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    Team Strategy Template From Semrush Academy 1708943099

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    hamana.learn.digi
    Team strategy doc

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Team Strategy Template From Semrush Academy 1708943099

    Uploaded by

    hamana.learn.digi
    12 views3 pages
    Team strategy doc

    Original Title

    Team_Strategy_Template_from_Semrush_Academy_1708943099

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    Team strategy doc

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views3 pages

    Team Strategy Template From Semrush Academy 1708943099

    Uploaded by

    hamana.learn.digi
    Team strategy doc

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Team Strategy Template:


    Revamp how your team


    works together

    Project Investment Vision

    Today E nd o 2024
    f

    The majority of our organic traffic is coming into our blog, which Organic traffic to product pages represents a significant amount
    isn’t converting well into customers. of our overall organic search traffic.

    Our backlink growth is solely coming from organic mentions
 We have a well-oiled link building process that enables

    of our content. us to build targeting backlinks into important pages.

    We have a single language website that all of our global
 We support several of our key markets in their native language,

    customers are acquired through. with individual web properties.

    2024 Success Metrics

    Objective K PI(s) Today 2024 Goal

    Product Page Traffic Growth Monthly organic traffic to product pages. 7,500 15,200

    Backlink Growth # of new backlinks built per month. ~10 70

    Global Customer Acquisition Languages supported, % of organic traffic coming
 1,
 4,

    from non-EN. 7% 28%

    Conversion Growth Conversion rate (%) from organic traffic. 0.09% 0.45%

    Growth Playbooks

    Goal Grow the volume of organic traffic to product pages.

    Metric(s) 15,200 monthly organic visits to product pages by the end of 2024.

    Playbook(s) Intent optimization across the current set Implementation of product schema across
    of product pages.
    all product pages.

    Additional keyword research to uncover new Implement new internal linking widgets to high
    page creation opportunities.
    authority website pages.
    Backlink building into key product pages.

    Goal Grow the volume of new backlinks built to key pages each month.

    Metric(s) 70 new backlinks built per month by the end of 2024.

    Playbook(s) Building new process docs for individual link Engaging VAs to manage outreach at a larger
    building playbooks.
    scale.

    Working with existing influencer and partner Working with third-party review websites

    teams to leverage link opportunities.
    to list our product and link to pages.

    Building in gamification with the customer Syndicating content with strategic partners.

    success team to encourage customers to link Ongoing guest posting efforts.


    to our product.

    Goal R each more of our global customers in their native language.

    Metric(s) 4 support languages, with 28% of our traffic coming from non-EN by the end of 2024.

    Playbook(s) Design, build, and rollout the new French website.


    Build relationships with local content partners

    Design, build, and rollout the new German website.
    in-region to provide ongoing native content
    creation services.

    Design, build, and rollout the new Spanish website.

    Built the language switcher into the core .com


    Design, build, and rollout the new Chinese website.

    toçlink across websites.

    Engage local link builders to support non-EN link


    Implement hreflang across all websites.
    building efforts.

    Goal Increase the number of visitors to our site that convert into customers.

    Metric(s) Increase organic traffic conversion rate to 0.45% by the end of 2024.

    Playbook(s) New form field test rollout.


    Build tailored offers across 40% of our blog
    Improvements to the mobile experience.
    landing pages.
    CTA optimization and audit across the website.

    semrush.com
    To download your empty

    template, swipe

    semrush.com
    Example Strategy Document
    Project Investment Vision

    Today End of 2024

    2024 Success Metrics

    Objective KPI(s) Today 2024 Goal

    Growth Playbooks

    Goal

    Metric(s)

    Playbook(s)

    Goal

    Metric(s)

    Playbook(s)

    Goal

    Metric(s)

    Playbook(s)

    Goal

    Metric(s)

    Playbook(s)

    semrush.com

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