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Psychological Insights for
Understanding COVID-19
and Society
List of contributors ix
1 Leaders 13
B A R RY R I C H A R DS
An obvious point about the COVID-19 pandemic is that it has created a huge
amount of uncertainty that we are unable to resolve on our own. Much of that
uncertainty centres on the nature of the virus itself and questions of biology and
epidemiology. How does it spread? What are its effects? How can we find a vac-
cine? But many others relate to the social and psychological dimensions of the
pandemic. Indeed, all of these questions have answers that are social as much as
medical. This is particularly true when we reflect on the impact of the virus as it
is clear that, after the pandemic, society as a whole will be profoundly altered
(Solnit, 2020). For example, previously unquestioned assumptions about work,
travel, social interaction and health will have to be substantially revised – in ways
that we would have struggled to envisage just a year ago (Jetten et al., 2020a; Pfef-
ferbaum, & North, 2020; Wind et al., 2020).
And, yet, for all this uncertainty, there are two important sets of constants. The
first relates to the social and psychological processes that will play out in the context
of this change. Certainly, these processes will be operating under a different set of
conditions and in a different set of circumstances; nevertheless the processes them-
selves will be the same. For example, prior to COVID-19 we knew that social inter-
action and social integration were key determinants of health (Haslam et al., 2018;
Holt-Lunstad et al., 2010) and this is no less true today. What has changed, though,
is that many forms of interaction (e.g., with colleagues, with those in care; Bentley,
2020; Haslam, 2020) are now a lot more problematic and harder to take for granted
than they were a year ago. Likewise, prior to the pandemic it was the case that social
inequality created a health gradient which compromised the health and well-being
not just of the disadvantaged but also of the advantaged (Marmot, 2014; Wilkinson &
Pickett, 2012). This will still be true tomorrow, but what will have changed is that
the pandemic will have exposed and accentuated pre-existing inequalities in ways
that seem likely to place even greater strain on societies, their citizens and their
institutions (Jetten, 2020; Smith & Gibson, 2020; Weible et al., 2020).
Related to this, the second set of constants relates to the knowledge that we have
acquired about these various social and psychological processes. Faced with the
unprecedented scale and nature of the pandemic, it is easy to imagine that social
psychological science would be poorly prepared for the task of understanding the
dynamics that would play out in its wake. Indeed, along these lines, several
2 S. Alexander Haslam
commentators argued that psychology (and social psychology in particular) was
not ‘crisis ready’ – especially in comparison to medical and biological sciences
whose understanding of the realities of epidemics and their impact was believed
to be in a much more advanced state (Dupuis, 2020; Ijzerman et al., 2020; Ritchie,
2020; Yates, 2020).
There are a range of problems with this argument, but two stand out. The first
is that, as events have shown, the novelty of the SARS-CoV-2 virus has meant that
medical and biological scientists have themselves often struggled to make sense
of, and respond to, the unfolding realities of virus transmission (Krause et al.,
2020; Sahu et al., 2020). As a result, their models are imperfect and are constantly
being updated and revised (Kuznia & Griffin, 2020; O’Brian, 2020). Nevertheless,
alongside the new knowledge that is acquired as the pandemic advances, the main
source of guidance has been the body of scientific knowledge that scientists pains-
takingly built up in the decades leading up to the current crisis. The same is true
of social psychological science, and indeed in this respect the scientific fields are
no different. Moreover, in this context, a second problem with the idea that psy-
chological scientists are poorly positioned to inform responses to COVID-19 is
that since start of the pandemic not only has there been more demand for social
psychological knowledge than ever before, but so too that knowledge has proved
far more useful than ever before.
As testament to this, a major review article by Van Bavel and colleagues (2020)
that was published early on in the pandemic was accessed over 130,000 times in
the first three months after appearing in Nature Human Behaviour. More impor-
tantly, over that time, most of its observations (e.g., about such things as threat
perception, leadership, science communication, stress and coping) appeared to
have been borne out by developments. For example, the observation that the pan-
demic would unleash a wave of prejudice and racism – particularly against Asians –
proved correct (Huo, 2020) as did the claim that countries’ ability to secure
compliance with health directives would be linked to leadership that communi-
cated a sense that ‘we are all in this together’ (rather than that ‘we are divided’;
e.g., along party political lines; Haslam et al., in press; Steffens, 2020).
It is in this context, then, demands have increased for social psychologists to
harvest knowledge from their discipline in ways that would support responses to
the pandemic. Prior to the outbreak of COVID-19, very few social psychologists
had been explicitly interested in pandemics (although a body of research on public
health emergencies and disaster management certainly anticipated some of its key
features; e.g., Carter et al., 2015; Drury, 2012, Drury et al., 2020; Williams &
Drury, 2009). Accordingly, as the pandemic took hold, researchers scurried to
assemble and curate relevant theoretical, empirical and practical insights in ways
they thought would be helpful to policy makers, practitioners and other research-
ers. Here, then, as Abrams (2020) has observed, researchers worked together
not to find the one truth or “the science”, but to deploy [their] different aca-
demic insights to best effect under the circumstances . . . [thereby getting]
multiple experts to work together to identify how we can get things less wrong.
Introduction 3
The review by Van Bavel et al. (2020) was one such effort, but the pandemic has
inspired many other reviews (e.g., Holmes et al., 2020; O’Connor et al., 2020), journal
special issues (e.g., Jonas & Cesario, 2020; Smith & Gibson, 2020) and books (includ-
ing our own: Together Apart: The Psychology of COVID-19; Jetten et al., 2020a).
The present volume is part of this same orchestrated response and is an attempt
to bring together contributions from key researchers and practitioners that speak
to issues of leadership, trust, community, human welfare, human rights, social
exclusion and disadvantage which are proving to have profound relevance in the
context of COVID-19. What follows provides a short introduction to these contri-
butions and goes on to abstract some of the key themes whose importance they
explore and underline.
The contributions
Our coverage starts in Chapter 1 with a discussion by Barry Richards of the nature
of leadership taken from his 2018 book The Psychology of Politics. As we noted at
the start of this chapter, the COVID-19 pandemic has created demand for effective
leadership both to resolve uncertainly about the nature of the threat that the virus
poses and to motivate people to work together to minimise that threat. In this context,
effective leadership helps people understand what they should be thinking and doing,
and inspires them to contribute to a concerted societal response. Effective leadership
thus serves the dual function of (a) holding groups together through a crisis and (b)
constructively channelling the energies of group members. In this context too, lead-
ers themselves should ideally serve as a model of “the best of us” and in a crisis their
first responsibility should be to set aside – and to be seen to set aside – divisive
personal or partisan interests (Haslam et al., in press). And yet, as Richards observes,
around the world in recent years we have witnessed the ascendancy of populist lead-
ers (generally men) with turbocharged superegos who come to power with a narcis-
sistic interest in pursuing polarising agendas – often underpinned by a narrative in
which they cast themselves as representatives of the downtrodden who are fighting
back against an all-too-cosy political elite. Think Donald Trump, Jair Bolsonaro,
Rodrigo Duterte. Richards explores many of the deficiencies of this model of leader-
ship – not least its authoritarian requirement that followers are excluded from the
democratic process of defining and shaping the group that the leader leads. As he
observes, this skews agency in the leader–follower relationship in ways that ulti-
mately make groups themselves weak and ineffective (see also Haslam et al., 2011).
Along these lines, prior to the pandemic, a range of scholars and commentators
had identified and decried the deficiencies of this model of leadership (e.g., Fitz-
duff, 2016). Yet Richards makes the point that it takes a crisis to fully expose their
shortcomings. He does so with reference to terrorist attacks and international con-
flicts, but clearly COVID-19 was just such a crisis and here an ego-focused
approach to leadership has indeed exposed groups to the full force of the existential
threat that the SARS-CoV-2 poses. Going forward, a key question is therefore how
4 S. Alexander Haslam
to loosen the grip of such models and develop alternatives which are more demo-
cratic and inclusive – and safer. Unfortunately, as Richards notes, this goal has
been made more challenging because populist leaders have themselves sought –
with some success – to erode trust in the political process and in the people and
institutions that embody it.
These questions of trust are even more central to Chapter 2. Taken from Ken J.
Rotenberg’s 2018 volume on The Psychology of Trust, this underlines the point that
in recent years the rise of populism has transformed healthy political scepticism into
rampant cynicism. In the process, he notes that a key form of social capital has itself
been eroded – capital which binds citizens to each other and to their communities
and institutions. Importantly, this capital is a key resource in efforts both to mitigate
against the effects of various forms of disaster and to manage post-disaster recovery
(Helliwell et al, 2014; Jovita et al., 2015; Masud-All-Kamal & Monirul Hassan, 2018;
Nakagawa, & Shaw, 2004). Accordingly, it should come as no surprise that the
countries in which this capital is highest (e.g., in Australasia and Scandinavia) have
generally fared better in responding to COVID-19 than those in which it is lower.
Not least, this is because social capital is associated with a sense of ties to, and
obligation towards, one’s fellow citizens in ways that encourage co-operation and
compliance with health directives (Borgonovi, & Andrieu, 2020).
At the same time, precisely because the pandemic has underscored the need for
sound governance and good leadership, where this has been forthcoming, it has
tended to increase trust in government and thereby (re)build social capital. This is
true in Australia, for example, where, as Rotenberg notes, prior to the pandemic only
43% of the public agreed that government could ‘usually’ or ‘sometimes’ be trusted
to do the right thing, but by April 2020 this had risen to 53% and only 13% of Aus-
tralians said that they had ‘no trust’ in government (Lewis, 2020). One reason for
this is that the pandemic has created a sense of common fate and shared identity, such
that rather than snipe at their political opponents, many leaders have been motivated
to collaborate with them (Ntontis & Rocha, 2020). Again, though, for some political
leaders the pill of solidarity has proved too bitter to swallow. Accordingly, while this
upswell in solidarity has been found to have a range of benefits (of a form that
Rotenberg’s analysis anticipates) it has not been a universal phenomenon.
Issues of community are explored in Chapter 3 in a contribution from Carolyn
Kagan, Mark Burton, Paul Duckett, Rebecca Lawthom and Asiya Siddiquee that is
taken from their 2011 text on Critical Community Psychology. The focus here is on
the ways that different types of social ties – those based on affection, interdepen-
dence and coercion – contribute to a sense of community and in turn have a role in
defining behaviour within that community. A key theme here is that ties are multi-
faceted and nuanced and create a complex network of forces. For example, the
social ties that bind people into a social group and that support positive relations
within it can also engender antagonism toward those outside the group who appear
to threaten it (Tajfel & Turner, 1979). Similarly, social boundaries can have impacts
that are both benign and malign: helping to define a community of ‘us’ but some-
times also creating a pariah of ‘them’. Again, these are dynamics that have played
out forcefully in the context of COVID-19 – where international tensions have been
Introduction 5
inflamed by leaders seeking to build ties with and within their ingroup by tuning its
members into various sources of outgroup threat (e.g., as seen in Donald Trump’s
insistence on referring to SARS-CoV-2 as “the Chinese virus”; Huo, 2020).
As in Rotenberg’s chapter, these considerations again feed into reflections on
the way that different types of social ties serve to build social capital of a form that
not only sustains civic life and polity, but also forms an important resource for
communities to sustain themselves in the face of various challenges (Puttnam,
2000). Importantly, though, the authors observe that communities’ capacity to do
this is conditioned by the degree of inequality within them – so that social capital
is harder to build (and hence its benefits harder to access) in communities that have
high levels of inequality (Wilkinson & Picket, 2009). As they note, this is a point
that is often overlooked by theorists and commentators – in part because they have
been insensitive to the political and ideological forces that erode social capital
(e.g., those informed by neoliberalism and individualism; Sennett, 1998). Yet the
importance of this point has also been forcefully brought home by the COVID-19
pandemic. Here, then, it has become clear that inequality is a major determinant
of SARS-CoV-2’s impact – so that not only is the virus disproportionately harmful
to the poor and disadvantaged, but so too general levels of harm are higher in com-
munities with higher inequality (Farmer et al., 2020).
The mechanisms of such health disparities are the focus of Chapter 4. Taken
from their 2018 text, The New Psychology of Health: Unlocking the Social Cure,
here Catherine Haslam, Jolanda Jetten, Tegan Cruwys, Genevieve Dingle and S.
Alexander Haslam provide an analysis of the impact of social status and disadvan-
tage on health. Importantly, this provides a social psychological framework that
explains how the health impacts of inequality flow in large part from levels of
shared social identity within a given community or society. A key point here is that,
on their own, sociological and economic factors do not fully account for the impact
of social disadvantage on health. Instead, the authors argue that social psychologi-
cal processes moderate this relationship such that health (particularly of those who
are disadvantaged) will vary as a function of the degree to which members of
particular groups perceive themselves, and act, as a group (in terms of shared
social identity) rather than as individuals. The authors argue that where people act
in terms of social identity, this provides them with access to a range of social psy-
chological resources – notably a sense of control, purpose and support – that then
help them cope better with various forms of adversity, especially those that are
associated with life (and identity) change.
A large body of empirical evidence supports these claims, much of it gleaned
from studies of people’s capacity to adjust successfully to such things as serious
illness, retirement and trauma (Haslam et al., 2020). The latter work is particularly
relevant in the context of the COVID-19 pandemic as it provides evidence of the
capacity for social identity not only to increase resilience but also to open up
pathways to post-traumatic growth (Muldoon et al., 2019). In line with a range of
points that we have already made, it thus seems likely that social identity will
prove to be an equally critical resource in efforts to tackle, and recover from, the
pandemic. Indeed, consistent with this claim, there is already evidence that in the
6 S. Alexander Haslam
face of COVID-19 people’s social identification with a given community – and
leadership which helps to build and support this identification (Steffens et al.,
2014; Van Dick et al., 2019) – is a key predictor not only of compliance and citi-
zenship but also of solidarity, health and well-being (Haslam et al., in press; Jetten
et al., 2020a; Templeton et al., 2020).
These considerations of health provide a segue into broader questions of human
welfare upon which Wendy Stainton Rogers reflects in Chapter 5. Taken from her
2019 book Perspectives on Social Psychology, this chapter offers a wide-ranging
critical perspective on matters of health and well-being, and begins by noting how
these constructs have become increasingly personalised, commercialised and medi-
calised over time (trends which lead her to prefer to talk of ‘welfare’ rather than of
‘health’). In particular, she draws attention to the way in which health – and the task
of being healthy – has come to be construed as a matter of personal responsibility.
Relatedly, another important contribution of this chapter is to observe how prevailing
models of health focus attention on the individual – rather than on the social context
in which they are embedded – in ways that lead us to see any illness that a person
suffers as ‘their problem’. Not only does this draw attention away from structural
factors (such as inequality) that drive health outcomes, but so too it stigmatises those
who suffer from particular conditions and skews attention away from the role and
responsibility of collectives (not least governments) in this process and also overlooks
the capacity for collectives (not least thriving communities) to promote resilience.
Again, there is abundant evidence of the problematic implications of such
skewing in the trajectory of COVID-19. To start with, the defunding of public
health agencies (e.g., the Centre for Disease Control and Prevention in the US)
meant that they were poorly prepared to deal with the pandemic and that the
burden of care then fell on victims whose capacity to cope was understandably
limited (Haeder, 2020; Scott, 2020). As the pandemic has spread, it is apparent
too that those who have contracted the virus are often targets of opprobrium and
discrimination rather than of empathy and support. As the World Health Organiza-
tion (2020) notes, “the current COVID-19 outbreak has provoked social stigma
and discriminatory behaviours against people of certain ethnic backgrounds as
well as anyone perceived to have been in contact with the virus”. Not only, then,
are those who are disadvantaged more likely to fall prey to the virus, but they are
also more likely to be blamed and victimised if they do. At the same time, though,
in line with Stainton Rogers’ emphasis on the importance of social connection for
welfare (which was also a focus of the previous chapter), we see that strong com-
munities have played a vital role in pushing back against the virus – in particular,
helping people to resolve local problems (e.g., surrounding access to resources
and services) and protecting the vulnerable (Jetten et al., 2020b; Walker, 2020).
As Herron (2020) observed on the ground in New Zealand, it takes a village to
beat a virus.
Yet if it is true that a sense of shared social identity and community can support
adjustment and recovery, then, as a corollary, it should equally be true that social
division and social exclusion will tend to work against these things. This is a point
that is explored in Chapter 6 by Susanna Timeo, Paolo Riva and Maria Paola Paladino
in an analysis of the dynamics of social exclusion taken from Selma Rudert, R ainer
Introduction 7
Greifeneder and Kipling Williams’s (2019 edited volume, Current Directions in
Ostracism. As they point out, social exclusion has a range of negative consequences
for people’s emotional and cognitive states and for their mental and physical health.
A primary way it does this is by threatening basic needs – for belonging, self-esteem,
control and purpose (Williams, 2009; precisely those needs which group-based inclu-
sion satisfies; Greenaway et al., 2017; Haslam et al., 2018). The authors discuss a
range of cognitive strategies for coping with this threat (e.g., re-appraisal, self-dis-
tancing, distraction), as well as reaffirmation strategies for restoring threatened needs.
In line with observations in the preceding two chapters, many of the latter centre on
efforts to reconnect (psychologically and/or physically) with valued groups in ways
that (re)create the social bonds that are damaged by exclusion.
The significance of these issues in a world torn asunder by COVID-19 is all too
clear. Indeed, even where people have not contracted the virus and been excluded
on that basis (e.g., by having to self-isolate or being placed in quarantine), the
process of protecting oneself against it (e.g., by practicing physical distancing) can
itself be exclusionary (Bentley, 2020; Van Bavel et al., 2020). Thus at a time when,
as we have noted, there is a particular need for people to come together to support
each other and work on challenges collectively, there are forces driving them apart.
This puts health policy makers on the horns of a serious dilemma, and presents as
a particular challenge for members of vulnerable populations (e.g., older adults,
or those in care; Haslam, 2020; Seifert et al., 2020). Going forward, it is clear too
that developing workable solutions to this dilemma will be critical to ensuring that
a viral disaster does not pave the way to a mental health catastrophe.
Panning out to reflect on broader challenges of policy making, the volume is
brought to a close in Chapter 7 with an analysis of social accountability and action
orientation by Elizabeth Lira Kornfield that appeared in a volume edited by Polli
Hagenaars, Marlena Plavšić, Nora Sveaass, Ulrich Wagner, and Tony Wainwright
(2020) on Human Rights Education for Psychologists. This chapter takes as its
focus the challenges researchers faced when trying to support victims of the human
rights violations that were committed by the military regime in Chile between 1973
and 1990. Under the dictatorship of Pinochet-led government, these violations were
rife and centred on the abuse, torture, ‘disappearance’ and murder of many thou-
sands of the regime’s opponents. However, alongside this oppression, there also
developed a network of agencies that emerged to provide social, psychological and
medical support to those who had been brutalised by the regime. As documented
by Kornfield, the problems that these agencies had to deal with were profound and
traumatic, and she describes a range of processes designed to help victims work
through their experiences and the psychological scarring these had created, and to
recover something of their dignity and sense of self-worth. As she describes it, this
journey starts with the creation of a therapeutic bond that then creates a platform
for victims to regain confidence in their ability to trust and have meaningful rela-
tionships with others. Necessarily too, intervention also needs to be social not just
personal, as in order for the journey to progress, victims “need[] to know that their
society, as a whole, acknowledge[s] what had happened to them”.
While many of the harrowing features of Kornfield’s analysis are specific to the
atrocities that victims of the Pinochet regime had to deal with, there are important
8 S. Alexander Haslam
lessons here for recovery from all trauma. Moreover, these will undoubtedly be
important to take on board in efforts to recover from the trauma caused by COVID-
19 (Muldoon et al., in press). Principal among these is the importance of interven-
tion being built around a therapeutic alliance between those who give and receive
support (Haslam et al., 2018). Support from the wider society (material as well as
psychological) will also be important not only as manifestation of solidarity but
also to help repair the enormous damage that COVID has done to social, economic
and community infrastructure. Whether or not this will be forthcoming remains to
be seen, but if it is not then the traumatic scarring of COVID-19 is likely to be
much profound and much prolonged.
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Introduction 11
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1
LEADERS
Barry Richards
In the rest of this chapter we will however focus more on the ‘fol-
lowership’ side of leadership.We will consider how broad changes in
society have affected leadership styles, by modifying what we want
and need to see in leaders. These changes bring the psychological
dimensions of leader-follower relations more into focus.We will dis-
cuss the question of whether leaders are made in the image of their
followers, or vice versa. Then we will look at some examples of how
leaders respond to their public’s needs for safety and dignity, and of
what containment they can offer of the anxieties around those needs.
LEADING BY EXAMPLE
Let’s continue to test the view that neither the media nor leaders
actually create their publics, but simply refect them. Is this true at
moments of crisis, when there may be clear choices available to lead-
ers about how to lead? There are always different structures of feel-
ing8 present in the pool of public emotion, and at times of acute
disturbance and uncertainty when leaders are looked to for guidance
they may be able to choose which of these to express and support.
After a major terrorist attack, for example, there is grief, fear, rage and
resolve, and leaders’ choice of language in the aftermath shapes and
modulates some of these feelings more than others, with differing
consequences on a number of fronts, especially in relation to social
cohesion and to support for counter-terrorism policies.Two days after
77 terrorist murders in Oslo and on the island of Utoya in Norway
in July 2011, the then Norwegian Prime Minister Jens Stoltenberg in
a national memorial address spoke powerfully about the victims, and
then struck a remarkably positive note of optimistic resolve.
We can compare this with the quotations at the start of this chapter,
a few of the many statements made by the Rodrigo Duterte about
the ongoing crisis of massive drug use in his country, the Philip-
pines. The contrast between these two leaders demonstrates the fun-
damental role of public emotion in shaping leadership. Neither set
Leaders 25
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the House of Commons by Lieutenant-General Burgoyne, London, 1780’
London, published as the Act directs, Feb. 1st 1780, by Wm. Faden, Charing Cross
To face p. 161