CONTENT

Chapter Topic Page

No. No.

1 INTRODUCTION TO MARKETING
MANAGEMENT OF OSWAL SOAP COMPANY

1.1 INTRODUCTION

1.1.1 DEFINITION

1.1.2 MARKETING MANAGEMENT OF

OSWAL SOAP COMPANY

1.2 MARKETING STRATEGIES AT OSWAL

SOAP COMPANY

1.3 ROLE OF MARKETING MANAGEMENT AT

OSWAL SOAP COMPANY

1.4 MARKETING MANAGEMENT

CHALLENGES FACED BY OSWAL SOAP
COMPANY

1.5 MARKETING PLANNING

1.5.1 PROCESS
1.5.2 LEVELS OF MARKETING OBJECTIVES
WITHIN OSWAL SOAP COMPANY
1.5.3 PRODUCT LIFE CYCLE
1.5.4 CUSTOMER FOCUS
1.5.5 PRODUCT FOCUS

2 PROFILE OF OSWAL SOAP COMPANY

2.1 ABOUT OSWAL SOAP COMPANY

 2.2 HISTORY OF OSWAL SOAP

2.3 PRODUCTS AND SERVICES

2.4 MANUFACTURING UNITS

2.5 MISSION, VISION & ACHIEVEMENTS

2.6 BOARD OF DIRECTORS AND LEADERS

2.7 OTHER COMPANY DETAILS AND

INFRASTRUCTURE

2.7.1 CONTACT INFORMATION

2.7.2 ADDRESS

2.7.3 NETWORK

2.7.4 REVENUE

3
RESEARCH METHODOLOGY

3.1 OBJECTIVE OF THE STUDY

3.2 METHODOLOGY

3.3 LIMITATIONS OF THE STUDY

4
ANALYSIS AND INTERPRETATION

4.1 ANALYSIS AND INTERPRETATION BASED

ON STATISTICAL TOOLS
5 SUMMARY OF FINDINGS

5.1 CONCLUSION AND RECOMMENDATIONS

5.2 SCOPE OF FURTHER STUDY

APPENDICES

 REFERENCES

 QUESTIONNAIRE
 CHAPTER 1

INTRODUCTION TO MARKETING MANAGEMENT OF

OSWAL SOAP COMPANY

 INTRODUCTION

 MARKETING STRATEGIES AT OSWAL SOAP

COMPANY

 ROLE OF MARKETING MANAGEMENT AT OSWAL

SOAP COMPANY

 MARKETING MANAGEMENT CHALLENGES

FACED BY OSWAL SOAP COMPANY

 MARKETING PLANNING
1.1 INTRODUCTION

1.1.1 DEFINTION OF MARKETING MANAGEMENT:

Marketing management is the process of planning, organizing, directing, and controlling

an organization's marketing activities. It involves the analysis of market trends and
customer behavior, the development of marketing strategies and campaigns, and the
implementation of tactics to promote and sell products or services. Marketing
management also includes the allocation of resources, setting targets and goals, and
evaluating the effectiveness of marketing efforts. Overall, it aims to maximize the
organization's market share and profitability by meeting the needs and wants of
customers.

1.1.2 MARKETING MANAGEMENT OF OSWAL SOAP COMPANY:

The marketing management of Oswal Soap Company involves various activities to

promote and sell its soap products. This includes analyzing market trends and customer
behavior to understand the demand for different types of soaps, such as beauty soaps,
medicated soaps, and herbal soaps. The company also develops marketing strategies
and campaigns to position its products effectively in the market and differentiate them
from competitors.

The marketing team at Oswal Soap Company implements tactics such as advertising,
promotions, and social media marketing to reach its target audience and increase brand
awareness. They also work on product packaging, pricing, and distribution to ensure
that the soaps are easily accessible to customers.

In addition, the marketing management of Oswal Soap Company involves allocating

resources for marketing activities, setting sales targets and goals, and evaluating the
effectiveness of marketing efforts through sales data and customer feedback. By
focusing on meeting the needs and wants of customers, the company aims to maximize
its market share and profitability in the soap industry.
1.2 MARKETING STRATEGIES AT OSWAL SOAP COMPANY

The marketing strategies of Oswal Soap Company include:

1. MARKET SEGMENTATION:

Market segmentation is a marketing strategy that divides a target market into smaller
groups that share similar characteristics. The company identifies different market
segments based on factors such as age, gender, and skin type to tailor its products and
marketing efforts to specific customer needs.

2. PRODUCT DIFFERENTIATION:

Product differentiation is a marketing strategy that distinguishes a product or service

from others in the market. The goal is to make the product more attractive to a target
market. Oswal Soap Company focuses on creating unique selling propositions for its
soap products, highlighting their benefits and features to stand out from competitors.

3. BRAND POSITIONING:

The company positions its soap products as high-quality, affordable, and effective
solutions for various skin care needs, leveraging its brand reputation and customer
loyalty.

4. INTEGRATED MARKETING COMMUNICATIONS:

Oswal Soap Company uses a mix of advertising, promotions, public relations, and
social media marketing to create a consistent brand message and reach a wider
audience.
5. PRICING STRATEGY:

The company sets competitive prices for its soap products, considering factors such as
production costs, competitor pricing, and customer willingness to pay.

6. DISTRIBUTION CHANNELS:

Oswal Soap Company ensures that its soap products are available through various
distribution channels, including supermarkets, pharmacies, and online retailers, to
maximize accessibility for customers.

7. CUSTOMER RELATIONSHIP MANAGEMENT:

The company focuses on building strong relationships with its customers through
personalized communication, loyalty programs, and responsive customer service.

8. MARKET RESEARCH AND ANALYSIS:

Oswal Soap Company continuously monitors market trends, customer preferences,

and competitor activities to adapt its marketing strategies and stay ahead in the
industry.

9. SUSTAINABLE MARKETING PRACTICES:

The company emphasizes environmentally friendly packaging and ingredients,

promoting its commitment to sustainability and social responsibility in its marketing
efforts.

10. INNOVATION:

The company focuses on continuous product innovation to introduce new and

improved soap products that meet evolving customer needs and preferences.
11. DIGITAL MARKETING:

Oswal Soap Company utilizes digital marketing channels such as social media, email
marketing, and online advertising to engage with customers, drive brand awareness,
and increase sales.

12. COLLABARATIONS AND PARTNERSHIPS:

The company collaborates with influencers, beauty experts, and other brands to create
buzz around its soap products and reach new audiences.

13. CUSTOMER FEEDBACK AND REVIEWS:

Oswal Soap Company actively seeks and utilizes customer feedback and reviews to
improve its products and marketing strategies, as well as to build trust and credibility
with potential customers.

14. COMMUNITY ENGAGEMENT:

Community engagement is a collaborative process between multiple sectors of a

community. It involves working with groups of people who are affiliated by
geographic proximity, special interest, or similar situations. The company engages in
community initiatives and sponsorships to build a positive brand image and connect
with customers on a more personal level.

15. CONTINUOUS IMPROVEMENT:

Oswal Soap Company is committed to continuously evaluating and improving its

marketing strategies based on market feedback and performance metrics.

Overall, the marketing strategies of Oswal Soap Company aim to create a strong
brand presence, drive sales growth, and build long-term customer relationships in the
competitive soap industry.
1.3 ROLE OF MARKETING MANAGEMENT AT OSWAL SOAP

COMPANY

The role of marketing management at Oswal Soap Company would involve several
key responsibilities:

 Developing Marketing Strategies:

The marketing manager would be responsible for formulating and
implementing effective marketing strategies that align with the company's
objectives. This would involve conducting market research, analyzing
consumer behavior and preferences, and identifying target markets.

 Product Development and Positioning:

The marketing manager would play a crucial role in developing and launching
new soap products. This would include conducting research and consumer
testing to ensure that the product meets customer needs and preferences.
Additionally, they would be responsible for positioning the soap products
effectively in the market, identifying unique selling propositions and creating
consumer awareness and demand.

 Pricing and Promotion:

The marketing manager would be responsible for determining the pricing

strategy for the soap products, considering factors such as production costs,
competition, and consumer demand. They would also oversee promotional
activities, such as advertising, sales promotions, and public relations
campaigns to create brand awareness and drive sales.
  Distribution and Channel Management:

Effectively managing the distribution channels is essential for ensuring the

availability of Oswal Soap products to customers. The marketing manager
would be involved in selecting and managing distributors, wholesalers, and
retailers, as well as monitoring stock levels and analyzing sales data to
optimize distribution efforts.

 Brand Management:

The marketing manager would be responsible for managing the brand image
and reputation of the Oswal Soap Company. They would oversee brand
communication, including logo, packaging, and advertising materials, to create
a consistent brand identity. Additionally, they would monitor market trends
and consumer feedback to continuously enhance the brand's image and
maintain customer loyalty.

 Market Research:
The marketing manager would conduct market research to gather information
about customer needs, preferences, and trends. This would involve analyzing
market data, conducting surveys and focus groups, and staying updated on
industry developments. This research would help in identifying opportunities,
understanding competitor strategies, and making informed marketing
decisions.

 Sales and Revenue Forecasting:

The marketing manager would collaborate with the sales team to develop sales
forecasts and revenue projections. This would involve analyzing historical
data, market trends, competitive factors, and consumer behavior patterns to
estimate future sales volume and revenue.

Overall, marketing management at Oswal Soap Company would involve strategizing,

implementing, and monitoring various marketing activities to drive sales, increase
brand awareness, and achieve the company's overall marketing objectives.
1.4 MARKETING MANAGEMENT CHALLENGES FACED

BY OSWAL SOAP COMPANY

Oswal Soap Company is a leading manufacturer and marketer of soaps and detergents
in India. The company has a strong brand presence in the country and its products are
available in all major retail outlets. However, the company is facing some challenges
in the marketing management of its products. These are:

1. INCREASING COMPETITION:

The soap industry is highly competitive, with multiple national and international
brands vying for market share. Oswal Soap Company will need to find unique selling
propositions, effectively communicate brand value, and differentiate its products from
competitors to attract customers and gain market share.

2. CHANGING CONSUMER PREFERENCES:

Consumer preferences and trends in the soap industry are constantly evolving.
Customers are becoming more conscious about the ingredients used in soap products,
leaning towards organic and natural options. The company will need to adapt to these
changing preferences and develop innovative product offerings that meet customer
demands.

3. BRAND AWARENESS AND RECOGNITION:

Building brand awareness and establishing a strong brand presence can be

challenging, especially for a relatively new or niche Company like Oswal Soap
Company. The company will need to invest in marketing strategies such as
advertising, social media campaigns, influencer partnerships, and public relations to
increase brand visibility and gain consumer trust.
4. DISTRIBUTION AND SUPPLY CHAIN:

Effective distribution and efficient supply chain management are crucial for the
success of a soap company. Oswal Soap Company will need to ensure that its
products are available in a wide range of retail outlets, including supermarkets,
pharmacies, and online platforms. Managing inventory levels, logistics, and timely
delivery to meet customer demand can also be a challenge.

5. PRICING STRATEGY:

Determining an optimal pricing strategy is crucial for profitability and

competitiveness. Setting prices too high may deter price-sensitive customers, while
setting prices too low may lead to lower profit margins. Oswal Soap Company needs
to conduct market research, analyze competitor pricing, and consider factors such as
production costs and target market affordability to strike the right balance.

6. MAINTAINING PRODUCT QUALITY:

Good quality management can enhance your organization’s brand and reputation,
protect it against risks, increase its efficiency, boost its profits and reduce waste, and
position it to keep on growing. Consistently delivering high-quality soap products is
essential for customer satisfaction and loyalty. Oswal Soap Company needs to
consistently monitor and control its manufacturing processes and quality standards to
ensure that its products meet or exceed customer expectations.

7. ENVIRONMENTAL SUSTAINABILITY:

Environmental sustainability is the ability to maintain an ecological balance in our

planet's natural environment and conserve natural resources to support the wellbeing
of current and future generations. With increasing environmental concerns, consumers
are demanding more sustainable and eco-friendly products. Oswal Soap Company
will need to adopt sustainable practices in its manufacturing processes, packaging,
and ingredient sourcing to appeal to environmentally conscious customers.
8. REGULATION AND COMPLIANCE:

The soap industry is subject to various regulations, including labeling requirements,

quality standards, and health and safety regulations. Oswal Soap Company needs to
stay updated with all relevant regulations and ensure compliance to avoid penalties
and maintain consumer trust.

9. TECHNOLOGICAL ADVANCEMENTS:

The rise of e-commerce, social media marketing, and digital platforms has
transformed the marketing landscape. Oswal Soap Company needs to leverage
technology, such as online advertising, influencer marketing, and e-commerce, to
reach a wider audience and enhance customer engagement.

10. CUSTOMER RELATIONSHIP MANAGEMENT:

Building and maintaining strong customer relationships is crucial for long-term

business success. Oswal Soap Company needs to invest in customer relationship
management systems, customer feedback mechanisms, and personalized marketing
strategies to enhance customer satisfaction and loyalty.

Thus, Marketing Research is necessary for marketing management.

Market research involves two types of data:

 Primary information. This is research you compile yourself or hire someone to

gather for you.
 Secondary information. This type of research is already compiled and
organized for you. Examples of secondary information include reports and
studies by government agencies, trade associations or other businesses within
your industry. Most of the research you gather will most likely be secondary.
1.5 MARKETING PLANNING

The area of marketing planning involves forging a plan for a firm's marketing
activities. A marketing plan can also pertain to a specific product, as well as to an
organisation's overall marketing strategy.

Generally speaking, an organisation's marketing planning process is derived from its

overall business strategy. Thus, when top management are devising the firm's
strategic direction/mission, the intended marketing activities are incorporated into this
plan.

1.5.1 PROCESS

Within the overall strategic marketing plan, the stages of the process are listed as thus:

 Mission Statement
 Corporate Objectives
 Marketing Audit
 SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis Assumptions
arising from the Audit and SWOT analysis
 Marketing objectives derived from the assumptions
 An estimation of the expected results of the objectives
 Identification of alternative plans/mixes
 Budgeting for the marketing plan
 A first-year implementation program.

1.5.2 LEVELS OF MARKETING OBJECTIVES WITHIN OSWAL SOAP

COMPANY:-

As stated previously, the senior management of a firm would formulate a general

business strategy for a firm. However, this general business strategy would be
interpreted and implemented in different contexts throughout the firm. At the
corporate level, marketing objectives are typically broad-based in nature, and pertain
to the general vision of the firm in the short, medium or long-term. As an example, if
one pictures a group of companies (or a conglomerate), top management may state
that sales for the group should increase by 25% over a ten-year period. A strategic
business unit (SBU) is a subsidiary within a firm, which participates within a given
market/industry. The SBU would embrace the corporate strategy, and attune it to its
own particular industry. For instance, an SBU may partake in the sports goods
industry. It thus would ascertain how it would attain additional sales of sports goods,
in order to satisfy the overall business strategy. The functional level relates to
departments within the SBUs, such as marketing, finance, HR, production, etc. The
functional level would adopt the SBU's strategy and determine how to accomplish the
SBU's own objectives in its market. To use the example of the sports goods industry
again, the marketing department would draw up marketing plans, strategies and
communications to help the SBU achieve its marketing aims.

1.5.3 PRODUCT LIFE CYCLE:-

The product life cycle (PLC) is a tool used by marketing managers to gauge the
progress of a product, especially relating to sales or revenue accrued over time. The
PLC is based on a few key assumptions, including: A given product would possess
introduction, growth, maturity, and decline stage No product lasts perpetually on the
market. A firm must employ differing strategies, according to where a product is on
the PLC. In the introduction stage, a product is launched onto the market. To
stimulate growth of sales/revenue, use of advertising may be high, in order to
heighten awareness of the product in question. During the growth stage, the product's
sales/revenue is increasing, which may stimulate more marketing communications to
sustain sales.

More entrants enter into the market, to reap the apparent high profits that the industry
is producing. When the product hits maturity, its start to level off, and an increasing
number of entrants to a market produce price falls for the product. Firms may use
sales promotions to raise sales. During decline, demand for a good begins to taper off,
and the firm may opt to discontinue manufacture of the product. This is so, if revenue
for the product comes from efficiency savings in production, over actual sales of a
good/service. However, if a product services a niche market, or is complementary to
another product, it may continue manufacture of the product, despite a low level of
sales/revenue being accrued.
1.5.4 CUSTOMER FOCUS:-

Many companies today have a customer focus (or market orientation). This implies
that the company focuses its activities and products on consumer demands. Generally
there are three ways of doing this: the customer-driven approach, the sense of
identifying market changes and the product innovation approach. In the consumer-
driven approach, consumer wants are the drivers of all strategic marketing decisions.
No strategy is pursued until it passes the test of consumer research. Every aspect of a
market offering, including the nature of the product itself, is driven by the needs of
potential consumers. The rationale for this approach is that there is no point spending
R&D funds developing products that people will not buy. History attests to many
products that were commercial failures in spite of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA (Solution,
Information, Value, and Access). This system is basically the four Ps renamed and
reworded to provide a customer focus.

The SIVA Model provides a demand/customer centric version alternative to the well-
known 4Ps supply side model (product, price, place, promotion) of marketing
management.

Product →Solution

Promotion →Information

Price →Value

Placement →Access

1.5.5 PRODUCT FOCUS:-

In a product innovation approach, the company pursues product innovation, then tries
to develop a market for the product. Product innovation drives the process and
marketing research is conducted primarily to ensure that profitable market segment(s)
exist for the innovation. The rationale is that customers may not know what options
will be available to them in the future so we should not expect them to tell us what
they will buy in the future. However, marketers can aggressively over-pursue product
innovation and try to overcapitalize on a niche. When pursuing a product innovation
approach, marketers must ensure that they have a varied and multi-tiered approach to
product innovation. It is claimed that if Thomas Edison depended on marketing
research he would have produced larger candles rather than inventing light bulbs.
Many firms, such as research and development focused companies, successfully focus
on product innovation. Many purists doubt whether this is really a form of marketing
orientation at all, because of the ex post status of consumer research. Some even
question whether it is marketing.

An emerging area of study and practice concerns internal marketing, or how

employees are trained and managed to deliver the brand in a way that positively
impacts the acquisition and retention of customers (employer branding).

Diffusion of innovations research explores how and why people adopt new products,
services and ideas.

A relatively new form of marketing uses the Internet and is called Internet marketing
or more generally e-marketing, affiliate marketing, desktop advertising or online
marketing. It tries to perfect the segmentation strategy used in traditional marketing. It
targets its audience more precisely, and is sometimes called personalized marketing or
one-to-one marketing.

With consumers' eroding attention span and willingness to give time to advertising
messages, marketers are turning to forms of permission marketing such as branded
content, custom media and reality marketing.
 CHAPTER 2

PROFILE OF OSWAL SOAP COMPANY

 ABOUT OSWAL SOAP COMPANY

 HISTORY OF OSWAL SOAP

 PRODUCTS AND SERVICES

 MANUFACTURING UNITS

 MISSION, VISION & ACHIEVEMENTS

 BOARD OF DIRECTORS AND LEADERS

 OTHER COMPANY DETAILS AND

INFRASTRUCTURE
2.1 ABOUT OSWAL SOAP COMPANY

Oswal Soap Company is a soap manufacturing company that produces a range of soap
products for various consumer needs. The company has grown to establish a strong
presence in the soap industry.

Oswal Soap Company prides itself on producing high-quality soap products that are
gentle on the skin and effective in their cleaning properties.

The company uses a combination of traditional soap-making techniques and modern

technology to create unique formulations that cater to different skin types and
preferences.

The company offers a diverse product portfolio, including bar soaps, liquid soaps,
body washes, and specialized soaps for specific skin conditions. Oswal Soap
Company is known for using natural and organic ingredients, ensuring that its
products are free from harsh chemicals and additives.

This commitment to quality and natural ingredients is aimed at meeting the rising
demand for eco-friendly and sustainable soap products.

In addition to producing soap products, Oswal Soap Company places importance on

developing strong relationships with its customers. The company strives to listen to
customer feedback and continuously improve its products and services to meet
customer expectations.

Oswal Soap Company has a distribution network that spans across (insert
region/country) and its products are available in various retail outlets, including
supermarkets, pharmacies, and online platforms. The company also engages in
marketing activities to create brand awareness and promote its products to a wider
audience.

Overall, Oswal Soap Company aims to be a reputable player in the soap industry by
delivering high-quality soap products, maintaining customer satisfaction, and staying
abreast of market trends and consumer demands.

Oswal Soap Company was founded in 1956 and is headquartered in Jaipur, India. The
company started as a small soap manufacturing unit and has since grown to become a
well-established player in the soap industry.
The company focuses on producing a wide range of soap products that cater to
different consumer preferences and needs. They offer bar soaps, liquid soaps, and
body washes in various fragrances and formulations. Oswal Soap Company ensures
that their products are gentle on the skin while effectively removing dirt and
impurities.

Oswal Soap Company places great emphasis on product quality and uses a
combination of traditional soap-making techniques and modern technology to create
their soap formulations. They source high-quality ingredients to ensure that their
products deliver superior performance and meet stringent quality standards.

To further enhance the customer experience, the company continuously conducts

research and development to introduce innovative soap products. They strive to stay
ahead of market trends, consumer preferences, and technological advancements to
provide customers with new and improved soap options.

In terms of sustainability, Oswal Soap Company is committed to environmental

responsibility. They focus on reducing their carbon footprint and implementing eco-
friendly practices in their manufacturing processes. Additionally, they use recyclable
packaging materials to minimize waste.

Oswal Soap Company maintains a strong distribution network across India and
exports its products to several international markets. Their soap products are available
in a wide range of channels, including supermarkets, pharmacies, convenience stores,
and online platforms. The company also offers customized soap solutions for
corporate clients and hospitality industry partners.

In terms of marketing and customer engagement, Oswal Soap Company invests in

various marketing initiatives to raise brand awareness and promote their products.
They utilize print and digital advertising, social media campaigns, and participate in
trade shows and exhibitions to reach their target audience.

The company also engages in collaborations and partnerships with influencers and
skincare experts to create brand ambassadors and enhance product credibility.
Overall, Oswal Soap Company's core values revolve around:

 Providing high-quality soap products,

 Maintaining customer satisfaction, and
 Promoting sustainability.

By staying

 Innovative,
 Customer-centric,
 Environmentally conscious & the company aims to stay competitive in the
ever-evolving soap market.

2.2 HISTORY OF OSWAL SOAP COMPANY

Oswal Soap Group Was Established By Late Shri Uttamchand Deshraj Jain In 1956
In Johari Bazaar, Jaipur With His Hard Work And Efforts. The Soap’s High Quality
Was the Key to Attract People and Made It Their First Choice. Later On, Late Shri
Uttamchand Deshraj Jain’s Sons Took a Step Forward and Got the Business
Registered and Copyright As “Oswal Soap Group” And Started Handling His Whole
Business. Following This, They Set Up Their Production Centers And Stores To
Produce And Sell Their Soaps In Different Cities, Towns And Villages. In 1995,
Uttamchand Deshraj Ji’s Third Generation Took over The Business and Appointed
Many Agencies and Stores to Sell Their Product. Moreover, Seeing The Need Of
Time, The Oswal Soap Group Launched Many New Products Like Washing Powder,
Detergent Powder, Bath Soap, Cleaning Powder, Tea, Different Spices, Phenol,
Liquid Hand Wash And Dish Wash, Floor Cleaner, Glass Cleaner, Rice, Oil, Broom,
Sanitary Pad, Sanitizer, Pulse Etc. All Of These Products Offered By Oswal Soap
Group Are Readily Available At Reasonable Prices At Wholesale And Retail Stores
In Rajasthan, Punjab, Haryana, Gujarat, Maharashtra, Madhya Pradesh, Etc. To
Increase Their Business, Oswal Soap Group Has Decided To Launch Many New
Products In Near Future For Which Research And Efforts Are Being Made
Continuously. With Time, the Demand for Oswal Products Is Increasing and Coming
From More Cities. So, The Group Has A Desire To Appoint More Agencies In
Different Cities. So, The Interested Candidates And Agencies Are Requested To
Contact. With Over 65 Years Of Experience And A Billion Satisfied Customers,
Oswal Soap Group Became One Of The Largest Manufacturers Of The Daily-Use
Commodities. We Have A Network Of Over 1000 Distributors, 2.5 Lacs Wholesale
Retailers And 800+ Employees, Who Are Working Hard To Provide Superior Quality
Products To The Consumers.

In the early years, Oswal Soap Company started as a small-scale soap manufacturing
unit. The company focused on producing basic bar soaps using traditional soap-
making techniques. They gained recognition for their high-quality products and
commitment to customer satisfaction.

As Oswal Soap Company gained popularity and demand for its products increased,
the company expanded its operations and gradually diversified its product range. They
introduced new soap formulations, including liquid soaps and body washes, to cater to
different consumer preferences.

Over the years, Oswal Soap Company continued to invest in technology and
innovation. They adopted modern manufacturing practices and equipment to enhance
production efficiency and product quality. This allowed them to meet growing market
demands and maintain their reputation for producing superior soap products.

The company's commitment to delivering high-quality soap products while focusing

on customer needs has been a central pillar of Oswal Soap Company's success.
Additionally, Oswal Soap Company's dedication to research and development has
enabled them to introduce innovative soap formulations and stay ahead of market
trends.

Oswal Soap Company has also prioritized sustainable business practices. They have
implemented measures to minimize their environmental impact and promote
responsible manufacturing. This includes using eco-friendly packaging materials and
incorporating sustainable sourcing practices.

With consistent growth and a strong foothold in the Indian soap market, Oswal Soap
Company has expanded its distribution network both domestically and internationally.
Their soap products are now available in various retail outlets and are exported to
different countries across the globe.
Today, Oswal Soap Company continues to thrive and evolve as a reputable soap
manufacturer. They remain committed to producing high-quality soap products,
engaging with customers, and staying at the forefront of the soap industry through
innovation and sustainable practices.

2.3 PRODUCTS AND SERVICES

Various Products offered by oswal soap group are as follows:

 OSWAL BATH SOAP:

It includes 4 types of bath soap which are:

 Oswal Almond Bath Soap;

 Oswal Neem Bath Soap;
 Oswal Natural Milk Kesar Soap;
 Oswal Glycerine Bath Soap.
 OSWAL DISH WASH:

It includes 3 type of dish wash:

 Oswal Dish Wash Tub;

 Oswal Dish Wash Liquid;
 Oswal Dish Wash Bar.

 OSWAL MASALE:
 It includes 6 types of Masala:
 Oswal Sambhar Masala;
 Oswal Garam Masala;
 Oswal Chana Masale;
 Oswal Turmeric Powder;
 Oswal Coriander Powder;
 Oswal Chilly Powder.

 OSWAL SOAP:

It includes 2 types:
 Oswal Oil Based Soap:
This soap has formed the base of the company, the oil based soap has
been in the family of Indian's since generations.
 Oswal White Coconut Soap.

This type of soap is mainly used for washing clothes and hand wash laundry,

thus it is regarded as Oswal Washing Soap.

 OSWAL FLOOR CLEANER:

It includes:
 Lavender Floor Cleaner;
 Sandal Floor Cleaner;
 Jasmine Floor Cleaner;
 Lemon Floor Cleaner;
 Floral Floor Cleaner.

 OSWAL GLASS CLEANER

 OSWAL REFINED COOKING OIL

It Includes:
 Kacchi Ghani Mustard Oil;
 Soyabean Oil.

 OSWAL WASHING POWDER

 OSWAL HAND WASH

 OSWAL TOILET CLEANER

 OSWAL BASMATI RICE

 OSWAL AGARBATTI
 It Includes 5 types of Agarbatti:
 Champa,
 Chandan,
 Gulab,
 Mogra,
 Ratrani.

 OSWAL GRASS BROOM

 OSWAL SALT
 OSWAL POHA

 OSWAL DAAL
 It includes 6 types of Daal:

 Kabuli Chana;
 Moong Dal;
 Toor Dal;
 Hari Moong;
 Rajma;
 Chana Dal.

 OSWAL TEA

It includes only two types of tea:

 Assam Tea,
 Oswal Tea Dust Grade II.
  OSWAL TOUCH SANITARY PADS

Various Services offered are:

 Quality Control:
The Primary Objective Of the Organization Is To Deliver High-Quality
Products At Affordable Prices In A Safe And Hygienic Environment.

 Infrastructure:
In Order To Extend Outreach To The Customers, Oswal Soap Group are
Continuously Developing their Infrastructure With Well-Equipped Machines
And Facilities For Employees.

 Manufacturing:
Oswal Soap Company regards them as their Own Competitors, And Hence
they Are Always Outdoing themselves To Provide Consumers With A Wide
Range Of Products Using Highly Advanced Machinery.
  Reasonable Prices:
They Provide All Products On The Affordable Prices To All Customers
Which Give them A Long String Of Happy Customers.

 Private Label Manufacturing:

In addition to their own product lines, Oswal Soap Company provides private
label manufacturing services. They work with retailers, distributors, and
individuals to produce soap products under their clients' brand names. Oswal
Soap Company ensures strict adherence to quality standards and
confidentiality in these partnerships.

 Research and Development:

Oswal Soap Company has a dedicated research and development team that
focuses on product innovation and continual improvement. They strive to
develop new soap formulations, explore new ingredients, and address
emerging market trends. This service allows Oswal Soap Company to
constantly provide customers with new and improved soap options.

 Customer Support:
Oswal Soap Company emphasizes strong customer support to ensure customer
satisfaction. They provide a dedicated customer support team to address
inquiries, resolve issues, and provide guidance regarding product selection,
usage, and any other customer needs.

 Packaging Design:
Oswal Soap Company offers packaging design services to create visually
appealing and functional soap packaging. They work with clients to develop
attractive and informative packaging designs that help their soap products
stand out on store shelves.

It's worth noting that the availability and extent of these services may vary depending
on the specific requirements and agreements between Oswal Soap Company and their
clients. The company strives to provide comprehensive services that go beyond
manufacturing and extend to cater to their clients' unique needs and preferences.
2.4 MANUFACTURING UNITS

There are 9 Manufacturing Units of Oswal Soap Company these are:

1. ADITYA INDUSTRIES
GSTIN NO:
08AAGFA8405K1ZC

ADDRESS:
G-1025, F-1026, F-1027, Phase III, Sitapura Ind. Area, Jaipur-302022

2. DESRAJ SOAP AND CHEMICAL Pvt Ltd

GSTIN NO:
08AAACD6227B1Z4

ADDRESS:
G-105, (A&B), Mansarovar Ind. Area Jaipur

3. EIGHT BROTHERS SALES Pvt Ltd

GSTIN NO:
08AABCE9530D1ZU

ADDRESS:
Plot No 20-21, Ratan Ind. Area, Harsuliya khejro ka Bass, Phagi, Jaipur-
303005

4. HEMANK SOAP AND CHEMICALS Pvt Ltd

GSTIN NO:
08AAACH5935J1ZE

ADDRESS:
G-144, Heerawala Industrial Area, Kanota, Jaipur-303301
5. OSWAL SOAP FACTORY
GSTIN NO:
08AAAFO1751G1ZI

ADDRESS:
200, Jhotwara Ind. Area, Jaipur- 302012

6. SURENDRA INDUSTRIES
GSTIN NO:
08ACNPJ3944K1Z5

ADDRESS:
H-174, Malviya Industrial Area, Jaipur-302017

7. OSWAL INDUSTRIES
GSTIN NO:
08AAAFO1750H1ZH

ADDRESS:
F-395, Road No 9, Vki Area, Jaipur- 302013

8. OSWAL POWDER & CHEMICAL INDUSTRIES

GSTIN NO:
08AAWPJ9704C1ZF

Address
Near Panchayat Bhawan, Village Niwaru, Jhotwara, Jaipur

9. VASANT SOAP AND CHEMICAL INDUSTRIES

GSTIN NO:
08AJIPJ5131G1ZD

ADDRESS:
Plot No-4, Priya Nagar, Village Sarna Dungar, Jhotwara, Jaipur-302012
2.5 MISSION, VISION & ACHIEVEMENTS

1.5.1 MISSION:

The Oswal Soap Group's mission is to provide high-quality products to

consumers. The company was established in 1956 and a Network Of Over
1000 Distributors, 2.5 Lacs Wholesale Retailers And 800+ Employees.

1.5.2 VISION:

The group's vision is to increase their business by launching new products and
appointing more agencies in different cities.
The Oswal Soap Group has been delivering quality products for more than
five decades.

1.5.3 ACHIEVEMENTS:

 YOUNG ENTREPRENEUR OF THE YEAR:

Mr. Gaurav Oswal Managing Director of Aditya industries has been

awarded as Young Entrepreneur of the year by Sh. Parshottam Rupala-
Hon'ble Minister-Agriculture & Farmers Welfare Govt. of India.
 MY FM AWARD FOR LEADERSHIP IN PANDEMIC:

Oswal Soap Group was awarded by FM Award for Leadership in

Pandemic. This award was presented by Mrs. Deepa Malika.

 THIRD GOLD MEDAL AT GWALIOR TRADE FAIR:

Oswal Soap Group has set a new record by winning the Gold Medal at
Gwalior Trade Fair for third consecutive time and became the first
company ever to win three Gold Medals in the history of the event.
2.6 BOARD OF DIRECTORS AND LEADERS

 BOARD OF DIRECTORS:

FIG 1.6.1 shows there are 4 directors of Oswal Soap Group with Late Shree
Uttam Chand Desraj as the Founder and CEO.

LATE SHREE UTTAM CHAND DESRAJ

(CEO AND FOUNDER)

DEVENDRA JAIN SURENDRA JAIN

(DIRECTOR) (DIRECTOR)

YATENDRA JAIN

(DIRECTOR)

VIRENDRA JAIN

(DIRECTOR)

FIG: 2.6.1
 LEADERSHIP:

FIG 1.6.2 below shows the Leadership Distribution between the employees of
Oswal Soap Company.

AMIT SHUKLA
(RESEARCH AND DEVELOPMENT)

DHRUV JAIN
(HEAD OF BUSINESS DEVELOPMENT)

ADITYA JAIN
(MANAGING DIRECTOR)

RAHUL CHAUDHARY
(HEAD OF SALES MARKETING)

GYAN SINGH RAJPUT

(HEAD CHEMICAL ENGINEER)

SAURABH JAIN
(SENIOR AUDIT MANAGER)

SARTHAK MODY
(BUSINESS SPECIALIST)

ANJALI GANGWAL
(OPERATIONS MANAGER)

FIG 2.6.2
2.7 OTHER COMPANY DETAILS AND INFRASTRUCTURE

2.7.1 CONTACT INFORMATION

EMAIL: info@oswalsoap1956.com

PHONE: +91-91161 71956

FAX: +91-141-2673041

2.7.2 ADDRESS

Uttam Chand Desraj 10/OB/35, Oswal Tower, Ring Road Project, Near

Reliance Petrol Pump, Lakeshra, Agra Road, Jaipur-303012

2.7.3 NETWORK

o MORE THAN 1000 DISTRIBUTORS;

o 800+ EMPLOYEES
o 2.5 LAC WHOLESALE RETAILERS.

2.7.4 REVENUE

o UPTO 1 CRORE.

INFRASTRUCTURE:

In order to manufacture superior quality products, they have established large and
capacious infrastructure, which is fully incorporated with advanced technology and
other required facilities. The infrastructure facilities enables them to manufacture their
product range in bulk within a short time frame as per the specifications given by their
clients. Further, the products are feigned in manufacturing unit under the supervision
of highly experienced quality analysts as per the international quality standards and
norms.
 CHAPTER 3

RESEARCH METHODOLOGY

 OBJECTIVE OF THE STUDY

 METHODOLOGY

 LIMITATIONS OF STUDY
3.1 OBJECTIVE OF THE STUDY

1. To find out the major factors which contribute to the sale of products.

2. To explore the satisfaction level of consumer to collect different types

of views of investors about the products.

3. To bring in the lime light consumer’s perception about the products and
services of Oswal Soap Company.

4. To find out the most potential Customer and the most potential seller.

5. To enhance the sale through proper inputs.

6. To find out how many consumers use Oswal products?

7. If the marketing strategy undertaken effective?

8. Does the product reflect brand value?

9. Are there enough stores across the country to cater to consumer needs?
3.2 METHODOLOGY

This Project is done by using two types of data:-

 PRIMARY DATA :-

Primary data is that which is collected by sociologists themselves during their

own research using research tools such as experiments, survey questionnaires,
interviews and observation. Primary data can take a quantitative or statistical
form, e.g. charts, graphs, diagrams and tables. If a scientist sets up a
computerized thermometer which records the temperature of a chemical
mixture in a test tube every minute, the list of temperature readings for every
minute, as printed out on a spreadsheet or viewed on a computer screen is
"raw data".
Raw data has not been subjected to processing, "cleaning" by researchers to
remove outliers, obvious instrument reading errors or data entry errors, or any
analysis (e.g., determining central tendency aspects such as the average or
median result). As well, raw data has not been subject to any other
manipulation by a software program or a human researcher, analyst or
technician.
It is also referred to as primary data. Raw data is a relative term (see data),
because even once raw data has been "cleaned" and processed by one team of
researchers, another team may consider this processed data to be "raw data"
for another stage of research.

In this project questionnaire and analysis are primary data done by surveying
80 people in which 50 are students and remaining 30 by other random peoples.
 SECONDARY DATA :-

Secondary data refers to data which is collected by someone who is someone

other than the user. Common sources of secondary data for social science
include censuses, information collected by government departments,
organizational records and data that was originally collected for other research
purposes. Primary data, by contrast, are collected by the investigator
conducting the research.
Secondary data analysis can save time that would otherwise be spent
collecting data and, particularly in the case of quantitative data, can provide
larger and higher-quality databases that would be unfeasible for any individual
researcher to collect on their own. In addition, analysts of social and economic
change consider secondary data essential, since it is impossible to conduct a
new survey that can adequately capture past change and/or developments.
However, secondary data analysis can be less useful in marketing research, as
data may be outdated or inaccurate
In this project, secondary data is taken from:

 Internet;
 Books;
 Magazines;
 Newspapers.
3.3 LIMITATIONS OF STUDY:

 Sample size:
The number of the units of analysis you use in your study is dictated by the
type of research problem you are investigating. Note that, if your sample size
is too small, it will be difficult to find significant relationships from the data,
as statistical tests normally require a larger sample size to ensure a
representative distribution of the population and to be considered
representative of groups of people to whom results will be generalized or
transferred.
 Lack of available and/or reliable data:
A Lack of data or of reliable data will likely require you to limit the scope of
your analysis, the size of your sample, or it can be a significant obstacle in
finding a trend and a meaningful relationship. You need to not only describe
these limitations but provide cogent reasons why you believe data is missing
or is unreliable.
 Lack of prior research studies on the topic:
Citing prior research studies forms the basis of your literature review and
helps lay a foundation for understanding the research problem you are
investigating.
 Measure used to collect the data:
Sometimes it is the case that, after completing your interpretation of the
findings, you discover that the way in which you gathered data inhibited your
ability to conduct a thorough analysis of the results. For example, you regret
not including a specific question in a survey that, in retrospect, could have
helped address a particular issue that emerged later in the study.
 Self-reported data:
Whether you are relying on pre-existing data or you are conducting a
qualitative research study and gathering the data yourself, self-reported data is
limited by the fact that it rarely can be independently verified. In other words,
you have to take what people say, whether in interviews, focus groups, or on
questionnaires, at face value.
 CHAPTER 4

ANALYSIS AND INTERPRETATION

 ANALYSIS AND INTERPRETATION

BASED ON STATISTICAL TOOLS
4.1 ANALYSIS AND INTERPRETATION BASED ON

STATISTICAL TOOLS

Question 1:- Do you know about Oswal Company?

Answer: Yes /No

Basis No. of persons Percentage

Yes 80 100%
No 0 0%
Total 80 100%

TABLE: 4.1

PERCENTAGE

FIG: 4.1

80 out of 80 people said 'Yes'.

Conclusion: Yes everybody knows about Oswal Company.

Question 2:-Which Marketing technique is followed by Oswal Company?

Answer: Direct mail /Print Media /Broadcast (T.V, Radio) / Referral

Basis No. of Persons Percentage

Direct Mail 0 0
Print Media 64 80
Broadcast 8 10%
Referral 8 10%
Total 80 100%

TABLE 4.2

Percentage
90 %

80 %

70 %

60 %

50 % Percentage

40 %

30 %

20 %

10 %

0%

Direct mail Print Broadcast Referral

FIG 4.2

Print Media shows the high percentage i.e. 70%.

Conclusion:

So, Print media is the most usable Traditional Marketing Technique used by Oswal
Company
Question 3:- Print media marketing is beneficial or not?

Answer: May be / May Not be

Basis No. of Persons Percentage

May be 24 30%

May not be 56 70%

Total 80 100%

TABLE 4.3

PERCENTAGE

80 %

70 %

60 %

50 %
Percentage
40 %

30 %

20 %

10 %

0%
May be May not be

FIG 4.3

67% said print media is not beneficial.

Conclusion:-
So, Print media is not beneficial for Oswal by using marketing techniques.
Question 4:-There is a need of modern marketing techniques by Oswal to expand their
company?

Answer: - Yes / No

Basis No. of persons Percentage

Yes 72 90%
No 8 10%
Total 80 100%

TABLE 4.4

Percentage

100 %
90 %
80 %
70 %
60 % Percentage
50 %
40 %
30 %
20 %
10 %
0%
Yes No

FIG 4.4

90% people said yes.

Conclusion:-
So, there is a need of modern marketing techniques, because traditional is no longer
good for company.
Question 5:-Which modern marketing technique is now followed by Oswal Company?

Answer: Salesman and Advertising / e-mail marketing /Internet ads

Basis No. of Persons Percentage

Salesman and 80 100%
Advertising
e-mail marketing 0 0%
Internet ads 0 0%
Total 80 100%

TABLE 4.5

PERCENTAGE
120 %

100 %

80 %

60 % Percentage

40 %

20 %

0%
Salesman and E-mail marketing Internet ads
Advertising

FIG 4.5

80 people said yes. i.e.100%

Conclusion:-
Oswal is now popular by its advertising and sales promotion techniques.
Question 6:- Does Advertising build personalized connections with individuals?

Answer: - Yes/No

Basis No. of persons Percentage

Yes 60 75 %

No 20 25 %
Total 80 100%

TABLE 4.6

PERCENTAGE
80 %

70 %

60 %

50 %
Percentage
40 %

30 %

20 %

10 %

0%
Yes No

FIG 4.6

75% said yes

25% said no.

Conclusion:-

Yes, it builds personalized connections with individuals by advertising.

Question 7:- Do Oswal take part in any social work or take part in any social welfare?

Answer: - Yes/No/Maybe

Basis No. of persons Percentage

Yes 56 70%
No 8 10%
Maybe 16 20%
Total 80 100%

TABLE 4.7

PERCENTAGE

80 %

70 %

60 %

50 %
Percentage
40 %

30 %

20 %

10 %

0%
Yes No Maybe

FIG 4.7

70% people said yes.

Conclusion:-

Yes, it does social welfare and promotes society.

Question 8:-What perks are offered by the OSWAL soap group?

Answer: - Preferable/Non-Preferable

Basis No. of persons Percentage

Preferable 40 50%
Non-Preferable 40 50%
Total 80 100%

TABLE 4.8

PERCENTAGE

FIG 4.8

50% said yes

50% said No

Conclusion:-

OSWAL give preferable and Non-preferable perks to employee

Question 9:- Is Oswal soap group has proper organisation structure?
Answer: - Poor/Good/Bad/Excellent

Basis No. of persons Percentage

Poor 8 10%
Good 64 80%
Bad 4 5%
Excellent 4 5%
Total 80 100%

TABLE 4.9

PERCENTAGE
70 %

60 %

50 %

40 % Percentage

30 %

20 %

10 %

0%
Poor Good Bad Excellent

FIG 4.9

80% people said good.

Conclusion:-

Yes oswal soap group has good organisation structure.

Question 10:- Does Oswal soap group products gives result as it is promising in
advertisement?

Answer: - Yes/No

Basis No. of persons Percentage

Yes 76 95%
No 4 5%
Total 80 100%

TABLE 4.10

PERCENTAGE
100 %
90 %
80 %
70 %
60 % Percentage
50 %
40 %
30 %
20 %
10 %
0%
Yes No

FIG 4.10

95% said yes.

Conclusion:-

Yes, Oswal gives 95% result as it is promising in advertisement.

Question 11:- Oswal Soap group provides customer help line or after sale service to
customers?

Answer: Yes /May be

Basis No. of persons Percentage

Yes 72 90%
May be 08 10%
Total 80 100%

TABLE 4.11

PERCENTAGE

100 %

90 %

80 %

70 %

60 %
Percentage
50 %

40 %

30 %

20 %

10 %

0%
YES May be

FIG 4.11

90% said yes.

Conclusion:-
90% people says that it oswal soap group provides after sale service to customers.
Question 12:- Organisational behaviour towards employees in Oswal soap group?

Answer: Cooperative/Motivative/Strict Formal/Formal and Informal

Basis No. of Persons Percentage

Cooperative 8 10%
Motivative 56 70%
Strict Formal 8 10%
Formal and Informal 8 10%

Total 80 100%

TABLE 4.12

PERCENTAGE
80 %

70 %

60 %

50 %

40 % Percentage

30 %

20 %

10 %

0%
Cooperative Motivative Strict Formal Formal and
Informal

FIG 4.12

70% people said motivative.

Conclusion:-
Different people says about different that Oswal Soap Group is Cooperative,
Motivator, and have Formal and Informal Organisation.
Question 13:- What makes Oswal Different from others?

Answer: Price / Brand loyalty /Quality /Trusted brand

Basis No. of Persons Percentage

Price 0 0%
Brand Loyalty 4 5%
Quality 36 45%
Trusted brand 40 50
Total 80 100%

TABLE 4.13

PERCENTAGE
60 %

50 %

40 %
Percentage
30 %

20 %

10 %

0%
Price Brand loyalty Quality Trusted brand

FIG 4.13

50% said trusted brand.

45% said quality

Conclusion:-
Oswal is not known by its price, it is known by its quality and becomes the most
trusted brand in soap manufacturing.
Question 14:-Are there career options in Oswal soap Group in Field of Management?

Answer: - Yes / No

Basis No. of persons Percentage

Yes 68 85%
No 12 15%
Total 80 100%

TABLE 4.14

PERCENTAGE
90 %

80 %

70 %

60 %

50 % Percentage

40 %

30 %

20 %

10 %

0%
Yes No

FIG 4.14

85% said yes there are career options.

15% said no.

Conclusion:-
Yes, there is good scope in marketing field and sales and provides better perks
according to qualities in Oswal soap group.
Question 15:-It provides dealership or franchisee system to every one?

Answer: Yes/NO/May be

Basis No. of Persons Percentage

Yes 32 40%
No 32 40%
Maybe 16 20%
Total 80 100%

TABLE 4.15

PERCENTAGE
45 %
40 %
35 %
30 %
25 % Percentage

20 %
15 %
10 %
5%
0%
Yes No May be

FIG 4.15

Yes 40% said yes.

No 40% said No.

Conclusion:-
Oswal welcomes those persons who wants dealership/Franchisee by making an
agreement between both parties.
Question 16:- Does Oswal soap group provide online Shopping portal?

Answer: - Yes/No\

Basis No. of persons Percentage

Yes 76 95%
No 4 5%
Total 80 100%

TABLE 4.16

PERCENTAGE
100 %
90 %
80 %
70 %
60 % Percentage
50 %
40 %
30 %
20 %
10 %
0%
Yes No

FIG 4.16

76 people said Yes thus 95% people said yes.

Conclusion:-
Yes, it provides online shopping portal.
Question 17:- Oswal is which type of organisation?

Answer: - Company/Partnership/ Sole proprietorship /Hindu Undivided Family

(HUF)

Basis No. of persons Percentage

Company 56 70%
Partnership 0 0%
Sole 8 10%
Proprietorship
Hindu Undivided family 16 20%

Total 80 100%

TABLE 4.17

PERCENTAGE
80 %

70 %

60 %

50 %

40 % Percentage

30 %

20 %

10 %

0%
Company Partnership Sole HUF
Proprietorship

FIG 4.17

Conclusion:-

Now it Renowned company but at starting it was Hindu undivided family and done by
family members only.
Question 18:- Does Oswal soap group provides job security or not to employees?

Answer: - Yes /No /Maybe

Basis No. of persons Percentage

Yes 8 10%
No 64 80%
May be 8 10%
Total 80 100%

TABLE 4.18

PERCENTAGE
90 %

80 %

70 %

60 %

50 % Percentage

40 %

30 %

20 %

10 %

0%
Yes No Maybe

FIG 4.18

Conclusion:-

OSWAL give job security to only those employees who are doing work there for
company for a long time and builds trust in company.
Question 19:-Most Favourable product of Oswal?

Answer:-Oil Soap/ Phenol/ Detergent /Oil

Basis No. of persons Percentage

Oil Soap 80 100%
Phenol 0 0%
Detergent 0 0%
Oil 0 0%
Total 80 100%

TABLE 4.19

PERCENTAGE
120 %

100 %

80 %
Percentage
60 %

40 %

20 %

0%
Oil soap Phenol Detergent Oil

FIG 4.19

100% said Oswal soap.

Conclusion:-

Most favourable product of Oswal is Oil soap.

Question 20:-Does Oswal Soap group consider environmental values?

Answer: Yes/No

Basis No. of persons Percentage

Yes 68 85%
No 12 15%
Total 80 100%

TABLE 4.20

PERCENTAGE
90 %

80 %

70 %

60 %

50 % Percentage

40 %

30 %

20 %

10 %

0%

Yes No

FIG 4.20

85% people said yes.

15% people said no.

Conclusion:-
Yes, it considers environmental values.
 CHAPTER 5

SUMMARY OF FINDINGS

 CONCLUSION AND RECOMMENDATIONS

 SCOPE OF FURTHER STUDY

5.1 CONCLUSION AND RECOMMENDATIONS

I want to conclude my project by saying that OSWAL soap group is not replaceable
by customers as it gains more popularity by giving quality products. Here are some
conclusions after doing analysis:-

 Yes good amount of people know about Oswal Company.

 Print media is the most usable Traditional Marketing Technique used by

Oswal Company.

 Print media is not beneficial for Oswal by using marketing techniques.

 There is a need of modern marketing techniques, because traditional is no

longer good for company.

 Oswal is now popular by its advertising and sales promotion techniques.

 It builds personalized connections with individuals by advertising.

 It does social welfare and promotes society.

 Oswal give Preferable and Non-preferable perks to employees

 Oswal soap group has good organisation structure.

 Oswal gives 95% result as it is promising in advertisement.

 90% people says that oswal soap group provides after sale service to
customers.
 Different people says about different that Oswal Soap Group is Cooperative,
Motivator, and have Formal and Informal Organisation

 Oswal is not known by its price, it is known by its quality and becomes the
most trusted brand in soap manufacturing.

 Yes, there is good scope in marketing field and sales and provides better perks
according to qualities in Oswal soap group.

 Oswal welcomes those persons who wants dealership/Franchisee by making

an agreement between both parties.

 It provides online shopping facilities and it is sold online.

 Now it is a Renowned company but at starting it was Hindu undivided family

and done by family members only.

 Oswal give job security to only those employees who are doing their work for
company for a long time and builds trust in company.

 Most favourable product of Oswal is Oil soap.

 It considers environmental values.

 Develop new and innovative products that meet the needs of consumers.

 Invest in marketing and advertising to create awareness about its products and
brand.

 Strengthen its distribution network to make its products available to more

consumers.
  Offer competitive prices to attract more customers.

 Provide excellent customer service to retain existing customers

5.2 SCOPE OF FURTHER STUDY

The Scope of the above study is limited up to the extent of the information gathered
and information is always less than what we desire.

In the Above study we discussed:

 INTRODUCTION TO MARKETING MANAGEMENT OF OSWAL SOAP

COMPANY WHICH INCLUDED:
 Marketing Management Meaning, Strategies, Role, Challenges, and a
brief introduction of marketing management in Oswal Soap Company.

 PROFILE OF OSWAL SOAP COMPANY WHICH INCLUDED:

 ABOUT OSWAL SOAP COMPANY;
 HISTORY OF OSWAL SOAP;
 PRODUCTS AND SERVICES;
 MANUFACTURING UNITS;
 MISSION, VISION & ACHIEVEMENTS;
 BOARD OF DIRECTORS AND LEADERS;
 OTHER COMPANY DETAILS AND INFRASTRUCTURE.

 ANALYSIS AND INTERPRETATION BASED ON STATISTICAL

TOOLS:
 This analysis and interpretation was done on the basis of real time
short unprofessional survey and converted into information based on
statistical tools.

 Other Important Study we gathered above included:

 Oswal Soaps Private Limited is an unlisted private company
incorporated on 07 June, 2019. It is classified as a private limited
 company and is located in Jaipur, Rajasthan. It's authorized share
capital is INR 50.00 lac and the total paid-up capital is INR 1.00 lac.

 Oswal Soaps Private Limited's operating revenues range is Under INR

1 cr for the financial year ending on 31 March, 2021. It's EBITDA has
decreased by -33.16 % over the previous year. At the same time, it's
book networth has decreased by -53.42 %. Other performance and
liquidity ratios are available here.

 The current status of Oswal Soaps Private Limited is - Active.

 The last reported AGM (Annual General Meeting) of Oswal Soaps

Private Limited, per our records, was held on 30 September, 2023.

 Oswal Soaps Private Limited has four directors - Devendra Kumar

Jain, Virendra Kumar Jain, and others.

 The Corporate Identification Number (CIN) of Oswal Soaps Private

Limited is U24290RJ2019PTC065218. The registered office of Oswal
Soaps Private Limited is at PNO 18, Manwa Ji Ka Bagh MD Road,
Adrash Nagar, JAIPUR, RAJASTHAN.

But the scope of any study is unlimited because future is unpredictable. Thus, there
are lots and lots of information which has not been presented in the project report but
all the important details and specifications have been discussed above in the project
report.
 APPENDICES

 REFERENCES

 QUESTIONNAIRE
REFERENCES

JOURNAL ARTICLE

 Srikanta Tripathy (2021), ‘Oswal Group’s Number Of Factories, Products

Grows In Lockstep With Family Tree’ The Economic Times, Jaipur.

INTERNET

 https://www.oswalsoap.com/

 https://www.tofler.in/
QUESTIONNAIRE

Question 1:-Do you know about Oswal Company?

o Yes
o No

Question 2:-Which Marketing techniques is followed by Oswal Company?

o Direct mail
o Print Media
o Broadcast (T.V, Radio)
o Referral

Question 3:- Print media marketing is beneficial or not?

o May be
o May Not be

Question 4:-There is a need of modern marketing techniques by oswal to expand their

company?
o Yes
o No

Question 5:-Which modern marketing techniques is now followed by Oswal

Company?
o Sales Man and Advertising
o e-mail marketing
o Internet ads

Question 6:- Do Advertising builds personalized connections with individuals?

o Yes
o No

Question 7:-Is Oswal do social work or take part in any social welfare?
o Yes
o No
o Maybe
Question 8:-What perks are offered by the OSWAL soap group?
o Preferable
o Non-Preferable

Question 9:- Does Oswal soap group has proper organization structure?
o Poor
o Good
o Bad
o Excellent

Question 10:- Does Oswal soap group products gives result as it is promising in
advertisement?
o Yes
o No

Question 11:- Oswal Soap group provides customer help line or after sale service to
customers?
o Yes
o May be

Question 12:- Organisational behaviour towards employees in Oswal soap group?

o Cooperative
o Motivative
o Strict Formal
o Formal and Informal

Question 13:- What makes Oswal Different from others?

o Price
o Brand loyalty
o Quality
o Trusted brand
o
Question 14:- Arethere career options in Oswal soap Group in Field of Management?
o Yes
o No
Question 15:-It provides dealership or franchisee system to every one?
o Yes
o No
o May be

Question 16:- Do Oswal soap group provides online Shopping portal?

o Yes
o No

Question 17:-Oswal is which type of organisation?

o Company
o Partnership
o Sole proprietorship
o Hindu Undivided Family (HUF)

Question 18:-Do Oswal soap group provides job security or not to employees?
o Yes
o No
o Maybe

Question 19:-Most Favourable product of Oswal?

o Oil Soap
o Phenol
o Detergent
o Oil

Question 20:- Do Oswal Soap group consider environmental values?

o Yes
o No

Question 21:- Define Marketing Management. What is the use of Marketing

Management In Oswal Soap Company?

Question 22:- Define some of the Marketing Strategies used by Oswal Soap Group.
Question 23:- Tell about the history of Oswal Soap Company.

Question 24:- What are the challenges faced by Oswal Soap Group?

Question 25:- How is Oswal Soap Group different from other Soap Companies?
o As it focuses more on quality less than price
o As it focuses more on price less than quality
o As it generates more revenue and profit
o As it is a degrading company

Question 26:- What is the Revenue of Oswal Soap Group?

o Upto 1 crore
o 5 crore
o 10 crore
o More than 10 crore

Question 27:- When was Oswal Soap Group Established?

o 1956
o 1960
o 2000
o 2021