TIK TOK Ads Secrets MARKETING GURUS

MARKETING GURUS
TIK TOK Ads

Secrets
Elevate Your E-Commerce Success: Unleashing the
Power of TikTok Ads to Scale Your Store Beyond Six
Figures
MARKETING GURUS
LINK https://t.me/MarketingGurus23
M.A The Founder

MMofficialClub
Contents
MARKETING GURUS
Introduction.............................................................1
Surf Scaling..............................................................3
Scaling by cost cap................................................13
b
Scaling by day parting..........................................15
u
l
Scaling by day parting accelerated bid..............18
C
Retargeting............................................................22
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Tik Tok organic......................................................24
ia
MARKETING GURUS LINK https://t.me/MarketingGurus23
fic
of
MM
Introduction
b
Hello and welcome to my e-book about Tik Tok
u
l
ads. My name is M.A, and I’m a 38-year-old
C
mechanical engineer with a multi-six-figure
l
a b
brand. My journey as an operations manager at
i
c u
a multinational corporation for 12 years gave
fi l
me a unique perspective on how to build and
f C
run successful businesses.
o l
My passion for entrepreneurship and
M a
i
e-commerce led me to start my own
M
c
businesses, including MMofficialClub and
f i
Softfunnels. Through these ventures, I have
gained firsthand experience in the challenges
f ub
and opportunities of e-commerce, and I have
o l
been able to leverage my skills and knowledge
M M a lC
to achieve success. Over the past few years,
I have been working hard to share my
i
c
knowledge about e-commerce with others.
f i
On August 2022, I launched my YouTube channel
o f
MMofficialclub in order to help beginners get
into the e-commerce space. The response has
M M
been incredible, and it has inspired me to take
things to the next level.
1
Introduction
b
That's why I decided to write e-books. I want to
u
l
share with you all of the valuable insights and
C
lessons I have learned about Facebook & Tik Tok
l
a b
algorithms and how to deal with advertising
i
c u
issues in order to keep any online business
fi
running smoothly.
l
f C
This e-book will provide you with a
o l
comprehensive guide that will help you start,
M a
i
run and grow your own successful online
M
c
business.
f i
Whether you're an entrepreneur just starting
out, or an established business looking to
f ub
expand into the world of e-commerce, this
o l
e-book has something for everyone.
M M
So, let's get started!
ia lC
f ic
o f
M M
2
u b
C l
l
ic ia
u b
f f
C l
Mo
a l
M Surf Scaling
ic i
f f b
u
Mo lC l
M icia
ff
Mo
M
Step 1: Product Validation
b
You just finished your research and you
u
l
found a product to test, make sure that
C
l
this product fits all the criteria we have
ia b
put in place, we don’t want to test
ic u
l
anything blindly. LINK https://t.me/MarketingGurus23
f
f C
Now your goal is to collect as many
o l
creatives as you can. Look on TT creatives
M a
i
center, TT.com, FB ads library, spy tools,
M
c
etc. Erase the Metadata using
f i
Adarsus.com or add a small change to the
f b
videos using Canva and prepare your
o u
structure as explained below
l
M M ia lC
f ic
o f
Author Note: how many creatives?
M M
the minimum is 3 per campaign, the max is 5.
if you have more keep them as a backup
3
Step 2: Creatives Testing
b
We will suppose that we have prepared 5
u
l
videos. We will structure our first
C
l
campaign like this:
ic ia
u b ADG1 $20 V1
f f
C l ADG2 $20 V2
o l
ABO Test 1 ADG3 $20 V3
M a
M
ic i ADG4 $20
V4
f
ADG5 $20 V5
o f
ABO Campaign
lub
M M
Turn off comments
ia
C
5 Ad groups, each ad group $20
l
Broad Targeting
f ic
Turn On Smart creative ads
o f
Use 3 Ad text with video.
M
M 4
Step 2: Creatives Testing
u b
V1 Smart creative ads
C l
l
a b
i
f ic
l u
f C
Review
Mo
a l Offer
M
c i
pointi/ Solution
f
Statement / Pain
o f l ub
M M ia lC
We are looking to validate the creative
using 3 ad text. Giving the Algo the ability
ic
to use your creative and a different
f
f
headline will help you find pockets. Keep
Mo
in mind that some buyers are interested in
great deals, others are interested in being
M
in a part of VIP groups, etc...
5
Step3: Ad Text Testing
ub
l
Congratulations guys!
C
you have two winner videos.
l
a b
We will suppose that V1 and V4 are the
i
c u
videos that bring us a profitable cost, now
fi l
we should test our ad text, since the algo
of
lC
is the one who did the job for us before.
M a
We will create a separate campaign for
M
ic i
each video, each campaign will contain 3
ad groups, the same video but different ad
f f
text. check the structure below
ADG1 V1b
u
o
C1
l
M
MABO V 1 ici al C
ADG2 V1 C2
ff
Mo ADG3 V1C3
M 6
Step 3: Ad Text Testing
u b
C l ADG1 V4 C1
l
ic ia
u
ADG2 V4bC2
ABOfV 4
f C l
Mo
a l
M i
ADG3 V4C3
f i
ABO Campaignc
o f
3 Ad groups,
Each ad group $20
l u b
M M
Turn off comments
Broad Targeting
ia lC
ic
Turn On Smart creative ads
f
o f
Author Note: Does it matter 1V & 3ad text?
Most PEOPLE UNDERESTIMATE the power of an ad
M M
text when it comes to TT Ads, apply this and
thank me later
7
Step 4: Ad Account Behavior
u b
l
After ad text testing, your output should
be like
lC
a b
ad group V1 and ad text C2 is profitable.
i
c u
ad group V4 and ad text C1 is profitable.
fi l
Other combination should be turned off
of
l C
since they are not profitable.
M a
Now we move forward.
M
ic i
You must have already heard that some
f f
ad accounts perform better on ABO and
ub
o
some of them on CBO, right?
l
M C
This is the goal of step 4, before scaling we
l
M
should find our ad account behavior, for
ia
that we will run for each combination two
c
i
campaigns, one ABO at $50 and one CBO
f
better.
o f
at $50, then we’ll see which one performs
M M
You can call this a Presurf / Prescale camp.
8
Step 4: Ad Account Behavior
u b
C l V1 C2
l
b
ADG
ia
u
ABO V 1 / $50
ic
f f
C l V1 C2
Mo
a l ADG
M i
CBO V 1 / $50
f ic
Now analyse your campaign and start
o f ub
surfing with the best performing one.
l
M M ia lC
Author Note: both camps are good?
in some cases, both camps ABO & CBO perform
ic
well. So start surfing with the best one, if
f
your first surf does not perform, move to the
o f
second one. It’s like we will test the account
M M
behavior for a second time to validate which
one is the best.
9
Step 5: Surf Scaling
u b
l
lC 1 250
ia b
1 000
ic
lu
750
f
C
500
f
o l
250
M a
0
i
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
M
c
Once we have our best combination, it’s
f i
time to surf.
f b
There are many types of surfing
o u
depending on your audience size and
l
M C
budget. I'll share with you what I use
l
M a
personally.
Low Surfing
ici Increase by 20% every hour
ff Increase by 50% every hour
o
Mid Surfing
M M
High Surfing
Increase by 100% every hour
10
Step 5: Surf Scaling
u b
l
Keep in mind when you increase the
C
budget you should aim for a CPP that
l
a b
keeps you far away from your Break Even
i
ic u
cost, with that being said, you should be
f l
profitable and your ROAS is higher.
of
l C
Let’s craft a scenario to make things clear/
M a
The BEC is $5
M
c i
we will use the high surfing
i
f
f
H1: Budget $50 / spend $30 / CPP is $2
ub
o
H2: Budget $100 / spend $42 / CPP is $2.5
l
M C
l
M
ia
c
f i
H3: Budget $1600/ spend $320 / CPP is $3.5
o f
M
3 successive point of cost increase
M
$3.5 is far away from 5
11
Step5: Surf Scaling
u b
l
Stop Surfing
C
I'll tell why and how i analyze those things:
l
a b
Since we have 3 point of cost increase we
i
ic u
stop surfing, because the algo is more
f l
likely to bring you a higher cost. some of
of
l C
you may ask, we are still away for our BEC,
M a
yes I agree, but your next move may put
M
c i
you on the Break point and your profit will
i
be zero. We are looking for money not to
f f
satisfy our EGO and play
ub
o
you got me :)
l
M M ia lC
f ic
o f
M M
12
b
MARKETING GURUS
u
C l
l
ic ia
u b
f f
C l
Mo
M Scaling by icost a l
c
cap
f i
o f lu b
M M ia lC
f ic
o f
M M
Scaling by Cost Cap
u b
l
When it comes to Cost cap, keep in mind
C
that we are playing with algo, so the
l
a b
better you understand the game, the
i
ic u
better the results you’ll get.
f l
in this chapter, I'll be talking only about
of
l C
scaling since the Ebook is for COD & Online
M a
payments hustlers.
M
c i
At this stage, you have your best-
i
performing creatives.
f f
Let's get started,
ub
o
Create an ABO/CBO camp, each creative
l
M C
will be on his Camp.
l
M
if we have 3 best creatives we will create 3
camps.
cia
f i
Now, whats your break even CPA?
Let's say $5
o f
M
$5 is the cost you can afford to be at BE
level.
M 13
Scaling by Cost Cap
u b
l
The structure of our bids will be like
C
3.33 / 3.66 / 3.99 / 4 / 4.33 / 4.66 / 4.99 / 5 /
l
a b
5.33 / 5.66 / 5.99 / 6 / 6.33
i
fic
lu
This is what we called bid ladders.
Mof
l C
a
The budget is $20 for each ad group.
M
c i
The purpose for this setup is to find the
i
winning bid, then scale the combination to
f
the moon.
f ub
Mo lC l
M icia
ff
Mo
M 14
u b
C l
l
ic ia
u b
f f
C l
o l
M a
M Scaling by Day
ic i Parting
f f u b
M o lC l
M ic ia
ff
M o
M
Scaling by Day Parting
u b
l
Day parting is one of my favorite
C
strategies when it comes to hard scaling.
l
a b
it’s really simple, we analyse the data in
i
ic u
order to define the best time frame when
f l
our audience make the most valuable
o f
l C
actions, then we create a separate
M a
campaign and instead of all day we choose
M
c
only that time frame.
i i
f f u b
M o lC l
M icia
ff
Mo
M
LINK https://t.me/MarketingGurus23 15
u b
l
You can get this graph by clicking on view
data.
lC
a b
We are here looking for the time frame
i
ic u
where we are profitable the most, then
f l
make the new camp for this frame only.
of
Example:
M l C
M
c ia
f i
o f lub
M M ia lC
f ic
o f
M M
16
u b
l
Setup
C
ABO/CBO Campaign
l
a b
Ad groups depend on how many winning
i
ic
combinations you have.
f lu
Start the ad group with $20 a day
of
Turn off comments
M l C
a
Broad Targeting
M
c i
Use your winner creatives
i
f f
And start printing money
ub
Mo lC l
M icia
ff
Mo
M 17
u b
C l
l
ia GURUS b
i c
MARKETING
f l u
o f
l C
M
M Scaling by Day
c ia Parting
f i
Accelarated bid
o f lub
M M ia l C
f ic
o f
M M
b
Accelarated bid
u
Guys
C l
l
a b
if you are here, that means you’ve already
i
c u
already printing money using TikTok,
fi
So let's print more.
l
Mof
l C
a
Before explaining this setup, we should
M i
prepare an infrastructure:
ic
f f
Winning creatives
ub
o
Data to define the time frame
l
M
Target CPA
lC
M
Ad account behavior
cia
i
When we have these KPIs we can now
f
o f
start using the day parting with
accelerated bid
M M
18
b
Accelarated bid
u
Setup
C l
l
a b
ABO/CBO camp
i
c u
AD group $1000 (minimum to start with)
fi
Select the time frame
l
of
example:
M l C
M
c ia
f i
o f lub
M M ia lC
f ic
o f
M M
19
b
Accelarated bid
u
Setup
C l
l
a b
Bid strategy : Cost cap
i
c u
Delivery type : Accelerated
fi l
Mof
l C
M
c ia
f i
o f lub
M M ia lC
f ic
o f
M M
20
b
Accelarated bid
u
C l
l
As you can see here
ia
$1000/ 1 hour
ic u b
l
means TikTok has like $16.66 to spend
f
f C
each minute.
o l
So I'll advise you to grab a cup of coffee
M a
i
and watch your dashboard to follow your
M
c
Kpis. And what I mean by that is your ad
f i
account dashboard and your store
f b
dashboard to monitor in real time what
o
happens.
lu
M C
If your ad group is not spending, increase
l
M a
the bid by 20% or $1 and repeat.
ici
ff
Mo
M 21
u b
C l
l
ic ia
u b
f f
C l
Mo
a l
M Retargeting
ic i
f f ub
Mo lC l
M icia
ff
Mo
M
Retargeting
u b
l
Retargeting is a great easy way to earn
C
more money, so don’t be shy and try this
l
a b
strategy out.
i
ic u
Create a separate camp for retargeting
only.
f l
of
ABO/CBO $50
M l C
a
Value optimization goal
M
c i
Audiences you would use
i
50% Video Views
f f
View content
ub
o
Page view
l
M C
Initiate Checkout
l
M
Add to Cart
cia
f i
And of course, exclude checkout
o f
M
Stack all the audiences in one Ad group,
M
and stack your top-performing ads also
don’t forget to use SCA.
22
Retargeting
u b
l
When it comes to ad text you should play
C
with offers and use your skills.
l
a b
I'll drop some examples:
i
ic u
Buy 2 Get 1 FREE - Limited Time
f l
50% OFF SALE IS LIVE!
Mof
l C
LIMITED TIME OFFER
M
c ia
f i
o f lub
M M ia lC
f ic
o f
M M
23
u b
C l
l
ic ia
u b
f f
C l
M o
LINK
a l
https://t.me/MarketingGurus23
M Tik tok Organic
ic i
f f u b
M o lC l
M ici a
ff
M o
M
Tik Tok Organic
u b
TikTok organic refers to the natural,
C l
unpaid growth and engagement on the
l
b
platform. It encompasses authentic
ia
u
interactions, content virality, and
ic
f l
community-building efforts without
Mof
l C
relying on paid advertising or promotion.
Leveraging TikTok organically involves
M ia
creating compelling content, engaging
c
i
with users, and understanding the
f
platform's algorithms to maximize reach
o f
and impact.
lub
M
How does it work?
M ia lC
Find a product
f ic
f
Create a viral video
o
A strong CTA & link in BIO
M
M 24
Tik Tok Organic
u b
At the moment we need a product, let's
find it here:
C l
l
ic ia
u
Product research criteria:
b
f l
Wow Factor
Mof
Cool Product
l
People look for itC
M ia
Low Competition less than 20M views
c
i
Solve a Problem
f
Easy to make content with
o f
Where to find it?
lub
M M ia lC
Browsing Amz / Aliexp
IG memepages
f ic
f
Optimize your TT account
o
Spy tools
M
M 24
Tik Tok Organic
u b
Once we choose our product, we need to
C l
order it as fast as possible and start
l
b
making content. But before that, we need
ia
u
a TT account.
ic
f l
This is how I proceed.
Mof
l C
1-Create a new fresh TT account (use a
M ia
VPN of the country you wanna target)
c
i
2-Keep the account personal.
f
3-warm up your account 24 hours.
o f
4-Post your first post.
lub
5-Follow the guidelines for your 3-4 first
M M i
6-Pick a brand name.
a lC
posts. The review will be done by a human.
f ic
Link in bio is important : choose
o f
something like : The Genuine Play box.
M M
25
TikTok Organic
u b
Keep in mind: you should hit 1000 followers
C l
to be able to add a link in bio.
l
ic ia
u b
f l
Author note:
M o f
l C
Look for competitors or similar niches, look for
viral videos and try to recreate them/
M ia
benchmark them. The main point here is to follow
c
i
their structure.
f
it’s a perfect way to create viral videos
o f lu b
M M i a lC
f ic
o f
M M
TikTok Organic
u b
Some advices when creating videos:
C l
l
b
Focus on making cool content not selling
ia
u
at the early stage.
ic
f l
Don’t make ads, make TikToks.
f C
Focus on high-quality images.
Mo
Use Good lighting.
a l
M i
Put Smooth transitions.
ic
a good Hook (text+visual).
f
Look for trending sounds or tracks that
o f
match your videos.
lub
Focus on your product and be direct to the
M M
point.
ia lC
Use text speech or voice-over.
f ic
o f
M M
26
Explore ChatGPT
u b
Most of the time we face a lack of ideas
C l
when it comes to video creation.
l
b
here is a sample effective way to do a
ia
u
brainstorming and come up with
ic
f l
something new.
Mof
l C
We’ll use ChaTgpt to get a result like this
M
c ia
f i
o f lub
M M ia lC
f ic
o f
M M
27
Explore ChatGPT
u b
Here is the Prompt i use :
C l
I want you to build a buyer persona for
l
b
me.
ia
u
Provide me with 5 fears, 5 dream
ic
f l
outcomes, 5 frustrations, and 5 pain
Mof
product].
l C
points that my audience related to [your
M ia
Format the outputs in a table.
c
f i
As you can see I got a lot of ideas that I
o f
and answer those points.
lub
can use to create more creative videos
M M ia lC
let me explain: we can take point 3 from
fears and make a video that talks about
ic
the daily routine that causes the lack of
f
f
energy in the middle of the day, and craft
Mo
an offer on how my product will help my
clients achieve their goals of keeping high
M
energy levels all day long.
28
How many post per day?
u b
You have to post 2-3 times per day
right?
C l
l
b
That’s what everyone told you.
ia
u
it's completely wrong.
ic
f f
C l
M o
The Best Scenario is:
a l
M
ic i
How many quality videos you can make
per week, quality videos means quality
f
content that fits the TikTok algo and gets
o f lu b
engagements for you, not videos with a
high-quality camera. So make your own
M l
weekly schedule and let's go
M i a
C
f ic
o f
M M
29
Thank you for trusting me again
u b
I would like to take this opportunity to express
C l
my sincere gratitude to all those who have
l
purchased my ebook. Your trust and belief in my
ic ia
u b
knowledge is greatly appreciated. I hope that
the content of this ebook has been insightful
f
C l
and informative and that you have gained
f
o l
valuable knowledge and insights from it.
M a
I also hope that the practical tips and strategies
M i
shared in the ebook have helped you in
ic
achieving your goals.
f
I would like to extend a special thanks to those
f b
who have provided feedback and suggestions
o u
for improvement. Your input has been
l
M C
invaluable and has helped me to make this
l
M
ebook even better.
ia
Again, thank you for your trust and support. I
c
i
look forward to hearing about your success
f
stories and hope to continue to provide value to
f
o
you in the future.
M M
Best regards,
M.A The Founder
30
support@mmofficialclub.com
MMofficialClub
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TIK TOK Ads Secrets MARKETING GURUS

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MARKETING GURUS

TIK TOK Ads

M.A The Founder

Step 4: Ad Account Behavior

ici Increase by 20% every hour

ff Increase by 50% every hour

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