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    3.7 Past Paper Questions

    Uploaded by

    edileavey1
    business past paper questions

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    3.7 Past Paper Questions

    Uploaded by

    edileavey1
    3 views3 pages
    business past paper questions

    Original Title

    3.7 Past Paper Questions (1)

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    business past paper questions

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views3 pages

    3.7 Past Paper Questions

    Uploaded by

    edileavey1
    business past paper questions

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Task 3.

    7
    PAST PAPER PRACTICE QUESTIONS

    Question 24

    (a) Identify and define TWO pricing strategies used by SME’s 4

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    (b) Select ONE of the pricing strategies above and explain how it may assist a SME in gaining a
    competitive advantage. 3

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    End of Question 24
    Question 22

    (a) What is the role of market segmentation? 2

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    (b) Describe ONE product strategy a business may use to differentiate itself from competitors? 3

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    (c) Discuss costs and benefits of personal selling. Provide an example to support your answer. 4

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    End of Question 22
    Question 23

    (a) Outline TWO ways a business can differentiate the services it provides. 4

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    (b) Using a good or service, explain how key business functions must be interdependent. 4

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    End of Question 23

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