ADDIS ABABA UNIVERSITY

COLLEGE OF SOCIAL SCIENCE

BUSINESS PLAN
BUSINESS NAME : E-LEARNING IN ETHIOPIA
Course TITLE:
Entrepreneurship
Course Code:
MGMT1012

NAME. ID
1.GELANE SUFIYAN………………../1761/16

2.GE TAHUNASSAB………./7399/16

3.GUDETA MERGA…………/5932/16

4.HABTAMU HAYILU………/6411/16

5. HENOK TADELE…………………………../2073/16

6.LATA BAYANA……………./6497/16
 Submitted to Instructor (M. A) BIRUK
MEKASH
7 March 2024
Table of contents

1. Introduction…...............................................1
1.1. Name of the business.............................1
1.2. Nature of the business...........................1
1.2.1. Website…............................................1
1.3. Mission and vision statement................1
1.3.1. Mission Statement..........................…1
1.3.2. Vision Statement............................…1
2. Executive Summary…..................................2
2.1. Industry Analysis...................................2
2.2. Location of the business…....................3
2.3. Services...................................................4
2.4. Funding requirements...........................4
2.5. Marketing plan......................................5
2.6. Financial plan........................................5
2.7. Organizational plan..............................7
2.8. Assessment Risk....................................7

2.9.APPENDIX……..……………………....10

ADISABEBAUNIVERSITY
 TELEPHON

.0980535632
.0934416106
FAX.------
EMAIL. getahunassab524@gmail.com
 1. Introduction

E-learning in Ethiopia is a new website based online

learning platform that will offer a variety of courses to
people in Ethiopia. Inspired by popular e-learning
platforms like Skill share, the platform is designed to
provide excellent education at a reasonable price, making
it accessible to everyone. Education operates on a
subscription Basis and there is trial version, allowing users
to try out the platform before committing to a subscription.
Users can enroll in specific courses taught by specific
instructors, giving them the flexibility to learn at their own
pace and on their own schedule. The platform will be
available in multiple languages, including English,
Amharic, and Tigrigna, to ensure that everyone can benefit
from it. Education in Ethiopia is committed to providing
high-quality learning to help individuals achieve their
goals and improve their lives.
1.1. Name of the business
The name of the business will b e E - l e a r n i n g in
Ethiopian
1.2. Nature of the Business
E-learning is a website based online platform that offers
courses on a wide range of topics, including IT, business,
finance, healthcare, soft skills, and more. The courses are
created in partnership with experienced professionals who
have expertise in their respective fields. We offer different
pricing plans to make our platform accessible to everyone,
regardless of their financial situation.

Website
1.2.1.

Our website will be the primary platform for accessing

our services. It will be user-friendly and easy to navigate,
with clear information about our courses and pricing
plans. Users will be able to enroll to the courses, track
their progress, and interact with other learners on the
platform.
1.3. Mission and Vision Statement
Mission Statement
1.3.1.

Our mission is to provide high-quality education at an

2

affordable cost, empowering our users to learn and grow

throughout their lives.
1.3.2.Vision Statement
Our vision is to become Ethiopia’s leading e-learning
platform, offering a diverse range of quality courses that
empower every individual and every organization
2. Executive Summary

E-learning in Ethiopia is a website-based online platform

that provides quality courses on various topics to
individuals and organization who resides in Ethiopia. Our
platform will be user-friendly and affordable, making it an
excellent choice for anyone seeking to learn something
new. The online learning industry is currently dominated
by a few platforms, but they are not yet widely adopted.
The majority of online learning still takes place on
YouTube, but the quality of these resources is often low.
Our business plan aims to fill this gap by providing a high-
quality online learning platform that is accessible to
everyone. With our innovative approach and to excellence,
we believe we can revolutionize the way people learn
online. The platform will offer courses in IT, business,
finance, healthcare, soft skills, and more, all created in
partnership with experienced professionals who have
expertise in their respective fields. Our courses are
designed to help individuals and organizations improve
their skills and knowledge, and we offer different pricing
plans to make our platform accessible to everyone.

2.1. Industry Analysis

The online learning industry is experiencing a rapid
growth worldwide, and Ethiopia is no exception. With the
emergence of telecommunication services, mobile
banking, and payment services like tele birr , the country
is well-positioned to benefit from this trend. In addition to
Ethiopian education , there are other online tutoring
services in Ethiopia that are also contributing to the
growth of the industry. These services are providing a
range of courses and programs to individuals, SMEs, and
large corporations, catering to the diverse needs of the
market. At present, there are only a handful of platforms
that are solely focused on providing online learning
services. However, these platforms are relatively small in
scale and do not cater to the majority of online learners.
The majority of online learning is currently taking place
on YouTube, but the quality of these resources is often
really poor.
Our business plan aims to address this gap in the market
by creating a comprehensive online learning platform that
offers high-quality educational resources across a wide
range of subjects. Our platform will be user-friendly and
accessible to learners of all ages and back grounds. In
terms of industry analysis, the e-learning market is
expected to experience significant growth in the coming
years, driven by increasing demand for flexible and
accessible education options.
E-learning is an online platform that provides a range of
courses and programs to individuals in Ethiopia. It is
accessible through its website from any location, making it
a flexible and convenient learning experience. The platform
is part of the growing online education industry in Ethiopia,
which is experiencing rapid growth due to the increasing
demand for quality education and expanding access to the
internet. Education is playing an important role in the
development of the online education industry in Ethiopia
by providing a convenient and cost-effective alternative to
traditional classroom-based learning for individual
Services
E-learning in Ethiopia partnership with professional
education institutions and experts is a key aspect of its
business plan. The e-learning platform offers courses and
programs sourced from reputable institutions and experts
in their respective fields. The platform is accessible
through its website, making it a flexible and convenient
learning experience for individuals who lives in Ethiopia.
The partnership with these professionals ensures that the
courses and programs offered meet the highest standards
of education. Education also has agreements in place with
internet service providers to ensure reliable and consistent
access to the platform for its users.
Potential risks or challenges that may arise include
changes in regulatory requirements or technical issues
with the website or internet connectivity. Overall,
education in Ethiopia partnership with professional
learning institutions and experts demonstrates the
feasibility and scalability of the business, as well as its
potential for profitability.
 2.2. Funding requirements
The funding requirements for the e-learning in Ethiopia’s
business plan include initial startup costs such as website
development, course creation, and marketing expenses. We
estimate these costs to be around 100,000 ETB.
Additionally, we will require ongoing funding to cover
operational expenses such as server maintenance, employee
salaries, and course updates. We anticipate needing
approximately 50,000 ETB per month in ongoing funding
to sustain the platform and continue to offer high-quality
courses. We plan to secure funding through a combination
of venture capital investments, grants, crowd funding and
partnerships with organizations that share our vision for
improving access to education in Ethiopia
2.5.Marketing Plan
E-learning in Ethiopia , are committed to reaching a wider
audience and making education accessible to all. That's
why our marketing plan is designed to be comprehensive
and effective. We'll be utilizing social media, search
engine optimization, and email marketing campaigns to
get the word out about our courses. But we're not stopping
there. We're also partnering with influencers and content
creators who share our passion for education. By working
together, we can reach even more people and make a real
difference in the lives of those seeking to learn and grow.
Our goal is to create a community of learners who are
empowered to achieve their dreams, and we believe that
our marketing plan is a key part of making that vision a
reality.

Our multi-year projection of revenue, expenses, and net

income is designed to ensure that we can continue to offer
high-quality courses and programs to our users for years
to come. To generate revenue, we’ll be offering different
pricing plans that cater to the needs and budgets of our
users. We understand that not everyone can afford to pay
for courses upfront, so we’ll be offering payment plans
and other flexible options to make our courses more
accessible. Additionally, we’ll be rolling out an affiliate
program for content creators, which will allow them to
earn a commission for promoting our courses to their
followers
Of course, running a business requires expenses, and e-
learning in Ethiopia is no exception. Our expenses will
include course creation costs, marketing expenses,
platform maintenance costs, and employee salaries. We’re
committed to keeping our expenses as low as possible
without compromising on the quality of our courses.
We’ll be leveraging technology and automation to
streamline our processes and reduce our overhead costs.
2.6 Financial plan
E-learning in Ethiopia financial plan is centered around
generating revenue through the sale of and subscription-
based models, as well as earning commissions through
an affiliate program for
content creators. The plan includes a multi-year projection
of revenue, expenses, and net income, with a focus on
keeping expenses low while maintaining high-quality
courses. The startup costs are estimated to be around
200,000ETB, and the projected revenue for the first and
second years of operation is 600,000 ETB and 1,300,000
ETB, respectively. The financial plan is designed to make
education accessible to all while ensuring the
sustainability of the business.As a start-up, Ethiopian
education will have some initial costs that we need to
account for in our financial plan. These costs will include
things like website development, course creation, legal
fees, and marketing expenses. We estimate that our
startup costs will be around 200,000 ETB.
To give an idea of what our revenue and expenses might
look like in the first and second years of the business.
We put everything together under the
following table.
Year RevenueGen Expenses for Net Income
erated business
from
Subscription
and Course
selling
1 600,000 ETB 200,000 ETB 400,000
ETB
2 1,300,000 900,000 ETB 400,000
ETB ETB
Overall, we believe that our financial plan is both realistic
and achievable. We're committed to making education
accessible to all, and we believe that our revenue model
and expense management strategies will help us achieve
that goal.
2.7.Organizational Plan
E-learning in Ethiopia will be a startup company with a
lean organizational structure. The company will be led by
a CEO who will oversee all aspects of the business,
including course creation, marketing, and platform
maintenance. The CEO will be supported by a team of
content creators, marketing specialists, and customer
support representatives.
CEO: Gudeta Merga
Content or course Creators: contents or courses upload
on the website which created by partnership with different
experienced teacher on their field of study.
Overall, the organizational plan and structure of
Education will be designed to ensure that the company is
able to deliver high-quality courses to our users while
keeping expenses low and revenue high. The lean
organizational structure will allow us to be agile and
responsive to changes in the market, while the focus on
customer service will ensure that our users have a positive
experience on our platform.
2.8.Assessment of Risk
E-learning in Ethiopia exposed to several risks such as
competition, technology disruptions, and increasing
infrastructure costs. To minimize these risks, we will
strive to enhance our platform and content while
maintaining affordable pricing plans. Additionally, we will
keep up with technological advancements to ensure our
platform remains user-friendly and accessible.
 2.9.APPENDIX
E-learning in Ethiopia making many policy outlines
objectives ,implementation strategies, and covers formal
and non formal education from kindergarten to higher
education