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INTERNET CELEBRITY
Understanding Fame
Online
SOCIETYNOW
SocietyNow: Short, informed books, explaining why our
world is the way it is, now.
The SocietyNow series provides readers with a definitive
snapshot of the events, phenomena and issues that are defin-
ing our 21st century world. Written by leading experts in their
fields, and publishing as each subject is being contemplated
across the globe, titles in the series offer a thoughtful, con-
cise and rapid response to the major political and economic
events and social and cultural trends of our time.
SocietyNow makes the best of academic expertise acces-
sible to a wider audience, to help readers untangle the com-
plexities of each topic and make sense of our world the way
it is, now.
BY
CRYSTAL ABIDIN
Jönköping University, Sweden
ix
x Acknowledgements
List of Illustrationsxv
Prefacexix
Postface99
Endnotes101
Further Reading151
Index157
xiii
LIST OF ILLUSTRATIONS
TABLES
FIGURES
xv
xvi List of Illustrations
It has been ten years since the first scholarly book on celebrity
on the internet was published. Global studies scholar The-
resa Senft’s Camgirls (2008) was a groundbreaking ethnog-
raphy that traced the practices of young American women
who acquired internet fame by broadcasting their personal
lives via webcams in their bedrooms. Since then, the structure,
nature, and culture of internet celebrity has evolved drasti-
cally around the world.
As digital technology has advanced, and social media
platforms have instituted new forms of interpersonal com-
munication, internet fame appears to have become increas-
ingly accessible and practiced by or bestowed upon ordinary
people from all walks of life. In tandem with this, develop-
ments among traditional celebrities and public figures, such
as the proliferation of traditional Hollywood-esque celebri-
ties turning to social media to communicate with fans, or pol-
iticians taking to social media to cultivate a willing citizenry,
also evidence the enduring importance of social media as a
mainstream communication tool. Further, amidst the rush for
legacy media to move into digital estates to wrestle against
their dwindling print media readership, and the rise of the
gig economy in which young people are turning to web-based
publishing and self-curated content for an income, newer
forms of internet celebrity are entangling with and innovat-
ing away from older media formats.
xix
xx Preface
Yours,
Crystal Abidin aka wishcrys.
1
WHAT IS AN INTERNET
CELEBRITY ANYWAY?
1
2 Internet Celebrity
Traditional Celebrities
Reality TV Celebrities
Celebrity–Audience Relations
DIY Celebrity
Microcelebrity
THE END.
R E D F I E L D ’ S P U B L I C AT I O N S
POETRY AND THE DRAMA.
The Works of Shakespeare, reprinted from
the newly-discovered copy of the Folio of 1632, in the
possession of J. Payne Collier, with numerous Illustrations. One vol.
Imperial 8vo. Cloth, $4; sheep, $4 25; half morocco, plain, $5 00;
marble edges, $5 50; half calf, or morocco extra, $6 00; full morocco,
antique, $7 00.
Same as above, cheap edition, cloth, $3 00; sheep, $3 50; imitation
morocco, full gilt, $4 00.
BELLES-LETTRES.
Revolutionary Tales, by Wm. Gilmore
Simms, Esq. New and Revised Editions, with Illustrations by
Darley.