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    FG683 Semana 5 - 2024 - 1

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    Jeuselita Reyes

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    FG683 Semana 5 - 2024 - 1

    Uploaded by

    Jeuselita Reyes
    4 views11 pages

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    FG683 SEMANA 5 -2024 --1

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    Copyright:

    © All Rights Reserved
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    4 views11 pages

    FG683 Semana 5 - 2024 - 1

    Uploaded by

    Jeuselita Reyes

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Course: Competitiveness Module

    “Electronic Marketing”
    Code: FG683
    Week: 5
    How to Have a Successful Online
    Business
    ❖ Research and Planning
    ❖ Understand Who Your Customer Is.
    ❖ Solve Your Customer’s Problems.
    ❖ Add an Easy Payment Method.
    ❖ Use Tech Support.
    ❖ Protect Your Brand's Online Reputation
    ❖ Stay On Top of the Latest Trends
    ❖ Be Persistent
    Tips for Starting a Successful Online
    Business from Scratch

    Find Your Niche: The first step to starting an online business is to identify your
    niche. You should choose a niche that you are passionate about, and that has
    a large enough market to support your business.
    Niche: it is a specialized segment of the market for a particular kind of product or
    service.

    Do Market Research: Once you have identified your niche, conduct market
    research to learn more about your potential customers and competitors. This
    will help you understand your target audience and how you can differentiate
    your business from others in the market.
    Create a Business Plan: A well-thought-out business plan is essential for any successful
    online business. It will help you outline your goals, strategies, and financial projections.
    Your business plan should include a marketing plan, a budget, and a timeline for
    achieving your goals.

    Choose the Right Platform: there are many platforms available for starting an online
    business, such as Shopify, WordPress, and Squarespace. Choose a platform that is user-
    friendly and customizable, and that fits your business needs.

    Build a Professional Website: Your website is the face of your online business, so it's
    important to create a professional and visually appealing website. Make sure it's easy to
    navigate and includes all the necessary information about your business.
    Focus on SEO: Search engine optimization (SEO) is the process of optimizing your
    website to rank higher in search engine results pages. This is important for driving traffic
    to your website and increasing your online visibility. Make sure your website is optimized for
    SEO by using relevant keywords, meta tags, and high-quality content.

    Use Social Media: Social media is a powerful tool for promoting your online business and
    engaging with your customers. Choose the right social media platforms for your business and
    create a strong presence on them. Share high-quality content, interact with your followers,
    and run targeted ads to reach a wider audience.

    Provide Excellent Customer Service: Excellent customer service is crucial for any
    successful online business. Respond to customer inquiries promptly, offer personalized
    support, and go above and beyond to exceed their expectations.
    Offer value to your target audience: make sure that your product does exactly what you
    say it does. Don't over-promise or sell functionality your product doesn't have. Next, it's about
    value throughout the customer experience. Value isn't just the cost of making your product or
    what you ask in exchange for it. It's customer perception, and how you meet those
    expectations.

    Monitor Your Metrics: It's important to track your website's metrics to see how your
    business is performing. Monitor your website traffic, sales, conversion rates, and other key
    performance indicators. This will help you identify areas for improvement and optimize your
    strategies for better results.
    Key performance indicators (KPIs) They are quantifiable measurements used to gauge a
    company’s overall long-term performance. They specifically help determine a company’s strategic,
    financial, and operational achievements.

    Stay Flexible and Adaptable: The online business landscape is constantly changing, so it's
    important to stay flexible and adaptable. Be open to new ideas and strategies, and adjust
    your approach as needed to stay ahead of the competition
    Walmart has been changing the face of retail since our first store opened in 1962.
    They’ve continued to pursue ways to bring technology into retail to offer
    customers a seamless shopping experience. You can find a ton of items in a
    Walmart store, but as customers increasingly shop across digital and physical
    storefronts.

    The largest website, Walmart.com, sees up to 100 million unique visitors a month,
    according to comScore, and is growing every year. In 2016, Walmart acquired
    Jet.com and began expanding its portfolio of e-commerce sites. Walmart
    continues to acquire additional specialty e-tailers and digital brands.
    Amazon is an American technology company founded in 1994 by Jeff Bezos. The
    company initially started as an online marketplace for books. However, Amazon
    has grown to become the world’s largest retail chain.

    Amazon, in addition to being the world’s largest retailer, is also the world’s largest
    internet firm, with interests in cloud computing, digital entertainment, and live-
    streaming.

    Apart from being a B2C (business-to-consumer) marketplace, Amazon is also a


    B2B (business-to-business) marketplace through Amazon Business. Amazon
    Business gives sellers the opportunity to reach B2B customers with pricing, and
    the features of Amazon Business are designed for businesses of all sizes.
    eBay is an American eCommerce company that was established in 1995.
    They are the world’s leading consumer-to-consumer marketplace as well as
    one of the world’s leaders in business-to-consumer retail.

    eBay delivers to about 190 countries and territories around the world. They
    also have about 138 million buyers around the world.

    Buyers don’t need to pay any transaction fees on eBay. However, it is quite
    different for sellers as they have to pay for listing items on the eCommerce
    platform.
    The Home Depot grew to become the sixth largest e-commerce site in the
    world, offering more than one million products, while helping the company
    achieve $108.2 billion dollars in annual revenue.

    As e-commerce expanded, The Home Depot realized that it needed to create


    a unified customer experience online and in shops. It needed to help
    customers quickly find the right information and the right product, whether
    they’re browsing on an iPhone or cruising down the aisles of their local store.
    Alibaba is a global wholesale e-commerce marketplace that primarily operates
    in Asia, but its international presence is rapidly growing. Many consider this e-
    commerce company China's equivalent of Amazon.

    Alibaba.com was launched in 1999, and it has grown to become one of the
    world’s leading B2B marketplaces. Buyers are located in over 190 countries
    and territories, and sellers are located in over 200 countries.

    Alibaba offers millions of products from over 40 product categories.

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