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    E Commerce

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    arya
    PRESENTATION

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    E Commerce

    Uploaded by

    arya
    15 views6 pages
    PRESENTATION

    Original Title

    E-COMMERCE

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    © © All Rights Reserved

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    PRESENTATION

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views6 pages

    E Commerce

    Uploaded by

    arya
    PRESENTATION

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    NAME – ARYAN RAJ

    ROLL – 18700120047

    SUBJECT - E-Commerce

    Registration no - 201870100110121

    CODE - CS802E
    SEM – 8TH CSE

    TOPIC - Web & Traffic Management


    INTRODUCTION
    • Website traffic management is the process of controlling the number and type of visitors to a website. Web traffic refers to users who visit a website from a
    desktop or mobile browser, as well as users of native mobile apps.
    • Here are some types of web traffic:

    • Organic:Visitors who arrive at a site after searching for it on a search engine.

    • Paid: Visits that are paid for, such as when someone clicks on an ad on social media or Google.

    • Referral: Visitors who come to a website through links on other resources, such as a press release.

    • Web traffic monitoring is the process of analyzing users who visit a website. Manual and automated techniques can collect basic data, such as the number of
    users who visit a page within a certain period.

    • Network traffic management is the process of intercepting and analyzing network traffic, and directing the traffic to optimum resources based on priorities.

    1/26/2024
    Overview of web and traffic management:
    1. We b Management:

    a. We bsite Development:

    1. Design and creation of websites using programming languages like HTML, CSS, JavaScript, and content management systems (CMS) like WordPress, Drupal, or Joomla.

    2. Responsive design for compatibility across various devices (desktops, tablets, smartphones).

    b. Content Management:

    1. Organizing, editing, and updating website content.

    2. Implementing a content strategy to ensure relevance and engagement.

    c. Domain Management:

    1. Registration, renewal, and management of domain names.

    2. DNS (Domain Name System) configuration for translating domain names into IP addresses.

    d. Hosting Services:

    1. Selection and management of web hosting providers.

    2. Server maintenance, security, and performance optimization.

    e. Se c urity:

    1. Implementation of SSL/TLS certificates for secure data transmission.

    2. Regular security audits, vulnerability assessments, and patch management.

    f. Analytics and Monitoring:

    1. Integration of tools like Google Analytics to track website traffic and user behavior.

    2. Monitoring website performance, uptime, and error handling.

    g. Se arch Engine Optimization (SEO):

    1. Optimization of content, meta tags, and other elements to improve search engine rankings.

    2. Keyword research and analysis.


    1/26/2024
    2. Traffic Management:
    a. Network Traffic Control:
    • Bandwidth management to control the flow of data on a network.
    • QoS (Quality of Service) implementation for prioritizing certain types of traffic.
    b. Load Balancing:
    • Distribution of incoming network traffic across multiple servers to ensure optimal resource utilization and prevent server overload.
    • Improving reliability and fault tolerance.
    c. Caching:
    • Storing frequently accessed data locally to reduce latency and improve response times.
    • Content Delivery Network (CDN) implementation for distributing content across geographically dispersed servers.
    d. Compression:
    • Compressing data before transmission to reduce bandwidth usage and speed up page loading times.
    e. Traffic Analysis:
    • Monitoring and analyzing network traffic patterns.
    • Identifying and mitigating potential security threats or anomalies.
    f. User Authentication and Access Control:
    • Implementation of secure login mechanisms.
    • Access control measures to restrict unauthorized access.
    g. DDoS Mitigation:
    • Deploying strategies and tools to protect against Distributed Denial of Service (DDoS) attacks.
    • Traffic filtering and scrubbing to identify and discard malicious traffic.
    h. Application Performance Monitoring (APM):
    • Monitoring and optimizing the performance of web applications.
    • Identifying and resolving bottlenecks to enhance user experience.
    Web and traffic management are crucial for ensuring the reliability, security, and performance of online services. As technology evolves, these practices continue to adapt to new challenges and
    opportunities.
    1/26/2024
    MEASURING TOOLS
    • There are many tools available for measurement of traffic . They are listed according their categories. The Local Systems whi ch includes NETSTAT, TCPDUMP, ETHREAL
    and NTOP. The Remote (END) System which having MIB, IF-MIB, SNMP and MRTG . The Routers are also having NETFLOW (CISCO) and LFAP (ENTERASYS). Lastly the
    SNIFFERS having RMON, RMON2 and NETRAMET

    APPROACHES FOR TRAFFIC MEASUREMENT

    • There are some approaches for traffic measurement as follows

    • Active Measurement of Traffic

    • As name indicates, in this measurement approach users or providers are directly related to the activities to the measurement. There are number of different ways to carry
    out this measurement like

    • i) Injection of probes into network by users and providers

    • ii) Ping and Trace out the Path connectivity and Roundtrip delay

    • iii) User-application performance as seen from hosts like Loss, Delay and Throughput

    • iv) Distribute on measurement servers makes the Probes are spread across mesh of paths through network to check scalability a nd growth of probe traffic

    Passive Measurement of Traffic

    • In this approach user is indirectly deal with system using some hardware or software tools. Basically some historical data is used to find the current traffic measurement.
    The currently used techniques for this type of measurement are as follows

    • Packet monitors: This can be achieved by recording packet headers on link. It requires unique detail of protocol and architec ture studies

    • ii) Router / Switch traffic statistics: Analyzing router or switch, the intelligent devices installed at network, can provide network internal behaviour. Using these devices w e
    can get information about Packet drops, Counts and Flow statistics
    1/26/2024
    • iii) Server and router logs: These records or logs can perform well work in measuring. They provide summaries of dial session, routing updates or web-server log.
    CONCLUSION
    • To conclude we would like to reemphasize that, in today’s changing scenario, where the conventional way of doing things no longer holds good, organizations are fast realizing that in
    order that they stay in step with others in the race, they must embrace this concept of Network Management. Also the manner in which both the size of networks and the data which
    rides on them is increasing by the day, it has become imperative to monitor the kind of traffic flowing, priorities it and then manage the traffic accordingly.

    THANK YOU

    1/26/2024

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