SOCIAL RELEVANCE PROJECT ON

A STUDY OF THE ENVIRONMENT PROTECTION INITIATIVES

TAKEN BY THE HONDA GROUP

A PROJECT SUBMITTED IN
PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE
MASTERS IN MANAGEMENT STUDIES

TO

THAKUR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

UNIVERSITY OF MUMBAI

SUBMITTED BY

VINAY SHARMA
ROLL NO: M2022110

UNDER THE GUIDANCE OF

(ASSISTANT PROFESSOR)
DR. AASTHA SHARMA

MMS 2020-22
THAKUR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
 CERTIFICATE

This is to certify that project titled “A Study of the Environmental Protection Initiatives
taken by the Honda Group” is successfully completed by Vinay sharma during the IV
Semester, in partial fulfilment of the Master’s Degree in Management studies recognized by
the University of Mumbai for the academic year 2020-22 through Thakur Institute of
Management Studies & Research, Mumbai.

This project work is original and not submitted earlier for the award of any degree /diploma
or associateship of any other University / Institution

Guide Dr Aastha Sharma Dr Pankaj Natu

(Assistant Professor, TIMSR) Director, TIMSR

Signature Signature

Date Date
 DECLARATION

I hereby declare that the project titled ‘A Study of the Environmental Protection
Initiatives taken by the Honda Group’ submitted by me to the institute Thakur Institute of
Management studies & Research in partial fulfilment of the requirement for the award of the
degree master of Management Studies in Finance is a record of bonafide project work carried
out by me under the guidance of DR. Aastha Sharma.

I further declare that the work reported in this project has not been submitted and will not be
submitted, either in part or in full, for the award of any other degree or diploma in this
institute or any other institute or university.

Name: Vinay Sharma

Roll No: M2022110 (F2) (signature of the student)

 ACKNOWLEDGEMENT

I am thankful to my institute Thakur Institute of Management studies & Research for giving
me this project work as a part of academic requirement.

With immense pleasure I would like to express my sincere thanks to my college mentor Dr.
Aastha sharma for her constant help that has guided me throughout the making of this project
report. Her valuable guidance and support have always motivated me to work harder and her
ideas and encouragement have been a constant source of inspiration for me in completion of
this project report.

I would also thank the Director of Thakur Institute of Management Studies and Research Dr.
Pankaj Natu for his constant support and motivation to put in my best efforts for preparing
this project report.
 EXECUTIVE SUMMARY

Two-wheeler and passenger cars dominate India's domestic car market. Passenger car sales
are rife with small and medium-sized cars. The automotive industry in India is the fifth
largest in the world. India was the fifth largest car manufacturer in the world and the seventh
largest manufacturer of commercial vehicles in 2019.The automobile industry is growing at a
rapid speed. The automobile sector in India provides employement opportunity at a greater
level.

Honda is currently the world's fourth largest car manufacturer. The company sells car in 150
markets around the world.

Models like the Civic, Accord, CR-V and HR-V are the best-selling in many regions. The
vision of the company is to provide people are around the globe with joy of expanding their
life’s poetential. It’s the misson of the company to get dynamic growth through leadership,
excellence in quality and service. Honda works towards development of the industry,
customer satisfaction and protection of the environment.

Companies are assumed to have some duty to stakeholders such as employees, consumers,
communities, and the environment in addition to making profits. The concept that businesses
have an obligation to society beyond their duties to their stockholders or investors is known
as corporate social responsibility, or CSR. CSR aids in the spread of positive word about the
company. Corporate social responsibility is critical in establishing your brand's reputation
among competitors, the media, other organisations, and, most crucially, your direct
customers. CSR is a method by which a corporation incorporates environmental, social, and
human development considerations into its planning and actions in order to ensure that its
operations are ethical and useful to society. CSR has always been viewed as a charity activity
in India. With the addition of Section 135 to the Companies Act of 2013. India became the
first country to make CSR mandatory for some businesses. Companies with a net worth of
500 crore or more, a turnover of 1,000 crore or more, or a net profit of 5 crore or more during
the previous financial year must spend 2% of their average net earnings over the previous
three years on CSR operations, according to the Act. Honda is into various csr activities. The
company conducts csr activty in various fields like Road and Safety, Environment
Sustainability, Healthcare, Education, Women Empowerment, Rural Development etc.

Company formed a special committee that is handles csr activty. The director and senior
director acts like the mentor and it is headed by the divisonal head of the department . The
committee formulates and recommend different csr activities to the director, to review and
approve annual budget and to monitor policies, program on regular basis.

Company is into promoting education, including special education and employment

enhancing vocation skills especially among children, women, elderly, and the differently
abled and livelihood enhancement projects, gender equality, empowering women, ensuring
environmental sustainability and ecological balance conservation of natural resources and
maintaining quality of soil, air and water. Along with that company also contribute to the
Prime Minister's National Relief Fund or any other fund set up by the Central Government
for socio-economic development and relief andp welfare of the Scheduled Castes, the
Scheduled Tribes, and other backward classes, minorities and women.Along with
contributing within academic institutions which are approved by the Central Government,
Rural Development Projects and Slum Area Development. Company operates in various
states likeHaryana, Karnataka, Rajasthan, Gujarat.
 Table of Content Page
no

1 Introduction 2
1.1Introduction to Auto-Mobile Industry
2

1.2 Introduction to company 14

2 Literature Review 24

3 Research Methodology 28

4 Data Analysis and Findings 40

5 Conclusion and Recommendation

48
4.1 Conclusion
49

4.2 Recommendation

6 Bibliography 50

7 Plagiarism Report 51

8 Annexure 52

Page | 1
Chapter 1

Introduction

1.1 Introduction to Auto-Mobile sector:

The automotive industry in India is the fifth largest in the world. India was the fifth largest
car manufacturer in the world and the seventh largest manufacturer of commercial vehicles in
2019. The Indian automotive industry (which includes manufacturing parts) is expected to
reach Rs. 16.16-18.18 trillion (US $ 251.4-282.8 billion) by 2026. The industry has attracted
Foreign Direct Investment (FDI) worth US $ 30.51 billion between April 2000 and June 2021
which accounts for 5.5% of total FDI over the period according to data released by the
Department of Industry and Trade and Industry (DPIIT).

The Indian automotive industry is expected to reach US $ 300 billion by 2026.

Manufacture of domestic vehicles increased by 2.36% CAGR between FY16-FY20 with

26.36 million locally produced FY20. Overall, domestic car sales increased by 1.29% CAGR
between FY16-FY20 as 21.55 million vehicles were sold at FY20.

Two-wheeler and passenger cars dominate India's domestic car market. Passenger car sales
are rife with small and medium-sized cars. Two-wheeled vehicles and passenger vehicles
accounted for 80.8% and 12.9% of the market share, respectively, accounting for the sale of
more than 20.1 million vehicles in the FY20.

As of September 2021, the total production of passenger cars (excluding BMW, Mercedes,
Tata Motors & Volvo Auto), three-wheel drive, two-wheel drive and quadricycles reached
2,125,304 units.

During the quarter of July-September 2021, the luxury car market registered sales of 8,500
units.

Page | 2
In total, car exports reached 4.77 million vehicles per FY20, which grew to a CAGR of
6.94% during the FY16-FY20. Two tires account for 73.9% of exports, followed by
passenger cars at 14.2%, three wheelers at 10.5% and retail vehicles at 1.3%.

Indian car exports to 1,419,430 units from April 2021 to June 2021 compared to 436,500
units from April 2020 to June 2020.

A study by the CEEW Center for Energy Finance has identified a $ 206 billion opportunity
for electric vehicles in India by 2030. This will require an investment of US $ 180 billion in
vehicle production and charging infrastructure. Between January and July 2021,
manufacturers of EV components, electric vehicles and final mile delivery companies
invested an amount of Rs. 25,045 crore (US $ 3.67 billion) on electric vehicles. Many
technology and automotive companies have expressed interest and / or made investments in
the Indian EV region. Car companies such as Hyundai, MG Motors, Mercedes, Tata Motors,
have introduced EVs to the market. A recent study by Castrol found that the majority of
Indian consumers could consider buying an electric car by 2022. The study also highlighted
the average Indian consumer, the price of Rs. 23 lakh (or US $ 31,000), a 35-minute charging
time and a distance of 401 kilometers from a single charge will be 'tipping points' for normal
EV detection.

The India Energy Storage Alliance report estimates that the EV market in India is likely to
grow at a CAGR of 36% by 2026. In addition, the market forecast for the EV battery is
predicted to increase to a CAGR of 30% over the same period.

In September 2021, the Indian government issued a notice regarding the PLI (Production
Linked Incentive schemes) program for car parts and vehicles costing Rs. 25,938 crore (US $
3.49 billion). This program is expected to generate an investment of more than Rs. 42,500
(US $ 5.74 billion) by 2026.

Page | 3
Market size :

Manufacture of domestic vehicles increased by 2.36% CAGR between FY16-20 and 26.36
million manufactured locally by FY20. Overall, domestic car sales increased by 1.29%
CAGR between FY16-FY20 as 21.55 million vehicles were sold at FY20.

At FY21, the total production of passenger vehicles reached 22,652,108.

As of October 2021, the total production of passenger cars (excluding BMW, Mercedes, Tata
Motors and Volvo Auto), three-wheel drive, two-wheel drive and quadricycles reached
2,214,745 units.

Two-wheeler and passenger cars dominate India's domestic car market. Passenger car sales
are rife with small and medium-sized cars. Two-wheeled vehicles and passenger vehicles
accounted for 80.8% and 12.9% of the market share, respectively, accounting for the sale of
more than 20.1 million vehicles in the FY20.

During the quarter of July-September 2021, the luxury car market registered sales of 8,500
units.

In total, car exports reached 4.77 million vehicles per FY20, which grew to a CAGR of
6.94% during the FY16-FY20. Two tires account for 73.9% of exports, followed by
passenger cars at 14.2%, three wheelers at 10.5% and retail vehicles at 1.3%.

Indian car exports to 1,419,430 units from April 2021 to June 2021 compared to 436,500
units from April 2020 to June 2020.

Sales of EV, with the exception of E-rickshaws, in India have seen a 20% growth rate and
reached 1.56 lakh units per FY20 driven two-wheel drive. According to NITI Aayog and the
Rocky Mountain Institute (RMI) India’s financial EV industry is likely to reach Rs. 3.7 lakh
crore (US $ 50 billion) by 2030. The India Energy Storage Alliance report estimates that the
EV market in India is likely to grow at a CAGR of 36% by 2026. In addition, the market
speculation on EV batteries is predicted to increase. at the CAGR of 30% at the same time.

Page | 4
The sale of Premium motorcycles in India recorded a sevenfold increase in domestic sales,
reaching 13,982 units during April-September 2019. The luxury car market is expected to
register sales of 28,000-33,000 units by 2022, up from 20,000- 21,000 units sold in 2021.

Investments :
In line with growing demand, a few car manufacturers have started investing heavily in
various sectors of the industry over the past few months. The industry is attracting $ 30.51
billion in Foreign Direct Investment (FDI) between April 2000 and June 2021 which is
approximately 5.5% of the total FDI during that period according to information provided by
the Department of Industry and Trade and Internal Trade (DPIIT).

Some of the latest / planned investments and developments in the automotive sector in India
are as follows:

1- In November 2021, the Indian Oil Corporation (IOC) and two other public sector oil
companies announced the installation of 22,000 EV power stations over the next 3–5 years.

2- In November 2021, Tata Motors announced that it would establish car dumping centers
under a business set up in Ahmedabad, Gujarat, in the first quarter of the next financial year.

3- In November 2021, Skoda Auto announced plans to produce electric vehicles in the Indian
subcontinent. However, the company may submit its first EV, Enyaq, via the CBU route,
before committing itself to local production.

4- In November 2021, Hero Motor (HMC), the parent company of Hero Cycles, entered into
a partnership with Yamaha, a Japanese two-wheeled champion, to develop e-bike electric
motors for the world market.

Page | 5
5- In October 2021, Tata Motors announced that the independent TPG team and Abu Dhabi
ADQ had agreed to invest Rs. 7,500 crore (US $ 1 billion) in its EV category.

6- In September 2021, Hero Electric announced plans to increase production capacity at its
facility in Ludhiana, Punjab, to 5 lakh units by March 2022, from the current capacity of 1
lakh units per year.

7- In September 2021, Hero Electric announced plans to increase production capacity at its
facility in Ludhiana, Punjab, to 5 lakh units by March 2022, from the current capacity of 1
lakh units per year.

8- In August 2021, Hindustan Zinc Ltd. announced a US $ 1 billion investment in its eight
mines to replace diesel-powered trucks and battery EV equipment.

9- In July 2021, Maruti Suzuki India announced Rs. 18,000 crore (US $ 2.42 billion)
investment in a new production facility in Haryana, with an installed capacity of 7.5-10 lakh
units per year. As it prepares to defend its dominance in the markets, the company aims to
increase capital expenditure by 67% to Rs. 4,500 (US $ 605 million) on FY22.

10- In July 2021, Hyundai Motor India opened its new business headquarters in Gurgaon,
supported by Rs. 2,000 crore (US $ 269 million) investment.

11- In April 2021, Mahindra & Mahindra announced a three-year investment plan for the Rs.
3,000 crore (US $ 403 million).

12- Between January and July 2021, manufacturers of EV components, electric vehicles and
final mile delivery companies invested an amount of Rs. 25,045 crore (US $ 3.67 billion) on
electric vehicles.

Page | 6
Government Initiatives :

The Indian government encourages foreign investment in the automotive sector and allows
for 100% direct foreign direct investment (FDI) under the automatic route.

Some of the latest initiatives undertaken by the Government of India are -

1- By November 2021, the union government added> 100 advanced technologies, including
other fuel systems such as compressed natural gas (CNG), Bharat Stage VI compliant petrol
engines, electronic safety (ECU) units, driver assistance systems and -e- quadricycles, under
the automotive production-linked incentive (PLI) system.

2- In September 2021, the Minister of Trade Unions, Transport and Highways, Mr. Nitin
Gadkari announced that the government plans to make it mandatory for car manufacturers to
produce flexible petrol engines after obtaining the necessary permits from the Supreme Court
of India.

3- In September 2021, the Indian government issued a notice regarding the PLI program for
car parts and vehicles costing Rs. 25,938 crore (US $ 3.49 billion). 4- This program is
expected to generate an investment of more than Rs. 42,500 (US $ 5.74 billion) by 2026.

5- The Indian government has set aside US $ 3.5 billion in compensation over five years to
2026 under an improved program to promote the production and export of clean technology
vehicles.

6- As of June 2021, Rs. 871 million (US $117 million) was spent under the FAME-II
program, 87,659 electric vehicles were subsidized and 6,265 electric buses were restricted to
various regional / city transport activities.

Page | 7
Evolution of automobile sectors in India:

In 1898 the first car came out the streets of Mumbai. Since then the Indian car industry have
seen many changes. Land of the Prime Minister Padminis, Embassies, scooters, tempos,
trucks and autos galore, India did not see much choice cars.

PROTECTION - In the early 1980s this was before the 1980's when car production
especially cars was subject to strict licensing, tax restrictions and limited means of expansion.
Arrival of foreign technology collaboration came with the launch of Maruti Udyog in
partnership Japan's Suzuki in the passenger car section. Indian the streets saw the launch of
the Maruti 800. It was not yet the case it is very easy to own a car, the first was the purchase
too the next was a long wait.

LIBERALIZATION - In the early 1990s, freely, many Japanese manufacturers got two
wheels and a half of commercial vehicles in collaborative planning. These times significant
participation in India and the market it began to open up. The automotive industry was
fantastic was completed in July 1991 with the proclamation of New Industrial
Policy.However, the deli was canceled in 1993.

GLOBALIZATION - In the early 2000's there was an international trade in India

automotive industry. There have been a few policy changes introduced with a focus on
improving auto export. A Core Group on Automotive Research and Development (CAGR)
was established in 2003 for to promote R&D activities. External manufacturers he started
looking for India to get an auto parts. Consumers have begun to dominate the market due to
the availability of options in the form of models, price points and products. A strong
economy meant i increased GDP and per capita income. These features have become a major
contributor to to increase domestic demand. Great the spread of the Indian subcontinent
attracted foreign powers funds. Marquee products from everywhere the world began to fall in
love with Indian consumers violently. It is estimated that India will see more than Rs 30,000
crore was planted in 2010. This is because India the automotive industry is moving forward
with healthy growth.

INDIA'S DIFFERENT DEVELOPMENT ROAD MARKET

Page | 8
Before the 1990s when India opened, a restricted market, car ownership was observed as
luxury and taxable. For the first time In the 1990s, local companies, such as Tata Motors,
Maruti Udyog, Mahindra & Mahindra, Hindustan Motors, as well as the Premier, builds
smaller number of vehicles. In the mid-1990s, foreign countries manufacturers enter the
market through JVs with local producers as required by government. This entry has increased
this level compete and bring in many global suppliers India to support their customers'
producers. It was and the time when the people of India began prepare a new, global
economy and producers adapt to their new partners, improve their supply chains, and begin to
understand the challenges of India and the Indian consumer. In 2000, the government raised
the requirement that foreign companies establish JVs and domestic companies. As, its Gross
Domestic Gross domestic product (GDP) grew, India built and sold more cars, reaching a
mark of 1 million vehicles 2004-2005 financial year. In 2006, the government supported it
because the industry has reached a high level of creation of the Automotive Mission Plan
(AMP). This program it does more than just write down the value of cars industry in the
Indian economy but also growing the government support they will provide in 2016.

LOOKING AT FOUR WHEELS SECTION IN INDIA

Part of the four wheels contains passenger cars, utility vehicles and many more purposes cars.
India is the 11th largest passenger car world market and prominent features in road map for
major motorists. The passenger automotive segment has the largest share of passenger car
industry. It contributes to perfection a capacity of 78% and the rest is enjoyed used cars and
sports cars. Some of the key players in the market is by Maruti Udyog Ltd, Tata Motors Ltd.,
Hyundai, Toyota, Honda, Ford and General Motors. Newcomers are like tent products
Mercedes-Benz, BMW and Volkswagen.

Page | 9
INDIA STATEMENT IN AUTO WORLD INDUSTRY

The automotive sector is one of the core Indian economic industries. Indian Auto the industry
has reached maturity only since the full licensing of 1991. The Indian automotive industry
was despised by the world the economic downturn and continued to register at the top for sale
in both domestic and foreign markets. In 2007, India was ranked as the 12th fastest a growing
market in the world. Currently, India is the world's second and fourth largest tire market the
largest car market in the world. India is the 11th largest market in the segment of passenger
cars worldwide expected to be the 7th largest market in 2016. India holds 3% of the world
share share tire production and is ranked 9th in the world automotive production. There is a
great potential which needs to be touched by a concerted effort of government, OEMs and
partial vehicles manufacturers. India is the basis of production of small cars and has attracted
worldwide attention investment giants in this category.

Road Ahead:

The automotive industry is supported by a variety of factors such as the availability of skilled
workers at low cost, strong R&D facilities, and inexpensive metal production. The industry
also provides good investment opportunities as well as direct and indirect employment for
skilled and unskilled workers.

The Indian auto industry (including the manufacturing component) is expected to reach Rs.
16.16-18.18 trillion (US $ 251.4-282.8 billion) by 2026.

The Indian automotive industry is expected to record strong growth in 2022-23, after
recovering from the effects of the COVID-19 epidemic. Electric cars, especially two-wheeled
vehicles, are likely to see good sales in 2022-23.

Major players in the industry:

Page | 10
Maruti Suzuki-

The undisputed winner of car manufacturers in India is Maruti Suzuki. It owns about 48% of
the market share in the Indian passenger car market. By 2020, Maruti Suzuki built 1,563,297
different cars in foreign and domestic markets. The company has 3 production plants in India.
The best-selling models offered by Maruti Suzuki are Swift Dzire, Suzuki Vitara, Suzuki
Grand Vitara, and Suzuki Alto, among others.

Revenue – 83,281 cr

Employees – 33,810

Market share – 48.34%

Passenger vehicle – 53%

Hyundai India-

Hyundai Motor is the second largest car manufacturer in India. It is even one of India's
leading car dealers in Africa and the Middle East. Hyundai's flagship model Santro became
famous and helped the company reach the hearts of Indian car enthusiasts. For the year 2017-
2018, Hyundai Motors produced approximately 521 thousand vehicles in the domestic and
export markets. Hyundai has two production factories in Chennai with the highest production
capacity, quality, and testing power. The best-selling models offered by Hyundai Motor India
are Eon, Santro, i10 and i10 Grand, Elantra, Xcent, Verna, Creta, and Tucson.

Revenue – 4174 cr

Employees – 9500

Market share – 12.70

Page | 11
Bajaj Auto Ltd-

Launched in more than 70 countries, Bajaj Auto is the world's third-largest motorcycle
manufacturer and the largest manufacturer of three-wheelers. Its trajectory goes through a
number of industries, including automobiles (two-wheeler manufacturer and three-wheeler
manufacturer). The company is part of the Bajaj Group. Bajaj Auto is ranked as the fourth
largest manufacturer in the world with three wheels and two wheels and the Bajaj type is well
known in many Latin American countries, Africa, the Middle East, South, and Southeast
Asia. The company is fifth in the list of the top ten car manufacturing companies in India.

Bajaj Auto International Holdings BV is a subsidiary of 100% Bajaj Auto Ltd in the
Netherlands. Over the years, through this company, Bajaj Auto has invested € 198.1 million
(H 1,219 crore) and holds about 48% of the shares in KTM AG Austria (KTM), the fastest
growing motorcycle brand in the world.

Revenue – 3.598 cr

Employees – 8064

Market share – 18.7%

Tata Motors-

Tata Motors is another auto giant in India. It is one of the four most popular types of cars in
India. The company's products include buses, trucks, coaches, business vehicles and vehicles.
Tata Motors' passenger component manufactures a wide range of vehicles including
hatchback, sedan, SUV and MUV. The best-selling brands offered by Tata Motors are Sumo,
Indica, Tiago, Safari, Zest, Nexon, Hexa, Storme, and Bolt.

Revenue – 296,917 cr

Employees – 82,797

Market share – 13.87%

Page | 12
Passeneger vehicle – 6.3%

Commercial vehicle – 45.1%

Mahindra & Mahindra-

When it comes to becoming the largest tractor manufacturer, Mahindra & Mahindra leads the
chart in India and worldwide. Apart from this, part of Mahindra Group - M&M is the largest
manufacturer of SUVs in the country. The leading Mahindra models in India include
Mahindra Bolero, Mahindra Scorpio, Mahindra XUV500 and Mahindra Thar.

Revenue – 77077 cr

Employees – 42875

Market share – 6.96%

Passengers vehicle – 7.4%

Commercial vehicle – 25.3%

Tractor – 7.4%UV – 25%

LCV – 44.5%

Honda cars-

Honda Cars Ltd is a joint venture between Siel limited - an Indian company and a Japanese
company - Honda Motor Co Ltd. Honda entered the Indian car market in 1995. Leading
model Honda Cars Ltd. it includes Honda City, Honda Jazz, Honda Accord, Honda CR-V
and Honda Brio, among others.The car company is building about 4.4 million cars worldwide
by 2020. The company's vehicles are exported to nearby countries.

Page | 13
Revenue – 9624 cr

Employees – 4765

Market share – 3.13%

1.2 Introduction to Company:

Honda Motor Company, Ltd., Honda Giken Kōgyō KK of Japan, a leading Japanese
motorcycle manufacturer and major car manufacturer in the global market. The headquarters
is in Tokyo.

Engineer Honda Soichiro founded the Honda Technical Research Institute near Hamamatsu
in 1946 to develop efficient internal and internal engine engines. It was formed as a Honda
Motor Company in 1948 and began producing motorcycles in 1949. The Honda C-100, a
small-engine motorcycle, was introduced in 1953 and in 1959 was the world's best-selling
motorcycle. In 1959 the company founded the American subsidiary, the American Honda
Motor Company, which began producing motorcycles in the United States in 1979 and cars
in 1982.

Honda is currently the world's fourth largest car manufacturer. Sell cars in 150 markets
around the world.

Models like the Civic, Accord, CR-V and HR-V are the best-selling in many regions: The
Accord has been the best-selling car in America over the past forty years - a truly remarkable
record.

National sales offices cover four major regions. Sell Honda in 30 countries Japan and Asia
Oceania, 38 countries in the United States, 46 countries in Europe and 36 countries in Africa
and the Middle East. Each is fully supported by our Japanese HQ, bringing complete Honda
experience.

Honda Mission:
Page | 14
“A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer
satisfaction and protection of the environment by producing emission friendly green products
as a good corporate citizen fulfilling its social responsibilities in all respects.”

Honda Vision:

Serve people worldwide with the joy of expanding their life s potential - Lead the
advancement of mobility and enable people everywhere in the world to improve their daily
lives.

Page | 15
SWOT Analysis:

STRENGTHS -

1. “Engine manufacturing ability “the company's main product -

All Honda businesses are built around engines - their main product. The company's original
engines were designed for motorcycles and power plants, but later they were manufactured
for cars and marine vehicles. Honda is the largest engine manufacturer in the world,
producing more than 27 million engine units for automotive, motorcycle, marine, and
electronics products, by 2015.

The company has a lot of experience in producing quality and efficient engines. Its engines
are praised for their durability, ease of start, tranquility, fuel economy, and reliability.
According to the Reliability Index, Honda car engines are some of the most reliable in the
industry.

Engines are key to automotive products and a company's ability to produce engines is a
competitive advantage that few competitors can compete with.

2.Diversified product portfolio -

Honda operates in 4 different categories:

Motorcycle business (12.3% revenue)

Automotive Business (72.8% revenue)

Energy producer and other business (2.3% revenue)

Financial Services (revenue 12.6%)

3. Governance in the motorcycle and engine industries leading to higher product awareness -

Page | 16
Honda is a large company that dominates the many markets in which it operates, including
engines and motorcycles.

The company is a leading manufacturer of small, medium-sized engines for commercial,

rental, and consumer applications. [5] Honda is also a leading manufacturer of motorcycles
worldwide with 22.1% of total market value for the first half of 2016. [1] The dominance of
the company in both markets has increased the recognition of the product and its reputation.

4. A strong position in the Asian motorcycle market -

The motorcycle business produces 12.3% of Honda's total sales and is the company's third
largest revenue group. The company sold 17,592 units of motorcycles and all-terrain vehicles
in 2016 alone and accounted for 22.1% of the global motorcycle market in the first half of
2016.

Asia is a major component of the Honda motorcycle business, with the company selling 15.1
million units or more than 88.7% of its total motorcycle, making ¥ 1,107.6 billion.

The Asia-Pacific region, which includes countries such as China, India, Vietnam, Thailand,
the Philippines, Malaysia, Indonesia, Australia and Japan, is the world's largest motorcycle
region and Honda's strong position in it is a strong competitive advantage.

WEAKNESS -

1. Dependence on North America to generate most of its revenue -

Honda is based in the North American region, which includes mainly the U.S. and Canada,
generating 55.6% of the company's total revenue.

Honda's reliance on North America has grown from 49.3% of total sales in 2014 to 55.6% of
total sales in 2016. Currently, North America is a key driver in the growth of the company
where motorcycle revenue has grown by 20% and car revenue has grown. by 19%. However,

Page | 17
the U.S. and Canada full markets and Honda will find it difficult to maintain the same growth
rate in these markets.

2. Low investment in research and development (R&D) leading to fewer new products -

Honda spent US $ 5.4 billion on R&D in 2015. This is 4.5% of the company's total
revenue.Low investment in R&D leads to fewer new products and significantly undermines
the company's competitiveness in the future. The company should focus on its R&D
investment of US $ 5.4 billion in certain areas (as did Hyundai), which could eliminate the
company's low R&D budget and could lead to new products.

OPPORTUNITIES -

1. Extending state laws -

Many governments around the world are committed to reducing emissions and promoting
fuel efficiency. Such natural measures could increase production costs for car manufacturers
and these costs would be passed on to critical buyers or would reduce company profits.
Honda could take advantage of this opportunity by introducing additional types of vehicles
that use only Hydrogen fuel cells and violate all government regulations related to emissions.

2. Development of the U.S. economy -

Signs of economic growth and growing consumer confidence have been reflected in the
strong increase in sales of new cars for more than a decade in the U.S. market. 17.5 million
new units were sold in 2015, an increase of 5.7% in 2014. U.S. interest rates have been low
for several years and are predicted to remain so in the foreseeable future. In such an
economic climate, Honda has the potential to hold high market share and increase sales in the
U.S. automotive market.

3. Time and frequency of release of new models -

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The market share of car companies is strongly influenced by the timing and frequency of the
release of new models. Historically, new models used to have major improvements every 4 or
5 years with only minor modifications in between. However, due to the rising consumer
expectations regarding automotive technology and the competitive environment of the
industry, there is controversy over the release of improved models over and over again.
Honda is well positioned to be able to do this.

4. Lower fuel prices increase the need for trucks and SUVs -

Currently, petrol prices are very low in a decade. This situation has encouraged consumers to
buy more fuel-efficient vehicles such as SUVs and vans. Traditionally Honda has focused on
smaller cars like the Honda Civic and sedans such as the Honda Accord but in the current
context of low fuel prices the company has launched its next generation Ridgeline truck and
redesigned the CR-V sport service. to meet the need for larger vehicles.

THREATS:

1. Increased competition -

Honda is facing increasing competition from traditional car companies, new players and the
fullness of their major markets. In Asia, the company's main motorcycle region, markets are
virtually overcrowded. In 2016, revenues for Honda motorcycles grew by only 5.4% in Asia,
compared to 20.3% growth in the North American region. The company is facing many
young people in India and China, who provide the same quality motorcycles and scooters at a
lower price than Honda.

Honda's car business is also experiencing slow growth in the car market and growing
competition from new Chinese manufacturers. The company's international competitors, such
as Toyota, Ford, General Motors, Volkswagen and Hyundai, all have large budgets and can
use them to take over the market share from Honda.

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New companies, such as Tesla and Google, which are trying to build self-driving cars are
also threatening the traditional car industry. The competition is further fueled by the fact that
the global car production capacity far exceeds demand. In 2015, there was an estimated
global production capacity of 31 million units.

2. Rising exchange rates for the Japanese Yen -

More than 88% of Honda's revenue comes from international markets, which means the
company has to convert foreign currency into Japanese Yen to calculate revenue and send
profits back to Japan. Currency fluctuations are variable and company profits and revenue
depend largely on fluctuating exchange rates. The company cannot control the exchange
rates, so it is at risk, if exchange rates in the Japanese Yen begin to rise. In that case, the
company's profits will drop dramatically. The company itself identifies this as an important
threat that will adversely affect the company in the next few years.

1.3 Introduction to Corporate Social Responsibility

The concept that businesses have an obligation to society beyond their duties to their
stockholders or investors is known as corporate social responsibility, or CSR. Companies are
assumed to have some duty to stakeholders such as employees, consumers, communities, and
the environment in addition to making profits. Economic responsibility, improving labour
practises, adopting fair trade, limiting environmental damage, giving back to the community,
and raising employee satisfaction are all examples of CSR.

The ethical function of the corporation in society can be simply and widely defined as
corporate social responsibility (CSR). CSR aims to boost long-term earnings and shareholder
trust by promoting positive public relations and upholding high ethical standards, as well as
lowering commercial and legal risk by accepting responsibility for corporate actions.

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Companies must do more than make a profit and follow the letter of the law in their
commercial operations. Many citizens in the United States now want them to make a profit
while also being ethically and socially responsible.

CSR policies support a company's good impact on the environment and stakeholders—that is,
all parties interested in the corporation's performance and output. Employees, unions,
investors, suppliers, consumers, local and national governments, and communities affected by
corporate operations like construction, manufacturing, and pollution are all stakeholders. For
some businesses, CSR entails producing products in a way that is environmentally friendly
and protects consumers from potentially dangerous ingredients. LUSH Cosmetics is one such
firm that has bet its name on ethical manufacturing.

Although CSR was once connected with "profitability, compliance, and philanthropy," the
focus switched to corporate social responsiveness following the 1970s. The core premise of
corporate social responsibility is that business and society are inextricably linked rather than
separate entities. For the first time, brand owners around the world have begun to consider
how to incorporate its operations into their overall business strategy. CSR is based on the idea
that "business of business is business," as stated in the classic notion. This hypothesis focuses
solely on the financial costs that firms face as a result of their social commitment.
It does not emphasise, or perhaps fails to emphasise, the benefits of CSR. Resource
productivity, cost savings, and product differentiation are examples of these benefits and
advantages. A company's CSR operations should strive to have a long-term impact on
communities, which will lead to increased consumer loyalty and profitability. CSR
investments have been a source of contention among management and company stakeholders.
It is frequently referred to as a waste of resources and a burden on the company's bottom line.

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IMPORTANCE OF CSR

CSR enables a company's entire workforce to positively influence society, the ecosystem, and
the country. Businesses may support the growth of society and make it a better place to live
through csr initiatives.

CSR aids in the spread of positive word about the company. Corporate social responsibility is
critical in establishing your brand's reputation among competitors, the media, other
organisations, and, most crucially, your direct customers.

Employees are extremely happy to be a part of CSR projects. Employees take delight in
helping to society by educating children who otherwise would not be able to attend school or
receive a formal education. It also builds the bonds between coworkers.

Investors are attracted to and retained by CSR. Investors who are putting large sums of
money into the company want to know how their money is being spent. When a company
contributes to CSR and encourages its employees to donate their time, it shows that it isn't
only about the bottom line.

CSR in India

In India, corporate social responsibility has long been seen as a charitable endeavour.
According to Indian culture, every business has a moral obligation to participate actively in
the purpose of social obligations, subject towards the company's financial performance.
CSR is a method by which a corporation incorporates environmental, social, and human
development considerations into its planning and actions in order to ensure that its operations
are ethical and useful to society. CSR has always been viewed as a charity activity in India.
With the addition of Section 135 to the Companies Act of 2013, India became the first
country to make CSR mandatory for some businesses. Companies with a net worth of 500
crore or more, a turnover of 1,000 crore or more, or a net profit of 5 crore or more during the
previous financial year must spend 2% of their average net earnings over the previous three
years on CSR operations, according to the Act
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Companies increasingly have dedicated departments and teams responsible for developing
CSR policies, plans, and goals, as well as allocating special funding to support them

. According to a poll, firms spent 47 percent more on CSR projects in 2018 than they did in
2014-15, giving $1 billion to the cause. Listed companies in India invested INR 100 billion
(US$1.4 billion) in a variety of programmes, including educational programmes, skill
development, social welfare, healthcare, and environmental conservation, with CSR
contributions to the Prime Minister's Relief Fund increasing by 139 percent in the last year.
Education received the most financing (38 percent), followed by hunger, poverty, and
healthcare (25 percent), environmental sustainability (12 percent), and rural development (12
percent) (11 percent). Programs aimed at eliminating inequities, such as technological
incubators, sports, and the armed services, received very little funding.

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Chapter2

Literature Review

2.1 Literature Review :

Davis, Keith, Blomstrom, Robert L., Business and Society: Environment and
Responsibility, third edition (New York: McGraw-Hill, 1975), chapter 3.

Davis & Kieth in 1960 concluded the CSR by saying, “The implementation of business
policies will not only be limited to corporate interests but should also address social and legal
issues as well. Davis in 1973 concluded the corporate welfare obligation with the firm's
response, in matters beyond the economic, technical, and legal requirements of the firm.
Archie Carroll, 1979 described social responsibility as a set of economic, legal, ethical and
social expectations of business organizations operating within their premises. In view of the
history & past practice of CSR, the analysis of Caroll's model in a global context, reveals
three other emerging mechanisms of corporate social responsibility: contractual pregnancy,
global corporate citizenship, stakeholder management processes. Bradshaw, in 1981
described the key role of business management in meeting the needs of the people with
professional skills, continuing to respond to the market environment, producing quality goods
at a very low cost through efficient and sustainable use of resources. Kilcullen & Kolstra,
1999 has stated the company's welfare obligation reflects the level of ethical liability that
may be imposed on companies in addition to complying with the country's laws. Hick, 2000
articulates the concept, corporate social responsibility surrounds the relationship between
business and society reflects obligations and determines the business conduct of its
stakeholders.

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Chaang, Sugin & Choi, Byunghun & Song, Kyungsoo, (2020), Vol.31, pp 372-394,
Difference of CSR activities for Chinese Automakers- Compariosn between Japanese
and Korean automakers.

Corporate Social Responsibility (CSR) is already a major problem in Japan and Korea and
China. However, a relatively clear difference in the performance of Chinese CSR exists due
to the government-led CSR practice. The Chinese government actively promotes CSR
standards, CASS CSR 3.0 while emphasizing Chinese features. This study traces the
differences in CSR performance in Chinese firms by looking at the CSR websites of twenty-
four car manufacturers and reports in Japan, Korea and China. First, this study analyzes CSR
reports and website accessibility from a local language barrier perspective, and conducts Two
T-Tests to compare two national approaches to accessibility between two groups; Japanese-
Korean car manufacturers against Chinese car manufacturers using research results. Second,
the coverage of the CSR report for each GRI G4 automaker is assessed, and Two Sample
Examination was performed to compare the two national performance measurement methods
between Japanese-Korean and Chinese car manufacturers. As a result, the CSR procedures
for Chinese car manufacturers are very different from the Japanese-Korean CSR procedures.
But it should be noted that if the main stakeholders of Chinese companies are local people or
partners, the core of CSR activities will be directed to local stakeholders.

Rahul Mitra, Public Relations review, (Nov 2011), Vol.03, Issue.04, pp 392-398,
Framing the corporate responsibility – reputation linkage: The case of Tata Motors in
India.

The study, which focuses on the emerging economic context of one of India's largest
automotive companies, Tata Motors, analyzes the themes of corporate social responsibility
(CSR) and business reputation. The five components of the CSR are indicated: institutional
building, community development, modernization, integration, and nation building. Dignity
is created: values, geography, technological development, globalization, and responsibility.
The findings suggest how firms can better align their CSR efforts with the common business,
as well as their larger public relations campaigns and broader social perceptions of their
obligations.
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Tsnim Laskar, (June 2020), pp 43, What lies behind the Formation of CSR Activities in
the Automotive Industry: A Study on the Disclosure Practices at Volvo cars.

Over the past few decades, awareness of local responsibility and well-being has grown in
society. This awareness has resulted in increased demands and demands on companies to do
sustainable business. The automotive industry is one of the many sectors that have increased
its commitment to social responsibility (CSR).The purpose of this thesis is to examine how
CSR functions are structured in the automotive industry and who are affected by these
functions. This is done by conducting a long-term case study at Volvo Cars, using quality
content analysis in the company's sustainability reports from 2015 to 2019. Three dimensions
were assessed using a modified framework for the Carroll CSR pyramid: environmental
bond, ethics and philanthropic. The findings led to eight different bodies, which were
analyzed by participant theory and Porter value series.The study concluded that Volvo Cars'
CSR activities are integrated with their business strategies and that the environmental
responsibility is the most reported theme in their sustainability reports. In addition, this study
shows that participants are most affected by CSR activities performed by the Volvo Cars
community.

CSR Journal, (Dec 22, 2020), Honda Striving to be a company that Society Wants to
Exist.

Honda Motor Company, Ltd. is a Japanese international public organization known primarily
as a manufacturer of cars, motorcycles, and electronics. The company adheres to the business
tradition of "Free and Open, Challenge, Co-evolution." This means, in other words, “tackling
challenges without fear of failure, uncontrolled thinking, and the basis for cooperation built
on trust.”

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Honda believes in achieving both the Company's growth opportunities and a sustainable
society. Empowering both, the company has put ‘Striving to be the company that society
wants to be’ as its 21st century strategy. It also develops programs known as “Creating
Happiness,” “Increasing Happiness,” and “Ensuring Generation Happiness.”The company
has set a "2030 vision" as a milestone in the practical application of Honda's guidelines for
achieving these goals. For Honda to achieve sustainability, it is important to meet the
expectations and needs of stakeholders by providing value for its products and services.
Equally important is fulfilling its social corporate responsibility, for example by looking at its
impact on the environment and society and contributing to solving social problems through
its business activities. To date, Honda is developing mid-term and long-term strategies based
on the ideas of both stakeholders and the company itself.

Donald Mayer, (2000), Vol.105, Issue.03, pp 347, Greenhouse Gas Emission and the
Social Responsibility of Automakers.

Throughout the paper, the word “automaker” is commonly used to refer to any manufacturer
of passenger cars. “Detroit automakers” refer to the so-called “Big Three” —Chrysler, GM,
and Ford. Admittedly, the "merger" of Chrysler Corporation with Daimler-Benz, and the
subsequent rise of Stuttgart over Auburn Hills made the "Big Three" indicators obsolete. But
because this article looks at the actions and attitudes of the Big Three during most of the
1990s, "Detroit automakers" are used as a short-term contribution to GM, Ford, and the pre-
merger Chrysler Corporation.2. “American gas emissions are rising faster than expected, in
part because of the growing popularity of sports cars and other gas trucks. These trucks will
be the fastest growing source of global warming gas in the United States over the next
decade, according to a researcher by the EnvironmentalProtec-tion Agency, surpassing all
industrial emissions. ” Keith Bradsher, "Light Trucks Increase Profit But Worse Air Than
Cars".

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Chapter 3

Research Objective & Research Methodology

3.1 Research Objectives :

1. To study the awarness of consumer regarding CSR activities done by Honda company.

2. To understand the preferences of consumers about the Companies involed in the CSR
activities.

3. Different CSR activities prefered by consumer.

3.2 Research Methodology :

Since the study is on CSR activities done by the Honda company, the detail study was
conducted to undertsnad such activities. Based on the topic objectives questionnaire wise
designed which consist of 10 questions and response is collected from the customers who are
visiting the store. For data collection a convenient sampling method was adopted.

Type of research : Exploratory research and Descriptive research.

Sample size : 63

Data collection :

Primary data - The source includes various consumers through structured questionnaire.

Secondary data – Collected data from various government website, company websites etc.

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Chapter 4

Data Analysis and Findings

Analysis and Findings :

Secondary Research :

HMSI is dedicated to creating a long-term business with a significant social impact and a
dedication to inclusive and participatory growth by addressing issues such as road safety,
health care, environmental sustainability, education, sports promotion, and other rural
development activities. We are committed to attaining community goals through a variety of
CSR initiatives in order to achieve our vision of HMSI as a "business that the community
wishes to be." The company will make every attempt to have a positive impact and help the
organisation achieve long-term success.

CSR committee :

The Board of Directors formed the Commitment of Corporate Business Communities ("CSR
Committee") to manage the Company's CSR programme. The requirements of Section 135 of
the Companies Act, 2013 and the Companies Act (Public Liability Policy) of 2014 have
formed this committee.

The Board of Directors will have the authority to decide whether or not to amend the CSR
Committee's composition.

The CSR Committee's membership will be revealed in the Board of Directors' Report.

Responsibilities of the committee members :

a) Formulate and recommend to the Board of Directors a CSR Policy outlining the functions
to be performed as set out in Schedule VII of the Companies Act, 2013, and to make similar
amendments / amendments as required

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b) Review and approve the annual budget for CSR programmes
c) Develop and implement a CSR reporting system in accordance with Section 135, Act 8 of
the Companies Act 2013, and to make similar amendments / amendments as required
d) Ensuring that the HMS

e) Review CSR Policy, Projects, and Programs on a regular basis.

Different CSR Initiatives undertaken by the company :

1. Road Safety –

1.1 Spreading Road Safety Awareness at Grassroots –

Honda conducted 20 Road and Safety training cum awareness program. The lessons were
conducted to give information on first aid and life saving skills in order to help them victims
during accidents on road. Around 5000 participants in Bhiwadi region of old Alwar,
Rajasthan participated in this program.

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1.2 Quick Response Team –

Honda presented customized motocycles to state police of Jharkhand, Gujarat and Rajasthan.
The vehicles are powered with modern policing features like revolving flashers & blinkers,
public announcement systems, sirens, flashlights, safety helmets by Honda & cruiser side
box.

1.3 Traffic Interceptors and Police Assistance Booths –

To combat high-speed cars, Honda 2Wheelers India has provided Rajasthan police with a
number of fully equipped shortcuts. The Interceptor was designed to perform a variety of
tasks, including traffic law enforcement, portable enforcement, traffic education, first aid and
rescue, road survey and infrastructure, road safety, and safety inspections, with a 360-degree
camera mounted and a visual display of up to 500 metres. Additionally, Traffic Assist
dockets have been established on all 2 and 8 National Roads to equip our industry with road
safety expertise. To aid traffic cops in monitoring traffic flow, fully equipped bikes with
public announcements, alarms, flashlights, 120 high-quality protective helmets, first aid kits,
console booths, and light jackets are provided.

Honda 2Wheelers has teamed up with the Haryana Police Department to develop a
community policing program that will borrow wheels to beat cops and increase their response
to Gurugram. This step is named PRAHRY or watchman. The Quick Response Team (QRT)
was thus set up to function as an expanded police force and allow it to function effectively in
crime management within the state.

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1.4 Mega Women Safety Riding Event –

Two days Mega Women Safety Riding Event was conducted at Police Trainig college in
Indore. Basic riding tips about mobility, general check ups and maintenance were shared.
Around 3000 women attended the program, around 100 new riders were trained and also
riding safety presentation was given to over 1200.

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2.Environment Sustainability

2.1 Investing in sustainable power –

At the 2015 UN climate change conference in Paris, India and France jointly launched the
International Solar Alliance (ISA) with the aim of reducing climate change and providing
clean, affordable and renewable energy for all through the use of solar energy. Therefore,
India could play a key role in achieving ISA's target of 1 TW of solar power by 2030 by
making a significant contribution to it. By 2022, the goal of ISA India is to produce 100 GW
solar energy. Keeping that in mind, Honda has approved a 25KW solar set in excess of the
already 600KW solar power set at the Manesar plant.

2.2 Making Gurugram Green Again –

Through the "Make Gurgaon Green" project, Honda has decided to invest part of its CSR
Initiative in partnership with Uthaan, a non-governmental organization working in the field of
vermiculture, organic farming, herbal planting, green movement, and conservation. -
Renewable fuel (especially through the promotion of solar energy, to help make Gurgaon a
green and clean city.

Uthaan plans to add greenery to Gurgaon Road - Southern Peripheral Road (also known as
Golf Course Extension Road). To that end, the organization developed a 3.5 km wide edge
into a green patch by planting more than 150 samples and plants.
The goal of the project is without developing environmental impacts to make the city streets
more beautiful and adorn the surrounding area. This project aims to implement the copy-cat
effect in the region by setting an example for other organizations and individuals to emulate.
If successful in this endeavor, the project could, in addition, affect 876,824 people in
Gurgaon.

3. Health care –

3.1 Helping specially- abled to rise thrrough ALIMCO –

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To help people with disabilities live productive and dignified lives, Honda has distributed
resources and services to 201 identified people with disabilities in the community. Under
their programs, Honda has supported by providing artificial limbs and a variety of tools such
as hearing aids, wheelchairs, tricycles, joystick wheelchairs, three-engine bicycles, tablets,
etc., helping people build a new world. ALIMCO (Artificial Limbs Manufacturing
Corporation of India) is a Government. of India Central Public Sector Enterprise working to
empower people with disabilities by producing rehabilitation facilities. It also promotes,
encourages the acquisition, use, supply and distribution of artificial limbs and other
rehabilitation services for people with disabilities in the country.

3.2 Wheeling Happiness –

A disability awareness program was recently developed by Honda. The purpose of this
program was to provide free medical advice, physiotherapy. It educates the poor with
physical disabilities about government programs that work for their well-being, health and
independence. Under this project, 1200+ beneficiaries with physical disabilities have been
mobilized on 4 social media platforms in front of the Red Cross Society.

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3.3 Water Tank construction Vithalpur, Gujarat –

Jesangpura village near the Honda factory Vithalpur have informed Honda officials of the
challenges they are facing regarding the lack of drinking water. When Honda officials visited
the site, they discovered that there was no proper water storage facility in the city and that the
current water storage tank in the city was in poor condition with frequent leaks. Considering
these conditions and hoping to alleviate the problems facing the village, Honda decided to
invest in and build an RCC water tank that holds 50,000 liters of water. Under the same
program, Pavor block road was built to improve commute to and from the area.

3.4 Eye care project –

In line with the World Health Organization's "Vision 2020" program, Honda 2Wheelers in
partnership with Deepalaya, a non-profit organization, has set up a vision center in Gusbethi
Sahsola district in Mewat district, Haryana. In partnership with AIIMS, the project ensures
weekly visits to doctors who provide OPD services and diagnose cataract sufferers. The
identified patients are referred to AIIMS for surgery. Follow-up camps are not designed for
post-surgery.

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3.5 Garbage Disposal Vehicle -

Extending our support to “Swachh Bharat Abhiyan”, we have introduced a garbage collection
truck and dump truck attached to Gram Panchayat Gudha village, Gohana, Haryana. Garbage
is collected with the help of this vehicle and disposed of in a safe place. About 5000 rural
people have benefited from our efforts to clean up India.

4. Education:

4.1 Surakshit Bachpan –

To protect vulnerable children, Honda 2Wheelers India in partnership with Railway Children
India is running a 'Surakshit Bachpan' program. Through this program, we have demonstrated
our commitment to saving and protecting homeless children who need support near Delhi
railway stations. The project also aims to raise awareness of child protection issues at railway

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stations. We thank the 28 officers of the Railway Protection Force for their excellent efforts
to protect children, from abuse and other accidents at Delhi railway stations.

4.2 Promoting STEM education across government schools –

This work has been carried out at five different primary schools in Vithalapur, Gujarat
(namely Karshanpura Primary School, Manipura Primary School, Sitapur Primary School,
Ugharoj Primary School, and Vithalapur Primary School). In November 2018 twelve teachers
in all Vithalapur public schools were trained by STEM Teachers. The main purpose of this
training was to develop the skills of teachers, to improve their understanding of scientific
concepts and to enable them to use science models in the classroom. This will help to make
teaching and learning fun. The Honda 2Wheelers program to provide better “Education” for
children in the Vithalapur area of “Gujarat” is in line with UNDP's overarching goal of
reducing the risk of poverty, building better and sustainable communities and making the
world a better place to live. The CSR effort in particular is in line with UNDP Goal 4 which
represents “Quality of Education” which will ultimately lead to the employment of graduate
students and boost the country's GDP growth.

4.3 Pravesh Utsava –

Pravesh Utsav, organized by the Gujarat government, aims to increase school enrollment
through support and advocacy. To complement the program, Honda 2Wheelers India has
provided uniforms, stationery, educational materials, bags, shoes and water bottles for rural
students in Taluka Mandal, Vithalapur and Ahmedabad. We also donated three bicycles,
block games, and other toys to Anganwadis in Taluka Mandal, Detroj and Viramgam.

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Page | 38
Chapter 4.

Data Analysis and Findings:

 Interpretation – The above pie chart represents the number of respondents with there age.
79.4% of the respondents are among the age group from 19 to 25. And next the age group
between 19 to 25 are 17.5%. So the maximum respondents are young.

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 Interpretation – The above pie chart represents the gender of respondents. Around 69.8%
of respondents are male and 30.2% are females. So according to survey done the
respondents are majority male.

 Interpretation – The above pie chart represents the occupation of the respondents. It is
observed that more than 50% of respondents are salaried people i.e they are employed and are
earning. And around 12.7% are into Business, so that means around 66.7% of respondents
have a source of income. Remaining 33.3% of respondents are students and currently under
any course.

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 Interpretation – The above pie chart represents the awarness of people regarding CSR
activities done or conducted by different companies. According to the survey around
84.1% of respondents are aware about the different csr activities conducted by companies.
And around 7.9% selected maybe option. And 8% of respondents are not aware of csr
activities. So it seems that most number of respondents are well aware of CSR activities.

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  Interpretation – The above figure represents the graph of people who will purchase when
they come to know that a certain company does any kind of csr activity. So according to the
survey if any company is doing CSR activity than it does affect the purchase decision of the
customer and they are most likely to buy the product.

 Interpretation – The above bar graph represents what are the different factors a customer
consider when he makes the purchase from a particular brand or from a company. So
according to the survey the respondents consider the quality of brand as there number one
priority, so around 87.7% of respondents selected quality. The least is the market reputation
of the company which got 31.7%.

So it is infer from the survey that customers value the most and market repuation as least.

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 Interpretation – The above pie chart represents the purchase decision of the customer,
whether or not a customer will buy a brand who works towards the betterment of society.
So according to the survey 71.4% of respondents will make the purchase from such brands
and 12.7% will not purchase from such brand.

So it is infer that brand should highlight of such activities as it affect the purchase decision.

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 Inference – The above bar graph represents whether there is any need for companies to do
any kind of CSR activity. So around 55.6% respondents rated 4 from the scale from 1-5
where 1 is lowest and 5 is highest, so 35 respondents feel there is need for companies do such
activity.

It is infere from the survey that companies should do CSR activity more and promote it as it
will help them to create good brand image and improve the company image and develop
brand personality.

 Inference – The above pie chart represents the whether a customer will pay extra for a
product if in any kind the specific brand acts socially responsible. And according to the
survey more than 55% respondents voted that they are ready to pay extra for such brand and
25.4% of respondents voted they will not. So it is infer from the survey that brand who works
on social cause have good brand image and they can charge premium as customers will be
more than happy as they will it is for good cause.

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 Inference – The above chart represents the preference of customer over brand who are
doing csr activity and the one not doing it. So according to the survey around 52.4% of
respondents prefer brand doing csr activity than the one not doing it. And 14.3% wont have
any kind of preference as such.

So it can infer from the above survey that brands doing csr activvity has a greater chance
of people buying, and it gives brand advantage.

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  Inference – The above pie chart represents whether doing csr activities helps to raise the
profile of any particular brand in the minds of customer. And according to the survey around
61.9% of respondents agree that it does help to raise the profile. And around 20.6% strongly
agree so it can be infer that more than 72% of the respondents agree that conducting csr
activity helps the brand to raise its profile.
So it can be infer from the survey doing such csr activity helps the brand to raise its profile in
consumer’s mind.

 Inference – The above bar represents whether doing csr activities increases the trust of
companies among the customers. According to the survey done more than 58% of
respondents voted 4 from the scale of 1 to 5. So it can be infer from the survey that
respondents do feel that it does add value and increase trust among the customers.
So it can be infer that csr actvity help in building and gainig trust of the customers,
therefore companies should conduct more and more csr activities.

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Chapter 5

Conclusion and Recommendation

5.1 Conclusion and Recommendation

 The purpose of this study was to understand the different csr activities undertaken by
Honda company and also to understand what role does csr activties has in the mind of
consumer and how it affects the consumer behaviour.
 Company does csr activties in all kind of sector i.e in education, environment, safety of
women, giving riding education etc.
 This helps the company to create a bond with the people.
 Company conducts its activity on grass root level which helps them to connect with people
and work more effectively.
 There has been a special committee formed by the company which has its own rules and
regulation, working structure etc, which tells that Honda is very serious about its csr
activities.
 Company also conducts activities for the betterment of future generation by providing
them with proper education, teaching them hygiene methods and also conducting swachh
bharat abhiyan.
 CSR plays very important role when it comes to consumer behaviour as purchase decision
gets influence by knowldege of csr activty of a particular company.
 If a company has a good brand image and doing csr activity than customer will buy from
those company for sure.
 If a company doing csr activity than there aare chances it gets more preference than other
company not doing csr activity.
 CSR has its own advantage and companies doing it are getting its result.
 Companies should focus on doing csr activity at the ground level so that it get its result and
people gets benefit.
 Honda as a company should work on advertising its csr activity in order to make people
more aware of this so that its can get competitive advantage.
 Honda along with advertising should also work on making its presence on digital platform
to promote its csr activities.
Page | 47
 Companies should be make aware of the various advantage of csr activty so that more and
more company follow that.
 It doesn’t matter what activity is done but the effort done is important.

Page | 48
Bibliography
https://www.honda2wheelersindia.com/CSR/Home/Project/4#:~:text=Through%20the%20pr
oject%20%E2%80%9CMake%20Gurgaon,renewable%20fossil%20fuels%20(particularly%2
0through

https://www.ibef.org/industry/automobiles-presentation

https://www.ipinnovative.com/journal-article-file/710

https://www.reliancegeneral.co.in/Insurance/Knowledge-Center/Blogs/Top-Car-
Manufacturing-Companies-in-India.aspx

https://indiancompanies.in/top-10-companies-in-india-automobile/

https://journals.sagepub.com/doi/10.2307/41164678

https://ideas.repec.org/a/nms/mamere/10.5771-0935-9915-2020-3-372.html

https://www.academia.edu/18479300/Framing_the_corporate_responsibility_reputation_linka
ge_The_case_of_Tata_Motors_in_India

http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1444510&dswid=7617

https://thecsrjournal.in/global-sustainability-report-honda-csr-corporate-social-responsibility/

https://www.sustainability.eu/pdf/csr/impact/IMPACT_Sector_Profile_AUTOMOTIVE.pdf

Page | 49
Plagiarism

Page | 50
Annexure

1. Age
0 – 18
19 – 25
26 – 24
More than 45

2. Gender
Male
Female
Other

3. Occupation
Student
Salaried person
Self Employed

4. Are you aware about the CSR activities conducted by companies ?

YES
NO
MAYBE

5. Does companies doing CSR activties influence ypur purchase decision ?

Lowest 1 2 3 4 5 Highest

6. What factors do you consider while buying from a particular brand ?

Quality
Price
Social influence
Market reputation

Page | 51
 7. Will you purchase from the brand which works towards betterment of society ?
YES
NO
MAYBE
8. According to you do companies really need to such csr activity and is it really helpful to
create personal branding and good image in the minds of customer ?
Lowest 1 2 3 4 5 Highest

9. Would you be willing to pay extra for a product, if it did ensure that the brand acted in a
manner that was considered socially responsible ?
YES
NO
MAYBE

10. Will you prefer a brand over other brand who is doing CSR activty ?
YES
NO
MAYBE
11. CSR activities raise the profile of a brand in consumer’s mind
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
12. Do csr activities increase the level of trust that you had in a brand ?
Lowest 1 2 3 4 5 Highest

Page | 52
Page | 53
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