Textbook Re Activation of Vacant Retail Spaces Strategies Policies and Guidelines 1St Edition Luca Tamini Auth Ebook All Chapter PDF
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SPRINGER BRIEFS IN APPLIED SCIENCES AND
TECHNOLOGY POLIMI SPRINGER BRIEFS
Luca Tamini
Re-activation
of Vacant Retail
Spaces
Strategies, Policies
and Guidelines
123
SpringerBriefs in Applied Sciences
and Technology
PoliMI SpringerBriefs
Editorial Board
Barbara Pernici, Politecnico di Milano, Milano, Italy
Stefano Della Torre, Politecnico di Milano, Milano, Italy
Bianca M. Colosimo, Politecnico di Milano, Milano, Italy
Tiziano Faravelli, Politecnico di Milano, Milano, Italy
Roberto Paolucci, Politecnico di Milano, Milano, Italy
Silvia Piardi, Politecnico di Milano, Milano, Italy
More information about this series at http://www.springer.com/series/11159
http://www.polimi.it
Luca Tamini
Re-activation of Vacant
Retail Spaces
Strategies, Policies and Guidelines
123
Luca Tamini
Department of Architecture and Urban
Studies
Politecnico di Milano
Milan
Italy
Retail has undergone deep structural and spatial evolutions throughout the decades,
with dramatic and radical consequences in terms of functional concentration,
attractiveness, scale and location of stores. In the most recent period, these
long-standing trends have been further exacerbated by the stunning development
of the Internet and related e-commerce practices, together with the effects of more
than 10 years of economic crisis. Consumer behaviours and retail strategies have
changed dramatically, and the evidences of this process are clear: inner-city areas
have become less central to people’s lives, the economic impact of traditional
businesses is decreasing and shopping malls and big-box stores are also falling into
decay.
Although more advanced in the US, the weakening of urban retail systems—up
to desertification—is a widespread phenomenon in many European cities and
regions, and Italy makes no exception. The formerly dynamic, both urban and
suburban, spaces once acting as magnets for a diversified range of activities and
user inflows are now dotted with vacant units gradually losing commercial attrac-
tiveness. The impact of this trend exceeds a sectoral dimension and bears several
social and economic costs, in terms of loss of new business opportunities, revenues
and employment for both SMEs and local branches of transnational companies.
Therefore, this issue represents an important factor affecting the quality of life of
users and consumers, as well as the vibrancy of local economies.
Public authorities are asked to tackle this topic and to set up actions and policies
meant to revitalize the sector, and, as a result, they must consider the territorial role
of trading activities, as well as their relevance for local and regional development.
In fact, demalling and other actions aimed to face the shrinking of urban retail
systems have become a new task for urban planning in those areas where public and
private actors need support in their effort to redevelop vacant malls, big-box and
high-street stores. This study is partially inspired by the outcomes of a research
project titled Analisi delle criticità e delle opportunità di sviluppo del fenomeno
della dismissione commerciale ai fini dell’attrattività urbana, developed by the
Urb&Com Lab (Department of Architecture and Urban Studies/DAStU, Politecnico
di Milano) and supported by Éupolis Lombardia, the Lombardy Region Institute for
v
vi Preface
Research, Statistics and Training.1 The aims of the research are as follows:
(i) framing the multidimensional aspects of the problem, and (ii) showing that there
are many different approaches to the issue, depending on the socio-economic and
institutional context, the nature of the involved actors (private or public) and their
specific goals.
The causes of the weakening of local retail systems are twofold: on the one hand,
there are specific conditions for every single case, such as the relationship with the
context, the saturation of markets (due to horizontal competition among operators,
or to format obsolescence) and the decrease in the offer quality. On the other hand,
some transversal factors must be taken into account, including the economic crisis
and other current global trends, changes in the customers’ behaviours (such as the
emerging sharing economy and the decrease of consumption) and competition
between formats and among different shopping practices (e.g. traditional purchase
vs. e-commerce). In the first part of this work, all the above-mentioned factors are
examined, and the overall investigation perimeter is drawn.
The book also aims to be an operative tool and a useful contribution to the
current debate on how to deal with the issue of reactivating local economies.
A particular focus is devoted to some international policies, programmes and
actions implemented during the last years. The first chapter identifies a series of
strategies after drawing them from some significant case studies located in France,
Spain, UK, Germany and USA. The focus on the Italian case, in the second chapter,
allows pointing out processes, instruments and methodologies within a set of cases
in which the author was involved as a technical consultant to policymakers and
institutional actors during the last 10 years. These direct experiences have served as
a basis for collecting and implementing the tools and proposals for developing
public and private strategies aimed at reactivating retail areas (third chapter), with
expected positive consequences on the vitality of local economies. Indeed, the
publication represents a sort of original and innovative handbook for an unexplored
field, which brings together economic and spatial elements and which can be used
by scholars and students, as well as by technicians and public institutions.
1
Research Project (March 2015): Attuazione strategie europee 2014/2020: individuazione priorità
e linee di azione ed evento di confronto sulle tematiche del commercio tra le Regioni dei Quattro
motori. Research team: Luca Tamini (coord.), Giorgio Limonta, Mario Paris, Silvia Carena,
Agathe Dessuges, Vittoria Rossi, with Luca Zanderighi (Department of Economics, Management,
and Quantitative Methods, University of Milan).
Contents
vii
viii Contents
to the re-activation of urban and suburban retail spaces (demalling), collecting some
example of re-functionalization of these volumes (from Italy or USA).
The choice of study cases is therefore as relevant as focusing on each single
process. Best practice and elements, which could potentially be integrated into
future public policies, aimed at preventing retail desertification phenomena, will be
highlighted.
This study involves an in-depth analysis of this subject in five European
countries and in the United States, and in-depth case studies linked to intervention
and action on the big boxes of large scale retail channel or local retail. The fol-
lowing are of special note:
• France: in-depth study of the outcomes of the most advanced policies against the
dismantling of the retail sector, developed from 1973 onwards, with specific
measures, such as the setting up of the EPARECA institution (and the outcomes
on the Lucien Sampaix shopping mall in Bagnolet) on the one hand; and the
case of the Vital’Quartier programme in Paris on the other (Apur and Semaest
2013; Dessuges 2013; Fleury 2010; IAU 2013).
• Spain; analysis of the Avenida M40 shopping mall and Parque Warner Madrid
Resort y Parks that are both located within the Madrid metropolitan area on the
big box store and need intervention on retail and tertiary sector structures, versus
the Plan Especial de Equipamiento Comercial de la Ciudad de Barcelona and
Plan Local de Equipamiento Comercial de Zaragoza that are two strategic and
planning tools, in which the cities aims to equip themselves with guideline
documents to strengthen and modernise the respective local retail areas (Ayto
Barcelona 2011; Ayto Zaragoza 2009; Sectores D. B. K. 2014).
• United Kingdom: study of the Liverpool One Urban Regeneration Project,
where retail was used as a vehicle and driving force for the recovery of its
industrial port (BDP 2009; Drivers Jonas Deloitte 2012; University of Liverpool
2008), together with the re-launch of Brixton Village in Lambeth town in
London’s southern quarter (English Heritage 2013; Fluid 2014; Hine 2010;
Lambeth Municipality 2014; Lambeth Planning Division 2012; NLP 2012).
• Germany: focus on the potential role of shopkeepers themselves, since in the
two presented cases (the Sophienhof shopping mall in Kiel, and the Forum
Steglitz shopping mall in Berlin), shopkeepers activated action on still operative
structures, that were subsequently considered obsolete or unable to respond to
market demands. These case studies show that such choices have increased the
attractiveness of the aggregates both to consumers and potential new
investors (DTZ 2011; Union Imm. 2013).
• United States of America: considerations on the crisis of the shopping mall
format, especially in its suburban locations, concluding with a presentation on
the Shannon Mall-Union Station Mall re-use case study in Union City, Atlanta
GA(Congress for the New Urbanism 2005; Congress for the New Urbanism and
PrincewaterhouseCoopers 2001a, b; McAuliffe and LEED AP 2010; PBSJ
2001; Perry 2001; Rossi 2015; Sobel et al. 2002; Tunnell-Spangler-Walsh and
Associates 2003; Union City 2010, 2013).
1.1 Before the Dismantling: Facing Threats and Weaknesses 3
Many public bodies have been set up in France to monitor, understand and act on
retail. Whilst these are based on town planning and economic type expertise, the
monitoring tools1 used consider almost exclusively the consequences for the
economy as a whole, giving no importance to the urban effects,2 while the town
planning measures dealing with this sector are introduced via PLU town plans3 and/
or SCoT regional plans4 and/or town council SDCs.5
From the point of view of commercial trends, it should be noted that the
American mall model developed immediately after World War Two on the French
territory. The format was introduced by Edouard Leclerc with the first discount
supermarket opened in Landerneau in 1949. It was a great success and this new
model later spread to the majority of French outlying urban districts. To prevent
uncontrolled development of this new retail model the state decided to develop
tools to monitor retail businesses with the aim of counteracting their negative effects
on local economy in the town centres.
On 27th December 1973, Law Royer decreed that a permit from the Commission
Départementale d’Urbanisme Commercial (CDUC)6 was required prior to building
any retail outlet larger than 1000 m2 in size. The purpose of this law was to
safeguard town centre shops.
Public powers guarantee that the expansion of retail and artisanship will safeguard the
development of all business forms both independent, group or integrated, ensuring that
uncontrolled growth in new forms of distribution does not squeeze out small business,
waste retail surfaces or compromise employment.7
1
These documents often take the form of town planning and building regulations drawn up from
local studies carried out by a number of provincial and/or local council level bodies.
2
A phenomenon previously identified by René Péron, La fin des vitrines, des temples de la
consommation aux usines à vendre, éditions de l’Ecole Normale Supérieure de Cachan, 1993.
3
Plan Local d’Urbanisme is the equivalent of Italian town plans.
4
Schéma de COhérence Territoriale [regional plans]. The goal is coherence between the various
town council town plans and the development of town planning concepts and guidelines, which
will then take precedence over the town regulations. They are made up of agglomerations of town
councils.
5
Schéma de Développement Commercial [retail development plans]. The goal is to set the foun-
dations for commercial town planning designed to provide guidelines for new retail outlets.
6
Provincial Commercial Town planning Commission.
7
“Les pouvoirs publics veillent à ce que l’essor du commerce et de l’artisanat permette l’expansion
de toutes les formes d’entreprises, indépendantes, groupées ou intégrées, en évitant qu’une
croissance désordonnée des nouvelles formes de distribution ne provoque l’écrasement de la petite
entreprise et le gaspillage des équipements commerciaux et ne soit préjudiciable à l’emploi”, art.1
Legge Royer, 27th Dec. 1973.
4 1 Re-activation Strategies, Experiences from Europe and USA
8
Legifrance.gouv.fr.
9
Raffarin law dating to 5th July 1996, art. 28, legifrance.gouv.fr.
10
Provincial Commercial Building Commission.
11
Provincial Commercial Planning Commission.
1.2 During the Process: Supporting, Integrating and Repositioning 5
The case of the Lucien Sampaix shopping mall is an opportunity to study the work
of the EPARECA public company,12 which deals specifically with re-launching
abandoned retail big boxes in the outskirts of French towns, as first priority in urban
renewal. The case is an interesting one because the mall is situated in a poor urban
context suffering from serious safety problems.
The socio-economic and regional context
Bagnolet has direct links with Paris on metro line number 3 (last stop Gallieni, close
to Porte de Bagnolet). The town centre shops thus compete with the Parisian retail
fabric. Their main retail customers are local and they supply services and primary
necessities. The Bel-Est shopping mall is at Porte de Bagnolet with 60 shops and a
food store base, an Auchan supermarket. Its client base is not solely local but it also
attracts people living in central Paris, thanks to its proximity to the Gallieni metro
stop and the accessibility and visibility of motorway A3, as well as the Paris
ringroad. Lucien Sampaix shopping mall (Fig. 1.1) is around 1.4 km from this
network of shops, which gives it a powerful competitive edge in the local context
(Table 1.1). Bel-Est is difficult to reach on foot but has local public transport links.
It should be noted, however, that the town’s retail businesses have held out against
the attractions of the shopping mall partly as a result of low vehicle ownership per
person ratios.13 The Paris ringroad passes through Bagnolet. The A3 motorway
divides it in two, making it almost impossible to walk through. A large scale urban
renovation project has been launched to rebuild links between the various quarters
and increase the density of the urban fabric.14
Permit and building process time frame
Reconstruction of the dismantling process:
• 1948–1967: 3800 social housing flats were built in the Malassis quarter.
• 1960s: building of a 1120 m2 supermarket and 16 shops.
12
Établissement Public National d’Aménagement et de Restructuration des Espaces Commerciaux
et Artisanaux: National Public Commercial and Artisan Spaces Planning and Renovation
Institution.
13
One third of those living in Bagnolet town do not own a car (Source: http://www.ville-bagnolet.
fr/).
14
It should be noted that the retail programme is an integral part of a social residence programme:
95% of the town’s housing is social housing (the Malassis quarter has a population of around
5000).
6 1 Re-activation Strategies, Experiences from Europe and USA
Fig. 1.1 The Lucien Sampaix shopping mall, Bagnolet (F): layout
Table 1.1 The Lucien Sampaix shopping mall, Bagnolet (F): dimensional data
Format Small shops (EdV): 16
Medium sized retail outlets (MSV): 1 supermarket
Surface area covered EdV: 1359 m2
MSV: 1120 m2
Disused surface area EdV: 700 m2
MSV: 1120 m2
Authorised retail Existing:
surface area EdV: 1359 m2
MSV: 800 m2
Project:
EdV: 350 m2
MSV: 300 m2
Tertiary and service sector businesses 1100 m2
Car parking spaces 82
Building permit issue 1960
Closing 1992 closing of the first offices in the area was followed by the first
retail dismantling. The supermarket burnt down in 2007, judicial
liquidation took place in July 2010 for Primeur Land and this was
followed by the closing of many neighbourhood businesses
• 1967–87: building of additional social housing flats in the Malassis quarter and
the creation of the La Noue quarter for 6000 inhabitants.
• 1992: dismantling of retail and tertiary sector.
• 2007: ANRU began an ambitious town redevelopment programme.
• 2007: arson at the Lucien Sampaix supermarket.
• 2010: judicial liquidation and closing of two shops (57% closed).
• 2010–2014: closing of five other small shops (73% closed).
1.2 During the Process: Supporting, Integrating and Repositioning 7
Project sustainability
threshold
Fig. 1.2 The results of the market study by type of retail activity and profitability scenarios (in
millions of €). Source EPARECA/Pivadis, Dec. 2011
8 1 Re-activation Strategies, Experiences from Europe and USA
This new retail aggregate will function only if certain factors impact on the
economic sustainability of the new retail system such as:
• visibility;
• the presence of a large distribution network brand supermarket, as a retail
attraction;
• the creation of partnerships with other sectors (tertiary, services);
• the maintenance and growth of the neighbourhood catchment area.
Once the format was established EPARECA studied the new locations of all
businesses and the public space project with ANRU.15
A number of agreements with the town council to sustain retail businesses were
drawn up, especially:
• the setting up of council services (nursery school and pre-school club);
• changes to a public transport bus route;
• the organisation of a weekly open air market in the new square;
• the relocation of the goods loading/unloading area.
Partners
• EPARECA: involved in funding, local diagnosis, work management
• ANRU: involved in funding work
• Bagnolet town council: requested EPARECA’s intervention and will be
involved in investment
• Sequano Aménagement: mixed ownership company16 which owns the shops
• Caisse des Dépôts et Consignations17: partial funding of work
• The state: represented by the prefecture, EPARECA controlling powers,
decision-making powers
• Other partners involved in the social housing renovation project: Sem Pact 93,
Paris Habitat OPH,18 OPH Bagnolet and Association Foncière Logement.
SWOT Analysis
The case main strengths and potential can be summed up as follows:
• Strengths: location of the established urban fabric which guarantees a potentially
extremely large catchment area; a large scale urban renewal project; urban safety
measures; significant public investment; considerable attractiveness due to its
proximity to Paris; limited real estate pressure.
15
Agence Nationale pour la Rénovation Urbaine: National Urban Renewal Body.
16
67.54% public*, 32.46% private**: *province of Seine-Saint-Denis (62.20%)—Aubervilliers,
Blanc-Mesnil, Bobigny, Gagny, Les Lilas, Pierrefitte-sur-Seine, Le Pré Saint-Gervais,
Trembay-en-France, Villetaneuse town councils (5.34%); **Caisse des dépôts, Caisse d’Epargne
d’Ile-de-France (15.04%)—OPH de Seine-Saint-Denis, OPH de Bobigny, Logirep (7.93%)—other
private shareholdersi (9.49%).
17
Loan and deposit bank.
18
Office Public de l’Habitat: Public Residential Institute.
1.2 During the Process: Supporting, Integrating and Repositioning 9
• Potential: the urban renewal project links two social housing quarters, identified
as ‘sensitive’, thus increasing town council services and public spaces with the
objective of raising living standards and making the area more attractive. As it is
classified as a ZUS (sensitive urban area) zone shopkeepers opening up retail
outlets receive incentives and both financial and bureaucratic help.
The case weaknesses and threats are, on the other hand, as follows:
• Weaknesses: enclave situation, which blocks the area’s economic development,
a population in financial difficulty with limited buying power, a climate of
insecurity, extremely high levels of competition and a degraded neighbourhood
in both social and town planning terms.
• Threats: still under-assessed to the extent that the negative consequences will
only become apparent when the project is complete: the park built above the A3
motorway to link the two quarters could become the site of clashes and/or illegal
exchange increasing the area’s insecurity and diminishing the power of efforts to
renew the area.
Fig. 1.3 Milan competitive landscape: Deadmall snd Ghostboxes. Source Urb&Com Lab,
Politecnico di Milano, 2015
The United States experience shows that it is possible to import certain measures
designed to favour building re-use when big boxes close. Specifically, large format
retail units in the planning stage should be accompanied by documentation illus-
trating the potential of parcelling out the rentable (or saleable) public space to
multiple shops, thus reducing interior sizing. And this in consideration of the fact
that the bulk of potential tenants, interested in re-using abandoned retail spaces, are
small-scale businesses. In the Bozeman (MT), Olympia (WA) and Reno (NV) area
ordinances apply, requiring appropriate paperwork certifying any transformation,
which buildings would need in order to host multiple retail outlets via internal
walls, utility adaptation and transformation of the façade, by adding extra entrances
to it. In Bozeman, specifically, clauses have been applied to surface areas of around
3700 m2, in Olympia for around 2300 m2 and in Reno for 5500 m2 for buildings of
a surface area of around 4600 m2. Planning for the future transformation and re-use
of buildings can involve extra planning costs but these may limit later modification
costs and favour re-use.
As an alternative to re-use, once again on the basis of US experience, a con-
tractual clause, known as the demolition bond, means that owners must transfer a
sum equivalent to 110% of the building‘s value in the event of closing to local
councils. Demolition can be implemented when the building reaches retail vacancy
levels of 30%. This clause has been adopted in Oakdale (CA), for example, on
buildings of more than 9290 m2 and the bond there covers expenses not only of
demolition in the event of closing, but also maintenance for a total of 12 months.
In Milwaukee (WI), on the other hand, retail businesses occupying surface areas
of more than 4645 m2 require contributions of $0.20/ft2 (0.0929 m2) to the City
Land Conservation Fund, which can be used to demolish the building if necessary.
Contracts set out that owners commit themselves to drawing up projects for
potential re-use or demolition in the event of the area’s bankruptcy.
As far as demolition is concerned, a useful reference is American LEED certi-
fication (Leadership in Energy and Environmental Design), developed by the U.S.
Green Building Council (USGBC) for environmental building sustainability. This
certification encompasses not only measures to minimise energy consumption, but
also the use of materials and resources, which can facilitate reuse at the end of its
lifecycle, with a minimum of dismantling costs in both financial and environmental
terms. In view of the expenses involved in invasive work to adapt buildings with
the necessary modifications to new functions, this approach could be extended.
Potential physical decay of the building, as well as negative visual and social
impact in the context of reference, following retail dismantling, can be significantly
diminished with contractual clauses between owners and tenants or with local
councils. The maintenance of abandoned buildings is essential if decay is to be
prevented. The American experience provides case studies, such as Newberg (OR),
where 1% of the value of retail businesses in buildings, that are larger than 3700 m2
approximately, is paid into a citizens’ fund used to maintain such properties in the
event of closing or, as an alternative, as incentives for new tenants to encourage
re-use. In order to ensure continuity in retail activities and reduce closings costs,
other measures can be implemented on a contractual level, using certain US models.
12 1 Re-activation Strategies, Experiences from Europe and USA
Certain ordinances ban rental payments in the event of retail dismantling or, as an
alternative, block retail businesses from retaining tenancies in the event of closing,
without the property being relocated on the market. This favours the immediate
integration of retail businesses into vacant spaces. In the event of the dismantling of
spaces larger than 7000 m2 in Forsyth County (GA), contractual competition
clauses are cancelled, thus allowing the building to be re-used by any business
authorised in zoning regulations. Within 24 months of closing, a demolition or
re-use building project must be presented. In Evaston (NY) a clause was stipulated
with Walmart, which identifies new tenants in the event of closing.
Once again considering the importance of ensuring the maintenance of aban-
doned property, the potential for temporary re-use of buildings in the intermediate
phase between closing and new use identification is a strategic priority. The
American strategic demalling model, involving non-invasive re-use of architectural
structures, often emerges from the logic of maintaining internal spaces active as
much as possible by ensuring the maintenance of a continual flow of users.
Additional functions, some of which were alternative, were used at a number of
malls during the economic crisis, and these ensured the maintenance of such spaces,
the attractions of centres and profits for owners. Case studies include that of
Eastmont Mall (Oakland CA), whose original regional mall went into bankruptcy,
and which is currently targeting rental of its indoor spaces to local organisations,
social activities and small businesses, while awaiting a definitive strategic plan.
Despite the many activities it hosts, there are still a great many vacant spaces.
However, the recurring absence of an overall co-ordination plan for this type of
re-use of the whole or part of its indoor spaces, in terms of functions and time,
frames counteracting decline only weakly by simply putting off the inevitable. This
underlines the need to understand the potential for temporary planned re-use of
buildings, as a forerunner to definitive re-use (or demolition).
Prioritising associations and citizens’ co-operatives has been shown to be a
possible solution to the maintenance and re-use of vacant spaces on the high streets
of many American urban and suburban areas. The Northeast Investment
Ccoperative was the first of its kind in the United States to create a system in 2011,
where residents could invest in buying, renovating and subsequently relaunching
vacant retail buildings with a $1000 stake. In 2012, the Cooperative began con-
cretely investing in the Central Avenue closing, in the north-east of Minneapolis
(MI), re-launching local activities and promoting urban renewal in the surrounding
areas, especially in the Central and Lowry intersection areas. Urban renewal is
accompanied by positive increases in employment, in returns on investments within
the community itself, in re-launching local businesses and start-up initiatives and in
the reinforcement of a sense of community, which is much sought after in the
United States. In some Canadian provinces, support to cooperatives also comes
from governmental institutions, where tax deductions of up to 35% of retail
investments and local business activities are applicable thanks to Community
Economic Development Investment Funds (CEDIF).
1.3 Demalling: How to Re-activate Big-Boxes and Urban Retail Districts? 13
19
Agence Parisienne d’Urbanisme, Paris Town Planning Agency.
14 1 Re-activation Strategies, Experiences from Europe and USA
20
Société d’Economie Mixte d’Animation Economique au Service des Territoires.
21
The CPA is now obsolete on a judicial level and has been transformed into a public concession.
22
Retail dismantling in Paris approximated 9.9% in the 2003–2005 period, when the programme
was launched (See Commerce Database BDCOM managed by Agence Parisienne d’Urbanisme
APUR).
23
The large national and international retail chains—with their contractual power in both financial
and taxation terms—often increase the real estate value of retail outlets, when they enter the
marketplace. Rents thus often become unaffordable for local retail outlets of a cultural kind or
those with a local client base.
1.3 Demalling: How to Re-activate Big-Boxes and Urban Retail Districts? 15
Fig. 1.4 Development operations managed by Semaest. Source Apur and Semaest (2013)
Goals
The program fixed the following goals:
• re-valuing vacant shops;
• re-developing urban areas;
• increasing urban safety;
• creating new jobs;
• promoting and/or safeguarding a specific type of retail (organic, environmen-
tally friendly, cultural, small scale retailers…);
• creating an ‘urban village’ environment in which neighbourhood relationships
are reinforced;
• confronting retail desertification;
• resisting mono-function aggregation phenomena;
• preserving historic and traditional retail;
• supporting shops as neighbourhood services.
Actors
Local government in France is made up of a multiplicity of actors, each one having
a precise function. This number is doubled in Paris because the metropolitan area is
subdivided into twenty quarters, each of which is managed by local councils, in
16 1 Re-activation Strategies, Experiences from Europe and USA
24
GTL: Local Technical Group.
25
DU: Town Planning Management.
26
Commencement notice, mandatory only in urban areas selected by Paris city council.
1.3 Demalling: How to Re-activate Big-Boxes and Urban Retail Districts? 17
Fig. 1.5 Time frame and actors involved in the Vital’Quartier programme
Actions
The following implementation actions were necessary (Fig. 1.5):
1. Study
Retail districts were identified after shop monitoring by Paris city council in
agreement with local councils. Once these areas of action had been established,
SEMAEST mandated Local Technical Groups to identify the key points in the retail
axis, gather information on the state of abandonment of vacant units, and monitor
the sale of shops. This local contact is indispensable for the purposes of preventing
shop tenancy turnover, and gathering information on shopkeepers (loading/
unloading goods, parking, opening hours, local associations, etc.), as well as on
consumer habits, highlighting indispensable elements in selecting new shopkeepers
to manage spaces.
2. Buying
Once the district’s potential is known, the Vital’Quartier programme sets out two
potential options for managing vacant spaces:
(a) If the shop is on sale:
• Buying: owners are contacted and if an offer has already been made privately,
SEMAEST can exercise its right of first refusal.
18 1 Re-activation Strategies, Experiences from Europe and USA
27
Laws on insulation and building CO2 emissions. All renovated shops must respect these
requirements.
28
Official Journal of Paris City Council.
29
CIA: Investment and Attribution Committee.
1.3 Demalling: How to Re-activate Big-Boxes and Urban Retail Districts? 19
months and from business start up. Rents can be raised after the first year on the
basis of market trends.
The programme also involves business support services to shopkeepers for the
duration of the Vital’Quartier programme. The services supplied and/or put forward
are as follows:
• List of useful contacts with local bodies (associations, local councils, etc.);
• (Paid) training and conference organisation every two months;
• (Paid) services: audits, business management, retail strategies, etc.;
• Help in the search for funding (special relationships with banks sustaining the
project, inviting shopkeepers to use crowdfunding, and recommending Internet
platforms, etc.);
• Marketing and entertainment activities,30 at the Club’Vital’Quartier.
4. Resale
At the end of the rental period between SEMAEST and shopkeepers, shops are put
up for sale once again. At this point there are four potential options:
• the lessee buys the shop. This is the preferred solution, but one which is often
difficult to sustain financially by shopkeepers;
• shops are sold to Foncière Paris-Commerce31;
• Resale to private owners. This is the last solution, in spite of the retail potential
re-generated by the Vital’Quartier programme, which is often rejected as a result
of the unstable character of the site’s real estate value, which puts businesses at
risk;
• Shops are assigned to Paris City Counciland, and the funds invested are
reimbursed.
A district fighting against retail desertification: the Belleville case
To understand the impact of this action the results obtained in Belleville, the
district, which presented the greatest number of vacant shops in 2003, when the
programme began, are shown below (Apur and Semaest 2013).
The process of retail decline was already advanced when the programme began
and thus regenerating the area’s retail fabric was more challenging than in other
districts, where the programme was more successful (Table 1.2).
Belleville had a closing rate of 22.7% in 2000 and this trend continued, cul-
minating in a figure of 27.4% in 2003. Paris City Council thus decided to integrate
it into the Vital’Quartier 1 programme, which began in 2004. In 2002 the number of
vacant shops dropped by 40%, representing 17% of retail units. Over ten years, the
Vital’Quartier programme succeeded in inverting the previous tendency of an
increase in numbers of vacant shops.
30
Participation funded by SEMAEST.
31
Paris Commerce freehold founded by Caisse des Dépots and SEMAEST in May 2013.
20 1 Re-activation Strategies, Experiences from Europe and USA
This outcome was made possible by buying only 19 shops, representing less
than 2% of the district’s shops. As of today, three of them have been resold with a
clause limiting shop use. In addition to the protocols of understanding drawn up
(19), a partnership with SIEMP32 (a company managing public housing buildings
with vacant shops) was activated. SEMAEST intervened in a total of 39 retail
outlets, representing 3.7% of the area’s retail fabric.
In the choice of shops bought, priority is given to corner shops. This location
gives shops greater visibility and heightens the urban impact These corners are
usually between a shopping street and one with a large number of abandoned units,
in order to increase pedestrian traffic from the main street to the secondary one.
Later acquisitions are made in order to extend this pedestrian flow along the street.
The Vital’Quartier shops thus became a reference point along the street, attracting
potential users and clients (Fig. 1.6).
Having faced high retail closing rates for many years, the Belleville district
decided to incorporate tertiary activities, such as offices and art galleries on the
ground floor of the shops bought, into the project. Whilst the ultimate goal is to
establish shops also in these secondary roads, this principle acted as an incentive to
pedestrian flows there. This flow represents potential customers for retail units,
which will find it easier to take the place of the initial tertiary activities in this way.
Retail desmantilng are still widespread today and the shops bought will, for the
most part, be resold to Foncière Paris Commerce, which will enable the process
under way to continue.
32
Société Immobilière d’Economie Mixte de la ville de Paris.
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Princess, brought forward all his arguments, laying stress not only on
the wealth and personal charms of the Duke, but on the joy such an
alliance would give her father in the other world. Now Isabel had
previously sent secret messengers to report on the respective
appearance and bearing of Ferdinand and the French Duke, and the
comparison was hardly favourable to the latter, who was a weakling
with thin ungainly limbs and watery eyes. She could thus estimate
the worth of the Cardinal’s statements and replied firmly that “she
could not dispose of her hand in marriage save by the advice of the
leading nobles and knights of the kingdoms, and that having
consulted them she would do what God ordained.”
This was equivalent to a refusal; and the Cardinal, having exerted
his eloquence once more in vain, returned to France, nursing his
resentment and wrath. He left the Princess in a critical position; for
her brother could draw but one conclusion from her refusal of such
an advantageous match; and he and the Master of Santiago now
strained every effort to stop her marriage with the King of Sicily.
Unable to leave Andalusia themselves, they warned the citizens of
Madrigal that any favour shown to the Princess would be regarded as
an act of treachery to the Crown, while she was so surrounded by
spies and enemies that even her faithful lady-in-waiting, Beatriz de
Bobadilla, grew frightened and besought her to break off the
Aragonese alliance. Isabel knew that, once intimidated into doing
this, she would remain absolutely at her brother’s mercy, and she
therefore implored the Archbishop of Toledo to come to her
assistance before it was too late. A lover of bold and decisive actions,
that warlike prelate was soon at the gates of Madrigal at the head of
an armed force; and Isabel, refusing to listen to the threats of the
Bishop of Burgos, at once joined him, going with him to Valladolid,
the headquarters of the Admiral, Don Fadrique.
She had burned her boats, and it only remained for the man on
whom she had pinned her faith to play his part in the drama
adequately. Both Ferdinand and his father realized the seriousness of
the situation. If the treaty of Fuenterrabia had spelled trouble and
disaster for Castile, it had been the source of even greater evils in
Aragon; for the Catalans, far from returning to their old allegiance,
as they were advised, had continued to maintain their desperate
resistance in Barcelona. They had elected as their Count first one
prince of royal extraction and then another; each new puppet
doomed to ultimate failure, but leaving behind him a defiance
increasing in ferocity as it lost power in other ways.
Nor was chronic rebellion John II.’s only serious trouble. The
important counties of Roussillon and Cerdagne, pledged to Louis XI.
in return for troops, had been seized by that monarch, as soon as he
saw his neighbour too involved in difficulties to show practical
resentment; and the web of French diplomacy was now being spun
over Navarre, through the medium of the King of Aragon’s son-in-
law, the Count of Foix. Personal sorrows added their quota: the loss
of sight at a time when political clouds looked blackest, followed by
the death of Queen Joanna, whose courage and brains had made her
a fitting helpmate for her ambitious husband, whether in the council-
chamber or on the battlefield. John was indeed repaid with added
measure for the turbulence and treachery of his early days; but like
many men of his type he showed better in adversity than in success.
Doggedly he laid fresh plans, and Providence that seldom hates the
brave rewarded him by the recovery of his eyesight.
The realization of his son’s marriage with Isabel of Castile, always
favoured by him, was now his dearest ambition; for he believed that
the final union of the two kingdoms would mean the death-blow to
Louis XI.’s hopes of dominating the Pyrenees, as well as the building
up of the power of the Crown at home against unruly subjects. Such
designs were, however, of the future, while the immediate steps to
achieve them were fraught with danger.
Isabel, the bride-elect was at Valladolid, temporarily protected by
the Archbishop of Toledo and the Admiral; but to the north lay the
hostile Bishopric of Burgos, to the south-east a line of fortified
strongholds, all in the hands of the Mendozas, the chief supporters of
Joanna La Beltraneja and therefore enemies of the Aragonese match.
It only needed the return of Henry IV. from Andalusia to make her
position untenable.
Isabel and the Archbishop of Toledo therefore dispatched
messengers to Aragon in haste to insist that the King of Sicily should
come to Valladolid. They found him in Saragossa, and suggested
that, as every moment of delay increased the danger, he should
disguise himself and go to Castile with only a few adherents, thus
hoodwinking the Mendozas, who would never expect him to take this
risk, and who also believed the negotiations for the marriage to be at
a much earlier stage.
Notwithstanding his later reputation for a hard head and a cool
heart, Ferdinand in his youth possessed a certain vein of
adventurous chivalry. It was with difficulty that he had been
prevented from leading an entirely rash expedition to Isabel’s rescue
at Madrigal, and he now readily agreed to a scheme, whose chief
merit lay in its apparent impossibility.
Sending one of the Castilian messengers on before to announce his
coming, he and a few of the most trusted members of his household
boldly crossed the frontier. The rest were disguised as merchants,
Ferdinand himself as a servant; and at the inns where they were
forced to halt he played his part, waiting at table and tending the
mules. They did not stop often, riding in spite of the intense cold by
day and night; with the result that they arrived before they were
expected at the friendly town of Burgo de Osma. Ferdinand, whom
excitement had rendered less tired and sleepy than the others,
spurred forward as they came in sight of the gates, narrowly escaping
death at the hands of an over-zealous sentry. Soon, however, their
identity was explained, and amid the blowing of trumpets and joyful
shouts the young King was welcomed by his allies.
At Valladolid the news of his arrival into safe territory was the
signal for feasting and jousts, and preparations for the marriage were
pushed on apace. Ferdinand came by night to Valladolid, and, being
met at a postern gate by the Archbishop of Toledo was led to the
house where the Princess lodged.
Four days later, on October 18, 1469, the formal betrothal took
place. Isabel and Ferdinand as second cousins stood within the
prohibited degrees of consanguinity; but the Archbishop of Toledo
produced a bull, affording the necessary dispensation. This bore the
signature of Pius II., who had died in 1464, and authorized
Ferdinand to marry within the third degree of consanguinity, on the
expiration of four years from the date of the bull. Granted its
authenticity, the marriage was perfectly legal; but it is almost certain
the document was an elaborate forgery, constructed by John of
Aragon and the Archbishop to meet their pressing needs.[2] The
dispensation was essential to satisfy, not only Isabel, but any
wavering supporters of orthodox views. On the other hand, apart
from the haste required and known dilatoriness of the Papal Court,
Paul II., who at that time occupied the See of Saint Peter, was the
sworn ally of Henry IV.; and those who were negotiating the
Aragonese alliance recognized that there could be no successful
appeal to his authority.
2. See Clemencin, Elogio de Isabella, Illustracion II.
Another matter requiring delicate handling had been the marriage
settlement that, signed by Ferdinand and ratified by his father, was
read aloud at the betrothal ceremony by the Archbishop of Toledo. In
it Ferdinand declared his devotion to the Mother Church and
Apostolic See, and his undying allegiance to Henry IV. The document
then went on to say that the signatures of both husband and wife
must be affixed to all ordinances and public deeds; while the
remainder of the clauses were directed to allaying the suspicions of
those who feared that the King of Sicily might use his new position
for the good of Aragon rather than Castile. In them he promised not
to leave the kingdom himself without consent of the Princess, nor to
remove any children that they might have, whether sons or
daughters. He would not on his own account make peace nor war nor
any alliance. He would not appoint to offices any save natives of
Castile; while he pledged himself to take no new steps with regard to
the lands that had once belonged to his father but had since been
alienated.
After the ceremony was over, Ferdinand retired with the
Archbishop to his lodging in Valladolid; and the next day, October
19th, he and Isabel were married; and for six days the town kept
festival in honour of the event.
Henry learned of his sister’s marriage from the Master of Santiago,
and naturally nothing of the insolence of such proceedings towards
himself was lost in the telling. The news found him in broken health,
the result of his life-long self-indulgence, and with his vanity badly
wounded by the scorn and defiance he had encountered in
Andalusia. He was therefore in no mood for conciliation, and
received Isabel’s letters, explaining the necessity under which she
had acted and her assurances of loyalty, in gloomy silence, lending a
willing ear to the Master of Santiago’s suggestion that he might
retract the oath he had taken at the Toros de Guisandos.
Circumstances favoured such a course; for Louis XI., who looked
on the Castilian-Aragonese alliance with alarm as inimical to French
expansion, offered Isabel’s rejected suitor, Charles, now Duke of
Guienne, to the Infanta Joanna, the underlying condition being of
course that Henry should disinherit Isabel in her favour.
Negotiations were at once begun; and in 1470, the Cardinal of Arras
appeared at the Spanish Court charged with the final conclusion of
the terms. He had never forgiven the Infanta’s indifference to his
oratory; and, as diligent enquiry had made him cognizant of the fact
that Pius II.’s bull must be a forgery, he proceeded to denounce her
in words, according to Enriquez de Castillo, “so outrageous that they
are more worthy to be passed over in silence than recorded.”
Henry far from being shocked was obviously pleased; and, having
completed the agreement with the Cardinal, in October, 1470, he
publicly withdrew his oath, taken at the Toros de Guisandos, and
acknowledged the Infanta Joanna, then nine years old, as his
daughter and heir. Her formal betrothal to the Duke of Guienne
followed, and then the little Princess was handed over to the care of
the Master of Santiago, much to the indignation of the Marquis of
Santillana and the Mendozas, in whose keeping she had hitherto
been.
Henry now published a manifesto, in which he declared that his
sister had broken her oath in marrying without his consent, and had
aggravated her offence by her choice of an enemy of Castile, and by
not waiting to obtain a dispensation from the Pope. He had therefore
judged her unfit to succeed to the throne and had restored Doña
Joanna to her rights.
This document did not meet with general approval. Indeed the
principal towns of Andalusia, already disaffected, openly expressed
their refusal to consent to its terms. Yet to Isabel in Dueñas, where
her first child, a daughter named after herself, had been born in the
October of this year, the prospect seemed bleak enough. Her
difficulties in Castile were intensified by the ill-fortunes of John of
Aragon in his war against Louis XI. for the recovery of Roussillon
and Cerdagne; so that in spite of the critical position of affairs at
home, she was forced to let Ferdinand go to his father’s assistance.
Hiding her fears, she replied to Henry’s manifesto by a counter-
protest, in which she recalled her own moderation in refusing the
crown on her brother Alfonso’s death, and vindicated her marriage
as performed on the advice of the wiser and larger section of the
leading nobility. Henry, she declared had broken his oath, not only in
acknowledging Joanna, who was known to be illegitimate, as his
daughter and heiress; but long before, when he had failed to divorce
and send away the Queen as he had promised, and when he had tried
to force his sister to marry the King of Portugal against her will.
In the meanwhile, in spite of the flourish of trumpets with which
the betrothal had taken place, the French marriage hung fire. Gossip
maintained that the Duke of Guienne’s interest in Joanna had been
merely the result of pique at Isabel’s refusal; while Louis XI. had
used it as a temporary expedient against his enemy, the King of
Aragon. At any rate the French Prince was openly courting the
heiress, Mary of Burgundy, when death cut short his hopes in May,
1472.
Various bridegrooms were now suggested for the Infanta Joanna;
amongst them her own uncle the King of Portugal.
Henry IV. was at this time at Segovia, whose Alcayde, Andres de
Cabrera, husband of Isabel’s lady-in-waiting, Beatriz de Bobadilla,
had always been one of his faithful adherents. In the Alcazar was
stored a considerable sum of money; and the Master of Santiago now
advised the King to demand its surrender and also that of the
fortress, hoping to get them into his own hands, as he had done with
the Alcazar at Madrid. Cabrera, suspecting rightly a plot for his own
ruin, stoutly refused; and his enemy, after stirring up in the town a
rebellion which the Alcayde promptly quelled, left the city in disgust.
Henry, who loved Segovia, remained behind, unable to make up his
mind to any decisive action.
The favourite’s departure was the opportunity for which those
inclined to Isabel’s interests had long been waiting; and Beatriz de
Bobadilla urged her husband to effect a reconciliation between the
King and his sister. This plan met with the approval of no less
important a person than Pedro Gonsalez de Mendoza, Bishop of
Siguenza, whose material position had been lately increased, not
only by the Archbishopric of Seville, but also by receiving a long-
coveted Cardinal’s hat. At the time of the Aragonese marriage the
Mendozas had been amongst Isabel’s most formidable opponents,
but their enforced surrender of the Infanta Joanna to the Master of
Santiago after the French betrothal, had quite altered their views;
and the Cardinal of Spain, as Pedro Gonsalez was usually called, now
worked to secure Isabel’s accession, as the best means of ruining his
rival.
Another person, who had set himself to negotiate an agreement,
was the Papal Legate, Cardinal Rodrigo Borgia, by birth a Valencian.
John of Aragon’s old enemy, Paul II. had died in 1471; and Sixtus IV.,
his successor, when dispatching Cardinal Borgia to Castile, in 1473,
to demand a clerical subsidy, gave him at the same time a bull of
dispensation, which legalized Ferdinand and Isabel’s marriage, and
also affirmed the legitimacy of their daughter and her rights of
inheritance.
Isabel’s prospects had considerably brightened, and a bold action
on her part was to put them to the test. One day, Beatriz de
Bobadilla, who had secretly kept her informed of the current state of
affairs, disguised herself as a countrywoman and, mounted on an ass,
rode out to the city of Aranda, where her mistress was living. She
begged her to come to Segovia immediately; and, on a day arranged,
Isabel and the Archbishop of Toledo appeared in the city before
dawn and were received into the Alcazar. Henry was then in his
hunting-box in the woods outside, but that evening he returned to
the palace and saw his sister. With his usual impressionability he
echoed the joy of all around him, and embracing her informed her of
his goodwill and the pleasure her coming had given him. The next
day they rode through the city together, his hand on her bridle-rein;
and some little time afterwards Ferdinand, who had been hastily
summoned, was reconciled to his brother-in-law.
Andres de Cabrera, delighted at the success of his hazardous
scheme, arranged an elaborate dinner on the Feast of the Epiphany
of that year, 1474, in order to celebrate the occasion; but
unfortunately Henry, who was in delicate health, fell ill. Secret
supporters of the Master of Santiago cleverly suggested that he had
been poisoned, and that this had been the main object of the
reconciliation. Henry, thoroughly alarmed, in spite of all his sister’s
efforts to allay his fears, left Segovia, as soon as he was well enough
to bear the journey, joining the Master of Santiago and the Infanta
Joanna at Madrid.
All the old trouble and discord seemed destined to begin once
more, but in reality the labours of both schemer and dupe were
nearly at an end. Early in the autumn the Master of Santiago
hastened to Estremadura to gain possession of a certain fortress, and
there, on the eve of achieving his purpose, he fell ill and died.
Henry, though almost inconsolable at the news, transferred his
affections to his favourite’s son, the Marquis of Villena, confirming
him in all his father’s offices and titles and creating him Master of
Santiago. It was to be almost the last of the many honours and gifts
that he bestowed in the course of his long reign, for on December 11,
1474, a few weeks before his fiftieth birthday, he also died.
The same atmosphere of vacillation, in which he had moved in his
life, enveloped his death-bed. When questioned as to the succession,
the chronicler, Alonso de Palencia, declares that he equivocated,
saying that his secretary knew what he wished; other writers that he
confessed to a friar that the Princess Joanna was indeed his
daughter, and that he left a will to this effect. Enriquez del Castillo,
his chaplain and chronicler, makes no mention of Joanna’s name.
Henry’s personal beliefs and wishes had availed little in his own day,
and he may have guessed that they would carry no weight after his
death. One at any rate was fulfilled, and he was buried, as he had
asked, in the Church of Sancta Maria de Guadalupe, at the foot of his
mother’s tomb.
CHAPTER IV
ACCESSION OF ISABEL: THE PORTUGUESE
WAR
1475–1479
The news of Henry IV.’s death was the signal for Isabel’s
proclamation as Queen in Segovia. Riding through the crowded
streets, her palfrey led by two of the “regidores” of the city, she came
amid the shouts of the people to the principal square. Before her
walked four kings-at-arms, and after them Gutierre de Cardenas,
bearing a naked sword, emblem of the justice that should emanate
from kingship. In the square stood a high scaffold, hung with rich
embroidered stuffs, and on it a throne, raised by three steps from the
surrounding platform. Isabel ascended these and took her place; and
then, a king-at-arms having called for silence, a herald cried in a loud
voice: “Castile! Castile for the King Don Fernando and the Queen
Doña Isabel, his wife.” Those watching below took up the shout, and
amid cheers the royal standard was raised.
Ferdinand was in Aragon; but news had at once been sent him of
the King’s death, and in the meanwhile Isabel received the homage of
the great nobles and knights who were ready to pledge themselves to
her cause. Chief amongst them were the Admiral of Castile, the
Cardinal of Spain, his brother, the Marquis of Santillana, and the rest
of the Mendozas; while they brought with them Beltran de La Cueva,
Duke of Alburquerque, whose fortunes scandal would naturally have
linked with the cause of the Infanta Joanna.
Significant was the tardy appearance of the Archbishop of Toledo,
once so hot in Isabel’s cause. Now he came in the train of all the rest,
with little enthusiasm in his homage or in the oath he took in the hall
of the palace, his hand resting on a copy of the Gospels. On the 2d of
January he and the Cardinal of Spain rode out to meet the King of
Sicily, returning with him, one on either side, amid such crowds that
it was past sunset before they reached the palace.
He was a young man of twenty and two years ... [says Colmenares, the historian
of Segovia, commenting on Ferdinand’s appearance], of medium height, finely
built, his face grave but handsome and of a fair complexion, his hair chestnut in
shade but somewhat spare on the temples, his nose and mouth small, his eyes
bright with a certain joyful dignity, a healthy colour in his cheeks and lips, his head
well set on his shoulders, his voice clear and restful. He carried himself boldly both
on horse and foot.
His character, his new subjects could not fully gauge; but the
contrast with Henry’s vacillating puerility was obvious. Here at any
rate was a man, who would not fail in what he undertook through
indecision or lack of courage.
The Cardinal of Spain and Archbishop of Toledo proceeded to
draw up “Provisions” for the future government of the kingdom,
adjusting the exact relations of the sovereigns on the basis of the
marriage settlement. Royal letters and proclamations were to be
signed by both, the seals affixed to be stamped with the joint arms of
Castile and Aragon, the coinage engraved with the double likeness.
Justice was to be awarded by the two sovereigns, when together; by
each, when separated. Castile safeguarded her independence by
placing the control of the Treasury in the hand of the Queen, and by
insisting that the governors of cities and fortresses should do homage
to her alone. She alone, also, might appoint “corregidores” and
provide incumbents for ecclesiastical benefices, though the
nominations were to bear Ferdinand’s signature as well as her own.
FERDINAND OF ARAGON
And when it was necessary that the King should go to look after affairs in one
part of the kingdom and the Queen in another, it never happened that he or she
issued a command that conflicted with those that the other gave. Circumstances
might separate them, but love held their wills joined.
FROM A PHOTOGRAPH BY
ANDERSON, ROME
Alfonso now found himself cut off from Portugal, and, aware that
his fortunes had not matched his hopes, began to try and negotiate
favourable terms of peace. These were still in keeping with his lofty
pretensions; for, in addition to a large sum of money and the