 articles) were recoded by
another rater to give a check on reliability.
f3) Methodological changes. Following Canter (in preparation) distinctions were made between four
research strategies and three forms ofdata. The four strategies were as follows:
( a ) Experimental simulations. These take place in artificial settings, and involve manipulation of
levels of variables. Data analysis concentrates on differences between groups.
( h ) Field experiments. These take place in natural settings, and involve either manipulations or
naturally occurring effects.
(c) Relational studies. These measure relationships between variables, rather than differences, and
may take place in‘either natural or artificial settings.
(d)Case studies. These focus on a particular existingcontext, and have a descriptive emphasis.
These four research strategies were subdivided according to the form in which the data were
anal ysed.
( a ) Loosely structured. Where the researcher assigns the categories ofanalysis afler collection of
data.
(b) Structured. Where the researcher assigns the categories ofanalysis before collection ofdata.
(c) Performances. Where the data generated are taken to be the degree of behaviour of interest per se
(e.g. illness frequencies where the study is concerned with the frequency ofillness itself).
Clearly in much social psychological research some combination of forms ofanalysis is used. For
example social psychology experiments may involve some sort ofcombination ofstructured and
performance data. In such cases each is scored 0.5, so that any one article can only score 1.0 for
methodology. Further explication of this scheme for characterizing data is given in Canter (in
preparation).
Results
T h e total number of articles analysed was 406 of which 129 were from the 1960s (volumes
I to 8) and 267 were from the 1970s (volumes 9 t o 17). The results are presented in the form
of percentage occurrences in each category per decade -see Tables 1 to 4.
Discussion
(1) Consensus in socialpsychology
Spiegel-Rosing (l977), in a comparative analysis of the use ofjustificatory statements in
different scientific disciplines, suggested that the figures for the absence ofjustificatory
?‘he dm4ipmenr ofsocial psychology 253
statements reflect, in part, differences in consensus, i.e. she claimed that the frequency of
the absence ofjustificatory statements might be used as a measure of how closely the
participants share a set of presuppositions about their scientific activities. Her argument
was that, if there is general agreement about the major problems, theories, methods and
directions of development, then statements of legitimation -which make reference to
such things -will be felt to be redundant, and therefore less utilized. To back up this
suggestion she analysed justificatory statements in various disciplines. She found that in
human genetics -a ‘hard’ experimental science -24 per cent of the articles made no
self-legitimating statements, whilst in anthropology the equivalent figure was 16 per cent
and in the social study ofscience it was 8 per cent. Thus she argued that as the disciplines
became increasingly social and historical consensus was reduced and there was more need
of explicit legitimation.
The data presented in Table 2 appear to support the claim that social psychologists are
rarely concerned with theoretical problems and problems of theory. Of the 406 articles
analysed an average of one in five used theory in a way that satisfied the criterion
(categories 3 and 5 averaged across decades) and an average of one in 10 articles claimed to
be testing a theory, or a hypothesis derived from a theory (categories 6,8 and 11 averaged
across decades). Thus it seems fair to describe the majority ofthe articles in the BJSCP as
atheoretical and, in so far as this journal is representative, this will support Moscovici’s
and Kiesler & Lucke’s claim that social psychology lacks theory.
However if the change in these categories is analysed across decades, a !arge difference
becomes visible: the use of theory has almost doubled between the 60s and the 70s - 13.6
to 26.5 per cent (categories 3 and 5) -and theory testing has almost tripled -5.0 to 14.6
per cent (categories 6,8 and 11). The lack of change in the categories of ‘hypothesis’and
‘hypothesistest’- 32.4 to 35.2 per cent and 24.5 to 25.1 per cent respectively -seems to
indicate that the change is specific to the use of theory and testing, rather than to a broad
shift in the nature of the articles. There is thus strong evidence that articles were becoming
increasingly theoretically orientated during the 1970s.
Other evidence however suggests that the situation may be rather more complicated
than this conclusion implies. Gilbert (1977) has suggested that one ofthe main functions of
journal articles is to persuade other scientists that the findings and ciaims within them
ought to be ratified as knowledge. Therefore scientific reports will normally use various
sorts of persuasive resources: for example ratified methods, novel findings, authoritative
references, clear style, prestigious institutional affiliation and established reputation.
Without effective persuasion, Gilbert argued, scientists risk that their findings will not
The developmenl of social psychology 25 5
become transformed into ‘scientific knowledge’; instead they may be lost with the vast
majority of articles which receive one or no citation (Cole & Cole, 1973).
If Gilbert’s argument is correct it would be plausible to suggest that theory has become
an element in the persuasive resources that psychologists normally accepted during the
1970s. This could be because Moscovici’s and like views became more generally accepted;
or it might be that social psychologists see an increased use of theory as a step towards
gaining more scientific status. The increase in the justificatory category ‘theoretical
relevance’ from 12.9 to 20.2 per cent (Table 1) seems to support this suggestion. Ifthis
were the case it might be expected that, as psychologists utilized this resource, there would
be an increase in the categories of theory and theory testing- both where theory is
actually used and where it is only nominally used.
The lack ofchange in the ‘nominal theory’ category seems to contradict this suggestion.
However some other evidence supports it. The criterion used for deciding between
nominal and actual use of theories was very weak, and many of the articles which met it as
‘theoretical’ appeared to use little more than small-scale empirical generalizations. The
figures for changing theory use may thus hide a more complex change, where there is both
increased substantial use of theory and an increase in marginally theoretical studies, being
‘packaged’ to display theoretical significance. The category of ‘nominal theory’ use may
well have been too insensitive to register the differences between these two sorts of studies.
Ofcourse it would need further analysis, probably with a subtler technique than content
analysis, to establish this with more certainty.
(c)Methodological pluralism. The recent social psychology textbooks by Tajfel & Fraser
(1978) and Eiser (1980) have suggested that methodological pluralism is the appropriate
course for the healthy development ofsocial psychology. Tajfel & Fraser in fact suggested
that some sort ofcyclical movement from the laboratory to the field and then back would
be ideal. In practice however, as was noted above, there seems to have been a move
towards a predomination of laboratory experimentation over other methods. The number
of field experiments in the BJSCP was small, with little sign of increase, while there were
no case studies recorded in the entire period studied. Both of these types of research would
be an important part of a methodologically pluralistic social psychology.
Another methodological style rarely found in the BJSCP was that advocated by, for
example, Brenner et al. (1978) and Marsh et al. (1978). This style of methodology would
appear in the category ‘loose structure’, which refers to those studies in which the analytic
categories are generated after the researcher has collected data; for example when the
participant’s accounts are analysed in terms of a repertoire of social rules. In the BJSCP
only 2.1 per cent of the articles came into this category in the 1960s and this fell to 1.3 per
cent in the 1970s (Table 4). This again suggests that social psychology has not yet
developed any substantial methodological pluralism.
Table 4. Percentage occurrence
ofdifferent data forms
1960s 1970s
(%) (%)
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