SUMMER INTERNSHIP PROJECT REPORT ON

STANZA LIVING (DEHRADUN)

DOON BUSINESS SCHOOL, DEHRADUN

SUBMITTED BY

Anjali Kumari

Erp no .: 0191MBA169

Roll number -190360500030

MBA

Session: 2019-21

UNDER THE GUIDANCE OF

College mentor Industry mentor

Prof. Mahendra Saxena Mr.

Vaibhav Nigam
 Acknowledgment

I would like to give special acknowledgement to Director, Mr. H.S

Grewal Sir for his consistent support and motivation.
I am grateful to Prof. Mahendra Saxena, Associate Professor
in Doon business school for his technical expertise, advice and
excellent guidance. He not only gave my project a scrupulous critical
reading, but added many examples and idea to improve it.

I am grateful to Mr. Vaibhav Nigam who is my industry mentor he

also gave me the guidance to complete the project in a proper
structure.

I am indebted to my other faculty members who gave time and

reviewed portions of this project and provided many valuable
comments.
I would like to express my appreciation towards my friends for their
encouragement and support throughout this project.

Anjali Kumari
 Doon Business School

CERTIFICATE
 Declaration
I hereby declare that this Project Report on Stanza Living

submitted by me to the Department of Master’s in Business

Administration is a Bonafede work undertaken by me and it is
not submitted to any other University or Institution for the
award of any degree, diploma/certificate or published any
time before.

Anjali kumari

MBA 3rd semester

Doon business school

 Table of contents

01. Executive Summary

02. Company Profile
03. History of the company
04. Objective of Internship
05. Product Details
06. Services
07. Competitors of Stanza Living
08. SWOT Analysis
09. STP strategy
10. My Works/Tasks
11. My position and performance
12. Major problems faced and learnings
13. Recommendations to the company
14. Bibliography
 EXECUTIVE SUMMARY

This summer internship report includes all the details about

the product and services which is provided by the company
STANZA LIVING.
It is an organisation which provides accommodation or hostel
facilities to the students in across 10 cities. This report
consists about the company including its history.
It has also been described that what I have done and learned
during my internship. Also, it consists the challenges that I
have faced during internship period.
My core tasks and other tasks have been clearly mentioned in
this report including my suggestions to the company.
 COMPANY PROFILE

Stanza Living is the common brand name for Dtwelve Spaces

Private Limited. It provides fully-managed shared living
accommodations to students and young professionals.
Founded by Anindya Dutta and Sandeep Dalmia, the company
is present across 10 cities including Delhi, NCR, Bangalore,
Hyderabad, Chennai, Coimbatore, Indore, Pune, Baroda and
Dehradun in India, with a capacity of 55,000 beds. Stanza
Living is a technology-enabled housing concept which
provides fully-furnished residences with amenities like meals,
internet, laundry services, housekeeping, security and
community engagement programs. The company has an asset-
light business model under which it engages in long-term
lease agreements with property owners/developers, who
convert their assets into shared living residences as per
company guidelines. These assets are subsequently operated
by Stanza Living.
 HISTORY OF THE COMPANY

It’s 2009. Anindya and Sandeep, two 20-something boys, met in the IIM-A
hostel. Little did they know that one day, they’d change the face of managed-
accommodation in India.

Fast-forward to 2017. The erstwhile roomies met again. Reminiscing about the
‘good old hostel days’, they realized a lot of that ‘good’ could’ve been better. So
to give youngsters what they deserve, they returned to India, set up base in
Delhi and launched their brand of managed-accommodation spaces. And,
inspired by the word Stanza - the building blocks of a poem, but also Italian for
‘room’ - they decided to call it Stanza Living.

Stanza Living provides tech-enabled, fully managed community living facilities

for students and working professionals. The company was launched as a student
housing business in Delhi NCR with a capacity of 100 beds, and grew to 14
cities by 2019. By early 2020, the company began catering to working
professionals as well. The company has a combined inventory of 55,000 beds
under management for both students and working professionals.
Stanza Living is currently valued at $300 million. It has raised a capital of about
$70 million from leading global investors like Falcon Edge Capital, Sequoia
Capital, Matrix Partners and Accel Partners.

 November 2017 – Seed funding

 September 2018 – Series A
 March 2019 – Debt financing
 July 2019 – Series C round
  December 2019 - Debt financing
The company has invested in building technology products for business
efficiency and consumer experience, like the Stanza Resident App and Stanza
Real Estate App.
Stanza Living has close to 1,500 employees across India. It is recognized among
Top Real Estate Tech Start-ups of 2020 across the globe by research and
analysis company Tracxn. The company has been shortlisted among Top 25
Start-ups of India in 2019 by LinkedIn

OBJECTIVE OF INTERNSHIP

 Develop and improve business skills in

communication and teamwork.
 Observe the business operations and participating
in decision making.
 Meet professionals and potential mentors who can
provide guidance, feedback and support.
 Expand network of professional relationship and
contacts.
 Develop a solid work ethic as well as a
commitment to ethical conduct and social
responsibility.
 To study the competitors of the organization.
 STANZA LIVING, DEHRADUN
(PRODUCT DETAILS)
Stanza living have 5 hostels in Dehradun (3 boys hostel
and 2 girls hostel).
BOYS HOSTEL
(Starting amount – 2-seater- 156000- and 3-seater – 141600)

- Pattaya house (64 rooms / 135 students)

- Koh-Samui house (44 rooms/ 88 students)
- Malacca house ( under govt.)
 GIRLS HOSTEL
(Starting amount- 2-seater- 159000 / 3-seater- 150000- and 4-seater-
132000)

-Krabi house (56 rooms/ 152 students)

-Manila house (under govt.)
SERVICES PROVIDED BY STANZA LIVING
 Room features
- Fully furnished rooms
- Attached washroom (if applicable)
- Good lighting in the rooms
- Bed with soft mattress & pillow
- 1 Bedsheet & Pillow cover (Can purchase extra in the
property)
- Cupboard
- Mirror
- Study table & chair
- Geyser
- Air conditioner (if needed with extra charges)

 Food Quality and Variety

- FSSAI Certified food services
- Branded ingredients
- Specially curated by professional chefs.
- Nutritious, healthy and delicious menu items
- Rotational menu
- Diverse cuisines
- 4 times meal with Sunday brunch
 Security
- 3 Tier Security System
- CCTV Cameras
- 24*7, professionally trained guards
- Biometric Gates
 Internet
- Unlimited high-speed internet (100GB per month)
- Zero Dark spot
 Housekeeping
- Regular room & washroom cleaning and even common
areas
- Weekly deep cleaning of kitchen & pantry areas
- Use of branded cleaning products
 Common Appliances
- Microwave
- Toaster
- Griller
- Induction Top
- Refrigerator
- Washing Machine
- Tea & Coffee Vending Machine
- Snacks Vending Machine
- Water Dispenser
 Common Community Areas
- Well-equipped Gym
- Swimming Pool
 Gaming Zone
- Gaming Console
- Board Games
- Carrom
 Entertainment Zone
- TV
- Interactive seating
 Any other Service
Unlimited Laundry- Wash and Iron, Dedicated laundry bags for
each Stanzen, Transport facility, tiffin facility, Hot water facility

 Stanza Staff
 - Professionally trained staff
- Resident captains from hotel management background
- Staff over here is friendly and helpful and making a hassle-
free experience for Stanzens
 Visitor Policy
- Can meet at reception area, not allowed to stay at
residence
- Refer hotels to stay nearby
 Community Program
- Community building program
- Movie screening
- Engagement activities which help in socialising and
networking
- Sports Tournament (All Stars Tournament)
- Paintball Tournament
- Exclusive Discounts at local and national brands like in
restaurants, pharmacies, grocery stores, etc
 Stanza App
- Menu information and feedback on menu
- Feedback and complaints
- Fastest response time
- Notifications of updates related to stanza
 COMPETITORS OF SATNZA LIVING

1. PLACIO

 Co-founder and CEO – Rohit Pateria

 CEO rating – 49/100
 Employees – 30
 Funding – $2M
 Revenue – $<1M
Placio is the biggest rival of Stanza Living. Placio is
headquartered in Noida, Uttar Pradesh, and was
founded in 2016. Like Stanza Living, Placio also
operates in the Internet Software space. Placio generates
2.00% the revenue of Stanza Living.
 2. NEST AWAY

 Co-founder and CEO – Amarendra Sahu

 CEO rating – 73/100
 Employees – 850
 Funding – $109.3M
 Revenue – $2.5M

NestAway is Stanza Living's #2 competitor. Nest Away

is a Private company that was founded in Bengaluru,
Karnataka in 2015. Like Stanza Living, NestAway also
works within the Internet Software sector. NestAway
has 25 fewer employees vs. Stanza Living.
 3. OYO LIFE

 Co-founder and CEO – Ritesh Agarwal

 CEO rating – 70/100
 Employees – 160
 Funding – ***
 Revenue – $2M
OYO LIFE has been one of Stanza Living's top
competitors. OYO LIFE's headquarters is in Gurugram,
Haryana, and was founded in 2018. OYO LIFE operates
in the Internet Software industry. OYO LIFE generates
40% of Stanza Living's revenue.
4. ZOLO

 Co-founder and CEO – Nikhil Sikri

 CEO rating – 84/100
 Employees – 500
 Funding – $98M
 Revenue – $6.2M
The company was started by Dr. Nikhil Sikri, Sneha
Choudhry and Akhil Sikri in July 2015, with a capital of
Rs. 30 lakhs. They first began operations in Bangalore and
quickly expanded to other cities which have a significant
student and working crowd such as Chennai, Gurgaon, New
Delhi, Pune, Hyderabad, Kota, Coimbatore, and Mumbai.
They currently have 300+ properties in 10 cities and are the
largest player in the category.
5. OXFORDCAPS

 Co-founder and CEO – Annu Talreja

 CEO rating – 86/100
 Employees – 100
 Funding – $8M
 Revenue – $<1M
Oxford caps is an online student housing platform that
provides accommodation services.

Oxfordcaps's headquarters is located in Tanjong Pagar,

Central Singapore. Oxford caps generates $10K in revenue
per employee Oxfordcaps's latest funding round was a
Series A for $8M on Mar 2019. Oxfordcaps's top
competitor is Stanza Living, led by Anindya Dutta, who is
their Managing Director.
6. YOUR OWN ROOM

 Co-founder and CEO – Prabhat Kumar Tiwary

 CEO rating – 77/100
 Employees – 26
 Funding – $1.4M
 Revenue – $1.3M
YourOwnROOM is an online platform that allows users to
search and rent apartments, flats and villas.

YourOwnROOM's headquarters is located in Inn

Bangalore, Karnataka. YourOwnROOM generates $48.1K
in revenue per employee YourOwnROOM's latest funding
round was a Seed for $650K on Nov 2019.
YourOwnROOM's top competitor is NestAway, led by
Amarendra Sahu, who is their Co-Founder & CEO.
7. STAYABODE

 Co-founder and CEO – Viral Chhajer

 CEO rating – 68/100
 Employees – 46
 Funding – ***
 Revenue – $<1M
StayAbode is an online platform that allows users to
discover furnished flats and shared apartment for rent.

StayAbode is a Private company. Viral Chhajer is the Co-

Founder & CEO of StayAbode and has an approval rating
of 68 from Owler members. StayAbode has received
funding from investors such as Akatsuki Inc, Incubate
Fund, and Voyage Group. StayAbode's top competitor is
Zolo, led by Nikhil Sikri, who is their Co-Founder & CEO.
 8. SQUARE PLUMS

 Co-founder and CEO – Rajesh Kumar Kotta

 CEO rating – 54/100
 Employees – 3
 Funding – $444.5k
 Revenue – $<1M
Square Plums is an online rental marketplace that allows users
to find furnished apartments.

Square Plums is a Private company. Rajesh Kumar Kotta is

the Co-Founder & CEO of Square Plums and has an approval
rating of 54 from Owler members. Square Plums has received
a total of $444.5K in funding. Square Plums's top competitor
is CoHo, led by Uday Lakkar, who is their Founder.
 9. ZIFFY HOMES

 Co-founder and CEO – Sanchal Ranjan

 CEO rating – 80/100
 Employees – 50
 Funding – $433.5k
 Revenue – $<1M
ZiffyHomes is an online platform that allows users to search
and discover rental real estate properties in India.

ZiffyHomes is a Private company. Sanchal Ranjan is the Co-

Founder & CEO of ZiffyHomes and has an approval rating of
80 from Owler members. ZiffyHomes has raised a total of
$433.5K in funding. ZiffyHomes's most recent acquisition
was Nivaasa for an undisclosed amount on Apr 2018.
10. COLIVE

 Co-founder and CEO – Suresh Rangarajan

 CEO rating – 56/100
 Employees – 200
 Funding – $11M
 Revenue – $1.6M
CoLive is an online platform that allows users to find
shared workspaces and accommodations, flats and homes
for rent.

Colive is a Private company. Suresh Rangarajan is the

Founder & CEO of Colive and has an approval rating of 56
from Owler members. Colive has raised a total of $11M in
funding. Colive's top competitor is BHIVE WORKSPACE,
led by Shesh Rao Paplikar, who is their Co-Founder &
CEO.
 SWOT ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats,
and so a SWOT Analysis is a technique for assessing these four
aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to
your organization's best advantage. And you can reduce the chances
of failure, by understanding what you're lacking, and eliminating
hazards that would otherwise catch you unawares.

Strengths: characteristics of the business or project that give

it an advantage over others.
Weaknesses: characteristics that place the business or project
at a disadvantage relative to others.
Opportunities: elements in the environment that the business
or project could exploit to its advantage.
Threats: elements in the environment that could cause trouble
for the business or project.
SWOT ANALYSIS OF STANZA LIVING

 Homely Environment
 Good infrastructure
 Facilities provided are good
 Emergency services available
 Good management system
 Good HR policies
 Employee welfare

 Security threats
 Privacy loss
 Noisy place
 Poor communication between management
 No training is given to the new employees
 Self-reliability is at stake
 Too much restrictions
  B2B (Can tie-up with big industries or colleges)
 Business expansion
 Can target professionals and working people too rather
than targeting only students
 Can provide PG and flat facilities rather than only
hostel

 Conspiracy against people

 Competitors
 New entry in the market
 COVID-19
 Unstable market conditions
 Wrong tie-ups
 Government policies
 STP STRATEGY

STP marketing stands for segmentation, targeting, and

positioning. It is a three-step process that allows for the
development of a specific and actionable marketing strategy.
The main principle behind the process is to segment your
audience, target each segmented group according to their
preferences and habits, and make positioning adjustments in
your branding and marketing strategies to accommodate their
needs and expectations.
The reason why the segmentation-targeting-positioning
process is so effective is that it breaks down broader markets
into smaller parts, making it easier to develop specific
approaches for reaching and engaging potential customers
instead of having to use a generic marketing strategy that
would not be as appealing, or as effective.
  SEGMENTATION
Market segmentation is the research that defines whether
the business divides its consumers or demographic into
smaller groups based on features such as age, income,
personality traits or behaviour. These categories can be used
later to tailor goods and advertising for different customers.
 TARGETING
After segmentation, you have to do target marketing. First
of all, what is target marketing? Target marketing is niche-
specific marketing. The niche is not based on products but
customers. You have to identify your potential customers
who will purchase your product based on their needs. There
are around 7 billion people on earth. You can’t sell your
product to all people because they are not interested in
purchasing from you. That’s where target marketing works.
So, Targeting the Second step of STP Marketing
 POSITIONING
This is the last step of the STP Marketing process. position
means place. In other words, we can say where you stand. In
marketing, we understand the positioning of a product. In
simple words, positioning in the market means where your
product stands in the market. it means how our product stands
different from other products in the market and how it is better
than our competitor’s product.

STP OF STANZA LIVING

Following is the STP strategy of Stanza Living
1. Segmentation
Segmentation of stanza living is done on following basis:
 Demographics:
o Age – 17 to 25 age group
o Gender – Male and Female
o Marital status – Un-married
 Psychographics: young generation
 Life Stages: college students

2. Targeting
Stanza living has targeted only college students.
3. Positioning
Stanza living has provided all the details of their product and
services on their official site. Also, in COVID-19 period they
have started pre-booking of the hostel rooms.

CORE TASKS AND OTHER TASKS

 (my work done in entire internship)
Core tasks
 We have to pitch 80 student per day for
accommodation process . And have to give them the
hot leads we generated per day.
 We have to give a report regarding hot leads
mentioning their statement toward our hostel .
 We provide student the facility of virtual visit
through video calls or images.
Other tasks
 Gathered information about competitors including
their offers, facilities, services, hostel images, pricing
policies, etc.
 Extracted details about all colleges in Roorkee.
And talked regarding B2B.

MY POSITION AND PERFORMANCE

I was working as a sales associate in stanza living.
My work there was to pitch the students for
accommodation and give the report regarding the
same.
I also have to maintain reports regarding hot leads
generated by me and the feedback of all the students
whom I have pitched related to their reviews and
suggestions.
I performed well by giving them several hot leads
and proper reports on the task assigned by them.
 MAJOR PROBLEMS FACED BY ME
DURING SALES

COVID-19
Huge Workload
Has to deal with abusive people
Irritating repetitive task
Lack of guidance and training
Lack of co-ordination
Lack of communication between management

My Learnings from internships

 Team work
 Problem solving skills
 Work ethics
 Adaptability skills
 Communication skill
 Responsibility
 Time management
RECOMMENDATIONS TO THE COMPANY

 They should provide pg. and flats also. They should

provide you single rooms facility in their hostel.
 Take proper precaution of COVID-19.
 Should reduce unnecessary restrictions.
 Should provide accommodation facilities to the
professionals and working people for more
business growth.
 Focus on the quality of food.
 And should provide proper services.
 Improve communication between management.
 Should provide training to the new employees.
 BIBLIOGRAPHY

 Websites
- Wikipedia.org
- www.owler.com
- www.stanzaliving.com

 Books
- Principles of Marketing - Kotler Philip
- Kotler, P., 2003. Marketing Management. New
Jersey: Pearson Education Inc.
- Kotler, P., 1997. Marketing management:
Analysis, planning, implementation and
control.