Study Id144358 Consumers-In-Indonesia
Study Id144358 Consumers-In-Indonesia
Study Id144358 Consumers-In-Indonesia
Consumers in Indonesia
September 2023
Contents
1 Consumers in Indonesia
2 Internet & social media
3 E-commerce & retail
4 Food & nutrition
5 Media & digital media
6 Mobility
7 Finance & insurances
8 Health
9 Housing & household equipment
10 Travel
11 Services & eServices
2
A comprehensive portrait of Consumers in Indonesia
Introduction
3 Notes: (1): Within this report, when referring to consumers, the reference is to the residential online population aged between 18 to 64 years
Consumers in Indonesia
• Brand awareness
• Country's economy
To be successful 57%
Traditions 4%
5 Notes: "Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3."; Multi Pick; Base: n=2,098 all respondents
21%
18%
9%
2% 1%
Very positive Positive Neither positive Negative Very negative Don’t know
nor negative
6 Notes: "How would you evaluate your personal economic situation?"; Single Pick; Base: n=2,098 all respondents
Smartphones 73%
Clothing 57%
PC / laptops 55%
Shoes 54%
7 Notes: "In which of these categories do you pay particular attention to brands?"; Multi Pick; Base: n=2,098 all respondents
22%
15%
9%
1% 2%
Very positive Positive Neither positive Negative Very negative Don’t know
nor negative
8 Notes: "How would you evaluate the economic situation of your country?"; Single Pick; Base: n=2,098 all respondents
9 Notes: "What do you personally think are the most important issues in your country of residence that need to be addressed?"; Multi Pick; Base: n=2,098 all respondents
• Attitudes
• Product categories
18 Notes: "Which of these statements about shopping do you agree with?"; Multi Pick; Base: n=1,050 all respondents (split sample: eCommerce & retail, Food & nutrition)
19 Notes: "Which of these statements about online shopping do you agree with?"; Multi Pick; Base: n=1,050 all respondents (split sample: eCommerce & retail, Food & nutrition)
20 Notes: "Which of these products and services are you interested in?"; Multi Pick; Base: n=1,050 all respondents (split sample: eCommerce & retail, Food & nutrition)
Pharmacy 54%
21 Notes: "Which of these types of physical stores have you bought something from in the past 12 months?"; Multi Pick; Base: n=1,050 all respondents (split sample: eCommerce & retail, Food & nutrition)