2024 State of

Talent Analytics

Emily Strother

© 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form
without Gartner's prior written permission. It consists of the opinions of Gartner's research organization, which should not be construed as statements of fact. While the information contained in this
publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research
may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are
governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or
influence from any third party. For further information, see "Guiding Principles on Independence and Objectivity."
Pace of Talent Analytics Adoption Is Increasing

78% of HR leaders agree that, compared to three years ago,

their organization relies more heavily on talent data to make
decisions — up from 48% in 2019.
n = 45 HR Leaders in 2023; n = 1,029 Talent Analytics Clients in 2019
Source: 2023 Gartner Talent Analytics Client Survey; 2019 Gartner Talent Analytics Client Survey

2 ©©2022
2023Gartner,
Gartner,Inc.
Inc.and/or
and/oritsitsaffiliates.
affiliates.All
Allrights
rightsreserved.
reserved.Gartner
Gartnerisisaaregistered
registeredtrademark
trademarkofofGartner,
Gartner,Inc.
Inc.and
anditsitsaffiliates.
affiliates.
Forced to Keep Up With Limited Resources

72%
of talent analytics leaders
expect flat or declining
budgets over the next year.

n = 43 Talent Analytics Leaders

Source: 2023 Gartner Talent Analytics Leader Survey
3 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Shift in Strategy From Growth to Impact

Less Focus on Growth More Focus on Impact

% of Talent Analytics Strategies That Include Top Talent Analytics Strategic Goals, 2023
“Scaling for Growth” as a Goal

73%
1. Improving Capabilities 86%

42%
2. Increasing the
67%
Function’s Innovation

3. Consistency of Quality 65%

2021 2023

n = 43 Talent Analytics Leaders in 2023; n = 22 Talent Analytics Leaders in 2021

Source: 2023 Gartner Talent Analytics Leader Survey; 2021 Gartner Talent Analytics Benchmarking Survey
4 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 How do we make a greater impact with talent
analytics in 2024 in a world that keeps demanding
more of us?
5 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
The Evolving Environment for Talent Analytics

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope Is Expanding
of Change Stakeholders

6 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Which change is having the greatest
impact on talent analytics at your
organization?

From Conference Navigator App

• Register and open this session in your “Agenda”
• Scroll to poll(s) and participate

7 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Which change is having the greatest impact on talent KEEP THIS BOX

analytics at your organization?

This should be a
single-select

1. Where: Talent analytics’ scope is expanding beyond

HR into the business
2. How Fast: The pace of change makes it hard to keep
up with talent analytics requests
3. Who: The number and diversity of talent analytics
stakeholders is increasing

From Conference Navigator App

• Register and open this session in your “Agenda”
• Scroll to poll(s) and participate

8 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
9 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
2024 Imperatives for Talent Analytics Leaders

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope Is Expanding
of Change Stakeholders

Our Strategy Our Solutions Our Support

Imperatives for
Talent Analytics Prioritize Applying Talent Increase Responsiveness Tailor Engagement Styles
Analytics Insights to of Talent Analytics to Stakeholder
Business Needs Processes Capabilities

10 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
2024 Imperatives for Talent Analytics Leaders

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope is Expanding
of Change Stakeholders

Our Strategy Our Solutions Our Support

Imperatives for
Talent Analytics Prioritize Applying Talent Increase Responsiveness Tailor Engagement Styles
Analytics Insights to of Talent Analytics to Stakeholder
Business Needs Processes Capabilities

11 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Talent Analytics’ Scope Expanding Beyond HR
Mostly HR Outside HR

Mental Health & Work Well-Being

Talent Analytics
Teams Must:
Frontline Worker Flexibility
• Define new metrics
Ownership for hard-to-measure
Hybrid Work Productivity concepts
Payroll
• Access new sources
of data
Talent Sourcing
Digital Workplace • Analyze new
employee populations
Leadership Development
AI Augmentation

Expertise

12 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 Only 19%
of talent analytics
leaders connect
workforce
decisions to
business
outcomes.

n = 156 Talent Analytics Leaders

13 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. Source: Gartner HR Score for Talent
Analytics
HR Leaders Struggle to See Business Connection

4%
Effective
Only 4% of HR leaders
24%
Ineffective agree that their talent
analytics team is effective
at linking HR analytics to
business outcomes.

71%
Neutral

n = 45 HR Leaders
Source: 2023 Gartner Talent Analytics Client Survey
14 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Prioritize Resources Based on Business Impact

High

Level 2: Phone a Friend Level 4: Take the Wheel

Limited consulting or The team provides a fully
enablement time. customized solution.
Work
Complexity

Level 1: Templates & Automation Level 3: We’re in It Together

Develop self-serve resources and The team and the project owner
frameworks for project owners. have equal seats at the table.
Low
Low Strategic Business Priority High

Source: Adapted From Workday

15 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Prioritize Resources Based on Business Impact

High 1
Initiatives with
lower business
impact get lighter
Level 2: Phone a Friend Level 4: Take the Wheel
touch support
Limited consulting or The team provides a fully and facilitated
enablement time. customized solution. self-service.
Work
Complexity

Level 1: Templates & Automation Level 3: We’re In It Together

Develop self-serve resources and The team and the project owner
frameworks for project owners. have equal seats at the table.
Low
Low Strategic Business Priority High

Source: Adapted From Workday

16 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Prioritize Resources Based on Business Impact

High

Level 2: Phone a Friend Level 4: Take the Wheel

Limited consulting or The team provides a fully
enablement time. customized solution.
Work
Complexity

2
Level 1: Templates & Automation Level 3: We’re In It Together The effort is devoted
Develop self-serve resources and The team and the project owner to initiatives
frameworks for project owners. have equal seats at the table. with high
Low business impact.
Low Strategic Business Priority High

Source: Adapted From Workday

17 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 Getting Started
Work with your team to plot your 2024 key
initiatives by work complexity and strategic
business priority.

18 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
2024 Imperatives for Talent Analytics Leaders

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope Is Expanding
of Change Stakeholders

Our Strategy Our Solutions Our Support

Imperatives for
Talent Analytics Prioritize Applying Talent Increase Responsiveness Tailor Engagement Styles
Analytics Insights to of Talent Analytics to Stakeholder
Business Needs Processes Capabilities

19 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 Over half of HR
leaders expect the
number of changes
at their organization
to increase over the
next year.

n = 35 HR Leaders Involved in Organizational Design or Change Management

Source: 2023 Gartner Change Management Survey

20 © 2023
2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
HR Leaders Worried About Keeping Up

43%
My HR function can detect when the needs
of internal customers change.

42%
My HR function can easily change direction
based on changing needs or priorities.

n = 531 HR Employees
Source: 2023 Gartner HR Functional Excellence HR Employee Survey
21 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Talent Analytics Teams Think They’re Up to Date

“Our talent analytics team knows the most important talent

questions to help answer.”

69%
Talent Analytics
Leaders Agree

n = 43 Talent Analytics Leaders

Source: 2023 Gartner Talent Analytics Leader Survey
22 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
… But HR Leaders Disagree

“Our talent analytics team knows the most important talent

questions to help answer.”

69% 42%
Talent Analytics HR Leaders Agree
Leaders Agree

n = 43 Talent Analytics Leaders; n = 45 HR Leaders

Source: 2023 Gartner Talent Analytics Leader Survey; 2023 Gartner Talent Analytics Client Survey
23 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Increase Responsiveness Across Product Creation

Scoping Creation Launch

Have we discussed Does the final analytics To drive adoption,

with stakeholders: report or dashboard: have we utilized:
What talent challenges Reconcile different Data champions who can
are driving data requests? definitions of talent metrics? demonstrate talent data
impact in action?
Use stakeholders’ natural
How talent data will be language when Proactive on-the-job
used in workflows? presenting findings? support for new offerings
or functionality?
Recommend actions in
How frequently talent data the context of Postlaunch follow-up
needs to be reported? stakeholder workflows? discussions to identify
areas for improvement?

24 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Use Triggers to Better Respond to Future Needs

• Low adoption of new talent analytics product

• Decrease in utilization of dashboards
Performance
Cues
• Feedback from stakeholders on lack of relevant insights

• Management change
• Major implementation of new technology (i.e., GenAI)
Internal
Triggers
• Change in hybrid work model

• Innovations or trends in the industry

• Talent competitor moves
External
Shifts
• Economic changes

25 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 Getting Started
Identify trigger points you can monitor with
existing data for when to make changes to
solutions in 2024.

26 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
2024 Imperatives for Talent Analytics Leaders

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope Is Expanding
of Change Stakeholders

Our Strategy Our Solutions Our Support

Imperatives for
Talent Analytics Prioritize Applying Talent Increase Responsiveness Tailor Engagement Styles
Analytics Insights to of Talent Analytics to Stakeholder
Business Needs Processes Capabilities

27 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Increasingly Diverse Stakeholders

Range of Frequency of Talent Data Use Range of Talent Management Expertise

How Frequently HR Leaders Use Talent Data % of Talent Analytics Teams Providing Insights
in Day-to-Day Work to Non-HR Stakeholder Groups

38% Other Functional Leaders 77%

29%
27% CEO 74%

Board of Directors 67%

7%
Managers 49%

Rarely Sometimes Often Always Employees 9%

n = 45 HR Leaders; n = 43 Talent Analytics Leaders
Source: 2023 Gartner Talent Analytics Client Survey; 2023 Gartner Talent Analytics Leader Survey
28 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Room to Improve Talent Analytics Support

1 in 5
HR leaders say their talent
analytics team is effective at
providing one-on-one support
to HR employees who need it.

n = 45 HR Leaders
Source: 2023 Gartner Talent Analytics Client Survey
29 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Segment Partners Based on Their Data Behaviors

High
Frequency of Interaction
With Analytics Team

2 3
Curious Assimilating

1
4
Resistant
Independent

Low

Low High
Complexity of Exploration

Source: Adapted From Froedtert & the Medical College of Wisconsin

30 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Tailor Engagement Based on Partners’ Needs

1 2 3 4
Stakeholder
Resistant Curious Assimilating Independent
Context

Talent
Therapist Consultant Coach Confidante
Analytics Role

Reframe business Provide access to Encourage Provide a

user’s mindset to resources, tools, continued growth sympathetic and
help them move and techniques to by challenging nonjudgmental ear
past obstacles. build data-driven users to integrate to help clients
decision-making more advanced navigate advanced
capacity. data-driven roadblocks.
decisions into their
day-to-day work.
Source: Adapted From Froedtert & the Medical College of Wisconsin
31 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
 Getting Started
Group your expected 2024 top ten talent
analytics users into the four stages of
data engagement.

Compare the strengths of your talent analytics

staff to provide support for each of the four roles.

32 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
2024 Imperatives for Talent Analytics Leaders

Where How Fast Who

Evolving
Environment Accelerating Pace New and Varied
Scope Is Expanding
of Change Stakeholders

Our Strategy Our Solutions Our Support

Imperatives for
Talent Analytics Prioritize Applying Talent Increase Responsiveness Tailor Engagement Styles
Analytics Insights to of Talent Analytics to Stakeholder
Business Needs Processes Capabilities

33 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Recommendations

Prioritize 2024 talent analytics initiatives and resource allocation

based on strategic business impact and work complexity.

Identify 2024 triggers for product updates to help respond more

quickly to future changes in stakeholder needs.

Flex your 2024 talent analytics support based on the behaviors,

mindset and engagement of each stakeholder.

34 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Recommended Gartner Research

Resources to Enhance Talent Analytics’

Functional Effectiveness
Talent Analytics Research Team
Toolkit: Diagnosing Strategic Talent Analytics Needs
Talent Analytics Research Team
Build a Data-Driven Culture for Better Talent Decisions
Srishti Chopra
Talent Analytics Metrics Map
Talent Analytics Research Team

Access to Gartner research is subject to entitlement. For information, please contact your Gartner representative.
35 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.