A

BUSINESS PLAN

GROUP 1

GRADE 12: WORKMANSHIP

ENTREPRENEURSHIP
 TABLE OF CONTENTS

EXECUTIVE SUMMARY ………………………………1

BUSINESS LOGO ………………………………2

MISSION AND VISION ………………………………3

PROFILE ………………………..……4

ORGANIZATIONAL PLAN .………………………..…5

INTRODUCTORY PAGE ………………….…………6

DESCRIPTION OF THE BUSINES ………………….7

MISSION STATEMENT AND CORE VALUES…..….8

MARKETING PLAN/ THE MAIN VALUE OF

PROPOSITION ……………………………9

SUSTAINABILITY ……………………….……10

OPERATIONAL/PRODUCTION/
TECHNICAL PLAN ...……………………..……11

SOCIAL IMPACT ...……………………………12

DOCUMENTS …...…………………………13
 EXECUTIVE SUMMARY

The chosen name for the shoe store business is HAPPY FEET. HAPPY
FEET intends to operate on physical stores and online stores selling shoes
for both genders. The primary reason for the choice in physical and online
presence is the availability of the internet and a growing base of social
media users every second. Additionally, globalization favors faster
circulation of goods and services, which acts as the primary strengths for
the business. HAPPY FEET will be a sole proprietorship business
organized based on principalities that welcome future developments and
expansion to attain an international presence. HAPPY FEET will offer sales
in all types of ladies, men, and kids shoes at affordable prices concerning
sustainability and environmental consciousness.
Sole proprietorship businesses are the simplest to operate. The owner
makes all the business decisions. However, such a scenario is only
applicable where the owner is the sole financier. The business will register
as a sole-proprietorship business with maximum tolerance. Investors will
have their say on the operation of the business, and their suggestions will
have a significant effect on the final decision. The company will contact
major shoe manufacturing organizations globally with proposals that will
allow the business to sell cheaply to clients and still make profits.
Elimination of the middlemen will ensure more money to the shareholders
coupled with incredible customers’ satisfaction.HAPPY FEET will also avail
several means of payment, including PayPal, Gcash other wireless means
of transferring money.
Operations the production and operations of goods of HAPPY FEET is
located at Las piñas Senior Highschool CAA Campus, specifically school of
the entrepreneurs.
LOGO
 MISSION AND VISION

MISSION:
To design and provide high-quality, comfortable and stylish
footware for people of all ages and for everyday use.

VISION:
To be recognized as a best shoes store business and
provides affordable and quality to the customers.
OBJECTIVE
We founded happy feet to provide good products and quality
shoes. All kinds of shoes are available here whether it’s women or
men, because shoes will boost your confidence and bring out the
real you. We sell sports shoes, casual shoes and much more. We
provide affordable shoes that fit in your budgets that have comfort
and quality shoes.
1.Provide quality and affordable shoes to buyers
2.Bring comfort to all consumers.
3.Sell a variety of women’s or men’s shoes.
Consistent Product Quality
Meeting quality standards is high on shoe manufacturers’
objective lists.They establish a repeat customer base by ensuring
that the quality of the shoes produced meets the standards
expected by consumers. In addition, dependable product quality
establishes the manufacturer as a trusted brand name in the
market, which brings in new customers.
Customer Satisfaction
Profitable businesses seek customer satisfaction. Shoe
manufacturing is no exception. Obtaining feedback on sales is
part of achieving this goal. Knowing which products produce the
most sales is a clear indicator of what types of shoes the
customer base prefers. In addition, knowing what types of shoes
are the least likely to sell can help the manufacturer rethink future
operations.

PROFILE
ADRIAN RAPSING
GENERAL MANAGER
Adrian Rapsing is a junior graduate of Las Piñas City National
Highschool and is currently a Grade 12 Senior highschool TVL
Automotive student of Las Piñas Senior Highschool CAA
Campus. He is the first son of Mr. and Ms. Rapsing, In the future
he will be a successful automotive engineer.

RENIER COMORA
BUSINESS MANAGER
Renier Comora is a junior graduate of Las Piñas City National
Highschool and is currently a Grade 12 Senior highschool TVL
Automotive student of Las Piñas Senior Highschool CAA
Campus. He is the youngest son of Mr. and Ms. Comora, In the
future he will be a successful automotive engineer.
MARK IMMANUEL CASTILLO
SALES MANAGER
Mark Immanuel is a junior graduate of Las Piñas City National
Highschool and is currently a Grade 12 Senior highschool TVL
Automotive student of Las Piñas Senior Highschool CAA
Campus. He is the first son of Mr. and Ms. Castillo, In the future
he will be a successful automotive engineer.

SUSTAINABILITY

This part shows the financial plan, Project cost revenue,

Project revenue and project income statement and cashflow

A.CAPITALIZATION
 The total capital of HAPPYFEET is Php 10,000. There
will be 3 members and each member will share Php 3,400.

Fixed Cost Amount Total

Rental 1,500 1,500

Salaries 500 500

Cost of Goods Sneaker Shoes 300

(15) per pcs
Total 6,500
Table 1: Month Expenses

STATEMENT OF FINANCING
NEEDED

Table 2: Cost of Goods

Sneaker Size Pcs Amount Per Total(PHP)
Pcs
39 2 PHP 300.00 PHP 600.00

40 2 PHP 300.00 PHP 600.00

41 2 PHP 300.00 PHP 600.00

42 2 PHP 300.00 PHP 600.00

43 2 PHP 300.00 PHP 600.00

44 5 PHP 300.00 PHP 1,500.00

The table 2 shows the expenses in cost of goods every

month.

Table 1. Target Market: Teachers (MARKETING SALES

STRATEGIES)
Demographic
Age 24-38 years old
Gender Male and Female
Income P22,000 Above(Monthly)
Occupation Professionals

Psychographic
Social Class Lower,Middle,Upper
Class
The company choose the professionals because they consist
around 36% of the population of the school and they are also able
to afford the product

Table 2. Target Market: Students

Demographic
Age 24-38 years old
Gender Male and Female
Income P22,000 Above(Monthly)
Occupation Professionals

Psychographic
Social Class Lower,Middle,Upper
Class
The company choose the students because they love eat
affordable snacks and this segment are known to be smart
shoppers and their purchases are by need rather than wants.

INTRODUCTION

A. Business name and tagline

HAPPY FEET
Make your feet happy

B. Description of the business model

 Shoes that give you confidence

C. Address of business
Saging St. Phase 2 BF International/CAA
Las Piñas City
D. Name of business owners
Rapsing Adrian N.
Comora Renier C.
Castillo Mark Emmanuel
E. Address of business owners
Lemon St.
St. Joseph
Manukan St.
F. Nature of business
Shoes Busines
Baranggay Clearance / Permit
This clearance certifies that your business complies with the
requirements of local baranggay where your business operate this
are the requirements needed to be securing Baranggay
Clearance:
Community Tax Certificate (Cedula), Application form and Any
valid IDs.
BUREAU OF INTERNAL REVENUE
This is the most important requirement of all. Because this
necessary to acquire other permits and licenses. All Philippine
based business individual owned or operation, submits a tax
statements at the end of each fiscal year. Thus having Tax
Indentification Number (TIN) is crucial.
Production area
The business will have a ready to serve new arival sneaker.
This product will be offered to customers through direct selling

Equipment
Sales Equipment Quantity Unit Price/Total Price

Chairs 4 PHP 100.00

Stand 2 PHP 200.00
Table 2 PHP 200.00

Monthly Expenses
Rental PHP 1,500.00
Water PHP 200.00
Electricity PHP 500.00

Total: PHP 2,200.00

Production
Brands Quantity of Price
Products
Nike 5 300
Vans 5 300
Adidas 5 300
 Profit
Price Volume Total Revenue
PHP 300.00 15 PHP 4,500.00

Profit per day

Expected Price Revenue Cost Profit
sold
product
5pcs PHP PHP 1,500.00 1,204.00
300.00 1,500.00

HAPPYFEET
STATEMENT OF COMPREHENSIVE INCOME FOR
THE 1st DAY OF MARCH 2024

Net Sales PHP 1,500.00

Less
Expenses PHP 300.00
Net Income PHP 1,162.00
 HAPPYFEET
STATEMENT OF COMPREHENSIVE INCOME FOR
THE MONTH OF APRIL 2024

Net Sales PHP 93,000.00

Less
Expenses PHP 18,600.00
Net Income PHP 74,044.00

HAPPYFEET
STATEMENT OF COMPREHENSIVE INCOME FOR
THE MONTH OF MARCH 2024

Net Sales PHP 63,000.00

Less
Expenses PHP 9,600.00
Net Income PHP 37,044.00
CORE VALUES: CQA
Comfortable:We sell the most comfortable shoes
you can use every day.
Quality:If you are talking about quality shoes, you
can find it at HAPPY FEET.
Affordable:We sell affordable shoes that fit your
budget.
 SOCIAL IMPACT
1.What is desired outcome of your business is
as stated in your vision statement?
We want to do in our business is to become popular
and become a big market within three years, we will
have a big marketing place when our business
“happyfeet” shoes shop is successful.
Our product can be used by men and women, it can
also be used by children and adults, so we think
2.What are the business activities and it’s
responding social impact?
Business Social impact
activities
Sales every The customer
holidays wil get a big
discout during
the holidays,in
the activity,
more customers
will buy
because they
get a discount.
Buy 3 get 1 Our promo is to
attract many
people to buy
from our shop
because they
can buy an item
cheaply.

Ojt (on the job For students to

training) enhance their
skills and
knowledge on
how to manage
and run a
business and
how to
communicate in
the costumers.

3.What are your business program directly

benefiting stakeholders?
A) Employee
For the regular employee, they have insurance when
they leave work, it’s up to them if they reduce their
young salary for insurance and every time there is
an ojts student our campaign will answer their food
assistant.
B) Customer
Sure that the customers will be able to choose
properly and they will not be loved because with the
promotion od our product they are already winners.
C)suppliers
We can also be suppliers and we will give you a big
discout if you buy a lot of items from our shop.

Operational Plan
The business will start at 9:00am in the morning and
it will located at the school grounds of Las Piñas
National Senior High School CAA Campus. The
business will operate starting 9am until 5pm and the
supplies will be ready to sell.
Sanitary Permit
A certification that is used by an authorised
governmental issued agency
That confirms the facility or cargo has been
expected and meets. The minimum sanitary
requirements. These are generally for meat and food
processing facilities, seeds manufacturing facilities
and any food, seek and livestock transported across
international boundaries
OPERATIONAL/PRODUCTION PLAN

INPUT
SHOES

OUTPUT
Selling a quality
and affordable
shoes.

OPERATIONAL/PRODUCTION PLAN:
Our shoes are budget friendly but we assure you of the
comfort and quality of each shoe, it will not make you
feel ashamed, so the shoes you are looking for are quality
and reliable and it is available for women and men
whether young or old, we have them. Make your feet
comfortable so they don’t take you on the wrong path.
 MARKETING PLAN

TARGET CUSTOMERS
HAPPYFEET is an community-based business. The production and
operations of goods is located at Las Piñas Señior Highschool CAA
Campus, specifically a school of all the entrepreneurs. The primary target
customer of HAPPYFEET is limited only to people Studying within the
vicinity of Las Piñas Señior Higschool CAA Campus, due to its proximity
and the convenience of fast serving of the product to sustain its quality and
taste upon receiving by the buyers. Main Customers HAPPYFEET primary
target market is the students and teachers. Students, teachers, and
families are the business's potential clients.

According to the 2023 enrolles, Las Piñas Señior Highschool CAA

Campus has a population of 800 people.

THE MAIN VALUE PROPOSITION TO THE CUSTOMER:

For the business to achieve the desired objectives, PATATWIZZ
assimilate marketing strategies that would better connect the
business to the target market. Fundamentally, PATATWIZZ has to
consider these things in promoting the product:
1. Accessibility - entrepreneurs use social media to market
their business as people these days tend to have more
interest in online service and businesses.
2. Publicity - using of different media platforms such as
Facebook, TikTok Instagram to raise product awareness.
3. Promotional Offerings - the company offers delightful snacks
and accepts prior reservations from the customers who are
willing to buy the products.
4. Word-of-Mouth - marketers mainly promote their product
through communication from different friends and
connections in other businesses.
5. Relationship Marketing - marketers build a strong
relationship and report with their customer through
conducting customer satisfactory surveys.
Unique Selling Proposition
Indulge guilt-freel Our menu is designed to balance
indulgence with health. conscious choices. Whether it's
creating a delightful experience without compromising on
health.

Demand Analysis
A. Market Trends
- Identity current market trends related to health-
conscious dining,and the demand for
customizable experiences.
B. Consumer Preferences - Understand consumer
preferences for diverse and innovative menu
options, Conduct surveys or analyze feedback to
gauge preferences.
C. Demographic Considerations - Consider
demographics such as age, location, and lifestyle
to tailor offerings to specific target audiences.
B. Product supplier / Competitor:
There are many mango shake store that can be
considered as our competitors but the company
we decided to choose Nike Shoes, and Adidas
Store. Most of this Store compete mostly on the
product design and our shake and pricing.