Marketing Quizzes

Question 1 (10 points)
Saved
There are two purposes for the mission statement. The first is to provide guideposts for the
business. The second is to _______.
Question 1 options:
force shareholders to invest more in the business
prompt investors to reconsider their values
encourage employees to increase their productivity
show a customer how much they need the firm's products
Saved
The three levels of a business's strategy include corporate-level, business-level, and
_______ strategy.
Question 2 options:
Portfolio-level
Threat-level
Functional
Mission
Saved
How do marketers segment markets and respect diversity without falling back on
stereotypes?
Question 3 options:
Marketers intentionally segment markets to understand cultures and behaviors but not to discriminate
against them.
Dissonance buying behavior is also segmented buying behavior.
Complex buying behavior explains segment activity.
Marketers don't use segmentation anymore and instead employ undifferentiated marketing.
Saved
Elaine decides to lower her prices during the holiday season to entice shoppers to buy up
remaining inventory. What other P should likely be adjusted to ensure consumers are
aware of the price adjustment?
Question 4 options:
product
promotion
place
position
Saved
One of the primary avenues of advertising is digital/online. Which of the following is
NOT an internet advertising option?
Question 5 options:
Social media ads
Search engine marketing
Trade show marketing
Email marketing
Saved
The gap analysis is an important step in the strategic planning process because it uncovers
the gap between reality and _______.
Question 6 options:
the ability of the company to be profitable
the company's ability to meet its goals
the mission of the company
the dreams the company desires to achieve
Saved
Gatorade, an industry-leading sports drink, built market dominance by integrating
_______ throughout the product's life cycle.
Question 7 options:
digital strategies
sales
the marketing mix
advertising
Saved
SMART objectives help marketers be more specific, realistic, and time-bound. Equally
important is the ability to _______ results.
Question 8 options:
analyze
measure
record
rationalize
Saved
There are five steps in the marketing process. The first step is to understand the
marketplace and customers. Ultimately, the goal and final step is to capture value (sales)
from customers. What are the three steps in between?
Question 9 options:
Deliver customer value, develop a marketing strategy, and develop profitable customer relations
Deliver a marketing strategy, deliver profitable customer relations, and deliver customer value
Develop profitable customer relations, deliver value, and develop a marketing strategy
Develop a marketing strategy, deliver value, and grow profitable customer relations
Saved
At its essence, marketing is _______.
Question 10 options:
selecting the least expensive distribution channels
pricing products appropriately
selling a product in a competitive market
understanding customers in order to drive business
100/100
Saved
Marketers seek to understand how consumers turn stimuli into responses inside their
mind, which contains the buyer's characteristics affecting perception and reactions to
stimuli that result in a decision. The _______ is one model of consumer buying behavior
that seeks to understand what goes on in the human mind.
Question 1 options:
social class
cultural dimension
black box
lifestyle decisions
Saved
Morgan is bored with their usual breakfast of Rice Krispies cereal with milk. So they
decide to buy some Lucky Charms and chocolate milk at the convenience store. This is an
example of a consumer who elects to take advantage of what they know about alternative
breakfast options. In this case, Morgan is displaying _______.
Question 2 options:
variety-seeking buying behavior
dissonance-reducing buying behavior
complex buying behavior
habitual buying behavior
Saved
Of the five major categories that impact B2B purchasing decisions, _______ factors
affected nearly every business adversely during the first two years of the COVID-19
pandemic.
Question 3 options:
personality
social environment
workforce skills
conditional
Saved
Two regional health systems have merged into one, which requires the new entity to
choose a name and update exterior signage on both campuses in different locations. This
is an example of which stage in the B2B buying process?
Question 4 options:
Problem recognition
Supplier search
Proposal solicitation
Product specification
Saved
Members of the buying center for a newly merged health system have recognized that the
merger has created enormous challenges now that the new name has been chosen.
Business cards, scrubs, interior signage, and name tags will need to be purchased to reflect
the new name. Which stage of the buying decision process has the buying center entered?
Question 5 options:
Systems selling
Need description
Order-routine specification
Problem resolution
Saved
In the buyer behavior model, which of the following is NOT a major type of force or event
in the buyer's environment?
Question 6 options:
Cultural
Channel
Technological
Economic
Saved
Among the individuals that make up a buying center, there are people who wield influence
on any purchase decision, especially if it is a large purchase. Which of these is MOST
likely to be an influencer rather than a decider?
Question 7 options:
Chief financial officers
Personal assistants
Negotiators
Warehouse managers
Saved
Humans are social creatures, and many purchase decisions are based upon membership
groups as well as people's status and roles within these groups. Which of the following is
considered the most influential social factor in people's buying behavior?
Question 8 options:
Friends
Opinion leaders
Family
Clubs
Saved
When Royal Caribbean International introduced its luxury liner Symphony of the Seas,
which of the following generational cohorts did the cruise line target for this experiential
tourism product?
Question 9 options:
Millennials
Zoomers
Generation Xers
Baby boomers
Saved
_______ generally describes a consumer's relatively consistent evaluations, feelings, and
tendencies toward a product or service.
Question 10 options:
Attitude
Perception
Motivation
Belief
70/100

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Question 1 (10 points)

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