KEL 2 - Defining, Modelling and Teaching Culture
KEL 2 - Defining, Modelling and Teaching Culture
KEL 2 - Defining, Modelling and Teaching Culture
Supporting Lecturer
Dr. M. Andriana Gaffar, M.M.pd
NAMES OF GROUP MEMBERS
1 NAZHIFAH MADINA
41032122211031
3 YUSUF FAJAR NURYANTO
41032122221061
On defining
McDonaldizati
culture
on or local
globalization?
Approaches to
the study of Models of
culture
culture
On Definding Culture
Exploring the Complexity of Cultural Definitions
Culture Dimensions
Importance of Definition Internal vs. External Gail Robinson categorized
Culture culture definitions into external
Defining culture is essential The book discusses culture as an behaviors, products, and internal
because it shapes how culture is internal, collective, and acquired ideas, and these definitions can
perceived and taught. concept rather than something be seen through different
learned formally. approaches like behaviorist,
functionalist, cognitive, and
dynamic.
Behaviourist Cognitive
A cognitive perspective studies how
The behaviorist perspective st individuals perceive, think, and understand
udies
culture by examining behaviors a culture, focusing on mental processes like
that
can be observed in a particular perception, memory, problem-solving, and
context and analyzing how cult decision-making. It examines how
ural individuals acquire information, make sense
norms, practices, and values
of their environment, and internalize
influence open actions and rea
ctions cultural norms and values.
in society, as illustrated in Pet
er A p p r o a c h e s t o
Bromhead's book.
t he s t u d y o f
c u lt u r e
Functionalist Dynamic
Functionalist culture theory exa
mines Dynamic culture studies emphasize that
how customs, norms, and tradit
ions cultures are constantly evolving and
maintain social cohesion and ord adapting due to factors like historical
er. It
views culture as a system with events, globalization, technological
various
parts, emphasizing the positive advancements, and interactions with other
functions cultures.
of cultural practices in maintain
ing social
harmony.Functionalist method lo
oks at
behavior through the lens of cult
ure.
McDonaldization and
Local Globalization
McDonaldization
McDonaldization is a concept
popularized by George Ritzer. It
refers to the dominance of fast-
food restaurant principles like
McDonald's in various sectors of George Ritze
American society and around the (American sociologist
world.
This theory consists of four main principles:
Efficiency, Calculability, Predictability, and Control.
a b c d
Efficiency 2 ility
Calculab Predictability Control
In this paradigm, the aim is The control principle
This principle embodies the One of the hallmark
to provide service that is pertains to the rigorous
quantifiable aspects of the features of McDonaldization
not only quick but also time- standardization of
product or service. is the predictability of the
efficient. practices.
product range.
Local Globalization