DIGITAL

MARKETING 1
YUDI WAHYUDI
Eka Indarto
 PERDAGANGAN
ELEKTRONIK (BAHASA
INGGRIS: ELECTRONIC
COMMERCE ATAU E-

OBJECTIVE #1:
COMMERCE) ADALAH
PENYEBARAN, PEMBELIAN,
PENJUALAN, PEMASARAN

ecommerce BARANG DAN JASA

MELALUI SISTEM
ELEKTRONIK SEPERTI RADIO,
TELEVISI, INTERNET, WWW,
ATAU JARINGAN
KOMPUTER LAINNYA.
Pemasaran digital vs. pemasaran
tradisional: apa bedanya?
u Pemasaran tradisional di sisi lain melibatkan
saluran tradisional, seperti papan reklame dan
media cetak. Pikirkan Don Draper di Mad Men
brainstorming ide-ide komersial TV dan salinan
untuk Coca-Cola.
u Sampai perkembangan internet pada tahun
1990-an, pemasaran tradisional adalah satu-
satunya jenis pemasaran.
u Dengan cara yang sama, pemasaran digital
sama pentingnya dengan tradisional jika tidak
lebih dari itu. Pemasaran digital menggunakan
setiap titik sentuh dari penggunaan internet
harian Anda untuk menjangkau Anda.
Saluran Pemasaran

u Saluran pemasaran tradisional u Sosial media (Facebook,

meliputi: Instagram dll)
u Luar Ruangan (Papan reklame, u Situs web
bungkus bus/taksi, poster, dll)
u Pemasaran konten
u Penyiaran (TV, Radio dll)
u Pemasaran afiliasi
u Cetak (Majalah, Koran, dll)
u Pemasaran masuk
u Surat Langsung (katalog dll)
u Email Pemasaran
u Telemarketing (Telepon, SMS)
u PPC (bayar per klik
u Tampilan jendela dan tanda-
u SEM (pemasaran mesin pencari)
tanda
YANG BERTAHAN DI ERA COVID
PEMAHAMAN TERHADAP PEMASARAN
ONLINE MEMPERKUAT KETAHANAN
USAHA
KULINERTETEH - NASIKUNING
MULAI DARI 0
HINGGA MENJADI PRODUK POPULER

APAKAH KADER ATAU PANITIA ACARA

TIDAK MEMILIKI INFORMASI YANG
CUKUP TERKAIT PRODUK NASIKUNING DI
JAKARTA

APAKAH PELAKSANA ACARA MENYADARI

BAHWA ACARA DI ADAKAN DI JAKARTA
DAN KULINERTETEH BERADA DI
KABUPATEN SLEMAN YOGYAKARTA

APAKAH TIDAK ADA RESIKO MENGIRIM

NASI KUNING DARI JOGJA KE JAKARTA
KULINERTETEH - NASIKUNING
MULAI DARI 0
HINGGA MENJADI PRODUK POPULER

APAKAH KAKA RUBEN ONSU DAN TIM TIDAK MEMILIKI

INFORMASI YANG CUKUP TERKAIT PRODUK
NASIKUNING DI JAKARTA

APAKAH PELAKSANA ACARA MENYADARI BAHWA

ACARA DI ADAKAN DI JAKARTA DAN KULINERTETEH
BERADA DI KABUPATEN SLEMAN YOGYAKARTA

APAKAH TIDAK ADA RESIKO MENGIRIM NASI KUNING

DARI JOGJA KE JAKARTA
POTENSI INTERNET
MARKETING
PENGGUNA Internet INDONESIA
 JAN INDONESIA
2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE
INDONESIA

TOTAL MOBILE PHONE INTERNET ACTIVE SOCIAL

POPULATION CONNECTIONS USERS MEDIA USERS

272.1 338.2 175.4 160.0

MILLION MILLION MILLION MILLION
URBANISATION: vs. POPULATION: PENETRATION: PENETRATION:

55% 124% 64% 59%

SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES
17 AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS;
COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AVAILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
 JUMLAH TRANSAKSI ECOMMERCE
JAN ONLINE PURCHASES OF CONSUMER GOODS
2020 OVERVIEW OF THE MARKET FOR ONLINE CONSUMER GOODS PURCHASES IN 2019
INDONESIA

TOTAL NUMBER OF PEOPLE VALUE OF THE MARKET FOR AVERAGE ANNUAL REVENUE PER ONLINE CONSUMER GOODS
PURCHASING CONSUMER ONLINE CONSUMER GOODS ONLINE CONSUMER GOODS ARPU AS A PERCENTAGE OF GDP
GOODS ONLINE IN 2019 PURCHASES (IN U.S. DOLLARS) SHOPPER (ARPU) IN U.S. DOLLARS PER CAPITA (BOTH U.S. DOLLARS)

168.3 $18.76 $111 2.9%

MILLION BILLION

SOURCES: STATISTA MARKET OUTLOOK (ACCESSED JANUARY 2020). SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTES: FIGURES INCLUDE ONLINE B2C SPEND ON
 JAN MOST-USED SOCIAL MEDIA PLATFORMS
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH PLATFORM IN THE PAST MONTH
INDONESIA

YOUTUBE 88%
WHATSAPP 84%
global
FACEBOOK web 82%
index
INSTAGRAM 79%
TWITTER 56%
LINE 50%
FB MESSENGER 50%
LINKEDIN 35%
PINTEREST 34%
WECHAT 29%
SNAPCHAT 28%
SKYPE 25%
TIKTOK 25%
TUMBLR 22%
REDDIT 18%
SINA WEIBO 17%

SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
43 NOTE: FIGURES ARE BASED ON INTERNET USERS’ SELF-REPORTED BEHAVIOUR, AND MAY NOT MATCH THE MONTHLY ACTIVE USER FIGURES OR ADDRESSABLE ADVERTISING AUDIENCE
REACH FIGURES FOR EACH PLATFORM THAT WE PUBLISH ELSEWHERE IN THIS REPORT.
 JAN GLOBAL MOBILE APP RANKINGS: ACTIVE USERS
2020 GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2019

RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS

# APP NAME COMPANY # GAME NAME COMPANY

01 WHATSAPP MESSENGER FACEBOOK 01 PUBG MOBILE TENCENT

02 FACEBOOK FACEBOOK 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD

03 FACEBOOK MESSENGER FACEBOOK 03 HONOUR OF KINGS TENCENT

04 WECHAT TENCENT 04 ANIPOP HAPPY ELEMENTS

05 INSTAGRAM FACEBOOK 05 GAME FOR PEACE TENCENT

06 TIKTOK BYTEDANCE 06 CLASH OF CLANS SUPERCELL

07 ALIPAY ANT FINANCIAL SERVICES GRP. 07 POKÉMON GO NIANTIC

08 QQ TENCENT 08 SUBWAY SURFERS KILOO

09 TAOBAO ALIBABA GROUP 09 CLASH ROYALE SUPERCELL

10 BAIDU BAIDU 10 FREE FIRE SEA

14 SOURCE: APP ANNIE (JANUARY 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES.
 JAN MOST-VISITED WEBSITES (SIMILARWEB)
2020 RANKING OF TOP WEBSITES BY AVERAGE MONTHLY TRAFFIC ACCORDING TO SIMILARWEB
INDONESIA

# WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT

01 GOOGLE.COM SEARCH 1,689,000,000 8M 53S 7.3

02 YOUTUBE.COM STREAMING VIDEO 651,300,000 26M 17S 10.4

03 FACEBOOK.COM SOCIAL 644,800,000 8M 47S 8.7

04 TRIBUNNEWS.COM NEWS & MEDIA 216,700,000 4M 24S 3.0

05 DETIK.COM NEWS & MEDIA 156,700,000 5M 20S 3.3

06 INSTAGRAM.COM SOCIAL 107,500,000 8M 04S 11.8

07 WHATSAPP.COM SOCIAL 105,700,000 2M 08S 1.7

08 UCWEB.COM BROWSER HOMEPAGE 102,300,000 1M 35S 1.7

09 KOMPAS.COM NEWS & MEDIA 98,950,000 4M 51S 2.2

10 TWITTER.COM SOCIAL 90,260,000 11M 45S 13.0

SOURCE: SIMILARWEB (JANUARY 2020). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2019. NOTES: CATEGORIES AND CATEGORY DEFINITIONS AS PER SIMILARWEB’S DEFINITIONS.
28 ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS.
ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
 JAN FINANCIAL INCLUSION FACTORS
2020 PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
INDONESIA

HAS AN ACCOUNT WITH HAS A HAS A MOBILE MAKES ONLINE PURCHASES

A FINANCIAL INSTITUTION CREDIT CARD MONEY ACCOUNT AND / OR PAYS BILLS ONLINE

48% 2.4% 3.1% 11%

PERCENTAGE OF WOMEN PERCENTAGE OF MEN PERCENTAGE OF WOMEN PERCENTAGE OF MEN
WITH A CREDIT CARD WITH A CREDIT CARD MAKING ONLINE TRANSACTIONS MAKING ONLINE TRANSACTIONS

1.9% 3.1% 13% 9.4%

SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST DATA AVAILABLE IN JANUARY 2020).
64 NOTE: PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE, NOT OF TOTAL POPULATION.
JAN ECOMMERCE ACTIVITIES
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH
INDONESIA

SEARCHED ONLINE FOR VISITED AN ONLINE PURCHASED A MADE AN ONLINE MADE AN ONLINE
A PRODUCT OR SERVICE RETAIL STORE ON THE PRODUCT ONLINE PURCHASE VIA A LAPTOP PURCHASE VIA A
TO BUY (ANY DEVICE) WEB (ANY DEVICE) (ANY DEVICE) OR DESKTOP COMPUTER MOBILE DEVICE

global global
web web
index index

93% 90% 88% 25% 80%

 JAN ECOMMERCE SPEND BY CATEGORY
2020 TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES IN 2019, IN U.S. DOLLARS
INDONESIA

FASHION ELECTRONICS & FOOD & FURNITURE &

& BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES

$4.79 $4.73 $3.17 $2.91

BILLION BILLION BILLION BILLION

TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO

& HOBBIES ACCOMMODATION)* MUSIC GAMES

$3.16 $13.06 $119.0 $937.0

BILLION BILLION MILLION MILLION
SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JANUARY 2020). FIGURES BASED ON ESTIMATES OF FULL-YEAR CONSUMER
66 SPEND FOR 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.
COMPARABILITY ADVISORY: BASE CHANGES. DEFINITIONS FOR CATEGORIES DENOTED BY (*) HAVE ALSO CHANGED. DATA MAY NOT BE DIRECTLY COMPARABLE TO PREVIOUS REPORTS.
 JAN SOURCES OF NEW BRAND DISCOVERY
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS VIA EACH CHANNEL
INDONESIA

SEARCH ENGINES 44%

global
ADS ON TELEVISION web 36%
index
ADS IN SOCIAL MEDIA 34%
RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA 32%
BRAND OR PRODUCT WEBSITES 32%
WORD-OF-MOUTH RECOMMENDATIONS 32%
CONSUMER REVIEW WEBSITES 29%
TV SHOWS OR FILMS 27%
ADS IN MOBILE OR TABLET APPS 26%
PRODUCT COMPARISON WEBSITES 26%

73 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 JAN VALUE OF THE DIGITAL ADVERTISING MARKET
2020 TOTAL SPEND (IN U.S. DOLLARS) ON DIGITAL ADVERTISING IN 2019, WITH DETAIL OF SPEND IN INDIVIDUAL SUB-CATEGORIES
INDONESIA

TOTAL DIGITAL AD SPEND ON DIGITAL SPEND ON SOCIAL

SPEND IN 2019 SEARCH ADS IN 2019 MEDIA ADS IN 2019

$1.89 $775.0 $342.0

BILLION MILLION MILLION

SPEND ON DIGITAL SPEND ON DIGITAL SPEND ON DIGITAL

BANNER ADS IN 2019 VIDEO ADS IN 2019 CLASSIFIED ADS IN 2019

$354.0 $213.0 $210.0

MILLION MILLION MILLION
SOURCE: STATISTA MARKET OUTLOOK FOR DIGITAL ADVERTISING (ACCESSED JANUARY 2020). FIGURES REPRESENT FULL-YEAR DIGITAL ADVERTISING SPEND FOR 2019.
75 SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: SPEND VALUES ARE IN U.S. DOLLARS. INCLUDES ADVERTISING ON MOBILE AND DESKTOP DEVICES. VALUES
DO NOT INCLUDE SPEND ON E-MAIL MARKETING, AUDIO ADVERTS, INFLUENCER MARKETING, SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS.
Digital marketing
UPAYA REKAYASA PENGELOLAAN KONTEN AGAR MEMILIKI POTENSI DIAKSES
CALON KONSUMEN. KONTEN DIDESAIN AGAR MENARIK DAN MEMUASKAN
PENGUNJUNG DAN DIKELOLA SESUAI DENGAN ATURAN TEKNIS OPTIMASI MEDIA
 LANGKAH MEMBANGUN
ECOMMERCE
u Pahami siapa audiens dari produk yang akan anda jual
u Pahami prilaku online audiens kita
u Tentukan media pemasaran online dan buat proses layanan bisnis
yang memudahkan audiens dan mampu anda maintenance
u Buat konsep konten yang membuat audiens cepat faham apa
yang anda tawarkan dan melakukan cta (Call To Action)
u Siapkan kelengkapan untuk merndukung media komunikasi dan
model transaksi
u Pelajari cara optimasi dan maintenance audiens
u Buat model monitoring dan evaluasi dari kegiatan ecommerce
anda
 WEBSITE |
Objective #2 dan #3: MARKETPLACE |
DESAIN INTERKONEKSI media SOSMED |
KOMUNIKASI
untuk cta TRANSAKSI
 Konten Website

u Landingpage
u Katalog Produk
u Konten Social media
u Artikel SEO
 SKEMA #1 Website sebagai
Pusat Distribusi Konten

u Branding Website
WEBSITE
u Backlink Website
u Menaikan Traffic
u Halaman #1 Google
u Menaikan Trust

MARKETPLACE SOSMED CHAT

 Desain CTA

WEBSITE

u Website : Kontak Whatsapp

u Marketplace : belanja
u Social media: Kunjungi Website
atau Kontak Whatsapp
MARKETPLACE SOSMED CHAT

TRANSAKSI
 INTERNET MARKETING

INTERNET MARKETING ADALAH KEGIATAN UPAYA REKAYASA

PENGELOLAAN KONTEN AGAR MENDAPATKAN PORSI DIAKSES
LEBIH SERING DIBANDING KONTEN LAINNYA (PESAING)
DIAGRAM PUBLIKASI
MANAJEMEN KONTEN
MODEL PEMASARAN
ONLINE UNTUK UMKM
Bagaimana
informasi bekerja

1. Konteks:
2. Konten/Isi
3. Pengguna: audiens, tugas,
kebutuhan, perilaku
mencari informasi,
pengalaman
FungSI – Fungsi Utama Untuk
Layanan UKM

INTERAKSI/KOMKOM
INFORMASI TRANSAKSI
UNIKASI
Pengembangan dengan kualitas layanan
dan berbasis Experience

DARI DESA INFORMASI MENUJU DESA PRODUKTIF DAN UNGGUL

MENDORONG PENGEMBANGAN TALENTA DAERAH KE SEGALA ARAH
-NITENI-NIROAKE-NAMBAHI-
Keunggulan kompetitif dari nilai
pengalaman
u Memuaskan pelanggan sepenuhnya
u Membangun pelanggan yang loyal
u Meningkatkan kesediaan pelanggan untuk membayar lebih
u Mendorong positif dari mulut ke mulut
u Merekrut pelanggan baru
u Meningkatkan citra bisnis
u Bedakan dengan pesaing
The Experience Economy
matter most.
Perkembangan Nilai Ekonomi

u 4 Tahapan:
u 1. Beralih dari bahan mentah ke
u 2. membuat produk menjadi
u 3. memberikan layanan kepada
u 4. pengalaman panggung
The Experience Economy
.
Now let’s talk about coffee…

Commodity - Grower 2 cents per cup

Goods - Manufacturer 5-25 cents per cup

Service – Corner Diner 50 cents -$1 per cup

Experience– Premium $1 - $4 per cup

Coffee Shop

Ultimate – Café Florian

Venice, Italy $5 - $10 per cup
Key features of the
Experience Economy
Entertainment Education
u Focus pada individu
u 4 dimensi pengalaman
Esthetic Escapism
u Semua indra/all senses
u Profiling Pengalaman dari destinasi
u Pengembangan bisnis yang berorientasi pengalaman
u Menghubungkan pengalaman dan pembangunan berkelanjutan
Four experiences based on level and
form of customers’ involvement 51
Definition of 4Es: Educational 52

Experiences
u Increase the customer's skills and enhance his/her
knowledge through active participation in the
experience

• Applications for four different businesses

Accommodation
Restaurant Retail Rural tourism
/ B&B
Definition of 4Es: Esthetic Experiences 53

u Entail customer enjoyment of an enriched, unique

physical design. The customer enjoys passively
appreciating or “just being in a setting” of the business.

• Applications for four different businesses

Accommodation
Restaurant Retail Rural tourism
/ B&B
Definition of 4Es: Escapist Experiences
54

u Require that the customer actively participate in the

events of a real or virtual environment. The customer
shapes or contributes to the experience, which offers
the customer a way of taking on a new persona.

• Applications for four different businesses

Accommodation
Restaurant Retail Rural tourism
/ B&B
Definition of 4Es: Entertainment 55

Experiences
u Entail watching the activities and/or performances of
others. The customer is not actively involved in the
creation of the entertainment, but the mind is actively
engaged during appreciation of the event
u Applications for four different businesses

Accommodation
Restaurant Retail Rural tourism
/ B&B
56
Educational Experience:
57

Accommodation/B&B
A B&B provides seasonal
educational experiences
about traditional
Minnesota farm life, such
as bread baking in an
outdoor oven, making
homemade applesauce,
and berry picking.

Round Barn Farm

Red Wing, MN
http://www.roundbarnfarm.co
m/attractions.htm
Educational Experience:
58

Restaurant
A local restaurant offers
hands-on cooking
classes, plus special
events such as wine
tasting, entertaining, and
birthday parties.

The Chopping Block

Chicago, IL
http://www.thechoppingbloc
k.net/
Educational Experience: Retail
59

A fabric store sells

traditional/contemporary
quilting fabric and
supplies and teaches
quilting classes to
customers.

Cow Country Fabrics

and Quilts
Dorchester, WI
http://www.cowcountryfabri
cs.com/
Educational Experience: Rural Tourism 60

A Dutch tourism attraction retail

store and factory provides an
opportunity for patrons to
observe traditional wooden shoe
carving. Visitor also can talk with
artisans as they create wooden
shoes and delftware in the old
world tradition.

Dutch Village
Holland, MI
http://www.dutchvillage.com/park/acti
vities.html
Esthetic Experience: Accommodation/B&B 61

Landscape and interior

design of this B&B offer
an esthetic experience.

Beautiful B&B
Yarra Valley, Australia
http://www.worldvacationre
ntals.net/detailed/1157.html
Esthetic Experience: Restaurant 62

Art-lined walls and

accent lighting create an
esthetic experience in
this otherwise
understated restaurant.

Café Des Amis Breaux

Bridge LA
http://www.roadfood.com/R
eviews/Overview.aspx?RefI
D=1900
Esthetic Experience: Retail 63

The picture-perfect
exterior along with
beautiful products
displayed inside offer an
esthetic experience.

Belgique Pâtisserie &

Chocolatier Kent, CT
http://www.roadfood.com/R
eviews/Overview.aspx?RefI
D=491
Esthetic Experience: Rural Tourism 64

Brilliant rivers and

mountains of orange
pumpkins of this festival
offer an esthetic
experience.

Pumpkin Festival
Half Moon Bay, CA
http://www.sfc.ucdavis.edu/
agritourism/agritour.html
Escapist Experience: Accommodation/B&B 65

Murder mystery dinners held in a

B&B provide an evening of
mystery and intrigue. Each guest
plays a character and attempts to
solve the murder while being
served a delicious gourmet meal.

Maple Hill Manor, KY

http://www.bbonline.com/ky/maplehill/
murdermystery.html
Escapist Experience: Restaurant 66

A family-run restaurant
offers a wide variety of
activities for its
customers, which make
them feel like rangers by
bottle-feeding cows.

Flying B Ranch, SD
http://www.flyingb.com/Calf
%20Feeding.jpg
Escapist Experience: Retail 67

Bike shop customers

can try out demo
mountain bikes on the
mountain trail, thus,
escaping from their
routine life.

http://www.beautifulvista.co
m/Recent_Photos/Bike_Rid
e_Photos/Bob_Mountain_Bi
king.JPG
Escapist Experience: Rural Tourism 68

A small farmhouse offers

a mini maze for little kids
to wander through
alongside a cornfield
maze adventure for
adults.

Scott’s Zellwood, FL.

http://www.scottszellwoods
weetcorn.com/cornmaze.ht
m
Entertainment Experience:
69

Accommodation/B&B
A B&B owner, dressed in
colonial garb, shares
recipes, cooking secrets,
and narratives from the
18th century.

Elias Child House B&B,

Woodstock, CT
http://www.bbonline.com/ct/
eliaschild/specials.html
Entertainment Experience: Restaurant 70

Servers entertain
customers by singing for
their supper at a
restaurant.

Flying T Chuckwagon
Supper & Show
Rapid City, SD.
http://www.flyingt.com/
Entertainment Experience: Retail 71

A boutique pet store

offers a unique private
birthday party for a pet,
with the store’s owner
providing birthday cake
and entertaining music.

Metropawlis
Milwaukee, WI
http://www.metropawlis.co
m/
Entertainment Experience: Rural Tourism 72

Spectators cheer on
their favorite pig at the
World-Class Pig Races
held on a farm.

Old MacDonald’s Farm,

SD
http://www.oldmacsfarm.bla
ckhills.com/Info/pr0402.jpg
Cake Thiwul