DGM541 Final Test
DGM541 Final Test
DGM541 Final Test
(5 marks)
a. Cybersecurity Threats:
b. Reputation Damage:
1. Situation Analysis:
Assess the current market conditions, competition, and internal capabilities.
2. Objectives:
Define specific, measurable, and achievable marketing goals aligned with
overall business objectives.
3. Strategy:
Develop a comprehensive marketing strategy outlining how objectives will be
achieved, considering the target audience and value proposition.
4. Tactics:
Plan and implement specific tactics such as advertising, content marketing, or
social media to execute the chosen strategy.
1. Employee Training:
Educate employees about cybersecurity best practices, including recognizing
phishing attempts and using strong passwords.
2. Regular Software Updates:
Ensure that all software, including antivirus programs, is regularly updated to
patch vulnerabilities.
3. Network Security Measures:
Implement firewalls, secure Wi-Fi connections, and encryption to protect the
workplace network.
4. Access Control Policies:
Restrict access to sensitive information, granting permissions only to those
who require them.
5. Incident Response Plan:
Develop and regularly update a plan to respond to cybersecurity incidents
effectively.
6. List five (5) analytics and key performance index metrics in
web analytics. (5 marks)
1. Market Research:
Conduct thorough market research to understand the target audience,
competitors, and industry trends.
2. Define Objectives:
Clearly outline specific, measurable, and achievable marketing objectives for
the new shirt brand.
3. Identify Unique Selling Proposition (USP):
Determine what sets the brand apart from competitors and highlight it in
marketing messages.
4. Multi-Channel Approach:
Utilize a mix of digital channels such as social media, email marketing,
influencer partnerships, and e-commerce platforms.
5. Content Marketing:
Create engaging content showcasing the shirts, including high-quality images,
videos, and storytelling to connect with the audience.