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    Tempus Furniture Proposal Document

    Uploaded by

    jalaj2195

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Tempus Furniture Proposal Document

    Uploaded by

    jalaj2195
    1 views5 pages

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views5 pages

    Tempus Furniture Proposal Document

    Uploaded by

    jalaj2195

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Brand Proposal Document for Tempus Furniture

    Overview
    Tempus Furniture, founded in 2019, has rapidly evolved from focusing on the OEM market to catering directly to
    corporate, educational, and defense sectors. With a unique value proposition rooted in advanced technology and
    customization capabilities, Tempus Furniture aims to expand its market presence, particularly in Indore. This
    document outlines a comprehensive brand strategy incorporating digital marketing solutions designed to achieve
    Tempus Furniture’s objectives.

    Detailed Brand Objective


    Goal
    The goal is to expand Tempus Furniture's market presence and increase market share by:
     Transitioning to retail sales with a focus on retailers.
     Targeting key cities: Indore (aiming for 10% market share), Bhopal, Jabalpur, Ratlam, Gwalior, and
    Jaipur. Exploring new markets in Rajasthan, Maharashtra, and Gujarat (specifically Halol).
     Considering opportunities in Bangalore and Hyderabad, with a focus on Hyderabad. Exploring potential in
    Chhattisgarh, particularly Raipur.
    Action Plan

    1. Enhance Brand Awareness:


    o Leverage digital marketing channels to increase visibility.
    o Engage with industry influencers and partners.
    2. Boost Lead Generation and Conversion:
    o Implement targeted advertising campaigns.
    o Develop engaging content to attract and convert potential clients.
    3. Strengthen Customer Relationships:
    o Foster loyalty through personalized email marketing.
    o Encourage customer feedback and testimonials.

    Success Metrics

     Achieve a 10% market share in Indore.


     Increase website traffic by 50%.
     Generate 20% more qualified leads.
     Achieve a higher customer satisfaction rating.
    Target Market Details
    Primary Markets

    1. Corporate, Industrial, and IT Sectors:


    o Mid to large-sized companies (20-500 staff).
    o Notable clients include Apalto Electronics.
    2. Educational Institutions:
    o Schools, colleges, and universities.
    o Direct relationships with Oriental University and indirect relationships with Prestige and Vaishnav
    universities.
    3. Defense Sector:
    o Government and defense contractors.
    4. Hospitality Sector:
    o Hotels and hostels requiring customized furniture.

    Geographic Focus

     Primary Focus: Indore


     Secondary Markets: Bhopal, Jabalpur, Ratlam, Gwalior, and select areas in Rajasthan, Maharashtra, and
    Gujarat.

    Social Media Marketing Enhancement


    Strategy

    1. Platform Focus:
    o LinkedIn: For B2B engagement, corporate client acquisition, and professional networking.
    o Facebook and Instagram: For visual content, customer engagement, and broader audience reach.
    2. Content Creation:
    o Regular posts featuring product showcases, client testimonials, and industry insights.
    o Use high-quality images, infographics, and videos.
    3. Engagement Campaigns:
    o Interactive campaigns such as contests, polls, and Q&A sessions.
    o Targeted ads to reach potential clients based on demographics and interests.

    Implementation

     Social-Media Calendar: Planning daily/weekly posts and engagement activities.


     Ad Campaigns: Allocating budget for sponsored posts and targeted ads.
     Community Building: Engaging with followers through comments, messages, and interactive content.
    Advanced Email Marketing
    Strategy

    1. Newsletter Campaigns:
    o Monthly newsletters with updates on new products, promotions, and company news.
    o Segmenting email lists to ensure personalized content.
    2. Automated Email Sequences:
    o Developing onboarding sequences for new clients.
    o Implementing re-engagement campaigns for inactive customers.
    3. Personalization:
    o Using customer data to personalize email content.
    o Also including product recommendations based on client preferences.

    Implementation

     Email Platform: Using an advanced email marketing platform (e.g., Mailchimp, HubSpot).
     Content Calendar: Scheduling regular email campaigns and automated sequences.
     Analytics: Track open rates, click-through rates, and conversion rates to optimize campaigns.

    Paid Advertisement (Google and Meta)


    Strategy

    1. Google Ads:
    o PPC Campaigns:
     Targeting keywords specific to Tempus Furniture’s offerings.
     Using ad groups to organize campaigns by product types and target markets.
     Implementing A/B testing for ad copy and landing pages to maximize conversion rates.
    o Remarketing Strategies:
     Creating remarketing lists to re-engage visitors who have previously interacted with
    Tempus Furniture’s website.
     Designing personalized ads highlighting specific products and offers.
    o Display Ads:
     Utilizing Google Display Network to show ads on relevant websites.
     Designing visually appealing banners emphasizing unique selling points.
    2. Meta Ads (Facebook and Instagram):
    o Targeted Campaigns:
     Creating detailed audience segments based on demographics, interests, and behaviors.
     Designing engaging ad creatives that resonate with target audiences.
    o Carousel and Video Ads:
     Carousel ads to showcase multiple products or features in a single ad unit.
     Video ads to demonstrate product functionality and share client testimonials.
     Retargeting Ads:
     Retargeting campaigns to reach users who have engaged with Tempus Furniture’s social
    media profiles or website.
    Implementation

     Ad Budget Allocation: Allocating budget across Google and Meta platforms based on target audience
    behavior and campaign objectives.
     Campaign Monitoring: Regularly monitoring ad performance metrics (CTR, conversion rates, ROI) and
    adjust strategies as needed.
     Creative Optimization: Continuously updating and optimizing ad creatives based on performance data.

    Analytics and Performance Monitoring


    Strategy

    1. Setting Up Analytics:
    o Implement Google Analytics to track website traffic, user behavior, and conversion rates.
    o Set up Facebook Pixel and LinkedIn Insight Tag to monitor ad performance and website
    interactions from social media campaigns.
    2. Key Performance Indicators (KPIs):
    o Website Traffic: Monitor overall traffic, source of traffic, and time spent on the site.
    o Conversion Rates: Tracking the percentage of visitors who complete desired actions (e.g., form
    submissions, purchases).
    o Lead Generation: Measuring the number of qualified leads generated through various campaigns.
    o Customer Engagement: Analyzing the engagement metrics such as likes, shares, comments, and
    click-through rates on social media.
    o Return on Investment (ROI): Calculating the ROI for each marketing channel and campaign.

    Implementation

     Regular Reporting: Monthly and quarterly reports to assess campaign performance and make data-driven
    decisions.
     A/B Testing: A/B testing on ads, landing pages, and email campaigns to identify what works best.
     Adjust Strategies: Using the insights from analytics to refine marketing strategies, optimize budgets, and
    improve overall performance

    Digital Marketing Strategy for Tempus Furniture


    Channel Key Activities KPIs Audience Segment
    - Regular posts showcasing
    custom furniture solutions
    - Corporate clients
    - Customer testimonials and - Engagement rate
    - Educational institutions
    Social-Media case studies - Follower growth
    - Defense sector
    - Interactive stories and - Lead generation through
    polls DMs
    - Blog posts on furniture - Website traffic - Decision-makers in
    trends and customization - Downloads of procurement
    Content Marketing
    tips e-books/guides - Facility managers
    - E-books or guides on - Search engine rankings - Architects and designers
    office/institutional furniture
    planning
    - SEO to improve organic
    search visibility
    - Monthly newsletters with
    company updates and - Existing customers
    offers - Open rate - Prospects in the sales
    Email Marketing - Drip campaigns for lead - Click-through rate funnel
    nurturing - Conversion rate - Key stakeholders in client
    - Personalized outreach to companies
    key accounts
    - Targeted ads on LinkedIn
    - Professionals in corporate
    for B2B clients
    - Cost per lead sector
    - Google AdWords
    - Return on ad spend - Administrative staff in
    Paid Advertising campaigns for high-intent
    (ROAS) - Click-through rate education
    keywords
    (CTR) - Procurement officers in
    - Retargeting ads to re-
    defense
    engage website visitors
    Projected Meta Ads Insight for Tempus Furniture

    Note: Initially with a spend of 800 INR daily, we will get approximately 21-61 Leads.

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