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    Reviwe of Literature-9

    Uploaded by

    MUHAMMED FARSIN E
    h aerh hWr hAERH FDBD

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    Reviwe of Literature-9

    Uploaded by

    MUHAMMED FARSIN E
    8 views1 page
    h aerh hWr hAERH FDBD

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    Reviwe of literature-9

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    h aerh hWr hAERH FDBD

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    8 views1 page

    Reviwe of Literature-9

    Uploaded by

    MUHAMMED FARSIN E
    h aerh hWr hAERH FDBD

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    DR.G.BALAMURGAN,M.K.

    SINDHU(2017),“FACTORS INFLUENCING CONSUMER


    BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO DAIRY PRODUCTS”.

    The main objectives of this study was to study the consumer behaviour on milk products,
    study the satisfaction levels of consumers of milk products, to analyse the factors influencing
    on dairy products an d to understand the behavioural factors influencing milk consumers.

    The study concluded that consumers change their behaviour regularly on the basis of new
    development and method. They well know their needs and wants, so assemble in turn about
    products and also contrast its price, quality, savour and other attributes. Promotion of sales
    and analysing consumer behaviour are essential aspects for selling the product and attain the
    maximum sales level in the market. Further occurrence and place choice for the purchase of
    dairy products will help the company to classify the accurate channels of distribution for its
    various dairy products. Further a substantial quantity of Brand Switching behaviour is
    practical among the respondents in container of non-availability of their preferred brands in
    their provisions and also a Retailer role in influence variety choice is extensive at this level.

    Reference:

    DR.G.BALAMURGAN 1M.K.SINDHU2, “Factors influencing Consumer buying behavior


    with special reference to Dairy Products”, Vol-3 Issue-5 2017, IJARIIE-ISSN (O)-2395-4396

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