REPORT
REPORT
REPORT
B
MAHAK JAIN
21BBAN254
Department of Management
June 2022
Declaration
I hereby declare that the project work entitled “To analyse IT company’s perception
towards traditional method and technological method of doing business with the help of
froiden Technologies Pvt. Ltd.” as requirements of six months industrial project for the
award of degree of “BBA”, from JECRC University, under the guidance of Mr Ram
Garg” during 1st January to 30 June, 2022.
th
It is certified that the above statement made by the student is correct to the best of our
knowledge
Signature
I, Miss. Mahak Jain, hereby express my gratitude for the tremendous support and
enthusiasm that I received throughout the course of this project. I would like to
acknowledge the guidance of Prof. Renu Pareek Dean at JECRC University, Jaipur. I
thank her for enriching our experience with this opportunity.
I deliver my sincere gratitude to Ram Garg, his motivating demeanour paved the course
of my research and facilitated in facile accomplishment of my goal.
I am also thankful to Mr Jigar Soni, Mr Anshuman Dash, Mr Rajiv Shah and the whole
Flipspaces team for their cooperation and coordination throughout my internship.
I end with acknowledging my indebtedness to my Family for their blessings and
unwavering trust that has prepared me for the challenges ahead.
S.No. Component Page Number
Declaration 2
Acknowledgement 3
Abstract 6
Chapter 6 Reference 19
Annexure 20
ABSTRACT
This report delves into the realm of digital marketing within the context of Froiden
Technologies Pvt. Ltd., a leading IT firm specializing in software development and digital
solutions. Through a comprehensive analysis of the company's digital marketing
strategies, performance metrics, and industry best practices, the report aims to provide
actionable insights to drive organizational growth and innovation.
Drawing upon theoretical frameworks and practical observations, the report navigates
through the dynamic landscape of digital marketing, exploring its role in enhancing brand
visibility, engaging with target audiences, and driving conversions. By dissecting the
company's digital ecosystem and evaluating the effectiveness of its strategies, the report
offers valuable recommendations to optimize digital marketing efforts and capitalize on
emerging opportunities.
Through a holistic lens, the report underscores the significance of agility, adaptability, and
innovation in navigating the complexities of the digital age. It serves as a testament to the
ongoing quest for digital excellence at Froiden Technologies and underscores the
importance of bridging the gap between theory and practice in the pursuit of
organizational success.
The findings and insights presented in this report not only contribute to the body of
knowledge in digital marketing but also provide a roadmap for future endeavors, fostering
a culture of continuous learning and innovation in the pursuit of organizational excellence.
CHAPTER 1: INTRODUCTION
2. Company Profile
Key performance indicators (KPIs) such as website traffic, engagement metrics, and
conversion rates.
8. Challenges Faced
9. Recommendations
10. Conclusion
In conclusion, the internship provided valuable insights into the dynamic field of digital
marketing and its application in a real-world business setting. It offered an opportunity to
contribute to Froiden Technologies' digital growth journey while gaining hands-on
experience in executing strategic marketing initiatives.
CHAPTER 2 : COMPANY OVERVIEW
Founded in [2014], Froiden Technologies began its journey with a small team of
passionate technologists dedicated to delivering exceptional solutions to clients. From its
humble beginnings, the company has grown exponentially, expanding its portfolio of
services and establishing a global presence.
SNAPHRM:
ZUNCTION:
WORKSUITE:
The research methodology describes the research structure used in the current study.
This section discusses the size of the research sample and the procedure used to choose
participants for the study. The study was based on primary sources of information. The
reliability of research instruments was examined in order to determine their suitability. The
study has been conducted online.