(Download PDF) Marketing For Hospitality and Tourism 7th Edition Kotler Test Bank Full Chapter
(Download PDF) Marketing For Hospitality and Tourism 7th Edition Kotler Test Bank Full Chapter
(Download PDF) Marketing For Hospitality and Tourism 7th Edition Kotler Test Bank Full Chapter
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Marketing leadership in hospitality and tourism
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Exam
Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) Those individuals that have the power to prevent sellers from reaching the buying center are 1)
called:
A) Influencers B) Gatekeepers C) Deciders D) Approvers
Answer: B
2) Those that have the formal authority to select suppliers and arrange the terms of the purchase are 2)
called:
A) Deciders B) Gatekeepers C) Buyers D) Influencers
Answer: C
4) The total demand for many business products that is not affected much by price changes is called: 4)
A) Induced demand B) Derived demand
C) Inelastic demand D) Determined demand
Answer: B
6) When meeting planners review proposals for a convention site and start to evaluate such features 6)
as sleeping rooms and meeting rooms, they are engaged in which stage of the buygrid framework?
A) Supplier selection B) Performance review
C) Order‐routine specification D) Proposal solution
Answer: A
1
10) A nongroup form of organizational business is the: 10)
A) Trade show attendee B) Corporate traveler
C) Incentive market D) Package tour
Answer: B
11) Which of the following is NOT a part of the organizational buying process? 11)
A) Product Specification B) Problem Recognition
C) Supplier Selection D) Product Solicitation
Answer: D
13) There are almost ________ conventions held each year in the United States. 13)
A) 15,000 B) 14,000 C) 16,000 D) 25,000
Answer: B
14) Incentive travel, a unique subset of corporate group business, is a reward participants receive for 14)
________.
A) Achieving or exceeding a goal B) Winning a lottery or sweepstakes
C) Attending a timeshare presentation D) Winning a lottery
Answer: A
15) The LEED Green Building Rating System provides design guidelines for environmentally friendly 15)
buildings. LEED stands for:
A) Learning in Energy and Environmental Design
B) Leadership in Evaluating Environmental Design
C) Learning in Evaluating Environmental Design
D) Leadership in Energy and Environmental Design
Answer: D
16) Convention delegates stay an average of 3.6 days and spend an average of just over $1,500 per 16)
event. This market is ________ price sensitive.
A) Highly B) Occasionally C) Least D) Somewhat
Answer: A
17) Which of the following provides the highest opportunity for upsell? 17)
A) Seminars B) Conventions C) Conferences D) Meetings
Answer: D
18) Which of the following provides a strong to definite repeat sales opportunity? 18)
A) Conventions B) Seminars C) Conferences D) Meetings
Answer: D
2
19) Organizational demand that ultimately comes from the demand for consumer goods is called: 19)
A) Intrinsic demand B) Tertiary demand
C) Derived demand D) Extrinsic demand
Answer: C
20) ________ is the stage of an industrial buying process in which the buying organization decides on 20)
and specifies the best technical product characteristics for a needed item.
A) Product evaluation B) Product selection
C) Product specification D) Product solicitation
Answer: C
21) Users, Influencers, Approvers, Buyers, Gatekeepers are participants in the: 21)
A) Organizational Buying Process B) Organizational chart
C) Organizational Decision making process D) Organizational Convention Process
Answer: A
23) Will a school system pension fund with investments across all continents be considered as a 23)
SMERF group?
A) Yes, only if it is a north‐American enterprise
B) Yes, most definitely
C) No
D) Maybe
Answer: C
24) The Convention Industry Council (CIC) is made up of thirty member organizations that represent 24)
both buyers and suppliers to the meetings industry. They recently developed the APEX system,
which stands for:
A) Accepted Purchase Exchange B) Automated Purveyor Exchange
C) Automated Purchasing Exchange D) Accepted Practices Exchange
Answer: D
25) In an Organizational Buying process, ________ select product requirements and suppliers. 25)
A) Deciders B) Approvers C) Buyers D) Users
Answer: A
TRUE/FALSE. Write ʹTʹ if the statement is true and ʹFʹ if the statement is false.
26) Compared with consumer purchases, a business purchase usually involves more buyers and more 26)
professional effort.
Answer: True False
27) Culture and customs are types of forces that are seen as major influences on business buying 27)
behavior.
Answer: True False
3
28) In current business buying there is a trend toward single sourcing, or using one supplier. 28)
Answer: True False
29) Deciders are those individuals that will actually use the product being purchased. 29)
Answer: True False
30) A convention can be a major source of revenue for the sponsoring organization. 30)
Answer: True False
31) Conventions are a specialty market requiring few meeting facilities. 31)
Answer: True False
32) In most associations the elected president is in charge of arranging association meetings. 32)
Answer: True False
33) One of the most important aspects in creating a successful function is a pre‐function meeting 33)
between the hotel staff and meeting planner.
Answer: True False
34) Demand for consumer goods is derived from demand for business goods. 34)
Answer: True False
35) One feature of attendance at a corporate meeting is having a long lead time in planning a corporate 35)
meeting.
Answer: True False
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
36) What are the typical roles played by the various participants in the organizational buying process?
Answer: Answers will vary.
39) There are four main categories of group business. Briefly describe each.
Answer: Answers will vary.
40) What does a company whose productʹs demand is derived face in the market?
Answer: Answers will vary.
4
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Es ist bestimmt
Feuchtersleben
Nach einem Volksliede
Sternennacht
Goethe
Abendlied
Paul Gerhardt
Der Mond ist aufgegangen,
Die goldnen Sternlein prangen
Am Himmel hell und klar;
Der Wald steht schwarz und schweiget,
Und aus den Wiesen steiget
Der weiße Nebel wunderbar.
Matthias Claudius
Ein Lied hinterm Ofen zu singen
Matthias Claudius
Ludwig Richters
Lebenserinnerungen
eines deutschen Malers
A u s g a b e d e s E i n h o r n - Ve r l a g e s
Mit rund 100 Holzschnitten in Originalgröße
12.00, in Halbleinen 17.00, in Halbleder 35.00.
Richters Lebenserinnerungen gehören zu den lautersten
Offenbarungen des deutschen Geistes und niemand wird sich
dem Zauber dieser schönsten Jugenderinnerungen eines großen
Künstlers entziehen können. Zu den Schilderungen treten die
Holzschnitte von Richters eigener Hand, die ja längst Volksbesitz
geworden sind, und so entsteht ein deutsches H a u s - und
F a m i l i e n b u c h , das wohl nicht seinesgleichen hat.
Einhorn-Drucke
Goethes Faust. Erster Teil. Mit Originalholzschnitten von
Professor Walter Klemm. Schrift und Druckanordnung von
Professor F. H. Ehmcke; in Halbpergament geb. 40.00, in
Ganzleder 250.00.
Shakespeares Hamlet. Mit Originalholzschnitten von Otto
Wirsching, gedruckt aus Ehmcke-Fraktur. Liebhaber-Ausgabe auf
Bütten, Holzschnitte handbemalt, in Ganzleder Nr. 1 bis C je
250.00; Ausgabe auf Velinpapier in Halbleder 40.00; die