ENTERPRENEURSHIP ASSIGNMENT

Imagine a time when a mouse named Mickey and a dreamer named

Walt came together to create a startup like no other. With a sprinkle of
imagination and a dash of determination, they embarked on a magical
journey to build the Disney company. From humble beginnings, their
startup grew into a global phenomenon, captivating hearts and minds
with enchanting stories, beloved characters, and unforgettable
experiences. Through their innovative spirit and unwavering passion,
Walt and his team transformed the entertainment landscape, proving
that dreams can indeed come true. So, let's embark on this adventure
together and explore the fascinating world of Disney's startup story!

START UP STORY OF DISNEY

It all began with a young and ambitious Walt Disney, armed with a big
dream and a small animation studio. Back in the 1920s, Walt and his
brother Roy Disney faced numerous challenges and setbacks, but their
unwavering passion for storytelling and innovative ideas kept them
going. With the creation of Mickey Mouse in 1928, Disney's star began
to rise, captivating audiences with the first synchronized sound cartoon,
"Steamboat Willie." This breakthrough marked the beginning of a new
era in animation and entertainment. From there, Disney continued to
push boundaries, introducing groundbreaking technologies like
Technicolor and producing beloved classics like "Snow White and the
Seven Dwarfs." Through their relentless pursuit of creativity and
innovation, Walt and Roy built the foundation of the Disney empire,
shaping the world of animation and enchanting generations of fans.
Their startup story is a testament to the power of imagination,
determination, and a sprinkle of pixie dust.
On October 16, 1923, Walt Disney and his brother Roy embarked on an
incredible adventure by establishing the Disney Brothers Cartoon Studio
in Hollywood, California. Little did they know, this humble studio would
eventually grow into the mighty Walt Disney Company, leaving an
indelible mark on the entertainment industry. Today, the Walt Disney
Company is a powerhouse in the media world, captivating audiences
worldwide with its enchanting stories and unforgettable characters. From
its humble beginnings to its global influence, the Disney legacy
continues to inspire and bring joy to people of all ages.

Despite the setbacks faced with Laugh-O-Gram Studio, Walt's move to

Los Angeles, with his brother Roy by his side, opened up new
opportunities. Together, they founded their own company and secured a
contract to create a series of short films, starting with "Alice's
Wonderland." The collaboration with Virginia Davis and Ub Iwerks added
to the creative and innovative aspects of their success. It's incredible to
see how Walt's vision, combined with Roy's support, laid the foundation
for the magical world of Disney. Imagination and dreams truly have the
power to create something extraordinary!

After the success of the Alice Comedies and Oswald the Lucky Rabbit,
Walt introduced the world to Mickey Mouse with the release of
"Steamboat Willie" in 1928. Mickey Mouse became one of the most
recognizable cartoons in history. This success inspired Walt to venture
into feature films, and despite the challenges faced during the
production of "Snow White and the Seven Dwarfs," it became a smash
hit in 1937. Since then, the Walt Disney Company has evolved into a
powerhouse, producing acclaimed films and expanding into various
media and entertainment properties. With theme parks worldwide and
acquisitions of companies like ABC, ESPN, Pixar, Marvel Studios, and
Lucasfilm, Disney has become an iconic and influential presence in the
industry. Their original cartoons and feature films have left an enduring
mark on American culture.
FOUNDER AND ENTERPRENEUR BEHIND WALT DISNEY
COMPANY
The founder and entrepreneur behind Disney is none other than the
legendary Walt Disney himself. With his entrepreneurial spirit, creative
vision, and storytelling prowess, Walt Disney built a company that has
become synonymous with magic and imagination. His ability to combine
artistry with business acumen paved the way for the success of Disney
as we know it today. Walt's dedication to his craft and his unwavering
belief in the power of dreams continue to inspire generations of
entrepreneurs and creators around the world.

ABOUT THE COMPANY

Disney is a global entertainment conglomerate that was founded by Walt
Disney himself. It all started with Walt's passion for animation and
storytelling, which led to the creation of iconic characters like Mickey
Mouse and beloved films like "Snow White and the Seven Dwarfs." Over
the years, Disney expanded its reach, venturing into theme parks with
the opening of Disneyland in 1955 and later Walt Disney World in
Florida. The company continued to innovate with groundbreaking
animated films, live-action movies, and acquisitions of other
entertainment brands like Pixar, Marvel, and Lucasfilm. Today, Disney's
empire includes not only theme parks and movies but also television
networks like ABC and ESPN, as well as a vast array of merchandise
and consumer products. The company's mission is to entertain, inspire,
and create magical experiences for people all over the world. It's truly a
testament to the power of imagination and the impact of Walt Disney's
entrepreneurial spirit.

COMPREHENSIVE ANALYSIS OF WALT DISNEY COMPANY

The Walt Disney Company has had a profound impact on the
entertainment industry. It started with Walt Disney's passion for
animation and storytelling, which led to the creation of iconic characters
like Mickey Mouse. Over the years, Disney has expanded its reach,
acquiring various companies such as ABC, ESPN, Pixar, Marvel Studios,
and Lucasfilm. This has allowed Disney to diversify its offerings and
cater to a wide range of audiences.

Disney's theme parks, including Disneyland and Disney World, have

become popular destinations for people of all ages. These parks offer
immersive experiences and bring Disney's magical world to life.
Additionally, Disney has ventured into the streaming industry with the
launch of Disney+, providing a platform to showcase its vast library of
content.

One of the key factors behind Disney's success is its ability to create
compelling and timeless stories. From animated classics like "Snow
White and the Seven Dwarfs" to modern hits like the Marvel Cinematic
Universe, Disney has consistently delivered captivating narratives that
resonate with audiences worldwide.

Furthermore, Disney's commitment to innovation and technological

advancements has allowed them to stay at the forefront of the industry.
Whether it's through the use of computer-generated animation or cutting-
edge theme park attractions, Disney continues to push boundaries and
create unforgettable experiences.

Overall, the Walt Disney Company has become a global powerhouse,

captivating audiences with its creativity, storytelling, and commitment to
delivering magical moments. Its influence extends beyond
entertainment, shaping popular culture and leaving a lasting legacy.

JOURNEY OF THE COMPANY

The journey of the Walt Disney Company has been an incredible one. It
all started with Walt Disney's passion for animation and storytelling.
From the early days of creating beloved characters like Mickey Mouse to
the establishment of Disneyland, Disney has continued to innovate and
captivate audiences.

Throughout its history, Disney has expanded its reach through

acquisitions and partnerships, allowing it to diversify its offerings and
cater to a wide range of audiences. From acquiring companies like Pixar,
Marvel Studios, and Lucasfilm to launching its own streaming platform,
Disney has always been at the forefront of the entertainment industry.

Disney's theme parks, films, and merchandise have become

synonymous with magic and imagination. Its commitment to creating
memorable experiences and telling compelling stories has made it a
beloved brand worldwide.

The journey of the Walt Disney Company is a testament to the power of

dreams, creativity, and innovation. From its humble beginnings to its
status as a global entertainment powerhouse, Disney continues to
inspire and enchant audiences of all ages.
CHALLENGES FACED BY WALT DISNEY
Walt Disney faced several challenges throughout his career:

1. Financial Struggles: Disney encountered financial difficulties in the

early years of his animation studio. He faced multiple setbacks, including
the loss of rights to his popular character Oswald the Lucky Rabbit.

2. Technological Advancements: Disney was always at the forefront of

technological advancements in animation. However, these innovations
came with their own challenges, such as the transition from silent films
to talkies and the adoption of color animation.

3. Creative Obstacles: Disney's ambitious projects, like Snow White and

the Seven Dwarfs, faced skepticism from industry experts who believed
that a full-length animated feature would not succeed. However, Disney
persisted and proved them wrong.

4. Labor Disputes: Disney faced challenges with labor unions and strikes
in the 1940s. These disputes led to tensions within the company and
affected production schedules.

5. Expansion and Diversification: As Disney expanded into new

ventures, such as television and theme parks, he faced the challenge of
managing and overseeing multiple projects simultaneously.
Despite these challenges, Walt Disney's determination, creativity, and
entrepreneurial spirit allowed him to overcome obstacles and build a
legacy that continues to inspire millions of people around the world.
STRATEGIES EMPLOYED

Disney employed several strategies to achieve its success:

1. Creativity and Innovation: Disney has always been known for its
creative and innovative approach. From creating iconic characters to
developing groundbreaking animation techniques, Disney continuously
pushes the boundaries of storytelling and entertainment.
2. Diversification: Disney expanded its business beyond animation and
ventured into various sectors, including film production, television, theme
parks, merchandise, and more. This diversification strategy allowed
Disney to reach a broader audience and generate multiple revenue
streams.

3. Strong Branding: Disney has built a strong and recognizable brand

that is associated with magic, imagination, and quality. The company
consistently delivers high-quality content and experiences, which has
helped establish a loyal fan base and maintain a positive brand image.

4. Focus on Customer Experience: Disney places a strong emphasis on

creating unforgettable experiences for its customers. Whether it's
through its theme parks, movies, or merchandise, Disney strives to
provide exceptional customer service and ensure that every interaction
with the brand is magical.

5. Strategic Partnerships and Acquisitions: Disney has strategically

partnered with other companies and made key acquisitions to expand its
offerings and strengthen its position in the industry. Examples include
the acquisition of Pixar, Marvel Studios, and Lucasfilm, which have
brought beloved franchises and characters into the Disney family.

These strategies, combined with Walt Disney's visionary leadership and

commitment to storytelling, have played a significant role in the enduring
success of the company.
KEY FACTORS CONTRIBUTING TO THE SUCCESS OF DISNEY
Disney's success can be attributed to several key factors:

1. Creativity and Innovation: Disney has always been at the forefront of

creativity and innovation, constantly pushing the boundaries of
storytelling and entertainment. From the creation of iconic characters like
Mickey Mouse to the development of groundbreaking animation
techniques, Disney's ability to captivate audiences with imaginative and
original content sets it apart.

2. Strong Branding: Disney has built a strong and recognizable brand

that is associated with magic, imagination, and quality. The Disney brand
evokes a sense of nostalgia and trust, making consumers feel confident
in their entertainment choices.

3. Exceptional Customer Experience: Disney places a strong emphasis

on creating unforgettable experiences for its customers. Whether it's
through its theme parks, movies, or merchandise, Disney strives to
provide exceptional customer service and ensure that every interaction
with the brand is magical.
4. Strategic Partnerships and Acquisitions: Disney has strategically
partnered with other companies and made key acquisitions to expand its
offerings and strengthen its position in the industry. Examples include
the acquisitions of Pixar, Marvel Studios, and Lucasfilm, which have
brought beloved franchises and characters into the Disney family.

5. Visionary Leadership and Commitment to Storytelling: Walt Disney's

visionary leadership and passion for storytelling laid the foundation for
Disney's success. His ability to envision and execute grand ideas,
combined with a commitment to delivering compelling narratives, has
shaped Disney into the entertainment powerhouse it is today.

These factors, combined with the entrepreneurial spirit and passion for
storytelling that Walt Disney instilled in the company, have been
instrumental in Disney's continued success and enduring legacy.