The document provides instructions for an individual activity where students are asked to create a product brand based on an assigned commodity, design packaging for the product, and list at least five characteristics of the product. It also includes a rubric for scoring the activity based on the brand name, design, and enumerated characteristics.
The document provides instructions for an individual activity where students are asked to create a product brand based on an assigned commodity, design packaging for the product, and list at least five characteristics of the product. It also includes a rubric for scoring the activity based on the brand name, design, and enumerated characteristics.
The document provides instructions for an individual activity where students are asked to create a product brand based on an assigned commodity, design packaging for the product, and list at least five characteristics of the product. It also includes a rubric for scoring the activity based on the brand name, design, and enumerated characteristics.
The document provides instructions for an individual activity where students are asked to create a product brand based on an assigned commodity, design packaging for the product, and list at least five characteristics of the product. It also includes a rubric for scoring the activity based on the brand name, design, and enumerated characteristics.
Directions: Read the questions/items carefully and give what is asked. Write your answer in the space provided. 1. Create a product brand based on your assigned commodity. Brand name: ________________
2. Design a packaging for the product.
3. Enumerate at least five (5) characteristics of the product.
Differentiates product from other products; avoids
Brand Name commodity image; fills a space in consumer’s mind. 10 Additional purposes are observed.
Designed creatively; provides easy brand identification;
Design 10 describes features and benefits. Additional features are observed. Describes compliance with government rules; explains how it Characteristics lengthens the product’s lifespan and relates to the 10 environment. Additional characteristics are enumerated. TOTAL 30
