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    Information Systems

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    Tshepo Hleza
    This document provides a summary of the 3rd edition of the textbook "Business Management: A Contemporary Approach" published in 2018. It includes 464 pages covering the key functions of business management including financial management, operations management, marketing management, human resource management, and supply chain management. The summary highlights that the textbook focuses on how businesses can adapt to changing environments and provides new case studies and exercises. It also includes updated content on corporate citizenship, globalization, and international trade. The textbook contents are outlined covering the 12 chapters on various business management topics.

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    Information Systems

    Uploaded by

    Tshepo Hleza
    233 views3 pages
    This document provides a summary of the 3rd edition of the textbook "Business Management: A Contemporary Approach" published in 2018. It includes 464 pages covering the key functions of business management including financial management, operations management, marketing management, human resource management, and supply chain management. The summary highlights that the textbook focuses on how businesses can adapt to changing environments and provides new case studies and exercises. It also includes updated content on corporate citizenship, globalization, and international trade. The textbook contents are outlined covering the 12 chapters on various business management topics.

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    Business systems

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    Information systems

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    This document provides a summary of the 3rd edition of the textbook "Business Management: A Contemporary Approach" published in 2018. It includes 464 pages covering the key functions of business management including financial management, operations management, marketing management, human resource management, and supply chain management. The summary highlights that the textbook focuses on how businesses can adapt to changing environments and provides new case studies and exercises. It also includes updated content on corporate citizenship, globalization, and international trade. The textbook contents are outlined covering the 12 chapters on various business management topics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    233 views3 pages

    Information Systems

    Uploaded by

    Tshepo Hleza
    This document provides a summary of the 3rd edition of the textbook "Business Management: A Contemporary Approach" published in 2018. It includes 464 pages covering the key functions of business management including financial management, operations management, marketing management, human resource management, and supply chain management. The summary highlights that the textbook focuses on how businesses can adapt to changing environments and provides new case studies and exercises. It also includes updated content on corporate citizenship, globalization, and international trade. The textbook contents are outlined covering the 12 chapters on various business management topics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Business Management

    Edition: 3rd Edition


    Publication date: 2018
    Author/Editors: Nel, J de Beer A
    eISBN: 9781485129882
    Format: eBook
    Number of Pages: 464
    Retail price: R632.00 (incl. VAT)
    Website Link: juta.co.za/pdf/25065/

    About this Publication:

    No business exists in a vacuum – it is impacted on by a constantly evolving world which presents


    new challenges and opportunities every day. To cope with these, a business should be proactive
    and adaptive, not just at an operational level, but at a functional and strategic level as well.
    Business Management: A Contemporary Approach focuses specifically on the functions of the
    business organisation and how to respond to changes in the micro- and macro-environment, and
    in the market.
    This title starts with introducing the field of business management, followed by general
    management principles applicable to any business manager. The book goes on to cover the
    various functions of the business organisation: financial management; information management;
    credit management; marketing management; operations management; public relations; human
    resource management; and purchasing management in supply chain management. It also covers
    contemporary issues like corporate citizenship and trends and changes in internationalisation.
    The third edition of Business Management: A Contemporary Approach includes new features and
    updated content, such as:
    New case studies applying theory to practical situations
    Experiential exercises and multiple-choice questions
    Up-to-date theory on the functions of the business organisation
    In-depth analysis of the relevant issues of corporate citizenship, globalisation and international
    trade.
    Contents Include:

    Chapter 1: What is Business Management?


    Introduction
    The scientific framework of business management
    Factors of production: methods to satisfy people’s multiple needs
    Entrepreneurship and business
    The business management cycle
    The business environments
    The internal and external environments
    The micro-environment
    The market environment
    The macro-environment
    The value-chain approach
    Chapter 2: General Management
    Introduction
    Definition of management
    Managerial skills
    Managerial levels
    Areas of management
    Creative problem solving, decision making and information management
    Management functions (tasks)
    Interaction of general management with other business functions
    Chapter 3: Financial Management
    Introduction
    The core principles of financial management
    Value-chain analysis for growth and profitability
    Analysis of the organisation to determine value adding
    Financial planning (long- and short-term financing)
    Financial statements
    Financing organisation needs
    Financial decisions
    Financial management and other organisation functions
    Chapter 4: Credit Management
    Introduction: The background development of credit
    The credit management function
    Credit management in practice
    Chapter 5: Corporate Citizenship
    Introduction
    Conceptual background
    The business case for corporate citizenship
    Corporate citizenship architecture
    Chapter 6: Information Management
    Introduction
    The role of information management and the information manager within a business
    Information systems
    Communicating information
    Communication format
    Chapter 7: Public Relations
    Introduction
    Definition of public relations
    The role of public relations
    Affiliation
    What are publics?
    Corporate image of a business
    Objectives of public relations
    The requirements of successful public relations
    The role of communication in public relations
    The public relations process
    Instruments of public relations
    Media for conveying public relations messages
    Interaction between the public relations and other business functions
    Chapter 8: Operations Management
    Introduction
    Operations management is dynamic
    Operations management defined
    OM performance objectives
    Productivity is central to OM
    Macro-productivity
    Micro-productivity
    Operations strategy and operations design
    Operations planning and control
    Operations improvement
    Operations and the other functions of the business
    Chapter 9: Trends and Changes in Internationalisation
    Introduction
    The fourth industrial revolution creating the perfect storm for globalisation
    Internationalisation
    Business in an international context
    Internationalisation in a business context
    Theories on international trade
    The question is who to trade with
    Trade blocs and alliances
    How can we promote internationalisation?
    The impact of internationalisation
    Developing a global business strategy
    Future trends in internationalisation
    Chapter 10: Marketing Management
    Introduction
    The marketing landscape
    Consumer behaviour
    Marketing research
    Market segmentation and target marketing
    The marketing mix
    Product life cycle
    Marketing control and implementation
    Relationship between the marketing function and the other business functions
    Chapter 11: Human Resource Management
    Introduction
    Definitions and scope of human resource management
    Human resource management in the business context
    Implementing HR: the HR functional value chain
    Human resource delivery platform
    Interaction between human resource management and other business functions
    Chapter 12: Purchasing Management in Supply Chain Management
    Introduction
    The concepts of supply chain management and purchasing
    Suppliers – the most important responsibility of purchasing
    The formation and management of strategic supplier alliances

    Of Interest and Benefit to:

    This book will equip readers with a general understanding of the different internal functions of
    the business organisation and the interrelationships between and among these functions. The
    readers will also be equipped with the necessary competencies (knowledge, skills and values) to
    perform the tasks and roles of a manager in any functional area of business.

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