INTERNATIONAL ,

REGIONAL & NATIONAL

TOURISM ORGANIZATIONS
By: Mila Joy J. Martinez, MSHRM
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Objectives
• Explain the international tourism organizations
• Get acquainted with the regional tourist organizations
• Discuss the role of national tourism office in the promotion of tourism and
hospitality
• Explain the importance of national professional tourism organizations in the
development of tourism and hospitality
• Enumerate the different national professional tourism and hospitality
organizations in the Philippines and United States.

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Tourism Organizations

Since tourism is a diverse industry made up of many different segments, there

is a need to interrelate and share information. This has led to the establishment of
several public and private organizations at the international, regional national
and even local levels
Aside from the suppliers of services and facilities to tourists, there are also
several tourism organizations that play significant roles in the tourism industry.
These organizations influence and contribute to the smooth running of the
tourism industry.
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CLASSIFICATION OF
TOURISM
ORGANIZATION

⚫ National
⚫ Regional
⚫ International

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INTERNATIONAL ORGANIZATIONS
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United Nations World
Tourism Organization
(UNWTO)

Secretary General Zurab Pololikashvili

(UNWTO)

He was Ambassador Extraordinary and

Plenipotentiary of Georgia to the Kingdom of
Spain, the Principality of Andorra, the People’s
Democratic Republic of Algeria and the
Kingdom of Morocco and Permanent
Representative of Georgia to the World
Tourism Organization (UNWTO) up to
December 2017.
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United Nations World Tourism Organization
(UNWTO)
Membership:
1. Full Members- Sovereign states
2. Associate –Territories or groups of territories not responsible for their
external relations, but whose membership is approved by the state
which assumes responsibility for their external relations.
3. Affiliate -members-International bodies , both governmental and
non-governmental, concerned with the specialized interest in tourism
as well as commercial and noncommercial bodies, and associations
whose activities are related to the aims of UNWTO.

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Full Members

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Associate Members

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UNWTO Objectives
1. Monitors and identifies trends in the world tourism;
2. Studies travel demand, marketing trends, tourist motivation, and alternative
approaches to marketing;
3. Surveys the environmental effects of travel growth and makes
recommendations for the protection of natural and cultural resources;
4. Provides services for developing and organizing tourism for countries;
5. Serves as a clearing house for tourist information;
6. Informs members about tourism and hospitality development;
7. Conducts vocational training programs;
8. Works for the elimination or reduction of government measures for the
international travel and standardization of requirements. This includes passports,
visas, police registration and frontier formalities;

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UNWTO Objectives
9. Assists and develops technical cooperation projects; and
10. Works to standard equipment, terms, phraseology, and signs as an aid to
easier trave and understanding for foreign visitors.

The official publications of UNWTO are the following:

1. International Travel Statistics
2. Travel Abroad-Frontier Formalities
3. Economic Review of World Tourism
4. Technical Bulletins
5. Manual

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International Civil
Aviation Organization
(ICAO)

The Council of ICAO first appointed Dr. Fang

Liu (China) as Secretary General of the
Organization for a three-year term, from 1
August 2015 to 31 July 2018. Dr. Liu was
reappointed by the Council for a consecutive
three year term on 16 March 2018.

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ICAO Objectives

1. Adapts international standards and to recommend

practices for regulating air navigations.
2. Encourage the improvement of the art of aircraft design
and operation for peaceful purposes.

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International Air
Transport Association
(IATA)

Alexandre de Juniac, Director General and

CEO. De Juniac became the seventh person
to lead the International Air Transport
Association (IATA) when he took on the role
of Director General and CEO from 1
September 2016.

De Juniac has almost three decades of

experience in both the private and public
sectors. This includes senior positions in the
airline and aerospace industries and the
French government.
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IATA Objectives

1. Aims to promote safe, regular and economical air transport,

faster air commerce and study problems connected with the
industry.
2. Involves standardizing of tickets, prices, airline air way bills,
baggage checks and other documents

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World Travel and
Tourism Council (WTTC)

• The only global forum whose members

are the top decision makers in the travel
and tourism industry.
• The 150 members are the CEO, President
or Chairman of - airlines, airports, hotels,
cruise lines, travel agencies, tour
Gloria Guevara Manzo is a business executive with
operators and travel technology
experience in the private and public sectors. She was
suppliers
Secretary of Tourism for Mexico from March 2010 to
• The only body representing the private November 30, 2012. Guevara began her professional
sector in all parts of the industry career at NCR Corporation in 1989 and worked in the
worldwide. IT industry in various roles, working for North America,
Latin America, the Middle East and Africa regions.
Since 1995 she has worked for Travel and Tourism in
different capacities for Sabre Holdings, the Mexican
Government, as independent and currently she is
CEO of WTTC (World Travel and Tourism Council).
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Development
Organizations (DO)

• The World Bank (US)

• OPEC Fund for International
Development (Austria)
• Asian Development Bank
(Philippines)
• Islamic Development Bank
(Saudi Arabia)

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REGIONAL ORGANIZATIONS
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The Organization for Economic
Cooperation and Development
(OECD)
The Organization for Economic Co-operation and Development
(OECD) is an international organization that works to build
better policies for better lives. OECD goal is to shape policies
that foster prosperity, equality, opportunity and well-being for
all.
OECD with governments, policy makers and citizens, they work
on establishing evidence-based international standards and
finding solutions to a range of social, economic and
environmental challenges. From improving economic José Ángel Gurría Treviño, also known
performance and creating jobs to fostering strong education as Ángel Gurría,[4] (born 8 May 1950) is
and fighting international tax evasion, we provide a unique a Mexican economist and diplomat.
forum and knowledge hub for data and analysis, exchange of Since 1 June 2006, he has been the
experiences, best-practice sharing, and advice on public Secretary-General of the Organisation
policies and international standard-setting. for Economic Co-operation and
Development (OECD)

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Pacific Asia Travel Association
(PATA)

Soon-Hwa Wong, Chairman of PATA. Soon

Hwa has some 40 years of extensive
experience in the Asia Pacific tourism and
hospitality industry. After a long and successful
corporate career, he founded Asia Tourism to
provide advisory and consulting services to
commercial and not-for-profit enterprises. He
recently set up Asia China, primarily focusing
on the two-way tourism flow between China
and the APAC region. As part of paying it
forward, he is also providing pro-bono services
in mentoring start-ups and university students
in his alma mater in addition to serving in
several social committees. 20
Caribbean Tourism
Association/Organization
(CTA)
The Caribbean Tourism Organization (CTO), with headquarters in Barbados is
the Caribbean’s tourism development agency comprising membership of
Dutch, English, French and Spanish countries and territories, as well as a
myriad of private sector allied members.

Vision and Purpose

The CTO’s vision is to position the Caribbean as the most desirable, year
round, warm weather destination and our purpose is Leading Sustainable
Tourism – One Sea, One Voice, One Caribbean.

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 Asia-Pacific Economic Cooperation
(APEC)
1. Aims to establish coordination of national
economies for the benefit of countries in the Asia-
Pacific region

Tan Sri Datuk Rebecca Fatima Sta Maria is the

executive director of the APEC Secretariat
based in Singapore, which serves as advisory
body, implementation arm and custodian of
institutional memory for the 21 member
economies that make up the APEC forum.

Dr Sta Maria was a top-level Malaysian civil

servant and trade negotiator.
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Organization of American States
(OAS)

1. Strengthen relations between American States by providing advisory services

and training programs in many fields including tourism.

Philippines also is an observer to the Organization of American States.

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NATIONAL ORGANIZATIONS
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Roles of National Organizations

1. Planning- Attracts foreign investment and funds infrastructure development

2. Employment and Training- determines manpower needs, develops tourism

training programs

3. Coordinating Public and Private Sectors- determines roles in mixed economics

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National Tourism Office
(NTO)
The national tourism office is responsible for the promotion of tourism in a particular
country and for the overall development of the tourist industry.

Examples:
United States Travel and Tourism Administration
Department of Tourism in the Philippines

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 Department of Tourism
(DOT)

• Primary government agency charged with the

responsibility to formulate tourism policies, plans
and projects for the development of tourism as an
engine of socioeconomic and cultural growth

• Spread the benefits of tourism to a wider

segments of the population. Bernadette Fatima Tecson Romulo-Puyat (born
May 14, 1971) is a Filipino government official,
• Ensure the safe, convenient and enjoyable stay who has been appointed by President Rodrigo
and travel of the foreign and local tourists in the Duterte as the Secretary of the Department of
country. Tourism.
Bernadette Romulo-Puyat is the second amongst
the five children of Filipino politician and
diplomat, Alberto Romulo and Lovely Tecson. She
attended the University of the Philippines Diliman
and pursued an undergraduate and a master's
degree in economics.
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Department of Tourism (DOT)
Campaign 2020

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Department of Tourism
(DOT) Structure

Office of the Secretary

The Office of the Secretary provides leadership, direction, and substance to the overall
operations of the Department. It formulates policies, plans , programs, rules, and
regulations; reviews and evaluates the performance of the Tourism Master Plan and advises
the President on all matters affecting the tourism program of the country.

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Department of Tourism
(DOT) Structure

Tourism Promotions Sector

The Tourism Promotion Sector has the primary function of promoting the Philippines as a
tourist destination domestically and internationally. It devises integrated marketing and
promotional activities such as information dissemination, public relations, special events,
and related tourism programs. It likewise supervises the overseas field offices established to
implement and enhance the tourism development and promotion program of the
Department in the international field.

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Department of Tourism
(DOT) Structure

Tourism Services and Regional Offices Sector

The Tourism Services and Regional Offices Sector is tasked to ensure the pleasant entry,
stay, and exit of tourists. It formulates standards of quantity and efficiency for tourism-
oriented establishments, among others, done through an accreditation system. Tourist
establishments' compliance to policies are monitored to make sure that their facilities and
services are operated and maintained according to acceptable international norms. The
Sector also supervises DOT's regional operations established to implement the policies,
plans, programs, and regulations of the Department and to maintain the delivery of
efficient and effective frontline services for the tourism industry.

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Department of Tourism
(DOT) Structure

Planning, Product Development and Coordination

The Tourism Planning, Product Development and Coordination Sector is responsible for the
formulation and updating of the Tourism Master Plan, together with its component
programs. The Sector monitors the effective implementation of the Tourism Master Plan
and, in coordination with the private sector and other government institutions , develops
and conceptualizes new products and investment opportunities designed to enhance
tourist sites and facilities.

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Department of Tourism
(DOT) Structure

Internal Services Sector

The Internal Services Sector ensures the smooth and legal functioning of the operations of
the Department through the provision of effective and efficient advice and services in the
areas of personnel management, human resources development, general services
administration, computerization and information technology services, budgetary, financial
and management services, and including investigatory and advisory services.

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Department of Tourism
(DOT) Structure

Internal Services Sector

The Internal Services Sector ensures the smooth and legal functioning of the operations of
the Department through the provision of effective and efficient advice and services in the
areas of personnel management, human resources development, general services
administration, computerization and information technology services, budgetary, financial
and management services, and including investigatory and advisory services.

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 Department of Tourism
(DOT)Regional Offices

1. National Capital Region (NCR) 10. Regional Office VII (Central Visayas Region)
2. Cordillera Admin. Region (CAR) 11. Regional Office VIII (Eastern Visayas Region)
3. Regional Office I (North Luzon Region) 12. Regional Office IX (Zamboanga Peninsula)
4. Regional Office II (Cagayan Region) 13. Regional Office X (Northern Mindanao
5. Regional Office III (Central Luzon) Region)
6. Regional Office IV-A (Calabarzon) 14. Regional Office XI (Southern Mindanao
7. Regional Office IV-B (Mimaropa) Region)
8. Regional Office V ( Bicol Region) 15. Regional Office XII (South Central Mindanao
9. Regional Office VI (Western Visayas Region) Region)
16. Regional Office XIII (Caraga Region)

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Five attached agencies to Department
of Tourism (DOT)

1. Tourism Infrastructure and Enterprise Zone Authority (TIEZA)

2. Tourism Promotion Board (TPB)

3. Intramuros Administration (IA)

4. National Parks Development Committee (NPDC)

5. Nayong Pilipino Foundation (NPF)

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Tourism Infrastructure and Enterprise
Zone Authority (TIEZA)

The Tourism Infrastructure and Enterprise Zone

Authority (TIEZA), a government corporation, was
created by virtue of Republic Act No. 9593 or the
Tourism Act of 2009 on May 12, 2009, replacing
the Philippine Tourism Authority (PTA). TIEZA is MARK T. LAPID ,TIEZA COO
mandated to continue the functions previously He is a former Governor of Pampanga (2004–2007).
exercised by PTA under Presidential Declaration President Gloria Arroyo appointed him as general
564, unless otherwise inconsistent with the manager of the Philippine Tourism Authority in 2008.
provisions of RA 9593. From 2009 to 2016, he served as chief operating
officer of the Tourism Infrastructure and Enterprise
Zone Authority (TIEZA) under President Benigno
Aquino III.. Lapid returned to the government
agency in 2021 after his appointment as TIEZA chief
by President Rodrigo Duterte on January 5, 2021.

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 Tourism Infrastructure and Enterprise
Zone Authority (TIEZA)

TIEZA acts as Department of Tourism’s implementing arm in providing support

infrastructures and facilitating investments in tourism enterprise zones (TEZ) nationwide.
This is carried out through its main functions — infrastructure development; designation,
regulation and supervision of TEZs; management of its existing assets or facilitation of
their privatization; and administration of the collection of the Philippine Travel Tax.

As the country’s builder of tourism infrastructures, TIEZA brings development to areas

with high cultural, historical, religious, heritage and/or eco-tourism values, helping
shape a deep sense of awareness and pride for the Filipino’s traditions, natural bounties
and uniqueness as a race.

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Tourism Promotion Board
(TBP)

MS. MARIA ANTHONETTE C. VELASCO-ALLONES,TPB

COO

A Career Executive Service Officer since 2010, Atty.

Velasco-Allones brings her extensive civil service
management expertise to TPB. Prior to her
appointment, she served as Executive Director of
the Career Executive Service Board (CESB) since
2007.

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Intramuros Administration
(IA)

The Intramuros Administration (IA) is an agency of

the Department of Tourism of the Philippines that is
mandated to orderly restore, administer, and
develop the historic walled area of Intramuros that is
situated within the modern City of Manila as well as
to insure that the 16th- to 19th-century Philippine- Marco Antonio Luisito Villanueva Sardillo III ,IA
Spanish architecture remains the general COO
Filipino government official who previous served
architectural style of the walled area.
as the ninth Administrator of the Intramuros
Administration, an attached agency of the
Department of Tourism mandated with the
authority to restore and guide the development
of Intramuros, Manila. Prior to his appointment as
Administrator of Intramuros, Sardillo was the
Executive Director of the Presidential Commission
on Good Government from 2010 to 2012
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National Parks Development Committee
(NPDC)

As an attached agency of the Department of

Tourism, the National Parks Development Committee
is tasked to develop, preserve, and manage Rizal
and Paco Parks in Manila and other parks that may
be assigned to NPDC.

Mission
To provide fully developed and well-maintained
parks for the Filipinos’ wholesome recreation and CECILLE LORENZANA ROMERO, Executive Director
sociocultural education which will contribute toward
the enrichment of the national identity and heritage,
in partnership with concerned communities and
nongovernment organizations (NGOs)

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National Parks Development Committee
(NPDC)
Areas of Responsibility

1. Rizal Park
2. Paco Park
3. Pook Olivia De Salamanca
4. Mabini Shrine
5. Pook ni Maria Makiling Park
6. Burnham Park

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Nayong Pilipino Foundation
(NPF)

VISION
By 2029, Nayong Pilipino Foundation is a recognized hub for research, innovation,
and training on cultural heritage through the creation of spaces and platforms for
creativity, development, and recreation.

MISSION
Celebrating cultural heritage, Filipino diversity, and creativity as a social and
economic force for national development.

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Nayong Pilipino Foundation
(NPF)
(a) To promote, encourage, espouse and/or initiate research and development
projects on social sciences and humanities and related fields;

(b) To formulate a comprehensive social welfare program for the upliftment,

improvement and amelioration of the social and economic conditions of the
unfortunate destitute members of our society with the end in view of availing
maximum utilization of their potentialities in the solution of the country’s problems;

(c) To encourage and facilitate the active participation of the domestic and
foreign sectors in furnishing financial, technical and other forms of assistance for the
Foundation’s social welfare programs;

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Nayong Pilipino Foundation
(NPF)

(d) To promote and encourage the dissemination of the results of its researches and
studies in social sciences and humanities and to encourage their practical
application to problems of the masses;

(e) To establish, set up and/or maintain scholarships or professional chairs in order to

foster, promote and encourage the study and improvement of fundamental or
pure research, applied research, developmental work and/or economic evaluation
in the fields of social sciences or humanities;

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Nayong Pilipino Foundation
(NPF)

(f) To establish parks and recreation centers for the promotion of tourism in this
country; and

(g) To construct, improve, enlarge or equip or to cause the building, improvement,

enlarging or equipping of buildings, libraries, laboratories, workshops or other
educational accessories, required for scientific research; to establish, maintain, or
aid others to establish or maintain institutions doing research of all kinds in the fields
of social sciences and humanities.

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Professional Tourism & Hospitality
Organizations in the Philippines
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Philippine Travel Agencies
Association
(PTAA)
• Aims to foster unity in the travel
industry and to promote the
welfare of its members and the
travelling public

• Uphold dignity and the ethics of

the travel and tour business.

• To cultivate friendly relations

between the Philippines and
other countries

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The Hotel and Restaurant
Association of the Philippines
(HRAP)

HRAP is the umbrella organization of hotels and restaurant in the Philippines. It was
founded on September 12, 1951 by 10 executives from the leading hotels and
restaurants in Manila.

Its main goal was to upgrade the caliber of the local hospitality industry by
improving management skills, personnel services, and overall standards while
keeping abreast of trends and developments abroad. While it has achieved some
of its goals, it is still working to uplift standards and identify new horizons for the
hotel and restaurant industry in the 21st century.

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The Hotel and Restaurant
Association of the Philippines
(HRAP)
Marked with vision and wisdom, the Hotel and Restaurant Association of the Philippines
founding members are:

Jose Cobarrubias of Bayview Hotel Charles Hollman of Manila Hotel

Leo Prieto Sr. of Keg Room Ricardo Acuña of Waldorf-Astoria

Eulalio Arce of Selecta Restaurant F. Ma. Bayot of Jai Alai Sky Room

William Burr of Metro Garden Grill Modesto Enriquez of D&E Restaurant

Roberto Chuidian of Avenue Hotel Maximo Gimenez of Max’s Restaurant

Emil Landert of Swiss Inn, and Jose Reyes of Aristorcrat

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Council of Hotel and Restaurant
Educators of the Philippines
(COHREP)
The Council of Hotel and Restaurant Educators of the
Philippines was established in 1989 by a group of Hotel and
Vision
Restaurant Administration faculty members with Dr. Ignacio COHREP is the leading academic
Pablo elected as founding president. The other members were professional organization promoting
quality Hospitality and Tourism Education
Olga Santos, Milagros Lim, Gloria Siy, Austin Dy, Wilhelmina
in the Philippines.
Baylon, Noemi Cancio, Adela Jamorabo, Sylvia Ama, Norma
Compuesto, Evangeline Timbang and Antonia Vialu. The Mission
To promote teaching excellence in
group felt that with the growing needs of the HRA program,
hospitality education by providing venues
there was need to form a professional organization that would to transform educators into confident and
ensure the quality of program offerings by addressing needs of values-laden professionals, committed to
the development of competent
educators and helping each other meet quality standards. In
graduates with employable skills.
1991, the COHREP filed its SEC registration and was formally
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recognized in 1992.
COHREP Objectives

• To partner with industry and government in developing qualifications and standards

that will ensure the quality of hospitality education in the country.
• To support research and creative endeavors in the field of hospitality education, as
well as dissemination of their results, in order to make valuable contributions to the
existing body of knowledge.
• To be at the forefront of advocacy for national and international issues affecting
hospitality education and the industry.
• To establish and maintain local and global institutional linkages in order to
cooperatively address relevant issues.
• To foster unity and collegiality among members in the pursuit of mutual interests.

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Association of Administrators in Hospitality,
hotel and Restaurant Management
Educational Institutions Incorporated
(AAHRMEI)
The (AAHRMEI) Association of Administrators in the
Hospitality, Hotel, and Restaurant Management
Educational Institutions is envisioned to be an
outstanding organization serving as a vehicle for
all schools offering Hotel and Restaurant
Management, Tourism, Food Technology, Home
Economics, Nutrition, and such other related
programs in the quest for leadership excellence
among academicians and practitioners towards
quality education for all stakeholders.

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AAHRMEI Objectives
The organization aims to achieve the following objectives:
• Establish linkages among different schools nationwide for the advancement of quality and
relevant education.
• Initiate programs and activities that are necessary for the total development of
administrators, faculty members, practitioners, and students.
• Prepare faculty members and prospective practitioners for leadership skills and
competencies.
• Assist government agencies, particularly the Commission on Higher Education, Department
of Tourism, and the Technical Education Skills Development Authority in the
implementation of programs and guidelines affecting the hospitality education and
industry.
• Develop camaraderie among administrators, faculty members, and industry practitioners
for a healthy learning-sharing relationship. 54
Philippine Tour Operators
Association
(PHILTOA)

The Philippine Tour Operators Association (PHILTOA), Inc. is an organization of tour operators
and allied members actively involved in the advocacy of responsible tourism. Founded on 12
June 1986, non-stock and non-profit organization. The membership includes travel agencies,
hotel, resorts, transportation companies, handicraft stores, and other tourism-oriented
establishments and association.

MISSION
The Philippines leading inbound and domestic tourism association with global networks,
actively contributing to national economic growth.

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Philippine Tour Operators
Association
(PHILTOA)

VISION
• We forge national and global affiliations and alliances with tourism-related associations
and organizations that enhance and promote domestic and inbound Philippine tourism.
• Providing our members with dynamic and proactive education and training, product
development, programs & fellowship, ways and means and networking in tourism, we work
closely and cooperatively with our industry partners for the common good of Philippine
Tourism.
• We practice highest ethical standards and Corporate Social Responsibility and are
advocates of responsible tourism.

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Philippine Tour Operators
Association
(PHILTOA)
OUR GOAL
• Encourage and foster nationwide extensions;
• To pursue an active role in product development (emerging Destinations);
• To strive for international recognition and affiliations;
• Upgrade industry knowledge through education /workshop;
• Conduct national information campaign on relevant issues;
• Develop active members though participation and Involvement in team-building activities;
• Develop and update database;
• To revise and amend the By-Laws to conform to the needs of the times.
• Encourage sales mission;
• To address needs and concerns of members in a timely manner;
• Endeavour for financial sustainability. 57
THANK YOU!

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