Dealsoure - Sample Pitch Deck Template
Dealsoure - Sample Pitch Deck Template
Dealsoure - Sample Pitch Deck Template
UNLIMITED
GHANA
We pride ourself in converting a place of rich heritage and
authenticity, into wearable, contemporary pieces that the
modern consumer can wear again and again.
Disclaimer
This presentation is provided for informational and training purposes only and does
not constitute an offer to sell or a solicitation of an offer to purchase any shares. It
was prepared as a sample standard pitch deck for entrepreneurs.
The company and people referred to in the presentation are fictitious and the author is
not responsible for the accuracy, suitability and validity of the material being offered,
although every effort is made to ensure correctness.
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CONTENT
1 Introduction
2 Business Overview
3 Industry Overview
5 Social Impact
6 Financial Metrics
7 Investment Ask
8 Key Contacts
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INTRODUCTION
INTRODUCTION
You do not want to lose who you are, your roots when
you relocate. It is with that mindset and an interest in
fashion that led to creating a brand that embraces culture
and is appealing to both African and Western markets.
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Who we are
Fashion Unlimited “FUG” is a fast growing, premium
fashion brand that operates Ghana’s largest apparel
manufacturing factory and retails contemporary
Africa-inspired, apparel and accessories into the UK
market.
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The Problem
Traditional bespoke tailoring has long been the mainstay
of fashion production. African fashion brands don’t have
ready-to-wear clothing and a curated/efficient route to
global markets. One of the weaknesses of the bespoke
fashion system is that it perpetuates designer anonymity
and designs are easily replicated without financial
recourse to the designer as they are not mass-produced.
Our Solution
We provide ethical sourced, sustainable African inspired
garments with an unrivalled emphasis on standard and
quality.
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Our Why
The fashion industry holds considerable potential to
motivate and bring change to some of the most
disadvantaged people, especially women and youth, while
advancing structural transformation.
Opportunity Overview
With a successful proof of concept executed on a global
scale the company now seeks further investment of US$
10m over 3 years for working capital investment in people
and systems, as well as to expand its product line to
provide a robust offer for the whole family.
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Strong USP based Capitalizing on new
on African heritage growth trends such
Successful proof of
and African design as emerging
concept executed
made markets & ethical
on a global scale.
KEY contemporary for a
global audience
fashion to build
brand loyalty.
HIGHLIGHTS
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BUSINESS OVERVIEW
Business Overview
The Tema based brand is the brainchild of a British-Ghanaian
architect turned fashion entrepreneur, Serwaa Davis and Afi
Ameh, who was the former COO of a top 5 apparel company In
Europe. The label started in 2016 and was incorporated in
Ghana, April 2017.
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The Company’s factory…;
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In 2017, we saw the need to backward integrate In 2019, leased a factory space in a In 2021, launched the 2nd collection at a
into starting our own brand of apparel, so the prime location in Tema, close to the fashion event, which resulted in a strong
brand sourced fabric, developed prototypes and port for ease with export. lineup of international clients including top
presented the sample collection at a key fashion department stores in the UK and Europe and
fair in UK. generated pre-orders of over US$ 100k for
the season.
Initially launched in 2016 as a 2018, commenced commercial In 2020, focused on training and In 2022, marketing launches by way
one-stop shop for African inspired retailing, with a collection of 10 grew staff strength from 15 to 100 of pop-up stores were held all over
apparel from various vendors, ready-to-wear dresses, 10 shirts and with 80% being women the UK and revenues have grown in
bringing them to a global audience. trousers and few kids clothing. excess of US$ 2M
5-years down the line, the business has now evolved into a lifestyle brand with a collection of over 250 pieces
made of contemporary and vibrant African fabrics for international audience.
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Vision
FUG’s medium to long term vision is to be Africa’s leading
apparel manufacturer with the highest standards both for
production as well as for human capital.
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Product
FUG’s products are said to be, “Riotously colorful, densely
patterned, and unassailably fabulous.”
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Serwaa Davis
Co- Founder & Chief Creative Officer
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Afi Ameh
Co- Founder & Chief Commercial Officer
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Emmanuel Harold
Finance Manager
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Aniela Okonkwo
Production Manager
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Nana Kwesi Antwi
Merchandizing Manager
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Organizational Chart
Board
Founder
Opportunities Threats
• Increased productivity through training ∙ Limited access to information, including
• Access to cheaper labor in sub-Saharan Africa vs trends, buyers and market data
increasing wages in China and South-East Asia ∙ Regulatory issues i.e., tariffs and exchange
• Access to untapped local and global market for rates
fashion, apparel and accessories ∙ Poor infrastructure - water, waste, energy,
• Attracting global buyers to increase exports, roads & customs
replicating successful models in sub-Saharan Africa
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INDUSTRY OVERVIEW
INDUSTRY OVERVIEW
The fashion industry globally is expected to double in the next 10
years, generating up to US$ 5 trillion annually. In the UK alone, US$
284 billion is spent every year on fashion retail through the purchase
of 19 billion garments. This presents a tremendous opportunity for
Africa at various levels of the value chain: from design to production to
marketing, the fashion industry is a profitable business.
While still in its infancy, the African fashion industry has started to
expand. This is largely due to growing interest in Africa’s cultural
traditions, including its vibrant hues and colorful fabrics, such as wax
and printed dyed cotton, and the high quality of craftsmanship in
African cultures. The industry and its designers, both on the continent
and abroad, are capitalizing on this situation, with Africa-inspired
designs now regularly shown on the catwalks in fashion shows in Paris,
London and Milan.
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INDUSTRY OVERVIEW
Demand for African fashion is likely to be further boosted by the
continent’s growing urban middle class, opening up the perspective of
sustainable growth for the African fashion industry. The second-largest
sector after agriculture in Africa is the fashion and textile industry with
an estimated market value of $31 billion in 2020 and growing every
year. In Ghana, data shows that every job in the garment sector
generates 5 other auxiliary jobs.
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Successful Cases in the Apparel Sector in Sub-Saharan Africa
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Competitive Landscape
FUG’s Cost Competitiveness VS.
Asian Exporters
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Business Model,
Strategy & Growth Plan
Business Model, Strategy & Growth
Plan
We provide a transparent service for high volume manufacturing from
sampling and product development through to final export. Our
integrated service offering, includes design development,
manufacturing, quality control, and logistics at globally competitive
prices.
2. Developing
1. Sourcing Raw
Patterns and Samples 3. Production 4. Quality Check 5. Exit logistics
Materials for approval
Go-to-
Market
Strategy
2 4
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Pipeline Customers
Turnover> US$ Outlets >100 Turnover >US$ Popularity among Current turnover > US$
40m targeting US$ 250
400M 50m the youth in 3 years
FUG is currently FUG is awaiting Hobbs quality and control FUG’s is in discussion with FUG’s will begin production
developing samples for approval of samples team have scheduled a Hush about opportunities for Mint Velvet in Q1 2023
Baukjen’s sent. visit to FUG’s factory with in their core categories and expects to produce
statement-printed pieces plans to start commercial over US$200k, growing to
for an annual order value production by Q4 over US$500k by 2024
of c.US$1m
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Growth Plans
FUG has strategically phased out its growth and
development plans in line with the company’s
mission and vision.
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Short - Term (1-2 years)
Secure long term strategic partner(s) to support recapitalization and fund growth
Hire and train new workers to fill factory floor and initiate a 2nd daily shift
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Medium - Term (3-5 years)
Reinvest operating cash flows into hiring and training of new employees, working capital
and management team support
Achieve full production capacity at existing factory; 18 lines operating on two daily shifts
Begin planning and development for new expansion factory and backward integration into
local fabric manufacturing / spinning
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Long - Term (5+ years)
Establish new expansion factory via long term lease with industrial real estate partner to
reach >9,000 m 2 floor space
Raise project financing for construction of a local fabric mill and spinning operation for
domestic production of raw materials
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SOCIAL IMPACT
SOCIAL IMPACT
Forecast
Historical
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The Company has shown strong growth 17.5% Revenue CAGR and 19.87% EBITDA CAGR from
2017-2021, and is poised for additional growth over the next 4 years - Revenue CAGR 27.8% and
EBITDA CAGR 32.7% (2021-2026).
Strong unit economics and profit margins relative to industry averages. FUG has remained
profitable with strong margins; average gross margin of 53%, EBITDA margin of 33% and Net Profit
Margin of 22%.
FUG’s revenue projections are conservative. Supported by purchase orders and written guidance
from its primary customers. There’s potential for additional orders from other customers which the
Company is currently engaging.
FUG’s business is highly scalable; its existing factory has existing capacity to increase production by
between 2x its current rate without significant capex, facilitating a significant scale up in terms of
revenues and EBITDA.
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INVESTMENT ASK
PROPOSED FINANCING PLAN
FUG is seeking a US$10 million investment in the form of a convertible
note with both debt and equity like features.
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Use of Funds:
Source of
Funds
Eliminate Short Term Debt 3.0
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The founders’ key priorities for
the investment are:
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Investment Highlight
Market Opportunity
UK apparel market size is expected to reach above US$390 billion in
2025. Today, most of the manufacturing is done in China and other
Asian countries, with Africa gradually becoming the preferred choice
due to adequate and affordable labor force and proximity to the EU
and US.
Established Platform
FUG has built a solid platform business: 4,000m2 of factory space
secured on a long-term lease, tax exempt as a FZ enterprise, duty free
export with access to the UK and EU
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Capacity to Double Output
Current factory in Tema has capacity to increase production by 3x as
FUG increases and diversifies its customer base. With the job security,
training and the impact it has on its current employees, FUG will be
able to secure well qualified employees as it expands.
Experienced Team
Senior team at FUG have a total of 50 years of experience in the
African apparel manufacturing industry, with an average of 10 years of
relevant experience as executives.
www.fashionunlimited.com