Test bank for Market Based Management 6th Edition

Best 0130387754 9780130387752

Download full test bank at:

https://testbankpack.com/p/test-bank-for-market-based-management-6th-
edition-best-0130387754-9780130387752/

Download full solution manual at:

https://testbankpack.com/p/solution-manual-for-market-based-management-6th-
edition-best-0130387754-9780130387752/

Market-Based Management, 6e (Best)

Chapter 5 Market Segmentation and Segmentation Strategies

1) The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target
customers.
Answer: TRUE
Page Ref: 159
Difficulty: Easy

2) Both consumers and businesses have market needs, and the factors influencing their needs are
essentially the same.
Answer: FALSE
Page Ref: 159
AACSB: Analytic Skills
Difficulty: Medium

3) The primary forces that shape the needs of consumers are demographic influences, lifestyle
influences, and usage behaviors.
Answer: TRUE
Page Ref: 159
Difficulty: Easy

4) Lifestyle forces that shape customer needs and market demand include how the product is used, when
it is used, and how much it is used.
Answer: FALSE
Page Ref: 160
Difficulty: Easy

5) Business sophistication, growth orientation, innovativeness, technology, and decision making are all
examples of firm demographic forces that can have a profound impact on consumer needs.
Answer: FALSE
Page Ref: 161
1
Copyright © 2013 Pearson Education, Inc.
Difficulty: Easy

6) The best way to identify groups of similar customers is to segment customers on the basis of
demographics, lifestyles, and usage behaviors.
Answer: FALSE
Page Ref: 163
AACSB: Analytic Skills
Difficulty: Medium

7) The benefit of needs-based market segmentation is that it allows us to identify in advance the
individual customers who would fall into each segment.
Answer: FALSE
Page Ref: 165
AACSB: Analytic Skills
Difficulty: Medium

2
Copyright © 2013 Pearson Education, Inc.
8) Common to most assessments of segment attractiveness are measurements of market demand,
competitive intensity, and market access.
Answer: TRUE
Page Ref: 166
Difficulty: Easy

9) A key benefit of market segmentation is identifying segments that should not be pursued.
Answer: TRUE
Page Ref: 167
Difficulty: Easy

10) For a segment marketing mix strategy to be successful, the strategy needs to include only certain
elements of the marketing mix.
Answer: FALSE
Page Ref: 172
AACSB: Analytic Skills
Difficulty: Medium

11) When pursuing a large-segment strategy, a business presents a generic value proposition built
around the core customer need and the business's generic positioning strategy to the entire market.
Answer: FALSE
Page Ref: 173
Difficulty: Easy

12) When a market is segmented and marketing resources are limited, a business could elect to pursue a
large-segment strategy.
Answer: TRUE
Page Ref: 174
Difficulty: Easy

13) In order to implement a mass-personalization strategy, a business's database marketing system must
be able to track individual customers and their buying history.
Answer: TRUE
Page Ref: 183
AACSB: Analytic Skills
Difficulty: Medium

14) The ultimate goal of a customer relationship management is to build one-on-one customized
relationships between a business and individual customers.
Answer: TRUE
Page Ref: 186
Difficulty: Easy

15) In customer relationship management, every interaction with a customer or potential customer is
known as a storyboard.
Answer: FALSE
Page Ref: 186
Difficulty: Easy

3
Copyright © 2013 Pearson Education, Inc.
16) In the context of market segmentation, interests, opinions, and leisure pursuits of consumers are
related to ________ segmentation.
A) demographic
B) psychographic
C) usage behavior
D) firmographic
E) geographic
Answer: B
Page Ref: 157
Difficulty: Easy

17) Which of the following statements is true of customer needs?

A) Satisfying customer needs is the first step in successful market segmentation.
B) All potential customers have the same needs.
C) Solving customer problems requires knowing the identity of target customers.
D) A business with a strong market orientation rarely divides its served market into customer segments.
E) The factors influencing the needs of both consumers and businesses are the same.
Answer: C
Page Ref: 159
AACSB: Analytic Skills
Difficulty: Medium

18) Which of the following is a demographic force that shapes consumer needs?
A) marital status
B) attitudes
C) interests
D) political views
E) quantity used
Answer: A
Page Ref: 159
Difficulty: Easy

19) Which of the following is a lifestyle influence that shapes customer needs?
A) income
B) age
C) education
D) occupation
E) interests
Answer: E
Page Ref: 159
Difficulty: Easy

4
Copyright © 2013 Pearson Education, Inc.
20) Differences in values, attitudes, and interests are examples of ________ forces shaping consumer
needs.
A) demographic
B) lifestyle
C) usage behavior
D) geographic
E) firmographic
Answer: B
Page Ref: 160
Difficulty: Easy

21) Number of employees, sales volume, number of locations, years in business, and financial situation
are all examples of ________ forces shaping business market needs.
A) demographic
B) firm demographic
C) company culture
D) usage behavior
E) lifestyle
Answer: B
Page Ref: 161
Difficulty: Easy

22) Which of the following is a part of a company's culture?

A) number of employees
B) years in business
C) innovativeness
D) number of locations
E) sales volume
Answer: C
Page Ref: 161
Difficulty: Easy

23) Growth-oriented entrepreneurs differ from cost-focused sustainers in that growth-oriented

entrepreneurs ________.
A) are more interested in maintaining the status quo at the lowest cost
B) have a lower level of formal education at the leadership level
C) are less likely to have a working financial plan
D) are confused by value-added solutions
E) are more sophisticated in their operations
Answer: E
Page Ref: 162-163
AACSB: Analytic Skills
Difficulty: Medium

5
Copyright © 2013 Pearson Education, Inc.
24) Which of the following is a characteristic of cost-focused sustainers?
A) They have a high level of formal education at the leadership level.
B) They look for new ways to invest and grow their business.
C) They have a very high revenue per customer.
D) They are willing to buy value-added solutions.
E) They have a limited or no financial plan.
Answer: E
Page Ref: 163
Difficulty: Easy

25) S.K Investment Group is a firm based in Chicago that provides financial services to its clients. The
marketing department of the firm segments its market based on the amount invested, frequency of
transactions, and type of investments purchased. The firm creates 5 meaningful categories for each of
the 3 variables. Calculate the possible market segments for S.K Investment Group.
A) 642
B) 590
C) 324
D) 278
E) 125
Answer: E
Page Ref: 163
AACSB: Analytic Skills
Difficulty: Medium

26) Which of the following is true of needs-based market segments?

A) Relevant demographics that cause differences in needs include investments, size of investment
portfolio, and portfolio diversification.
B) To make the segments actionable, the observable demographics and behaviors have to be determined.
C) The main advantage is that individual customers who fall into each segment can be identified.
D) The main disadvantage is that the segments are not directly based on specific customer needs.
E) The usage behaviors that cause differences in needs include income and assets.
Answer: B
Page Ref: 165
AACSB: Analytic Skills
Difficulty: Medium

27) Which of the following steps in the segmentation process involves determining the demographics,
lifestyles, and usage behaviors that make one segment meaningfully different from another?
A) segment strategy "acid test"
B) segment positioning
C) segment attractiveness
D) segment profitability
E) segment identification
Answer: E
Page Ref: 165
Difficulty: Easy

6
Copyright © 2013 Pearson Education, Inc.
28) Which of the following forces that shape segment attractiveness include market size, growth rate,
and growth potential?
A) competitive intensity
B) market access
C) market demand
D) profitability
E) feasibility
Answer: C
Page Ref: 166
Difficulty: Easy

29) Karen is interested in assessing a market segment's attractiveness by analyzing the market demand.
Which of the following would be a variable should she assess?
A) number of companies
B) ease of entry
C) customer familiarity with her company
D) market size
E) access to channels that reach target customers
Answer: D
Page Ref: 166
AACSB: Analytic Skills
Difficulty: Easy

30) Which of the following market segments is most likely to be considered attractive by a firm?
A) a market segment with many substitute products
B) a market segment with limited product differentiation
C) a market segment with low barriers to competitor entry
D) a market segment with high price competition
E) a market segment with cost-effective access to customers
Answer: E
Page Ref: 167
AACSB: Analytic Skills
Difficulty: Medium

31) Which of the following is used to determine a segment's marketing profitability?

A) customer retention index
B) net profit (after taxes)
C) gross profit
D) net marketing contribution
E) gross revenue
Answer: D
Page Ref: 168
Difficulty: Easy

7
Copyright © 2013 Pearson Education, Inc.
32) A(n) ________ includes all the key elements of the situation and the benefits the target customer is
looking for in a given purchase.
A) acid test
B) value proposition
C) storyboard
D) Pareto chart
E) marketing mix strategy
Answer: B
Page Ref: 170
Difficulty: Easy

33) Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers
for her business' products can be segmented into three distinct segments differing in primary needs,
demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that
delivers value to target customers in each segment. Which stage of the needs-based market segmentation
process does this represent?
A) segment identification
B) segment attractiveness
C) segment profitability
D) segment positioning
E) segment marketing mix strategy
Answer: D
Page Ref: 170
AACSB: Analytic Skills
Difficulty: Medium

34) ________ are tools that marketing managers use to assess the merits of a proposed marketing
communication and the strategy behind it.
A) Touch points
B) Value propositions
C) Storyboards
D) Strategy functions
E) Remote segments
Answer: C
Page Ref: 171
Difficulty: Easy

8
Copyright © 2013 Pearson Education, Inc.
35) McEwan and Co., a commercial real estate brokerage firm, creates four storyboards, each of which
delineates a different value proposition and segment positioning strategy. The firm recruits a group of
executives from different industries, and assigns them to one of the four segments. The executives are
asked to critique each segment's storyboard and select the one that most appeals to them. The firm aims
to assess its understanding of segment needs and its ability to translate that understanding into a value
proposition. In this example, which of the following methods is McEwan and Co. using?
A) the emphatic method
B) segment attractiveness test
C) marketing mix strategy test
D) mass-market strategy test
E) segment strategy "acid test"
Answer: E
Page Ref: 172
AACSB: Analytic Skills
Difficulty: Medium

36) When differences in customer needs are small or demographics are not distinctive, a business may
elect to use a ________ strategy.
A) small-segment
B) vertical integration
C) horizontal integration
D) mass-market
E) niche-segment
Answer: D
Page Ref: 173
AACSB: Analytic Skills
Difficulty: Easy

37) A(n) ________ strategy presents a generic value proposition built around the core customer need
and the business's generic positioning strategy.
A) mass-market
B) large-segment
C) adjacent-segment
D) multi-segment
E) niche-segment
Answer: A
Page Ref: 173
Difficulty: Easy

38) A business could elect to pursue a large-segment strategy when ________.

A) it wants to provide customized products
B) a market is segmented and marketing resources are limited
C) demographics are not distinctive
D) differences in customer needs are small
E) it wants to carve out a niche within a segment using a highly refined marketing effort directed at an
overlooked group of customers
Answer: B
Page Ref: 174
Difficulty: Easy

9
Copyright © 2013 Pearson Education, Inc.
39) A large-segment strategy differs from a mass-market strategy in that a large-segment strategy
________.
A) addresses one set of core customer needs
B) has no segment focus
C) is used when demographics are not distinctive
D) is used when differences in customer needs are small
E) allows customers to build their own products
Answer: A
Page Ref: 175
AACSB: Analytic Skills
Difficulty: Medium

40) Dynamo Inc., a motor company, started by selling sturdy, affordable, low-maintenance motorcycles
in the U.S. Initially the firm pursued a single-segment focus, and targeted the middle-income group.
When the company reached the point of full market penetration of the middle-income group, it marketed
to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income
group of consumers. Which of the following type of market segmentation strategy does Dynamo Inc.
use when it targets the high-income group of consumers?
A) multi-segment strategy
B) adjacent-segment strategy
C) mass-customization strategy
D) niche-segment strategy
E) mass-market strategy
Answer: B
Page Ref: 175
AACSB: Reflective Thinking
Difficulty: Hard

41) Vermont Home Builders conducted a study of the customers in the housing sector, which revealed
that there are seven kinds of buyers, each a little different and each differently profitable. Vermont
Home Builders decided to focus their attention on the three most profitable segments. In this example,
Vermont Home Builders uses which of the following market segmentation strategies?
A) mass-market strategy
B) niche-segment strategy
C) adjacent-segment strategy
D) multi-segment strategy
E) subsegment strategy
Answer: D
Page Ref: 176
AACSB: Reflective Thinking
Difficulty: Medium

10
Copyright © 2013 Pearson Education, Inc.
42) Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________.
A) address one set of core customer needs of a large market segment
B) have no segment focus
C) are used when demographics are not distinctive
D) are used when the company markets to a closely related attractive segment first
E) involve highly refined marketing effort directed at an overlooked, small group of customers
Answer: E
Page Ref: 179
AACSB: Analytic Skills
Difficulty: Medium

43) Which of the following segmentation strategies involves using a highly refined marketing effort
directed at an overlooked, small group of target customers?
A) a mass-market strategy
B) an adjacent-segment strategy
C) a multi-segment strategy
D) a large-segment strategy
E) a niche-segment strategy
Answer: E
Page Ref: 179
AACSB: Analytic Skills
Difficulty: Medium

44) HomeVenture Inc. manufactures and sells a line of furniture under the brand name Elegant Lines.
The firm has a 3 percent share of the U.S. furniture market, and competes with industry giants who have
large economies of scale and marketing resources. However, Elegant Lines holds 65 percent of the
overlooked "customized art furniture" segment, specializing in very expensive custom-designed,
furniture. Each of the Elegant Lines furniture pieces is a unique piece of art. What type of market
segmentation strategy is HomeVenture Inc. pursuing?
A) a mass-segment strategy
B) a niche-segment strategy
C) a large-segment strategy
D) a market-development strategy
E) a mass-market strategy
Answer: B
Page Ref: 179
AACSB: Reflective Thinking
Difficulty: Hard

11
Copyright © 2013 Pearson Education, Inc.
45) David has determined that there are meaningful differences in customer needs within the health
supplements market segment in the U.S., that are not being met by the current segmentation strategy
used by the businesses in the sector. What market segmentation strategy would be appropriate for David
to use to capitalize on this opportunity?
A) mass-market strategy
B) market penetration strategy
C) subsegment strategy
D) large-market strategy
E) undifferentiated strategy
Answer: C
Page Ref: 179
AACSB: Analytic Skills
Difficulty: Medium

46) Which of the following is true about customer relationship marketing?

A) It is more focused on what happens before a customer is acquired.
B) It aims to develop a short-term customer relationship to lower the cost of marketing.
C) It has the same meaning as customer relationship management.
D) It is a high-level program for developing ongoing individualized relationships with certain customers
when both company and customer value are very high.
E) It is a range of one-on-one relationship marketing programs based on the level of company and
customer value.
Answer: E
Page Ref: 182
AACSB: Analytic Skills
Difficulty: Medium

47) Which of the following is a customer relationship marketing strategy?

A) mass-market strategy
B) mass-customization strategy
C) core-segment strategy
D) sub-segment strategy
E) decentralization strategy
Answer: B
Page Ref: 182
AACSB: Analytic Skills
Difficulty: Easy

48) Which of the following is true about database marketing?

A) It is at the core of customer relationship marketing.
B) It assumes that all customers have the same needs.
C) It avoids building a more personal relationship between the business and the customer.
D) It treats all customers as the same, instead of assuming that each customer is unique.
E) It prioritizes creating efficiency through technological advances over building customer relationships.
Answer: A
Page Ref: 183
AACSB: Analytic Skills
Difficulty: Medium

12
Copyright © 2013 Pearson Education, Inc.
49) The rapid growth of database marketing technologies has lured many businesses down a side road
where technology is seen as the solution instead of a tool for building a solution. Without a solid
commitment to serving individual customer needs, these businesses can fall into a ________.
A) reverse marketing trap
B) technology trap
C) customization trap
D) downward spiral
E) price trap
Answer: B
Page Ref: 183
Difficulty: Easy

50) The first level of customer relationship marketing is a ________ strategy that recognizes individual
customers by name and buying behavior.
A) mass-personalization
B) decentralization
C) mass-market
D) core-segment
E) sub-segment
Answer: A
Page Ref: 183
Difficulty: Easy

51) Which of the following customer relationship marketing strategies allows customers to become their
own individual market segments?
A) mass-personalization
B) core-segment strategy
C) decentralization
D) mass-customization
E) database marketing
Answer: D
Page Ref: 184
AACSB: Analytic Skills
Difficulty: Easy

52) MyStyle Clothes Inc. is a women's fashion apparel firm that allows its customers to personalize their
clothes. MyStyle Clothes Inc. has a web site where customers can choose from a range of fabrics, colors,
buttons, fits, and designs to create clothes. Customers can place orders with their measurements, and the
clothes are manufactured according to the customer's specifications and sent to her by courier. In this
example, MyStyle Clothes Inc. uses which of the following strategies?
A) mass-personalization
B) mass-customization
C) customer relationship management
D) sub-segment
E) multi-segment
Answer: B
Page Ref: 184
AACSB: Analytic Skills
Difficulty: Medium

13
Copyright © 2013 Pearson Education, Inc.
53) Mass-customization differs from mass-personalization in that mass-customization ________.
A) is a customer relationship marketing strategy
B) assumes that all customers have the same needs
C) allows each customer to build a custom product to meet that customer's specific needs
D) involves pursuing a large-segment strategy
E) recognizes individual customers by name, needs, and buying behavior.
Answer: C
Page Ref: 183-184
AACSB: Analytic Skills
Difficulty: Medium

54) In the context of customer relationship management, every interaction with a customer or a potential
customer is a(n) ________.
A) value proposition
B) irrelevant cost
C) service contact
D) touch point
E) sales contact
Answer: D
Page Ref: 186
AACSB: Analytic Skills
Difficulty: Easy

55) Which of the following would be considered an indirect customer touch point?
A) in-store interactions
B) news articles
C) return counters
D) voice mail systems
E) service calls
Answer: B
Page Ref: 187
AACSB: Analytic Skills
Difficulty: Easy

14
Copyright © 2013 Pearson Education, Inc.
56) Name and describe the seven key steps in a needs-based market segmentation process.
Answer:
(1) Needs-Based Segmentation — Group customers into segments based on similar needs and benefits
sought by customers in solving a particular consumption problem.
(2) Segment Identification — For each needs-based segment, determine which demographics, lifestyles,
and usage behaviors make the segment distinct and identifiable (actionable).
(3) Segment Attractiveness — Using predetermined segment attractiveness criteria determine the overall
attractiveness of each segment. Common to most assessments would be measurements of market
growth, competitive intensity and market access.
(4) Segment Profitability — Determine segment profitability (net market contribution).
(5) Segment Positioning — For each segment, create a "value proposition" and product-price positioning
strategy based on that segment's unique customer needs and characteristics.
(6) Segment Strategy "Acid Test" — Create “segment storyboards” to test the attractiveness of each
segment's positioning strategy.
(7) Marketing Mix Strategy — Expand segment positioning strategy to include all aspects of the
marketing mix: product, price, promotion and place.
Page Ref: 164
Difficulty: Easy

57) Compare and contrast the three types of customer relationship marketing strategies.
Answer: The three types of customer relationship marketing strategies are mass-personalization, mass-
customization, and customer relationship management. In each strategy, each customer is treated as
unique and the goal is to build a more personal relationship between the business and the customer. The
only difference in these customer relationship marketing programs is the level of company effort and
customer benefit. As a result, it is necessary to have enough customer data to identify this customer
individually by name, needs, buying behavior and individual product preferences. The level of customer
data required in the database depends on the customer relationship strategy to be used.
(1) Mass personalization — The first level of customer relationship marketing that recognizes individual
customers by name and buying behavior. This means the business recognizes the customer by name,
buying behavior, and segment needs. The database will contain information used to build personalized
marketing communications for targeted customers. The goal is to personalize the customer interaction
between the company's products and services, extending benefits to target customers based on the
company's opportunity to grow customer loyalty, and customer profitability.
(2) Mass customization — Some customers within a segment are willing to pay more for extra benefits,
however, it is difficult to offer customers in the same segment different product-price configurations.
Mass customization allows for this because the marketing mix is customized to a level of customer
product preferences, extended services and process. Mass customization allows each customer to build a
custom product to meet his or her specific needs, personal constraints, and price considerations.
Customers build the product around their needs and the company delivers it to their specification.
(3) Customer relationship management — When the potential exists for high levels of both customer
value and company value, a customer relationship management program could be justified. The ultimate
goal is to build one-on-one customized relationships between a business and individual customers. There
are several steps involved in building a successful customer relationship program from qualifying
potential customers, understanding their needs, preferences, and usage behaviors, building customized
solutions for them and tracking experiences to ensure high levels of customer satisfaction and loyalty.

Page Ref: 183-187

AACSB: Analytic Skills
Difficulty: Medium

15
Copyright © 2013 Pearson Education, Inc.
Another random document with
no related content on Scribd:
honor. The offence which provoked this assault is not even hinted at,
though it may have arisen from the troubled state of public affairs.
Captain Praa was a man of influence and dignity in the community,
an exiled Huguenot, of remarkable skill in horsemanship and arms.
In spite of all this, it appears probable that the sentiment of the
community was in sympathy with the two turbulent assaulters and
batterers, for they were fined only six shillings and three pounds
respectively. They threw themselves on the mercy of the Court, and
certainly were treated with mercy.
There are, however, few women-criminals named in the old Dutch
and early English records, and these few were not prosecuted for
any very great crimes or viciousness; the chief number were brought
up for defamation of character and slander, though men-slanderers
were more plentiful than women. The close intimacy, the ideal
neighborliness of the Dutch communities of New York made the
settlers deeply abhor all violations of the law of social kindness. To
preserve this state of amity, they believed with Chaucer “the first
vertue is to restraine and kepen wel thine tonge.”
The magistrates knew how vast a flame might be kindled by a
petty spark; and therefore promptly quenched the odious slander in
its beginning; petty quarrels were adjusted by arbitration ere they
grew to great breaches. As sung the chorus of Batavian women in
Van der Vondel’s great poem:—

“If e’er dispute or discord dared intrude,

’Twas soon by wisdom’s voice subdued.”

In spite, however, of all wariness and watchfulness and patience,

the inevitable fretfulness engendered in petty natures by a narrow
and confined life showed in neighborhood disputes and suits for
defamation of character, few of them of great seriousness and most
of them easily adjusted by the phlegmatic and somewhat dictatorial
Dutch magistrates. In a community so given to nicknaming it seems
strange to find such extreme touchiness about being called names.
Suits for defamation were frequent, through opprobrious name-
calling, and on very slight though irritating grounds. It would certainly
seem a rather disproportionate amount of trouble to bring a lawsuit
simply because you were called a “black pudding,” or a verklickker,
or tale-bearer, or even a “Turk;” though, of course, no one would
stand being called a “horned beast” or a “hay thief.” Nor was “Thou
swine” an offensive term too petty to be passed over in silence. The
terrible epithets, spitter-baard and “Dutch dough-face,” seem to
make a climax of opprobriousness; but the word moff was worse, for
it was the despised term applied in Holland to the Germans, and it
led to a quarrel with knives.
I wish to note in passing that though the Dutch called each other
these disagreeable and even degrading names, they did not swear
at each other. Profanity was seldom punished in New Amsterdam,
for practically it did not exist, as was remarked by travellers.
Chaplain Wolley told of “the usual oath” of one Dutch colonist,—the
word “sacrament.”
The colonists were impatient of insulting actions as well as words.
Sampson said in “Romeo and Juliet,” “I will bite my thumb at them,
which is a disgrace to them if they bear it;” so “finger-sticking” was a
disgrace in colonial times if unresented, and it was actionable in the
courts. The man or woman who pointed the finger of scorn at a
neighbor was pretty sure to have the finger of the law pointed at him.
The curious practice of the Dutch settlers alluded to—the giving of
nicknames—may be partly explained by the fact that in some cases
the persons named had no surname, and the nickname was really a
distinguishing name. These nicknames appear not only in the
records of criminal cases, but in official documents such as the
patents for towns, transfers of estates, civil contracts, etc. In Albany,
in 1655 and 1657, we find Jan the Jester, Huybert the Rogue,
Jacobus or Cobus the Looper, squint-eyed Harmen, the wicked
Domine. On Long Island were John the Swede, Hans the Boor,
Tunis the Fisher. In Harlem was Jan Archer the Koop-all (or buy-all).
In New York, in English days, in 1691, we find Long Mary, Old Bush,
Top-knot Betty, Scarebouch. These names conveyed no offence,
and seem to have been universally adopted and responded to.
 It would appear to a casual observer glancing over the court-
records of those early years of New York life under Dutch
supremacy, that the greater number of the cases brought before the
magistrates were these slander and libel cases. We could believe
that no other court-room ever rang with such petty personal suits; to
use Tennyson’s words, “it bubbled o’er with gossip and scandal and
spite.” But in truth slander was severely punished in all the colonies,
in New England, Virginia, Pennsylvania; and it is not to the detriment
of the citizens of New Netherland that they were more sharp in the
punishment of such offences, for it is well known, as Swift says, that
the worthiest people are those most injured by slander.
The slander cases of colonial times seem most trivial and even
absurd when seen through the mist of years. They could scarce
reach the dignity of Piers Plowman’s definition of slanders:—

“To bakbyten, and to bosten, and to bere fals witnesse

To scornie and to scolde, sclaundres to make.”

To show their character, let me give those recorded in which

Thomas Applegate of Gravesend, Long Island, took an accused part.
In 1650, he was brought up before the Gravesend court for saying of
a fellow-towns-man that “he thought if his debts were paid he would
have little left.” For this incautious but not very heinous speech he
paid a fine of forty guilders. The next year we find him prosecuted for
saying of a neighbor that “he had not half a wife.” Though he at first
denied this speech, he was ordered “to make publick
acknowledgement of error; to stand at the publick post with a paper
on his breast mentioning the reason, that he is a notorious,
scandalous person.” This brought him to his senses, and he
confessed his guilt, desired the slandered “half a wife” to “pass it by
and remit it, which she freely did and he gave her thanks.” Next
Mistress Applegate was brought up for saying that a neighbor’s wife
milked the Applegate cows. She escaped punishment by proving
that Penelope Prince told her so. As a climax, Thomas Applegate
said to a friend that he believed that the Governor took bribes. The
schout in his decision on this grave offence said Applegate “did
deserve to have his tongue bored through with a hot iron;” but this
fierce punishment was not awarded him, nor was he banished.
When the tailor of New Amsterdam said disrespectful words of the
Governor, his sentence was that he “stand before the Governor’s
door with uncovered head, after the ringing of the bell, and to declare
that he falsely and scandalously issued such words and then to ask
God’s pardon.”
The magistrates were very touchy of their dignity. Poor Widow
Piertje Jans had her house sold on an execution; and, exasperated
by the proceeding, and apparently also at the price obtained, she
said bitterly to the officers, “Ye despoilers, ye bloodsuckers, ye have
not sold but given away my house.” Instead of treating these as the
heated words of a disappointed and unhappy woman, the officers
promptly ran tattling to the Stadt Huys and whiningly complained to
the Court that her words were “a sting which could not be endured.”
Piertje was in turn called shameful; her words were termed “foul,
villanous, injurious, nay, infamous words,” and also called a
blasphemy, insult, affront, and reproach. She was accused of
insulting, defaming, affronting, and reproaching the Court, and that
she was in the highest degree reprimanded, particularly corrected,
and severely punished; and after being forbidden to indulge in any
more such blasphemies, she was released,—“bethumped with
words,” as Shakespeare said,—doubtless well scared at the
enormity of her offence, as well as at the enormity of the magistrate’s
phraseology.
The notary Walewyn van der Veen was frequently in trouble,
usually for contempt of court. And I doubt not “the little bench of
justices” was sometimes rather trying in its ways to a notary who
knew anything about law. On one occasion, when a case relating to
a bill of exchange had been decided against him, Van der Veen
spoke of their High Mightinesses the magistrates as “simpletons and
blockheads.” This was the scathing sentence of his punishment:—
“That Walewyn Van der Veen, for his committed insult, shall
here beg forgiveness, with uncovered head, of God, Justice,
 and the Worshipful Court, and moreover pay as a fine 190
guilders.”
This fine must have consumed all his fees for many a weary
month thereafter, if we can judge by the meagre lawyers’ bills which
have come down to us.
Another time the contumacious Van der Veen called the Secretary
a rascal. Thereat, the latter, much aggrieved, demanded “honorable
and profitable reparation” for the insult. The schout judged this
epithet to be a slander and an affront to the Secretary, which
“affected his honor, being tender,” and the honor of the Court as well,
since it was to a member of the Court, and he demanded that the
notary should pay a fine of fifty guilders as an example to other
slanderers, “who for trifles have constantly in their mouths curses
and abuses of other honorable people.”
Another well-known notary and practitioner and pleader in the
busy little Court held in the Stadt Huys was Solomon La Chair. His
manuscript volume of nearly three hundred pages, containing
detailed accounts of all the business he transacted in Manhattan, is
now in the County Clerk’s Office in New York, and proves valuable
material for the historiographer. He had much business, for he could
speak and write both English and Dutch; and he was a faithful,
painstaking, intelligent worker. He not only conducted lawsuits for
others, but he seems to have been in constant legal hot water
himself on his own account. He was sued for drinking and not paying
for a can of sugared wine; and also for a half-aam of costly French
wine; and he was sued for the balance of payment for a house he
had purchased; he pleaded for more time, and with the ingenuous
guilelessness peculiar to the law said in explanation that he had had
the money gathered at one time for payment, but it had somehow
dropped through his fingers. “The Court condemned to pay at
once,”—not being taken in by any such simplicity as that. He had to
pay a fine of twelve guilders for affronting both fire inspector and
court messenger. He first insulted the brandt-meester who came to
inspect his chimney, and was fined, then he called the bode who
came to collect the fine “a little cock booted and spurred.” The Court
in sentence said with dignity, “It is not meet that men should mock
and scoff at persons appointed to any office, yea a necessary office.”
He won one important suit for the town of Gravesend, by which the
right of that town to the entire region of Coney Island was
established; and he received in payment for his legal services
therein, the munificent sum of twenty-four florins (ten dollars) paid in
gray pease. He kept a tavern and was complained of for tapping
after nine o’clock; and he was sued by his landlord for rent; and he
had a yacht, “The Pear Tree,” which ran on trading trips to Albany,
and there were two or three lawsuits in regard to that. He was also a
farmer of the excise on slaughtered cattle; but, in spite of all his
energy and variety of employment, he died insolvent in 1664. The
last lawsuit in which Lawyer Solomon had any share was through a
posthumous connection,—the burgher who furnished an anker of
French wine for the notary’s funeral claimed a position as preferred
creditor to the estate.
A very aggravated case of scorn and resistance of authority was
that of Abel Hardenbrock against the schout de Mill. And this case
shows equally the popular horror of violations of the law and the
confiding trust of the justices that the word of the law was enough
without any visible restraining force. Hardenbrock, who was a
troublesome fellow, had behaved most vilely, shoving the schout on
the breast, and wickedly “wishing the devil might break his neck,”
simply because the schout went to Hardenbrock’s house to warn his
wife not to annoy further Burgomaster De Peyster by unwelcome
visits. Hardenbrock was accordingly seized and made a prisoner at
the Stadt Huys “in the chamber of Pieter Schaefbanck, where he
carried on and made a racket like one possessed and mad,
notwithstanding the efforts of Heer Burgomaster Van Brught, running
up to the Court room and going away next morning as if he had not
been imprisoned.” It was said with amusing simplicity that this cool
walking out of prison was “contrary to the customs of the law,” and a
fine of twenty-five florins was imposed.
For serious words against the government, which could be
regarded as treasonable, the decreed punishment was death. One
Claerbout van ter Goes used such words (unfortunately they are not
given in the indictment), and a judgment was recorded from each
burgomaster and schepen as to what punishment would be proper.
He was branded, whipped on a half-gallows, and banished, and
escaped hanging only by one vote.
All classes in the community were parties in these petty slander
suits; schoolmasters and parsons appear to have been specially
active. Domine Bogardus and Domine Schaets had many a slander
suit. The most famous and amusing of all these clerical suits is the
one brought by Domine Bogardus and his wife, the posthumously
famous Anneke Jans, against Grietje von Salee, a woman of very
dingy reputation, who told in New Amsterdam that the domine’s wife,
Mistress Anneke, had lifted her petticoats in unseemly and extreme
fashion when crossing a muddy street. This was proved to be false,
and the evidence adduced was so destructive of Grietje’s character
that she stands disgraced forever in history as the worst woman in
New Netherland.
Not only were slanderers punished, but they were disgraced with
terrible names. William Bakker was called “a blasphemer, a street
schold, a murderer as far as his intentions are concerned, a defamer,
a disturber of public peace,”—the concentration of which must have
made William Bakker hang his head in the place of his banishment.
They were also rebuked from the pulpit, and admonished in private.
Perhaps the best rebuke given, as well as a unique one, was the
one adopted by Domine Frelinghuysen, who had suffered somewhat
from slander himself. He had this rhyme painted in large letters on
the back of his sleigh, that he who followed might read:—

“Niemands tong; nog neimands pen,

Maakt my anders dan ik ben.
Spreek quaad-spreekers: spreek vonder end,
Niemand en word van u geschend.”

Which, translated into English, reads:—

 “No one’s tongue, and no one’s pen
Makes me other than I am.
Speak, evil-speakers, speak without end,
No one heeds a word you say.”

The original Court of the colony was composed of a Director and

his Council. In 1656, in answer to complaints from the colonists, the
States-General ordered the election of a board of magistrates, in
name and function like those of the Fatherland; namely, a schout,
two burgomasters, and five schepens. The duties of the
burgomasters and schepens were twofold: they regulated municipal
affairs like a board of aldermen, and they sat as a court of justice
both in civil and criminal cases. The annual salary of a burgomaster
was fixed at one hundred and forty dollars, and of a schepen at one
hundred dollars; but as these salaries were to come out of the
municipal chest, which was chronically empty, they never were paid.
When funds did come in from the excise on taverns, on slaughtered
cattle, the tax on land, the fees on transfers, etc., it always had to be
paid out in other ways,—for repairs for the school-room, the Graft,
the watch-room, the Stadt Huys. It never entered the minds of those
guileless civic rulers, two centuries ago, to pay themselves and let
the other creditors go without. The early city schout was also schout-
fiskaal till 1660; but the proper duties of this functionary were really a
combination of those pertaining now to the mayor, sheriff, and
district-attorney. In the little town one man could readily perform all
these duties. He also presided in Court. An offender could thus be
arrested, prosecuted, and judged, by one and the same person,
which seems to us scarcely judicious; but the bench of magistrates
had one useful power, that of mitigating and altering the sentence
demanded by the schout. Often a fine of one hundred guilders would
be reduced to twenty-five; often the order for whipping would be set
aside, and the command of branding as well.
Sometimes justice in New York was tempered with mercy, and
sorely it needed it when fierce English rule and law came in force.
Felons were few, but these few were severely punished. A record of
a trial in 1676 reveals a curious scene in Court, as well as an
astonishing celerity in the execution of the law under English rule
and in the English army. Three soldiers stole a couple of iron pots,
two hoes, a pair of shears, and half a firkin of soap. They were tried
in the morning, confessed, cast into “the Hole” in the afternoon, and
in the evening “the Governor ordered some persons to go to the
prisoners and advise them to prepare for another world, for that one
of them should dye the next day.” On the gloomy morrow, on
Saturday, the three terror-stricken souls drew lots, and the fatal lot
fell to one Thomas Weale. The court of aldermen interceded for him
and finally secured his reprieve till Monday. The peaceful Dutch
Sunday, darkened and shocked by this impending death, saw a
strange and touching sight.
“In the evening a company of the chiefe women of the City,
both English and Dutch, made earnest suite to the Governor
for the Condemned man’s life. Monday in the morning the
same women who came the last night with many others of the
better sort, and a greater number of the ordinary Dutch
women, did again very much importune the Governor to spare
him.”
These tender-hearted colonists were indorsed and supplemented
by the petition of Weale’s fellow-soldiers in the garrison, who
pleaded the prisoner’s youth and his past usefulness, and who
promised if he were pardoned never to steal nor to conceal theft. As
a result of all this intercession, the Governor “graciously” granted
pardon.
This promise and pardon seem to have accomplished much in
army discipline, for thereafter arrests for crime among the soldiery
were rare. Five years later a soldier was accused of pilfering.
“The Court Marshall doth adjudge that the said Melchoir
Classen shall run the Gantlope once, the length of the fort:
where according to the custome of that punishment, the
souldiers shall have switches delivered to them, with which
they shall strike him as he passes between them stript to the
waist, and at the Fort-gate the Marshall is to receive him, and
there to kick him out of the Garrison as a cashiered person,
 when he is no more to returne, and if any pay is due him it is
to be forfeited.”
And that was the end of Melchoir Classen.
Gantlope was the earlier and more correct form of the word now
commonly called gantlet. Running the gantlope was a military
punishment in universal use.
Another common punishment for soldiers (usually for rioting or
drinking) was riding the wooden horse. In New Amsterdam the
wooden horse stood between Paerel Street and the Fort, and was
twelve feet high. Garret Segersen, for stealing chickens, rode the
wooden horse for three days from two o’clock to close of parade with
a fifty-pound weight tied to each foot. At other times a musket was
tied to each foot of the disgraced man. One culprit rode with an
empty scabbard in one hand and a pitcher in the other to show his
inordinate love for John Barleycorn. Jan Alleman, a Dutch officer,
challenged Jan de Fries, who was bedridden; for this cruel and
meaningless insult he too rode the wooden horse. In Revolutionary
days we still find the soldiers of the Continental Army punished by
riding the wooden horse, or, as it was sometimes called, “the timber
mare;” but it was probably a modification of the cruel punishment of
the seventeenth century.
A sailor, for drawing a knife on a companion, was dropped three
times from the yard-arm and received a kick from every sailor on the
ship,—a form of running the gantlope. And we read of a woman who
enlisted as a seaman, and whose sex was detected, being dropped
three times from the yard-arm and tarred and feathered.
These women petitioners for Soldier Weale of whom I have told,
were not the only tender-hearted New Yorkers to petition for “mercy,
that herb of grace, to flower.” During Stuyvesant’s rule his sister,
Madam Bayard, successfully interceded for the release, and thereby
saved the life, of an imprisoned Quaker; and in September, 1713,
two counterfeiters were saved from the death penalty by the
intervention of New York dames. We read, “Most of the gentlewomen
of the city waited on the Governor, and addressed him earnestly with
prayers and tears for the lives of the culprits, who were accordingly
pardoned.” When two sailors rioted through the town demanding
food and drink, and used Carel Van Brugh so roughly that his face
was cut, they were sentenced to be fastened to the whipping-post,
and scourged, and have gashes cut in their faces; the wife of Van
Brugh and her friends petitioned that the sentence should not be
carried out, or at any rate executed within a room. Doubtless other
examples could be found.
The laws of New Netherland were naturally based upon the laws
and customs of the Fatherland, which in turn were formed by the
rules of the College of XIX. from the Imperial Statutes of Charles V.
and the Roman civil law.
The punishments were the ordinary ones of the times, neither
more nor less severe than those of the Fatherland or the other
colonies. In 1691 it was ordered that a ducking-stool be erected in
New York on the wharf in front of the City Hall. The following year an
order was passed that a pillory, cage, and ducking-stool be built.
Though scolds were punished, I have never seen any sentence to
show that this ducking-stool was ever built, or that one was ever
used in New York; while instances of the use of a ducking-stool are
comparatively plentiful in the Southern colonies. The ducking-stool
was an English “engine” of punishment, not a Dutch.
The colonists were astonishingly honest. Thieves were surprisingly
few; they were punished under Dutch rule by scourging with rods,
and usually by banishment,—a very convenient way of shifting
responsibility. Assaults were punished by imprisonment and
subjection to prison fare, consisting only of bread and water or small
beer; and sometimes temporary banishment. There was at first no
prison, so men were often imprisoned in their own houses, which
does not seem very disgraceful. In the case of François de Bruyn,
tried for insulting and striking the court messenger, he was fined two
hundred guilders, and answered that he would rot in prison before he
would pay. He was then ordered to be imprisoned in a respectable
tavern, which sentence seems to have some possibility of mitigating
accompaniments.
 In 1692 it was ordered in Kings County that a good pair of stocks
and a pound be made in every bound within Kings County, and kept
in sufficient repair. In repair and in use were they kept till this century.
Pillories too were employed in punishment till within the memory of
persons now living. The whipping-post was really a public blessing,
—in constant use, and apparently of constant benefit, though the
publicity of its employment seems shocking to us to-day. The public
whipper received a large salary. In 1751, we learn from an
advertisement, it was twenty pounds annually.
Some of the punishments were really almost picturesque in their
ingenious inventions of mortification and degradation. Truly it was a
striking sight when “Jan of Leyden”—a foul-mouthed rogue, a true
blather-schuyten—was fastened to a stake in front of the townhouse,
with a bridle in his mouth and a bundle of rods tied under each arm,
and a placard on his breast bearing the inscription, “Lampoon-riter,
false accuser, defamer of magistrates.” Though he was banished, I
am sure he never was forgotten by the children who saw him
standing thus garnished and branded on that spring day in 1664. In
the same place a thief was punished by being forced to stand all day
under a gallows, a gallows-rope around his neck and empty sword-
scabbard in his hand, a memorable figure.
And could any who saw it ever forget the punishment of Mesaack
Martens, who stole six cabbages from his neighbor, and confessed
and stood for days in the pillory with cabbages on his head, that “the
punishment might fit the crime;” to us also memorable because the
prisoner was bootlessly examined by torture to force confession of
stealing fowls, butter, turkeys, etc.
He was not the only poor creature who suffered torture in New
Amsterdam. It was frequently threatened and several times
executed. The mate of a ship was accused of assaulting a sheriff’s
officer, who could not identify positively his assailant. The poor mate
was put to torture, and he was innocent of the offence. The assailant
was proved to be another man from whom the officer had seized a
keg of brandy. Still none in New Amsterdam were tortured or pressed
to death. The blood of no Giles Corey stains the honor of New
Netherland.
 Sometimes the execution of justice seemed to “set a thief to catch
a thief.” A letter written by an English officer from Fort James on
Manhattan Island to Captain Silvester Salisbury in Fort Albany in
1672 contains this sentence:—
“We had like to have lost our Hang-man Ben Johnson, for
he being taken in Divers Thefts and Robbings convicted and
found guilty, escaped his neck through want of another
Hangman to truss him up, soe that all the punishment that he
received for his Three Years’ Roguery in thieving and stealing
(which was never found out till now) was only 39 stripes at the
Whipping Post, loss of an Ear and Banishment.”
We have the records of an attempt at capital punishment in 1641;
and Mr. Gerard’s account of it in his paper “The Old Stadt-Huys” is
so graphic, I wish to give it in full:—
“The court proceedings before the Council, urged by the
Fiscal, were against Jan of Fort Orange, Manuel Gerrit the
Giant, Anthony Portugese, Simon Congo, and five others, all
negroes belonging to the Company, for killing Jan Premero,
another negro. The prisoners having pleaded guilty, and it
being rather a costly operation to hang nine able-bodied
negroes belonging to the Company, the sentence was that
they were to draw lots to determine ‘who should be punished
with the cord until death, praying the Almighty God, the
Creator of Heaven and Earth, to direct that the lot may fall on
the guiltiest, whereupon’ the record reads, ‘the lot fell by
God’s Providence on Manuel Gerrit, the Giant, who was
accordingly sentenced to be hanged by the neck until dead as
an example to all such malefactors.’ Four days after the trial,
and on the day of the sentence, all Nieuw Amsterdam left its
accustomed work to gaze on the unwonted spectacle. Various
Indians also gathered, wondering, to the scene. The giant
negro is brought out by the black hangman, and placed on the
ladder against the fort with two strong halters around his
neck. After an exhortation from Domine Bogardus during
which the negro chaunts barbaric invocations to his favorite
Fetich, he is duly turned off the ladder into the air. Under the
 violent struggles and weight of the giant, however, both
halters break. He falls to the ground. He utters piteous cries.
Now on his knees, now twisting and groveling on the earth.
The women shriek. The men join in his prayers for mercy to
the stern Director. He is no trifler and the law must have its
course. The hangman prepares a stronger rope. Finally the
cry for mercy is so general that the Director relents, and the
fortunate giant is led off the ground by his swarthy friends,
somewhat disturbed in his intellect by his near view of the
grim King of Terrors.”
Up to February 21, 1788, benefit of clergy existed; that is, the plea
in capital felonies of being able to read. This was a monkish privilege
first extended only to priestly persons. In England it was not
abolished till 1827. The minutes of the Court of General Quarter
Sessions in New York bear records of criminals who pleaded “the
benefit” and were branded on the brawn of the left thumb with “T” in
open court and then discharged.
As the punishments accorded for crimes were not severe for the
notions of the times, it is almost amusing to read some fierce
ordinances,—though there is no record of any executions in
accordance with them. For instance, in January, 1659, by the
Director-General and Council with the advice of the burgomasters
and schepens it was enacted that “No person shall strip the fences
of posts or rails under penalty for the first offence of being whipped
and branded, and for the second, of punishment with the cord until
death ensues.” It is really astonishing to think of these kindly Dutch
gentlemen calmly ordering hanging for stealing fence-rails, though of
course the matter reached further than at first appeared: there was
danger of a scarcity of grain; and if the fences were stolen, the cattle
would trample down and destroy the grain. Later orders as to fences
were given which appear eminently calculated to be mischief-
making. “Persons thinking their neighbors’ fences not good, first to
request them to repair; failing which to report to the overseers.” In
1674 all persons were forbidden to leave the city except by city-gate,
under penalty of death; this was of course when war threatened.
 The crime of suicide was not without punishment. Suicides were
denied ordinary burial rites. In Dutch days when one Smitt of New
York committed suicide, the schout asked that his body be drawn on
a hurdle and buried with a stake in his heart. This order was not
executed; he was buried at night and his estates confiscated. When
Sir Danvers Osborne—the Governor for a day—was found dead by
his own act, he was “decently interred in Trinity churchyard.”
Women in New York sometimes made their appearance in New
York courts, as in those of other colonies, in another rôle than that of
witness or criminal; they sometimes sat on juries. In the year 1701,
six good Albany wives served on a jury: Tryntje Roseboom, Catheren
Gysbertse, Angeneutt Jacobse, Marritje Dirkse, Elsje Lansing, and
Susanna Bratt. They were, of course, empanelled for a special duty,
not to serve on the entire evidence of the case for which they were
engaged.
Many old records are found which employ quaint metaphors or
legal expressions; I give one which refers to a custom which seems
at one time to have been literally performed. It occurs in a
commission granted to the trustees of an estate of which the debts
exceeded the assets. Any widow in Holland or New Netherland could
be relieved of all demands or claims of her husband’s creditors by
relinquishing all right of inheritance. This widow took this privilege; it
is recorded thus:—
“Whereas, Harman Jacobsen Bamboes has been lately
shot dead, murdered by the Indians, and whereas the estate
left by him has been kicked away with the foot by his wife who
has laid the key on the coffin, it is therefore necessary to
authorize and qualify some persons to regulate the same.”
There was a well-known Dutch saying which referred to this
privilege, Den Sleutel op het graf leggen, and simply meant not to
pay the debts of the deceased.
This legal term and custom is of ancient origin. In Davies’ “History
of Holland” we read of a similar form being gone through with in
Holland in 1404, according to the law of Rhynland. The widow of a
great nobleman immediately after his death desired to renounce all
claim on his estate and responsibility for his debts. She chose a
guardian, and, advancing with him to the door of the Court (where
the body of the dead Count had been placed on a bier), announced
that she was dressed wholly in borrowed clothing; she then formally
gave a straw to her guardian, who threw it on the dead body, saying
he renounced for her all right of dower, and abjured all debts. This
was derived from a still more ancient custom of the Franks, who
renounced all alliances by the symbolic breaking and throwing away
a straw.
In other states of the Netherlands the widow gave up dower and
debts by laying a key and purse on the coffin. This immunity was
claimed by persons in high rank, one being the widow of the Count
of Flanders.
In New England (as I have told at length in my book, “Customs
and Fashions in Old New England,”) the widow who wished to
renounce her husband’s debts was married in her shift, often at the
cross-roads, at midnight. These shift-marriages took place in
Massachusetts as late as 1836; I have a copy of a court record of
that date.
I know of but one instance of the odious and degrading English
custom of wife-trading taking place in New York. Laurens Duyts, an
agent for Anneke Jans in some of her business transactions, was in
the year 1663 sentenced to be flogged and have his right ear cut off
for selling his wife, Mistress Duyts, to one Jansen. Possibly the
severity of the punishment may have prevented the recurrence of the
crime.
After a somewhat extended study and comparison of the early
court and church records of New England with those of New York, I
cannot fail to draw the conclusion—if it is just to judge from such
comparisons—that the state of social morals was higher in the Dutch
colonies than in the English. Perhaps the settlers of Boston and
Plymouth were more severe towards suspicion of immorality, as they
were infinitely more severe towards suspicion of irreligion, than were
their Dutch neighbors. And they may have given more publicity and
punishment to deviations from the path of rectitude and uprightness;
but certainly from their own records no fair-minded person can fail to
deem them more frail, more erring, more wicked, than the Dutch.
The circumstances of immigration and the tendencies of
temperament were diverse, and perhaps it was natural that a
reaction tending to sin and vice should come to the intense and
overwrought religionist rather than to the phlegmatic and prosperous
trader. In Virginia and Maryland the presence of many convict-
emigrants would form a reasonable basis for the existence of the
crime and law-breaking which certainly was in those colonies far in
excess of the crime in New Netherland and New York.
I know that Rev. Mr. Miller, the English clergyman, did not give the
settlement a very good name at the last of the seventeenth century;
but even his strictures cannot force me to believe the colonists so
unbearably wicked.
It should also be emphasized that New Netherland was far more
tolerant, more generous than New England to all of differing religious
faiths. Under Stuyvesant, however, Quakers were interdicted from
preaching, were banished, and one Friend was treated with great
cruelty. The Dutch clergymen opposed the establishment of a
Lutheran church, and were rebuked by the Directors in Holland, who
said that in the future they would send out clergymen “not tainted
with any needless preciseness;” and Stuyvesant was also rebuked
for issuing an ordinance imposing a penalty for holding conventicles
not in accordance with the Synod of Dort. Many Christians not in
accordance in belief with that synod settled in New Netherland.
Quakers, Lutherans, Church of England folk, Anabaptists,
Huguenots, Waldenses, Walloons. The Jews were protected and
admitted to the rights of citizenship. Director Kieft, with heavy
ransoms, rescued the captive Jesuits, Father Jogues and Father
Bressani, from the Indians and tenderly cared for them. No witches
suffered death in New York, and no statute law existed against
witchcraft. There is record of but one witchcraft trial under the
English governor, Nicholls, who speedily joined with the Dutch in
setting aside all that nonsense.
 CHAPTER XIII
CHURCH AND SUNDAY IN OLD NEW YORK

Sunday was not observed in New Netherland with any such rigidity
as in New England. The followers of Cocceius would not willingly
include Saturday night, and not even all of the Sabbath day, in their
holy time. Madam Knight, writing in 1704 of a visit to New York,
noted: “The Dutch aren’t strict in keeping the Sabbath as in Boston
and other places where I have been.” This was, of course, in times of
English rule in New York. Still, much respect to the day was required,
especially under the governing hand of the rigid Calvinist
Stuyvesant. He specially enjoined and enforced strict regard for
seemly quiet during service time. The records of Stuyvesant’s
government are full of injunctions and laws prohibiting “tavern-
tapping” during the hours of church service. He would not tolerate
fishing, gathering of berries or nuts, playing in the street, nor gaming
at ball or bowls during church time. At a little later date the time of
prohibition of noise and tapping and gaming was extended to include
the entire Sabbath day, and the schout was ordered to be active in
searching out and punishing such offenders.
Occasionally his vigilance did discover some Sabbath disorders.
He found the first Jew trader who came to the island of Manhattan
serenely keeping open shop on Sunday, and selling during sermon
time, knowing naught of any Sunday laws of New Amsterdam.
And Albert the Trumpeter was seen on the Sabbath in suspicious
guise, with an axe on his shoulder,—but he was only going to cut a
bat for his little son; and as for his neighbor who did cut wood, it was
only kindling, since his children were cold.
And one Sunday evening in 1660 the schout triumphantly found
three sailors round a tap-house table with a lighted candle and a
backgammon-board thereon; and he surely had a right to draw an
inference of gaming therefrom.
And in another public-house ninepins were visible, and a can and
glass, during preaching-time. The landlady had her excuse,—some
came to her house and said church was out, and one chanced to
have a bowl in his hand and another a pin, but there was no playing
at bowls.
Still, though he snooped and fined, in 1656 the burgomasters
learned “by daily and painful experience” that the profanation of “the
Lord’s day of Rest by the dangerous, Yes, damnable Sale or Dealing
out of Wines Beers and Brandy-Waters” still went on; and fresh
Sunday Laws were issued forbidding “the ordinary and customary
Labors of callings, such as Sowing, Mowing, Building, Sawing wood,
Smithing, Bleeching, Hunting, Fishing.” All idle sports were banned
and named: “Dancing, Card-playing, Tick-tacking, Playing at ball, at
bowls, at ninepins; taking Jaunts in Boats, Wagons, or Carriages.”
In 1673, again, the magistrates “experienced to our great grief”
that rolling ninepins was more in vogue on Sunday than on any other
day. And we learn that there were social clubs that “Set on the
Sabbath,” which must speedily be put an end to. Thirty men were
found by the schout in one tap-huys; but as they were playing
ninepins and backgammon two hours after the church-doors had
closed, prosecution was most reluctantly abandoned.
Of course scores of “tappers” were prosecuted, both in taverns
and private houses. Piety and regard for an orderly Sabbath were
not the only guiding thoughts in the burgomasters’ minds in framing
these Sunday liquor laws and enforcing them; for some tapsters had
“tapped beer during divine service and used a small kind of measure
which is in contempt of our religion and must ruin our state,”—and
the state was sacred. In the country, as for instance on Long Island,
the carting of grain, travelling for pleasure, and shooting of wild-fowl
on Sunday were duly punished in the local courts.
I do not think that children were as rigid church attendants in New
York as in New England. In 1696, in Albany, we find this injunction:
“ye Constables in eache warde to take thought in attending at ye
church to hender such children as Profane ye Sabbath;” and we
know that Albany boys and girls were complained of for coasting
down hill on Sunday,—which enormity would have been simply
impossible in New England, except in an isolated outburst of Adamic
depravity. In another New York town the “Athoatys” complained of
the violation of the Sabbath by “the Younger Sort of people in
Discourssing of Vane things and Running of Raesses.” As for the city
of New York, even at Revolutionary times a cage was set up on City
Hall Park in which to confine wicked New York boys who profaned
the Sabbath. I do not find so full provisions made for seating children
in Dutch Reformed churches as in Puritan meeting-houses. A wise
saying of Martin Luther’s was “Public sermons do very little edify
children”—perhaps the Dutch agreed with him. As the children were
taught the Bible and the catechism every day in the week, their
spiritual and religious schooling was sufficient without the Sunday
sermon,—but, of course, if they were not in the church during
services, they would “talk of vane Things and run Raesses.”
Before the arrival of any Dutch preacher in the new settlement in
the new world, the spiritual care of the little company was provided
for by men appointed to a benign and beautiful old Dutch office, and
called krankebesoeckers or zeikentroosters,—“comforters of the
Sick,”—who not only tenderly comforted the sick and weary of heart,
but “read to the Commonalty on Sundays from texts of Scripture with
the Comments.” These pious men were assigned to this godly work
in Fort Orange and in New Amsterdam and Breuckelen. In Esopus
they had meetings every Sunday, “and one among us read
something for a postille.” Often special books of sermons were read
to the congregations.
In Fort Orange they had a domine before they had a church. The
patroon instructed Van Curler to build a church in 1642; but it was
not until 1646 that the little wooden edifice was really put up. It was
furnished at a cost of about thirty-two dollars by carpenter
Fredricksen, with a predickstoel, or pulpit, a seat for the magistrates,
—de Heerebanke,—one for the deacons, nine benches and several
corner-seats.