Ormoc Baby Proposal On Digital Markting
Ormoc Baby Proposal On Digital Markting
Ormoc Baby Proposal On Digital Markting
GF-07
Rev. No. 0
Date: 19 Dec 2016
Sheet No: 1 of 1
REGION 8
PROJECT PROPOSAL
I BRIEF IDENTIFYING INFORMATION
DIGITAL MARKETING TRAINING CUM INTRODUCTION TO SAFE
A Title
MANAGEMENT FOR ORMOC CITY, LEYTE MSMEs
B Proponent DTI Leyte Provincial Office- Negosyo Centers
C Industry/Sector Industry, Trade and Services
Particulars Existing New Potential Male Female Total
Developed
Target Participants/ Ormoc City 5 10 35 15 35 50
D Beneficiaries TOTAL 5 10 35 15 35 50
Filipinos are among the heaviest users of the internet and social media, and the
usage of e-commerce platforms increased compared before the pandemic happens.
Likewise, the online purchases have been increased, in which greater adoption of
the e-Commerce has been seen during the pandemic. According to the data from
the Department of Trade and Industry (DTI), e-commerce contributed 3.4%, or
US$12 billion (PHP599 billion), to the country’s GDP in 2020. The DTI also intends
to increase the number of e-commerce businesses from 500,000 in 2020 to 750,000
by 2021 and one million by 2020.
This proposal also incorporates a training designed for various employees and their
representatives, business leaders and managers and entrepreneurs of micro, small
and medium enterprises on pandemic preparedness and response focusing on safe
management measures in the workplace. This program reviews the current situation
of MSMEs. A self-assessment on safe management preparedness and response
will be employed, as currently implemented by MSMEs as they gradually open their
businesses. The 4K Framework on pandemic preparedness and response for
MSMEs is introduced and can be used as a basis for a business continuity plan for
pandemic situations.
Furthermore, as part of the continuing efforts of the Department of Trade & Industry
Leyte Provincial Office thru its Negosyo Centers, it delivers services in coping with
the challenges and disruptions brought by the COVID-19 pandemic especially
MSMEs in the locality. Digital Marketing Training and Safe Management Orientation,
shall be implemented for District IV MSMEs in Leyte. This training in partnership
with Peddlr Philippines, Inc. aimed to help MSMEs access, grow and recognize their
market in this New Normal as well as equipped them for any pandemic situations in
the future. Also, this will identify possible gender related issues among business
owners using online platform in promoting and marketing their products and
services. Hence, the proposal is deemed necessary.
B Objectives
Capacitate fifty (50) local men and women business owners of Ormoc City, Leyte on
1 General how to expand their market through Digital Marketing and introduce Safe
Management principles for doing business in the new normal.
The specific objectives of this project are as follows:
1. To capacitate a total of 50 potentials, new and existing men and women
entrepreneurs of Ormoc City, Leyte on Digital Marketing using online
platform to improve customers’ reach;
2. To educate the participants on the different advantages/benefits for
2 Specific businesses doing/using online platforms ;
3. To orient a total of 50 men and women MSMEs of Ormoc City, Leyte on
Safe Management;
4. To identify gender related issues in using online platforms as marketing
medium for their businesses.
1. Capacitated 50 potential, new and existing men and women entrepreneurs
of Ormoc City, Leyte on Digital Marketing using online platform;
2. Educated the participants on the advantages and importance of social
media platforms;
3. Oriented 50 potential, new and existing men and women entrepreneurs of
C Expected Outputs Ormoc City, Leyte on Safe Management;
4. List of recommended action steps to respond to identified gender issues
associated to online marketing;
5. 50 MSME profiles gathered;
6. 1 run of Digital Marketing Training implemented
III PROJECT IMPLEMENTATION
Component 1 Digital Marketing
JAMES P. BATUCAN