FFFeasib

Kafé Tavern: The House of Crafts and Artistry
Crafting Memories with Kafé Tavern

Lingayen-Binmaley Baywalk
UNIVERSITY OF LUZON
College of Engineering and Architecture
Dagupan City, Pangasinan
Feasibility Study For
Conducted by:
Reigna Rica Jemimah A. Guanzon
BSCE II
Instructor:
Engr. Luz S. Ursua

EXECUTIVE SUMMARY
This chapter presents the description of the business, the problem, the target
market, and the financial highlights.
The business, Kafé Tavern: The House of Crafts and Artistry, is dedicated to
artistic pursuits. In addition to serving cuisine and beverages with a Spanish-Filipino flair,
Kafé Tavern is a distinctive coffee shop that combines craft-making, which can be done
by the staff or the customers themselves. It will transform into a vintage café that is sure
to draw attention. The business will build a reputation, ensuring that everyone knows
about it and that its goods and services are worthwhile.
The target market is mainly composed of grade-schoolers (5–12 y/o), teenagers
(13–18 y/o), young adults (19–21 y/o), and adults (22 y/o and above). The main target
customers of Kafé Tavern are teenagers and young adults with mid and upper incomes,
and as they always keep up with the trends. The company will introduce its business by
serving unique products and providing customers with satisfaction and delight. The target
market for personalized crafts is anyone who appreciates arts and crafts, and such items
can serve as their customized accessories. Every person has a different level of cravings;
Kafé Tavern will offer delicacies that can refresh a person's mind while they work on their
crafts.
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Given the abundance of coffee shops in the market, the business will work to
maintain competitive pricing while also maintaining reasonable rates for food and craft
items in the local area. The business will provide distinctive, high-quality products that are
worthwhile to spend money on, ensuring that clients receive the satisfaction they deserve
and are not easily persuaded by other existing competitors. It will help the business build
and maintain trust and strong brand loyalty among the customers.
The project cost of business is ₱59,635. So, the goal for a monthly profit of Kafé
Tavern for selling 50-100 pieces of craft is ₱75,000 to ₱240,000 and for selling 50–100
beverages is ₱127,500 to ₱255,000. The owners will invest ₱72,000 to cover the start-
up expenses and assets needed, plus deficient spending in the early months. Funding for
the company comes from the owners’ investments.
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TABLE OF CONTENTS
Page
Executive Summary ...................................................................................................... 1
Introduction ................................................................................................................... 6
Nature and Background of the Study.................................................................... 7
Performance Target .............................................................................................. 8
Vision .................................................................................................................... 9
Mission ............................................................................................................... 10
Enterprise Delivery System ................................................................................ 10
OVERVIEW OF THE INDUSTRY ................................................................................. 12
Target Market .................................................................................................... 12
Demand ............................................................................................................. 13
Supply ............................................................................................................... 14
Competitive Position .......................................................................................... 15
Potential Market Share ...................................................................................... 16
Location of the Business ................................................................................... 17
THE MARKET .............................................................................................................. 18
3
Microenvironment .............................................................................................. 18
Macroenvironment ............................................................................................. 19
SWOT Analysis ................................................................................................. 21
Product Strategy ................................................................................................ 22
Product Description ........................................................................................... 23
FINANCIAL ASPECT .................................................................................................. 30
Projected Business Cost ................................................................................... 30
Equipment, Machineries, and Utensils .............................................................. 30
Purchased Raw Materials .................................................................................. 31
Supplies ............................................................................................................. 32
Operating Expense ............................................................................................ 33
Sanitation and Cleaning Supplies ...................................................................... 33
Permit and Licensing ......................................................................................... 33
Utilities Expenses .............................................................................................. 34
Rental Deposit ................................................................................................... 34
Salary and Benefits ........................................................................................... 35
Repairs and Maintenance .................................................................................. 35
4
Capital Investment ............................................................................................. 35
ENTERPRISE STRATEGY .......................................................................................... 37
Business Logo ................................................................................................... 37
Location of the Business ................................................................................... 37
Plan Layout ........................................................................................................ 38
Operation Flow .................................................................................................. 39
PERSONNEL PLAN .................................................................................................... 41
Proponents ........................................................................................................ 41
Organizational Chart .......................................................................................... 42
Personnel .......................................................................................................... 43
CONCLUSION ............................................................................................................. 46
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INTRODUCTION
A unique take on a coffee shop, Kafé Tavern emphasizes artistic endeavors. Along
with coffee and baked foods, the business will also provide crafting supplies that
customers can use to create crafts in the shop. Additionally, it has a Spanish-Filipino
ambiance that lovers of tranquility will undoubtedly adore.
It will be located at Lingayen-Binmaley Baywalk. Teenagers and young adults
between the ages of 13 and 21 make up the majority of the target market for the business
since they are its most suited target customers given that it focuses on creative
endeavors. Additionally, it is open to anyone with an interest in arts and crafts design.
They can gather their family and friends at Kafé Tavern to catch up over coffee and food
while doing stuff in a really peaceful environment.
In light of the market's abundance of coffee shops, Kafé Tavern: The House of
Crafts and Artistry will offer competitive pricing and make an effort to offer the lowest costs
in the area for food and craft categories. Moreover, by providing customers with the
materials they presently cannot find locally, the company will become the go-to store for
all of their craft-related demands.
Kafé Tavern aims to provide happiness and enjoyment to the customers in new
and exciting ways, especially with everything that is going on — people needed a space
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of calm, love, hope, happiness, and a room for creativity. Hence, Kafé Tavern is the
perfect place to go.
Nature and Background of the Study
Coffee is a brewed drink prepared from roasted coffee beans, the seeds of berries
from certain flowering plants in the Coffea genus. Coffee is one of the most popular
beverages in the world and there are a lot of people who swear that they cannot start their
day without it. It is enjoyed in different countries and cultures with different manners of
brewing and service.
Art and craft, or the plural “arts and crafts” is a catchall phrase for creative practices
that fall into the category of either art or craft. Anything that can be considered decorative
design or handicraft falls under the umbrella of art and craft.
A study from the University of Illinois found that individuals came up with more
creative product ideas when exposed to ambient sound at around 70 decibels – the
average volume of a bustling coffee shop. Research shows that coffee shop ambiance
increases creativity and ability to learn. Throughout history, coffee has been the drink of
choice for many artists, writers, and musicians. It’s no coincidence that some of the
world’s most creative minds have sworn by coffee’s ability to boost productivity and
creativity.
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Kafé Tavern: The House of Crafts and Artistry intends to serve drinks and pastries,
particularly bread that will foster their artistic and imaginative minds. The business will
provide high-quality products with the use of good quality materials and ingredient. Aside
from that, the business will surely provide outstanding customer service that meets and
exceeds the customers' standards, therefore making us one of the best businesses in the
craft and food industries.
Performance Target
OBJECTIVES KEY RESULTS
Win customers’ love and trust Determine the demands of customers,
incorporate their needs into product
design features, and enhance the
implementation and customer adaptation
process.
Improve happiness and satisfaction levels Weekly team meetings that are well-
of the company employees to increase organized and productive, during which
performance and engagement level the business openly discusses the best
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ways to inspire the team and develop the
business.
Develop the quality and efficiency of Implemented health safety protocols and
health care services maintained cleanliness of the shop for the
safety of the customers and employees.
To develop and expand the business Develop new concepts and marketing
strategies to provide better services.
Table 1: Objective
Vision
To be the country's leading integrated coffee shop service group by consistently
providing high-quality products and outstanding customer service; a competitive,
passionate, and goal-oriented team that meets and exceeds the customers' standards,
therefore making us one of the best businesses in the craft and food industries.
Through arts and crafts, encourage one to learn, value, and appreciate artifacts
and images across cultures and times; make designing, arts, and crafts to enable
expression of oneself and nurture the art style of their own; moreover, help stimulate to
act and think like an artist, manifest their skills creatively, and most importantly, freely.
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Mission
Kafé Tavern, The House of Crafts and Artistry aspires to bring out the artist in you. It is a
special place where one can enjoy the pleasures of foods, drinks, and experience in
creating arts and crafts; free their minds; feel the warmth and get a taste of the Philippine
and Spanish cultures. Furthermore, Kafé Tavern's mission lies within the cultivation and
association of arts & crafts and culture and connecting people.
Enterprise Delivery System
The mobilization of resources includes the funding required to purchase the
materials and ingredients for the business, the staff, the tools and materials needed to
make the products, the procedures to be followed to produce the products, and the
management of the business's flow or orientation, procedure, maintenance, and securing
of finances and resources. The cost of purchasing the raw materials used to create the
products is included in the output production. The establishment of Kafé Tavern: The
House of Crafts and Artistry, along with its delectable drinks and distinctive handicrafts,
will undoubtedly attract customers and encourage them to buy the finished goods and, of
course, the services provided by Kafé Tavern.
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INPUT THROUGHPUT OUTPUT

a. the money
needed for acquiring Production of Kafe
of needed materials Tavern: The House
and ingredients for of Crats and Artistry
the business; by its delicious
The process of the
beverages and
b. the personnel; output production
unique kinds of
includes the
c. the equipment necklaces and
consumption of
and tools needed for bracelets, then
money for the
making the attract the attention
needed materials
products; of customers to get
and the procedures
d. the material; them to purchase
in making the
the finished
e. the procedures products.
products of Kafe
that is followed in Tavern: The House
making the of Crafts and
products; and Artistry.
f. the management
of the business.
Figure 1: Enterprise Delivery System
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OVERVIEW OF THE INDUSTRY
All of the managers shared their ideas and have decided upon that the nature of
their business will be a Company — a separate, legal entity created by shareholders. The
business will be in the food and service industry. The fast food industry is a fast-growing
industry. As all you know, many cafeterias here in town have just the same setup, but in
Kafé Tavern, customers will behold the ambiance inspired by Spanish and Filipino
cultures. The business sees it as an opportunity to bring people together, and many
people fancy a place to talk with friends, family, and loved ones and spend quality time.
Kafé Tavern: The House of Crafts and Artistry is a food and service business. This café
is new in town, and they added unique twists to their products and services to bring people
together and make them feel like they are home.
Target Market
Considering that all individuals are the target market costumers of Kafé Tavern:
The House of Crafts and Artistry, mainly, the grade-schoolers (5–12 y/o), teenagers (13–
18 y/o), young adults (19–21 y/o), and adults (22 y/o above). Most of the target customers
are teenagers and young adults with mid and upper incomes. The company will introduce
its business to them by serving its products and providing the customers with the
maximum satisfaction they expect. In the personalized crafts, the target market is
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accessible to each person who appreciates arts and crafts, which can serve as their
personalized accessories or items. Each person has a different level of cravings; in
conclusion, Kafé Tavern offers delicacies that can refresh a person's mind while making
his/her personalized crafts.
Grade-schoolers (5-12 y/o)
Teenagers (13-18 y/o)
10% Young Adults (19–21 y/o)

35% 20%
Adults (22 y/o and above)
35%
Figure 2: Target Market
Demand
Market demand is the aggregate sum of merchandise and enterprises that all
customers are willing and ready to buy at a particular cost in a commercial center. The
target consumers of Kafé Tavern are within the scope of age ranges of 13–18 y/o
(teenagers), 19–21 y/o (young adults), 22 y/o and above (adults), and 5–12 y/o (grade
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school students). Both teenagers and young adults have elevated at 35%; adults 22 y/o
and above are 20%, and the remaining 10% are grade school students.
The business’s product and service demand, presumably, will increase,
particularly during “-ber months" as it is when holiday seasons are most-awaited, and gift-
giving is a part of tradition for events like Christmas, and special occasions such as
birthdays, anniversaries, valentine's day and many other more. Kafé Tavern prioritizes
the business growth and its customers; they focus on product and service improvement,
providing customer satisfaction, and assessment of demands.
Supply
The supply and the demand have a significant relationship as, together, they
determine the prices of most products and services the business may offer; they greatly
influence the profit margins of the business; oversupply and low demand result in high
inventory costs, while undersupply and high demand cause the company continually into
running short of products and displeasing customers.
To meet the increasing customer demands, Kafé Tavern will focus on improving
market responsiveness. Time is of the essence, particularly when it comes to identifying
market trends, comparing supplier offerings, transporting inventory to the appropriate
locations, and conducting promotions consistently across all stores. And since suppliers
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provide different services, offerings, and features, Kafé Tavern will also determine which
ones best fit the business in terms of price, reliability, location, and stability to give its
customers the best experience possible. In this process, the business can significantly
reduce its risks, improve visibility at any point of operations, and create greater value for
its products and services.
To provide customer satisfaction, Kafé Tavern will produce and sell both food and
non-food products at a specific number. As for the food products, the company plans to
manufacture 50–100 drinks a day and 50-100 baked goods and pastries. Kafé Tavern will
also manufacture 50–100 pieces of each crafting material for non-food products.
Competitive Position
An unfamiliar business will surely make people come and explore such unique and
creative products — like what Kafé Tavern: The House of Crafts and Artistry provides.
This business will be one of the creative and crafty businesses in town that gives a calm
atmosphere and projects a vintage-modern design.
Kafé Tavern's Crafts has unique features that help express the creativeness of the
customers; foods and beverages, on the other hand, will make them explore tastes
inspired by Spanish and Filipino cultures. It will offer the best and high-quality products,
foods, and beverages that are, at the same time, affordable; like their business slogan,
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"Crafting Memories with Kafé Tavern," their goal is to craft happiness and enjoyment for
all customers.
Potential Market Share
Kafé Tavern
SweetRus Booster
Bali Bali Beach Bar

25% 25%
Othe Food Stalls
25% 25%
Figure 3: Market Share
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Location of the Business
Figure 4: Location
"Kafé Tavern: The House of Crafts and Artistry" will be located at Lingayen-
Binmaley Baywalk in Pangasinan. This business will serve beverages & baked goods and
provides service for arts and crafts. As agreed, upon by the business owners, they
decided to have it located near the beach for its captivating and fascinating view. Also,
the customers could enjoy and relax with their family, friends, co-workers, etc., while
indulging the food products and creating handicrafts themselves. Moreover, the
customers may inquire about customization as the business provides it, as well.
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THE MARKET
Micro and Macroenvironment Factors
There are two kinds of external marketing environments; microenvironment and
macroenvironment. These environmental factors affect the business and the control of
the marketer. However, they still influence the decisions of the owners when creating
enterprise strategies.
Microenvironment
1. Customers
Kafé Tavern provides outstanding service and will assure the satisfaction of the
customers; bringing happiness to the workplace to increase the eagerness and
excitement among the employees and the company as a whole would increase customer
trust in the company, as well.
2. Employees
Kafé Tavern will ensure that their employees earn the appropriate pay and
benefits. The company keeps employees happy and productive, guiding them down a
straight path of respect and devotion.
3. The Competitors
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Given the nature of this business, indisputably, there are a lot of competitors. Even
so, rest assured that Kafé Tavern will be one of the most unique and remarkable cafés in
the business industry. Kafé Tavern will surely hit the taste of everyone because of its
attractive place and quality of products.
4. The Suppliers
Kafé Tavern guarantees to keep a decent connection with its providers. Without
their assistance, the organization can't provide and satisfy the clients' expectations with
quality and top-notch items.
Macroenvironment
1. Threats of New Entrants
Kafé Tavern: The House of Crafts and Artistry is unexempted from the competition
with similar businesses and with those that are new to it. These new entrants have the
potential that attracts customers in the most distinct strategies — whereas Kafé Tavern
has yet to develop. They can offer unique and more affordable products that can attract
many customers. Moreover, Kafé Tavern will compete for the business by incorporating
affordable, highquality, and delicious products.
2. Threats of Substitutes
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The high availability of alternatives makes it easy for the customers to buy those
instead of products from Kafé Tavern. For example, substitutes like ready-to-drink
beverages, instant beverage powders, and crafts or art supplies are readily available from
various outlets such as supermarkets and convenience stores. In addition to these
substitutes, customers can also choose to make their crafts and brew their coffees at
home rather than to buy them in a shop. With this, Kafé Tavern will offer products worth
spending for where customers will surely get the satisfaction they deserve and will not be
swayed easily by substitute products; therefore, help the business build and maintain trust
and strong brand loyalty among the customers.
3. Bargaining Power of Buyers
Kafé Tavern: The House of rafts and Artistry might encounter some coercion that
the customers can put on the business to provide lower prices on the products, providing
a higher quality product, and put better customer services. The customers feel
complacent when they have many alternatives to choose from, and buyers tend to
demand a lot and use their bargaining power for discounts and offered promos. Thus, it
may add to their unpredictable change of taste that may lead some customers to divert
to other businesses offering the same products/services at a lower price. Consequently,
the potential profit of the business is at stake — concerning the establishment cost rate,
also the business entrants as competitors.
4. Bargaining Power of Suppliers
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The bargaining power of suppliers will have an impact on the business’s success.
When suppliers' bargaining power is high, the business industry appears to be less
appealing. On the other hand, Kafé Tavern is in a better position to choose various
alternatives of the inputs such as labor, craft materials, raw food material, and equipment.
There are many suppliers of these raw materials, and Kafé Tavern is not reliant on only
one of its suppliers; thus, making the bargaining power of suppliers weakened since they
have to compete with other suppliers.
5. Rivalry Among Existing Competitors
Kafé Tavern faces tough competition because the Crafts and beverage market is
saturated. The craft and beverage industry have many firms of various sizes. This
external factor strengthens the force of rivalry in the industry. In this business case, most
medium and large firms aggressively market their products. This factor increases the
intensity of competitive rivalry that Kafé Tavern Corporation experiences. Besides, low
switching costs make it easy for consumers to transfer to other cafes. This element of the
Five Forces analysis of Kafé Tavern shows that competition is among the most significant
external forces for consideration in the strategic management of the business.
SWOT Analysis
Strengths Weaknesses
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• Calm and peaceful location • Having a lot of competitors in same
• Explores the creativeness of every business
costumer • Limited Supplies and Production
• Affordable and high-quality products • Not Enough Business Funds
• Expanding the Spanish and Filipino • Products might be not interesting to all
Culture ages
• Products has no age limits
Opportunities Threats
• Introduce fresh, new business concepts • Pandemic, lockdown, and protocols (age
and activities that people will surely love restriction); these factors can cause the
• Affiliate connections with fellow business business to have fewer customers, hence,
people low sales.
• Attract a larger target market as our • The increasing price of ingredients and
scope is within all differing ages materials • Larger competitors
Table 2: SWOT Analysis
Product Strategy
Kafé Tavern: The House of Crafts and Artistry will provide quality and unique
products and will make sure that all materials and ingredients are high quality. Since
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social media is one of the most effective free channels for marketing your business today,
Kafé Tavern decided to promote our business in different social media platforms by
posting regularly and offer truly valuable information that your ideal customers will find
helpful and interesting.
Product Description
Y2K ACCESSORIES
Cost: ₱50 - ₱80
Materials:
Letter Beads
Round Taiwan Seed Beads
Lobster Lock/Clasp with Ring
Plastic Beads Smiley
Metal Extender
Shark Nylon
Procedure:
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1. To make the bracelet, start by trimming the jewelry wire. The length of the wire
depends, of course, on the circumference of the wrist.
2. Thread the wire through the connector’s body and secure it with a crimp bead. Flat/bent
nose pliers will be useful here; put a crimp bead on the wire and clamp/flatten with pliers.
3. On the wire, thread on alternate beads and put on the crimp bead and a clasp of your
choice.
4. Thread the end of the wire back through the last two beads and the spacer.
5. Secure the crimp bead with pliers to fix the clasp in place, and with cutting pliers, cut
off the excess wire.
6. This is only half of our bracelet; repeat for the other side in the exact same way.
7. Glue the cord ends onto the end of the leather using glue, and attach a jump ring onto
your desired clasp and attach onto the end of your cord end.
8. At the other end of the leather, attach a jump ring to the cord end, and with a pre-
prepared string of beads, attach a jump ring to the end.
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ICED FEEMO
Cost: ₱85
Ingredients:
Grind Coffee Bean
Mocha Powder
Fresh Milk
Sugar
Ice Cubes
Chilled Water
Whipped Cream
Coffee Jelly
Procedure:
1. Prepare all the ingredients and materials to be used
2. Pour some chilled water into the blender
3. Add all the dry ingredients (Grind Coffee Bean, Mocha Powder, and Sugar)
4. Blend until all the dry ingredients dissolve
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5. Add the fresh milk and blend it again
6. Prepare the glass for the drink
7. Put some jelly of coffee jelly on the glass before adding the drink
Chocolate Chip Cookie
Cost: ₱75
Ingredients:
Butter, Softened
White Sugar
Brown Sugar
Eggs
Vanilla Extract
Baking Soda
Hot Water
Salt
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All-Purpose Flour
Semisweet Chocolate Chips
Chopped Walnuts
Chocolate Bar
Procedure:
1. Preheat the oven to 350 degrees F (175 degrees C).
2. Beat butter, white sugar, and brown sugar with an electric mixer in a large bowl
until smooth.
3. Beat in eggs, one at a time, then stir in vanilla.
4. Dissolve baking soda in hot water.
5. Add to batter along with salt.
6. Stir in flour, chocolate chips, and walnuts.
7. Drop spoonful of dough 2 inches apart onto ungreased baking sheets. Add more
chocolate chips on top.
8. Bake in the preheated oven until edges are nicely browned, about 10 minutes.
Cool on the baking sheets briefly before removing to a wire rack to cool completely.
9. Add chocolate bag on top. Serve.
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Product Description
Product Description
These beaded accessories will serve as a
remembrance of your unique experience
Y2K ACCESSORIES at Kafé Tavern: The House of Crafts and
Artistry, and it can be a gift for someone
you love.
Iced Feemo is an iced beverage with a
twist made by Kafé Tavern: The House of
Crafts and Artistry. It is a combination of
iced coffee and mocha drinks. This drink
has a balance of creamy and chocolaty
ICED FEEMO taste that can satisfy the taste of anyone.
And Iced Feemo has a topping of coffee
jelly, just like milk tea, that can enhance
the coffee taste of the drink. This drink is
ideal for people who don’t want a strong
taste of coffee and chocolaty drinks.
Chocolate Chip Cookie by Kafé Tavern:

CHOCOLATE CHIP COOKIE
The House of Crafts and Artistry is baked
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to perfection with generous chunks of milk
chocolate and topped with chopped
chocolate bar. This top-rated chocolate
chip cookies will quickly become your go-
to.
Table 3: Product Description
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FINANCIAL ASPECT
A. Projected Business Cost
Particulars Costs
1. Equipment, Machineries, and Utensils ₱30,000
2. Purchased Raw Materials ₱5,075
3. Supplies ₱1,670
4. Operation Expense ₱1,100
5. Sanitation and Cleaning Supplies ₱1,490
6. Permit and Licensing ₱3,500
7. Utilities Expense ₱7,000
8. Rental Deposit ₱4,500
9. Salary and Benefits ₱4,800
10. Repairs and Maintenance ₱500
TOTAL ₱59,635
Schedule1: Equipment, Machineries, and Utensils
Particulars Cost
Coffee Equipment & Utensils ₱5,000
Mixers ₱2,000
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Kitchen Equipment (Gas Stove, Oven, ₱7,000
Refrigerator, etc.)
Kitchen Utensils (Kitchen Knives, ₱4,000
Cooking Pans, etc.)
Baking Utensils ₱3,000
Glassware ₱5,000
Crafting Tools (Scissors, Pliers, Cutter, ₱2,000
etc.)
Crafting Organizers ₱2,000
TOTAL PROJECTED COST ₱30,000
Schedule 2: Purchase Raw Materials
Particulars Cost
Coffee Beans ₱750
Mocha Powder ₱400
Sugar ₱100
Fresh Milk ₱600
Whipped Cream ₱500
Water ₱100
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Gelatin Powder ₱100
Shark Nylon ₱200
Beads (Letter Beads, Wooden Beads,

₱750
etc.)
Metal Extender ₱400
Jump Rings ₱375
Lobster Locks ₱500
Crowns ₱300
Schedule 3: Supplies
Particulars Cost
Paper Bags ₱400
Styro for Packaging ₱300
Paper Box ₱300
Disposables (Spoons, Forks, Knives, etc.) ₱250
Straws ₱100
Tissues ₱320
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Schedule 4: Operating Expenses
Particulars Cost
LPG ₱700
Fare ₱400
Total Projected Cost ₱1,100
Schedule 5: Sanitation and Cleaning Supplies
Particulars Cost
Dishwashing Chemicals ₱200
Sponge ₱50
Towel/Rags ₱30
Broom and Dustpan ₱160
Mop ₱350
Disinfectant ₱400
Sanitizer/Alcohol ₱300
Schedule 6: Permit and Licensing
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Particulars Cost
Barangay Clearance ₱500
Mayors Permit/Business Permit ₱2,000
BIR Certificate of Registration ₱500
DTI Business Name (BN) Registration ₱500
Certificate
Schedule 7: Utilities Expenses
Particulars Cost
Electricity Expenses ₱4,000
Water Expenses ₱1,500
Wi-Fi Bills ₱1,500
Schedule 8: Rental Deposit
Particulars Cost
Rental Rate ₱4,500
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Schedule 9: Salary and Benefits
Particulars Cost
Business Owner ₱600
Vice President of Operations ₱600
Managers ₱600
Craft Employees ₱600
Café Employees ₱600
Schedule 10: Repairs and Maintenance
Particulars Cost
Repair and Maintenance ₱500
TOTAL PROJECTED COST ₱500
B. Capital Investment
Partners Ratio Invested Amount
Guanzon, Reigna Rica 1/8 ₱9,000
Jemimah A.
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Guanzon, Luisito N. 1/8 ₱9,000
Ayta, Simon Isaac P. 1/8 ₱9,000
Lopez, Jasmine Alyssa Q. 1/8 ₱9,000
Navarro, Precious Ley Joy 1/8 ₱9,000
B.
Prado, Arwin Mac L. 1/8 ₱9,000
Rosario, Epril Joyce D. 1/8 ₱9,000
Guanzon, Luzviminda A. 1/8 ₱9,000
TOTAL 100% ₱72,000
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ENTERPRISE STRATEGY
Business Logo
Figure 4: Business Logo
The company logo was created in accordance with the name Kafé Tavern: The
House of Art and Artistry, as well as the goods the owners sell. The designs give the
business's logo its uniqueness, making it memorable and likely to stick in people's minds.
Location of the Business
Figure 5: Site Map of Lingayen-Binmaley, Pangasinan
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Our modest company will first be located on the public beach in Lingayen-
Binmaley, Pangasinan, along the Baywalk. As agreed, upon by the business owners, they
decided to have it located near the beach for its captivating and fascinating view. Although
it is still not as well-known or prosperous as other locations, it is a location where various
enterprises, including hotels and restaurants, are being established. The property and
location where we decide to develop our store will also be purchased at a lower price
because the area is not yet very well-known. This will serve as an investment for the
ensuing years because the area won't be unknown and will also become well-known
shortly.
Plan Layout
Figure 6: Floor Plan
38
The plan layout/floor plan helps identify and plan future activities and processes.
The kitchen, storage room, dining area, counter area, and comfort rooms are all included.
The plan layout is a visual representation that shows the relationship of rooms, spaces,
ambiance, etc., essential in the business. It allows entrepreneurs to develop the system
and finalize the layout.
Operation Flow
The process of ordering in Kafé Tavern: The House of Crafts and Artistry is divided
into two since the business provides two services, one for crafts and another for the café;
and uses a pay-as-you-go system, as well, to lessen the hassles for the staff and provide
a better system in the business.
39
For Craft:
Figure 7: Operational Flow for Craft Products
For Café:
Figure 8: Operational Flow for Food Products
40
Personnel Plan
Proponents
The staff of the House of Crafts and Artistry, who will oversee running Kafé Tavern,
are the close friends of the company owner. Together with the staff, the vice president of
operations, the café manager, and the crafts and accessories manager decided to form
a partnership which is composed of:
• Reigna Rica Jemimah A. Guanzon
• Simon Isaac P. Ayta
• Nicole Ivy R. de Guzman
• Jasmine Alyssa Q. Lopez
• Precious Ley Joy B. Navarro
• Arwin Mac L. Prado
• Epril Joyce D. Rosario
• Krishelle Mae M. Tinte
41
Organizational Chart
Business Owner
Reigna Rica Jemimah A.
Guanzon
Vice President of Operations

Precious Ley Joy B. Navarro
Crafts & Accessories Café Manager

Manager
Nicole Ivy R. de Guzman
Krishelle Mae M. Tinte
Concept Artist Pastry Chef
Jasmine Alyssa Q. Lopez Epril Joyce D. Rosario
Artisan Barista
Simon Isaac P. Ayta Arwin Mac L. Prado
Figure 9: Organizational Chart
42
Personnel
Duties and
Name Position
Responsibilities
Manages and organizes
the business, signs legal

Reigna Rica Jemimah A.
Business Owner documents, guides
Guanzon
business operations, and
manages the employee.
Manages and organizes
the business, signs legal

Precious Ley Joy B. Vice President of
documents, guides
Navarro Operations
business operations, and
manages the employee.
Responsible for
monitoring, and assisting
the workflow to ensure that
Café Manager the employees working

Nicole Ivy R. de Guzman
under their supervision do
their job well and
understand the objectives.
43
In charge of supervising,
resolving customer issues,
maintaining the working

Crafts and Accessories
environment friendly for
Krishelle Mae M. Tinte
Manager
the employees, and
reports directly to the VP of
Operations.
Cooperates with the
craftsman. They are in
charge of making the café
Jasmine Alyssa Q. Lopez Concept Artist a place of creativity and
guiding the customers in
conceptualizing and
making their crafts.
Responsible for
entertaining, guiding, and
Simon Isaac P. Ayta Artisan helping the customers with
their handicrafts; also
provides service of making
44
accessories and other
handicrafts.
In charge of baking
pastries ― enculturating
both the Filipino and
Epril Joyce D. Rosario Pastry Chef Spanish traditions; mainly
works in the kitchen; also
reports updates to the café
manager.
In charge of making and
serving beverages (such
as coffee, milk tea, and
tea) and efforts to

Arwin, Mac L. Prado Barista
accomplish the customers'
requests and give
customers the satisfaction
they deserve.
Table 4: Company’s Personnel
45
CONCLUSION
Kafé Tavern: The House of Crafts and Artistry is categorized in the food and non-
food industry. Our business will be selling baked goods and beverages that will satisfy
your cravings, as well as the raw crafting materials, which the customers will use for arts
and crafts; besides that, they offer service of customization and assistance in making
handicrafts such as necklaces, bracelets, and many other more that are to the customers'
liking. Kafé Tavern: The House of Crafts and Artistry will provide outstanding service and
will assure the satisfaction of the customers. The customers may think of "Kafé Tavern:
The House of Crafts and Artistry" as a unique and special place to discover their inner-
self and a nice place to relax, along with its cozy ambiance.
In conclusion, Kafé Tavern: The House of Crafts and Artistry consistently strives
to offer the greatest service. We can successfully compete against other companies in
our industry. Additionally, Kafé Tavern: The House of Crafts and Artistry put a lot of effort
into the survey for business establishment and its financial projections. In light of that, we
strive to tailor our service to the needs, wants, and desires of each customer. We have
complete faith that our business venture would produce and generate a highly satisfying
investment return each and every year. And in order to ensure that our business is well-
known among customers, we will continue to focus on business techniques, particularly
those related to marketing.
46

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Kafé Tavern: The House of Crafts and Artistry

Crafting Memories with Kafé Tavern

College of Engineering and Architecture

Dagupan City, Pangasinan

Feasibility Study For

Kafé Tavern: The House of Crafts and Artistry

Reigna Rica Jemimah A. Guanzon

Engr. Luz S. Ursua

market, and the financial highlights.

about it and that its goods and services are worthwhile.

The target market is mainly composed of grade-schoolers (5–12 y/o), teenagers

the company comes from the owners’ investments.

Executive Summary ...................................................................................................... 1

Nature and Background of the Study.................................................................... 7

Performance Target .............................................................................................. 8

Enterprise Delivery System ................................................................................ 10

OVERVIEW OF THE INDUSTRY ................................................................................. 12

Target Market .................................................................................................... 12

Competitive Position .......................................................................................... 15

Potential Market Share ...................................................................................... 16

Location of the Business ................................................................................... 17

THE MARKET .............................................................................................................. 18

SWOT Analysis ................................................................................................. 21

Product Strategy ................................................................................................ 22

Product Description ........................................................................................... 23

FINANCIAL ASPECT .................................................................................................. 30

Projected Business Cost ................................................................................... 30

Equipment, Machineries, and Utensils .............................................................. 30

Purchased Raw Materials .................................................................................. 31

Operating Expense ............................................................................................ 33

Sanitation and Cleaning Supplies ...................................................................... 33

Permit and Licensing ......................................................................................... 33

Utilities Expenses .............................................................................................. 34

Rental Deposit ................................................................................................... 34

Salary and Benefits ........................................................................................... 35

Repairs and Maintenance .................................................................................. 35

Capital Investment ............................................................................................. 35

ENTERPRISE STRATEGY .......................................................................................... 37

Business Logo ................................................................................................... 37

Location of the Business ................................................................................... 37

Plan Layout ........................................................................................................ 38

Operation Flow .................................................................................................. 39

PERSONNEL PLAN .................................................................................................... 41

Organizational Chart .......................................................................................... 42

ambiance that lovers of tranquility will undoubtedly adore.

It will be located at Lingayen-Binmaley Baywalk. Teenagers and young adults

while doing stuff in a really peaceful environment.

all of their craft-related demands.

perfect place to go.

Nature and Background of the Study

brewing and service.

design or handicraft falls under the umbrella of art and craft.

craft and food industries.

OBJECTIVES KEY RESULTS

Win customers’ love and trust Determine the demands of customers,

incorporate their needs into product

design features, and enhance the

implementation and customer adaptation

of the company employees to increase organized and productive, during which

ways to inspire the team and develop the