What Is A Music Video
What Is A Music Video
What Is A Music Video
A music video is a short piece of footage which combines an artist, a song and
imagery; it's produced for promotional purposes and enhancing the artists career.
Modern music videos have a prime focus on being used as a marketing
mechanism in order to boost the sales of an album or single of an artist.
This music video is probably the oldest and most commonly used music video. In
performance music videos, you'll typically see the band, well, performing -
meaning it's a recording of them playing on their instruments.
Performance music videos are more uncomplicated to film than other music video
kinds, and it's great for when a band wants to create a video with a low budget.
It was also the standard before the other types of music videos became popular.
Hence, most old music videos are performance-based.
If the director uses illustration, they create a music video where the
narrative is based purely on the song.
The video will usually include a direct reference to the lyrics. The scenes are
a more or less direct representation of the meaning of the lyrics.
The director will utilize their creative genes when creating the music video
with amplification. Here the lyrics are still closely connected to the music
video.
It can have complementary scenes not necessarily in the verses but relate
to the themes and amplify the song's meaning.
Lastly, disjuncture is when the narrative becomes detached from the song's
meaning. Here the director chooses to create a new meaning or theme
through the video.
It is essentially a narrative video that might not make much sense on the
first viewing.
The concept music video is usually based on the artist's vision. It can be
seen as a way to expand their creative vision with the song The concept
music video typically includes a performance or a narrative, so the audience
doesn't get all lost. But while there might be a smaller narrative in the
video, there is typically no structure to the video.
And who could really take their eyes away from Childish Gambino's
intriguing performance in Sweatpants?
When talking about concept music videos, we typically talk about two
types: Thematic videos and symbolic videos.
Thematic videos are based on a theme. The music video uses a theme
based on the genre or the song's meaning. This could be the setting of the
music video or a specific color.
Symbolic videos are made up of different frames that build meaning with
each other. It typically features a lot of fast shots and well-utilized lighting.
Top 3 concept music videos
Childish Gambino - Sweatpants
Sia - Elastic Heart
Coldplay – Paradise
The lyric music videos typically include a font that matches either
the theme or the genre of the song and the background color and
font color that goes along with it.
Let's take David Guetta's Shot Me Down. It's animated like a comic
book, with the lyrics appearing in a text bubble. The lyrics are
animated alongside a narrative animated story.
Lyric videos are typically used when the artist(s) are unavailable to
shoot a music video for the release of the song. The lyric video is
also a cheaper way of releasing a music video.
In some ways, you can see the animated music video as a hybrid
If we look at famous animated music videos, we can look at Kanye
West's Heartless. This video features an animated version of Ye
performing while walking around at night in his City.
https://academy.wedio.com/types-of-music-videos/
#:~:text=There%20are%20five%20main%20types,Concept%2C
%20Lyrics%2C%20and%20Animated.
Theories :
Male Gaze: The male gaze is a feminist theory that states that
cinema narratives and portrayals of women in cinema are
constructed in an objectifying and limiting manner to satisfy the
psychological desires of men, and more broadly, of patriarchal
society
ref:
http://blogs.grammar.sch.gg/mediastudiesas/2019/03/27/postm
odern-music-videos/
What is Representation?
In media studies, representation is the way aspects of society,
such as gender, age or ethnicity, are presented to audiences.
Construction
This is the way a media text is put together. In a film or television
programme this includes the editing and choice of camera angles,
in a magazine or newspaper it includes the layout and writing as
well as the choice of images.
Mediation
This is the process everything goes through before it reaches an
audience.
Selection
This refers to what has been selected to include in a media text.
Stereotypes
These are a simplified representation of a person, groups of
people or a place, through basic or obvious characteristics - which
are often exaggerated.
Ideology
These are ideas and beliefs, held by media producers, which are
often represented in their media texts.
A high angle shot of the same person may make them seem less
important or influential.
Editing
Audio codes
The representation of a person or fictional character can be
influenced through their dialogue; if they use slang or speak with
a strong accent, audiences will respond to that person in a very
different way than someone who speaks perfect English without
the trace of an accent.
Visual Codes
Iconography (the visual images or symbols that appear in a scene)
can influence representation
The style of font used (design) along with the costumes worn by
the three characters (visual codes), and the colours used reflect
the 1950s when the film is set. Taken together, the colours and
images are soft and warm, and represent the past in a nostalgic
way; this is a romantic, idealised representation of the past (mode
of address).
The layout also emphasises that the story has two sides which is
represented by the two men pictured and the images behind
them.
The left hand side of the poster features a picture of Jim
(Domnhall Gleeson): he is pictured against the rugged Irish coast
and is looking down and to the left (visual codes). In this way, he
represents Eilis's past in Ireland.
The right hand side features Tony (Emory Cohen), Eilis’ love
interest in America, and he is looking up and to the right. He is
pictured against the towering Brooklyn Bridge - this represents
Eilis' life in Amercia and maybe her future as well.
The tag line at the top of the poster - ‘Two countries, two loves,
one heart’ - anchors (anchorage) the images and gives the
audience an idea of what the film is representing: romantic love
https://www.bbc.co.uk/bitesize/guides/z9fx39q/revision/4
That being said, it is a fact that a true pop star does have a lasting
significance, and has "Brand Awareness" amidst a wider marker
over a proper period of time. If we return to Dyer's definition,
most the so-called pop stars did not make a sufficient cultural or
sociological impact to be classified as true Pop stars.
History:
While the lyrics and even the style of Eilish’s clothes are very
much a nod to “Barbie,” the doll clothes that mirror Eilish’s style
make the video personal to the artist. Perhaps the singer can
relate to Barbie’s journey of trying on different outfits
(personalities) to find the perfect fit. Are modern-day singers all
that different from dolls? Created and consumed with other
people’s enjoyment in mind? As for the elements, finding an
identity can be tricky business. The earthquakes and storms of life
tend to interrupt even the most adamant self-discovery.
The song and the video are beautiful. The personal touches Eilish
added make the piece and accompanying video all the more
moving.
It seems the project holds a special place in Eilish’s heart, too.
The clip begins with announcing that almost a million dollars were
spent on it . This fact may mislead the audience to expect
something excessively fancy and telling about wealth.
Nevertheless, the next frame that all the money was given
instantly changes the mood. Then, the story tells how the
performer met with various people and organizations in Miami,
providing them with financial assistance. People with whom Drake
meets do not know what should happen, and therefore their
sincere emotions are shown. Thus, ordinary people and their
feelings become the main heroes and the features of the video.
They are not popular throughout the world, but still beautiful and
remind the audience that life is good.
The rapper raises relevant questions about how teenagers may
not have enough money to study or families to care for children. It
is crucial to note that a positive mood is still set on the screen
from the first notes – one man recalls his youth and says that “It’s
a good life”. This atmosphere remains, showing the smiles of the
participants in the video, sometimes their tears of happiness, or a
little childish, and for this reason positive, dances of the
performer himself. Such a plot setting reveals another message
correlating with the lyrics – that adverse events will occur in life in
any case, but they should not prevent people from doing
something good. The video does not use special effects, or
pavilions for filming, and the frames just replace each other. The
simplicity and high quality of the image allow focusing on
promoted ideas.
Considering this clip as a presentation of Drake himself, it can be
argued that he wants to create an image of a kind and generous
person. Critics of the clip may say that the rapper made charitable
donations to show it to the public and for advertising. In response
to such accusations, Drake replied, “This is the most important
thing I’ve ever done” . However, even if criticism meets reality,
the video’s messages as a whole are more optimistic. It can
inspire other powerful and wealthy people to help those who are
less fortunate. The video may also remind listeners that good can
happen to everyone.
Thus, the music video for the song “God’s Plan” is documented
real meetings and acts of charity of the rapper Drake. According
to the video, an entire budget of almost a million dollars was
spent to help people. High-quality frames represent the shooting
of the video without additional special effects. The established
atmosphere resonates with lyrics and helps promote the ideas of
the musician. With his music video, Drake wanted to help people,
draw attention to some social problems, and inspire his audience
to concentrate on positive aspects of life.