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    Brand is practically what we, customers, associate with a product or service.

    It
    refers to the identity, image, and reputation of a product, service, or organization
    that differentiates it from others in the market. The core components of a brand
    include:
    The core components of a brand include:
    1. Brand Name: One of the most important from the verbal aspects that are a
    course of a brand name like Nike, or Coca-Cola.
    2. Logo: The guaranteed icon or photo —Nike ‘s Nike sign in or Apple’s apple logo.
    3. Tagline: A tagline that identifies the most important goal of the brand and also
    supports it with characteristics like "Just Do It" for Nike or "The Ultimate Driving
    Machine" for BMW.
    4. Brand Personality: The symbolic, human features of attributes which the
    providing brand has are those, such as friendly, innovative, or luxurious.
    5. Brand Values: The center point and key premises guiding the brand's actions
    and choices governing on the sustainability, quality, and customer satisfaction.

    Brand consistency and coherence are crucial across various touchpoints,


    including:Brand consistency and coherence are crucial across various touchpoints,
    including:
    - Advertising
    - Packaging
    - Brochs, and stadal houses (i.e. a type of wooden dwelling) were the main types
    of dwellings. With these, they crafted an imprint of their name on their
    settlements.
    - Customer service
    - Retail environments
    - Events and sponsorships
    The consistency creates the same brand’s message, visual identity, and spirit at all
    touch-points, which helps customers build the brand’s recognition, trust, and
    loyalty. The brands image can get distorted, and customers could get confused by
    many inconsistencies.
    Logical shall support the other one that meant the harmony and alignment of the
    brand's assorted components show their accord and create a cohesive brand.
    By maintaining brand consistency and coherence, businesses can:By maintaining
    brand consistency and coherence, businesses can:
    - Emphasize the brain image and create a robust brand identity.
    - In order to stand out from the all other competing brands they have to.
    - Achieve emotional ties with the customers.
    - Basically, build positive reputation and generate incentive for people to tell their
    acquaintances about your brand.
    - Expand the level of recall and recognition that they are associated with your
    brand.
    * DATE: 2023-05-02
    * TIME: 13:49:03
    * TOPIC: Impacts of Social Media in Society
    * DOMAIN: Social Sciences
    * TYPE: Paraphrasing
    * PERSPECTIVE: General
    * SENTENCE: Their excessive
    - Promote business innovation and facilitate economic expansion.
    A definite brand with a clear structure and a coherent and uniformed image is the
    ultimate tool that can help to create a robust reputation, customer loyalty and a
    consequent business prosperity.

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