Introduction
Introduction
Introduction
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Nashik
Of
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Study Centre Code
2020-2021
Introduction
Consumer behaviour analysis is the study of how individuals, groups, or organisations select,
buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants
understand why consumers make the decisions they do and how they can influence those
decisions.
Consumer behaviour analysis involves examining the factors that influence the purchasing
decisions of individuals and groups. This includes understanding how consumers perceive,
evaluate, and select products and services. The scope of consumer behaviour analysis is
marketers can tailor their offerings to meet consumer needs and preferences.
Consumer behaviour analysis helps marketers identify market trends, predict consumer
behaviour, and anticipate changes in demand. This allows marketers to stay ahead of the
Additionally, understanding consumer behaviour can help marketers identify new market
opportunities and develop innovative products and services that meet consumer needs.
Ultimately, consumer behaviour analysis enables marketers to create value for consumers,
marketers can tailor their offerings to meet consumer needs and preferences. Consumer
behaviour analysis helps marketers identify market trends, predict consumer behaviour, and
anticipate changes in demand. This allows marketers to stay ahead of the competition and
adapt their strategies accordingly. Additionally, understanding consumer behaviour can help
marketers identify new market opportunities and develop innovative products and services
that meet consumer needs. Ultimately, consumer behaviour analysis enables marketers to
create value for consumers, build strong brands, and drive business growth. Drive Brand
consumer perceptions and interactions with brands, fostering brand loyalty, and building
brand equity. Support Policy Development: To support the development of policies and
regulations that protect consumer rights, promote fair market practices, and contribute to
societal welfare.
Objectives of Study
4. Understand Consumer Needs and Preferences: To investigate and comprehend the diverse
needs, preferences, and behaviours of consumers across different demographics and market
segments.
HYPOTHESES
Data collection
Primary data
Surveys and Questionnaires: Surveys and questionnaires allow researchers to gather
information from a large number of respondents efficiently. Questions can be
designed to elicit data on various aspects of consumer behaviour, such as purchase
intentions, brand preferences, product satisfaction, and demographic characteristics.
Secondary data
Secondary Data Analysis: Researchers can also analyse existing data sources, such as
market research reports, sales data, and customer reviews, to gain insights into
consumer behaviour. Secondary data analysis can provide valuable context and
complement primary data collection efforts..
Expected Contribution
Consumer behaviour is important for businesses as it helps them understand and satisfy the
needs of consumers, which is crucial for their survival and success. The field of consumer
behaviour covers a wide range of topics, including perception, goals and motivation,
Chapter I - Introduction
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