SOCIAL MEDIA TRAINING - PURWADHIKA - Compressed-2
SOCIAL MEDIA TRAINING - PURWADHIKA - Compressed-2
SOCIAL MEDIA TRAINING - PURWADHIKA - Compressed-2
3 Research Influencers
Find the right influencers that match with 7 Maintain a Consistent Content Publishing Cycle
your brand concept
4 Identify Social Media Platforms used by Invest on Getting More Social Followers; Share
8 Expert’s Content
Buyer Persona
Get to know all social media platforms and
tailor to buyer persona
Multiple digital channels may create customer confusion
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purchase
Consistent marketingmessage
Cross-channel
Campaign
The customer journey is highly complex, never linear and rarely through one
channel
Learn the
product Direct Cross
Search for through Purchase at selling
Product blog Offline
Informatio store
n
SOCIAL MEDIA
PLATFORMS
SOCIAL MEDIA USAGE FUNNEL
(Jakpat, 2019)
SOCIAL MEDIA PLATFORM VALUES
Twitter
I’m drinking
#TigerSugar
Pinterest
Here’s a DIY of Boba
Tea
Instagram
Here’s a photo of
Tiger Sugar
Youtube
Video review & the
viral Tiger Sugar
Facebook
Quick Facts: Best Practices:
• More than 2 billion monthly active • Run Facebook ads
users • Build a thriving facebook
• FB make it more difficult to have community / group
an organic reach for brand • Post content that sparks
• Great for Targeting a defined meaningful engagement
audience
Twitter
Quick Facts: Best Practices:
• 307 million monthly active users • Monitor hashtags, trends, brand
• Great for: mentions
• 1:1 engagement • Updated the latest news
• Customer service • Share valuable, informative news
• Social Listening + resources
• Brand Conversations
• B2B Businesses
Instagram
Quick Facts: Best Practices:
• More than 800 million active users • Tell a story
• 68% of users are Females • Share high quality &
• 80% of users follow at least one ”instagramable” content of
business photos & videos
• Focus on visuals • Use Instagram stories in a
meaningful, strategic way
• Great for:
• Engaging with your audience
• Run Instagram ads
• “Humanizing” your brand • Use related hashtags to increase
post visibility
LinkedIn
Quick Facts: Best Practices:
• More than 500 million active users • Share business-related articles +
• 74% B2B decision makers use resources
LinkedIn to help make purchasing • Find +connect with people
decisions • Publish original content
• Great for: • Direct & targeted approach
• B2B businesses
• Showcase your expertise
• Finding + building relationships with
prospects
Youtube
Quick Facts: Best Practices:
• More than 1.5 billion monthly • Post videos consistently
active users • Video series
• 5.01 billion videos watched • Explainer videos/tutorials
everyday • Product demonstrations
• Interviews
• Considered 2nd largest search
engine • Include CTAs
• By 2020, online videos will make • Brand your channel
up >80% of all internet traffic • Cross-promote videos
• Longer videos significantly • YouTube Live
outperform shorter videos
CONTENT
STRATEGY
BUILD YOUR CONTENT STRATEGY
ü Share content that’s designed to educate, entertain, and engage
your target audience
ü Boost engagement through content that can attract audience
attention
ü Establish content themes / categories
ü Related to campaign around special events
any form of content, such as images, videos, text and audio, that have
been posted by users on online platforms such as social media and
wikis.
BEST TIME TO POST
How to help you to make a plan for
your social media marketing?
A solid social media content calendar allows plenty of time to fill space
with relevant content that is valuable to your audience rather than
posting on the fly.
INFLUENCER
MARKETING
SOCIAL MEDIA INFLUENCER
• Be clear, consistent and transparent – Manage the tone across each channel
• Use personalized videos and photos
Communication / • Create message/copywrite that suit to target market
Messaging
• Measure Impact - Community growth (followers, following), Blog/website (page views), Engagement (likes,reposts)
Tactics *
Key Metrics:
• Reach – Impressions
• Likes – Reactions
• Shares – Retweets – Reposts
• Mentions
• Comments
• Link Clicks
• Followers
QUESTIONS?
WORKSHOP
GLOSSIER
GOODLUCK!
CASE STUDY
(TEAMWORK)
Target Customer
• Name : Ellisa
• Year : 27 y.o, single and tech savvy
• Work in a famous company in Sudirman, she is
very smart and has a great time management.
She work from 9 AM to 6 PM
• She likes to socialize with friends. During break
and after office hour, she goes with her friends to
fancy places or shopping center near office to
chill or watch movie
• After arriving at home, she likes to play her social
media, commented on her friend’s post and
scrolling some update.
• Connected on Whatsapp, Instagram, Youtube,
Linkedin, Twitter, Snapchat.
Seller • Name: Darren
• 31 years old and tech savvy
• He is selling local fancy and expensive watch for
women
• He has offline store located in Bintaro. Their
customers are from Bintaro, people who live in
Bintaro already aware and give good review about
the watch. He found his sales stagnant and need to
grab new market.
• Now he realized that his opportunity is very big
outhere but don’t how to attract them to buy his
product
Questions
• 1. Create strategy plan to reach Elissa and friends
• 2. If you have an unlimited marketing budget, Which social Media Channel that you
Use and why?
• 3. If you have only limited budget marketing not more that 2 channels, which social
media channel that you use and why?
• 4. What social media strategy will you use to drive Ellisa engage to the brand &
purchase the product?